Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ASIA MEDIA - TRANSFORMING MALAYSIA INTO TRANSIT-TV DIGITAL BROADCASTING ERA

3,162 views

Published on

Press Conference
Asia Media announce live Digital Video Broadcasting
17 September 2009
Oneworld Hotel

  • Be the first to comment

ASIA MEDIA - TRANSFORMING MALAYSIA INTO TRANSIT-TV DIGITAL BROADCASTING ERA

  1. 1. Asia Media TV: The Future of Digital Broadcasting in Transit Industry<br />By<br />Dato’ Ricky Wong<br />Chief Executive Officer<br />17 September 2009<br />
  2. 2. About Asia Media<br />Founded since April 2007.<br />Malaysia’s Biggest Transit-TV Network (Bus) certified by The Malaysia Book of Records.<br />1,500 stage & express buses with over 3,000 LCD TV<br />Klang Valley (RapidKL)<br />Johor Bahru & Singapore (Causeway link)<br />Peninsular Malaysia (Plusliner & Nice)<br />Daily ridership up to 500,000 (based on tickets)<br />Provides infotainment programme & advertising.<br />
  3. 3. This presentation lets you …<br />KnowWHY digital broadcasting for Transit-TV<br />Know WHO the viewers are (bus riders) <br />Know WHERE they are travelling (travel patterns)<br />Know WHAT are their Transit-TV viewing habits<br />
  4. 4. Part One (1)<br />ENTERING the DIGITAL TV ERA<br />
  5. 5. Our Challenges<br />Weekly manual contents uploading practise.<br />Labour intensive with over 50 technicians.<br />Up to 7 days delayed broadcast.<br />Unable to deliver time specific contents.<br />Tested many communication technologies such as 3G mobile broadband, extended Wifi & Wimax but unable to meet operation requirements.<br />3 years equipment lifetime.<br />
  6. 6. WHY GO DIGITAL?<br />Malaysia is planning for full migration from existing Analog TV to Digital TV by 2015.<br />More efficient use of RF frequencies/spectrum to accommodate more TV channels<br />Comparison between Analog UHF, MPEG-2 & MPEG-4<br />
  7. 7. APPLICATION COMPARISON<br />Digital TV in three (3) sectors<br />Home TV (Free/Pay)<br />Fixed reception & signal can be diverted by cable.<br />Large display & up to HD quality.<br />Mobile TV (Handset/Notebook/Portable device)<br />Limited portability<br />Smaller screen application<br />Energy saving technology (save on battery life)<br />
  8. 8. APPLICATION COMPARISON<br />Digital TV in three (3) sectors<br />Transit-TV <br />High travel speed up to 200km/h<br />For bus, train, taxi, ferry & etc.<br />Larger screen display<br />Extensive coverage needed (to minimise ‘blind spots’ through ‘gap fillers’)<br />Proven commercialapplications in many neighbouring countries such as Japan, Korea, Singapore, Hong Kong & China.<br />
  9. 9. DIGITAL TRANSIT-TV<br />Gap <br />Fillers<br />Playout Center /<br />Studio<br />Johor Bahru, Penang & other targetted broadcast areas<br />IP/Fiber<br />Transmission Tower (Klang Valley)<br />
  10. 10. Part Two (2)<br />Getting to know the bus riders<br />
  11. 11. Introduction<br />Nielsen conducted 2 weeks Transit-TV study on RapidKL bus riders from 14/6 to 1/7/09.<br />Covers 201 past week RapidKL bus riders aged 15 years and above living in KLPJ market centre.<br />Rode RapidKL in the past week, for at least 3 days a week.<br />
  12. 12. Bus riders are spending more time out-of-home…<br />Over 20% of the Klang Valley population are using RapidKL bus service…equivalent to 1.24 million unique riders <br />Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009<br />
  13. 13. …and the DAILY bus ridership is reaching 400,000!<br />Monthly ridership is reaching 12 million!<br />Source: RapidKL Sdn Bhd, bus ticket sales report, June 2009<br />
  14. 14. KLPJ market center bus riders’ profile… <br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  15. 15. They are skewed towards the YOUNGER age group…<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  16. 16. And they are more likely STUDENTS & WORKING ADULTS…<br />Blue collar<br />11%<br />White collar<br />28%<br />Base: Those who recall seeing Transit TV (n=197)<br />Occupation<br />Source: Nielsen, Transit TV Study, July 2009<br />
  17. 17. Their family’s earning are slightly more than national average… <br />Average Monthly Household Income Comparison<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />and Nielsen Media Index Jan-Dec’08<br />
  18. 18. Travelling PATTERN<br />Part Three (3)<br />
  19. 19. 79%of bus riders make 2 or more trips per day… <br />79%<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  20. 20. 71% ride the bus 5 or more days in a week…<br />71%<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  21. 21. 60% spend 30 minutes or more in the bus…<br />60%<br />Base: Those who recall seeing Transit TV (n=197)<br />Bus ride duration (minutes)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  22. 22. Transit-tv viewing habits<br />Part Four (4)<br />
  23. 23. Nielsen Transit TV Study finds that 98% of bus riders are aware of Asia Media TV! <br />Base: Past Week RapidKL bus riders in KL/PJ (n=201)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  24. 24. 76% bus riders liking Asia Media TV…<br />They said…<br />“Bus journey no longer boring!”<br />“The programme is entertaining & relaxing”<br />“I get new information”<br />“I like to watch the funny advertisement”<br />“I won movie tickets by participating the SMS contest”<br />Source: Asia Media Post-campaign Study, 2009<br />
  25. 25. 87% recall seeing at least one of the ten advertisements below…<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  26. 26. 3 in 10 people have purchased at least one product advertised…<br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  27. 27. 5% have participated in the contest shown in Asia Media TV… <br />Base: Those who recall seeing Transit TV (n=197)<br />Source: Nielsen, Transit TV Study, July 2009<br />
  28. 28. Questions & answers (q&A)<br />Part Five (5)<br />
  29. 29. Thank you<br />Asia Media Sdn Bhd (728838-H)<br />35-1, First Floor, Jalan Bandar 16,<br />Pusat Bandar Puchong,<br />47100 Puchong, Selangor, Malaysia.<br />Tel: 03-5882 7788 Fax: 03-5882 6622<br />Website: www.asiamedia.net.my<br />Email: info@asiamedia.net.my<br />

×