Ch No 4
OTD
By
By Kaleem A. Barlas
The External Environment
Learning Objectives
The Environmental Domain
Task environment, general Environment International context
Environmental Uncertainty
Simple, complex dimension, stable un-stable
dimension, framework
Adapting to environmental uncertainty
positions and departments, boundary spanning, integration,
planning, forecasting and responsiveness
Framework for organizational responses to
uncertainty
Resource dependence, controlling resources, interrogational
linkages, controlling the environmental domain, integrative
frame work
The Environmental Domain
Environment include every thing out side the organization,
it’s the elements outside the boundary of the orgs. But has
the potential to affect all or the parts of the org. Ten sectors
can affect
Industry
Raw material
Human resource
Financial resources
Market
Technology
Economic conditions
Government
Socio-cultural n international
Task Environment
Task environment includes sectors with which the orgs.
Interacts directly for achievement of goals.
 Industrial sector
 Competitors
 Suppliers
 Labor market
 Stock market
 Customers
 MIS e-com. ICT
 Recession
 Demographics
 City state , IM
General Environment
The general environment includes those sectors
which may not have direct impact but will
indirectly influence the ops.
 Government Sector
 Shifting demographics
 General economic conditions
 Technology sector
 Financial sector/resources
International Context
The international sector can directly affect many
organizations. Many students fail to realize the
importance of international events and still think
domestically.
The distinction between the foreign n domestic
operations have become irrelevant, for example
Auto industry.
The growing importance of international sector
means the environment for all orgs. Is becoming
extremely complex n competitive
Orgs. Need to learn change management to face
domestic and global uncertainty.
Environmental uncertainty
environment can be described along several
dimensions, such as
 Stable
 Unstable
 Homogeneous
 Heterogeneous
 Simple
 Complex
 Resource availability
 Growth
Continued
Uncertainty means
 Decision makers do not have sufficient
information
 Difficult to predict external changes
 Leads to the risk of failure to respond
 Need to analyze task environment
Simple- complex Dimension
The simple-complex dimension relates to
dissimilarity of external elements relevant to orgs.
Ops. Complex means to deal with diverse
external elements, simple means where orgs has
to interact with similar external elements
Boeing co. is interacting with complex environment
as against a family owned hardware store faces
simple environment
Stable-unstable Dimension
The stable dimension means the environment
remains the same over a period f time.
The unstable dimension means environment is
dynamic and is likely to change frequently. The
environmental domain seems to be increasingly
unstable due to technological changes taking
place faster than expected
Instability also occurs when competitors react with
aggressive moves n counter moves regarding
advertising for new products.
Adapting to Environmental
Uncertainty
Can be achieved through internal structure n
external environment
Positions n departments
As the complexity n uncertainty in the external
environment increases, so does the number of
positions n depts. With in the co. which in turn
increases internal complexity. This relationship is
part of being open system. Each sector in the
external environment requires an employee or
dept. to deal with it.
The orgs. Need to respond positively if they want to
survive.
Buffering n boundary spanning
The traditional approach to coping with uncertainty
was to establish buffer depts. Buffer depts.
Surround the technical core n exchange material
,resources and money between the environment
n the organization, like purchasing dept. buffers
technical dept by stock piling supplies and raw
material.
They play enabling role to increase the productivity
n efficiency f the core depts.
Boundary spanning roles
Link n coordinate an orgs. With key elements in the
environment. Boundary spanning is concerned
with exchange of info.;
Continued
 Bring info. Into the orgs. About changes in the
environment
 Send info into the environment that that build
image
 Provide business intelligence
 Advertizing n sales promotion
 Public relationing
 purchaser may call on suppliers and describe
purchasing needs
 The legal dept. informs lobbyists n elected
officials orgs. Needs or political views
Differentiation n Integration
Differentiation
Means an autonomous depart to deal with external
affairs like in R&D dept. employees have unique
attitudes, values, goals, n education that distinguishes
them from employees in manufacturing dept. or sales
dept.
Integration
Is the quality of collaboration among depts. Integrators
or liaison officers are appointed for coordination and
information sharing. Like setting up a data base for
use of the entire org.
Organic vs Mechanistic Management
Process
Mechanistic
Means formalized structure, also centralized, following
rules, procedures and clear hierarchy of authority,
with most decision making at top.
Organic
The learning orgs. With horizontal n vertical network
structure are organic orgs. Suited to fast changing
environment. In these orgs. Decision making is down
loaded with authority and responsibility.
Planning, Forecasting, n
Responsiveness
 To enhance orgs. Ability to response to sudden changes
in uncertain environment
 it looks when every thing changing so rapidly then why
plan
 Planning and forecasting becomes more important
under such circumstances to be ready to response
 Under stable environment the org can focus on
operations
 Planning can soften the effect of adverse impact
 Planning can not substitute action
Frame work for orgs. Response to
uncertainty
Low uncertainty
Few departments
No integrating roles
Current ops orientation
High uncertainty
Organic structure
Many departments
Many integrating roles
Expensive planning
Low Moderate uncertainty
Mechanistic structure
Formal orgs.
Centralized
High Moderate uncertainty
Organic ,
Team work
Participative
Resource dependence
 Trade off between resources n autonomy
 Orgs. Are dependent on others for various resources.
 News papers are dependent on advertisers so they always keep
soft corner for news papers,
 Big cos. Like IBM n Motorola dictate terms to vendors to lower
their costs
Controlling environmental resources
 Balance between linkages n independence
 Try to modify, manipulate n controlee other orgs.
 Establish favorable linkages
 Shape the environmental domain
Establishing inter-organizational
linkages
 Ownership
 Contracts
 Joint ventures
 Executive exchanges
 Advertising public relations
Controlling the domain
 Change of domain
 Political activity (lobbying for favorable laws)
 Trade association
 Illegitimate activities
Orgs.- Environmental integrative frame-work
Deals with two themes
Amount of complexity n change in orgs. Domain
Scarcity of material and financial resources
Quiz
What is resource dependency? Explain briefly

Otd ch-4-external-environment

  • 1.
    Ch No 4 OTD By ByKaleem A. Barlas The External Environment
  • 2.
    Learning Objectives The EnvironmentalDomain Task environment, general Environment International context Environmental Uncertainty Simple, complex dimension, stable un-stable dimension, framework Adapting to environmental uncertainty positions and departments, boundary spanning, integration, planning, forecasting and responsiveness Framework for organizational responses to uncertainty Resource dependence, controlling resources, interrogational linkages, controlling the environmental domain, integrative frame work
  • 3.
    The Environmental Domain Environmentinclude every thing out side the organization, it’s the elements outside the boundary of the orgs. But has the potential to affect all or the parts of the org. Ten sectors can affect Industry Raw material Human resource Financial resources Market Technology Economic conditions Government Socio-cultural n international
  • 4.
    Task Environment Task environmentincludes sectors with which the orgs. Interacts directly for achievement of goals.  Industrial sector  Competitors  Suppliers  Labor market  Stock market  Customers  MIS e-com. ICT  Recession  Demographics  City state , IM
  • 5.
    General Environment The generalenvironment includes those sectors which may not have direct impact but will indirectly influence the ops.  Government Sector  Shifting demographics  General economic conditions  Technology sector  Financial sector/resources
  • 6.
    International Context The internationalsector can directly affect many organizations. Many students fail to realize the importance of international events and still think domestically. The distinction between the foreign n domestic operations have become irrelevant, for example Auto industry. The growing importance of international sector means the environment for all orgs. Is becoming extremely complex n competitive Orgs. Need to learn change management to face domestic and global uncertainty.
  • 7.
    Environmental uncertainty environment canbe described along several dimensions, such as  Stable  Unstable  Homogeneous  Heterogeneous  Simple  Complex  Resource availability  Growth
  • 8.
    Continued Uncertainty means  Decisionmakers do not have sufficient information  Difficult to predict external changes  Leads to the risk of failure to respond  Need to analyze task environment
  • 9.
    Simple- complex Dimension Thesimple-complex dimension relates to dissimilarity of external elements relevant to orgs. Ops. Complex means to deal with diverse external elements, simple means where orgs has to interact with similar external elements Boeing co. is interacting with complex environment as against a family owned hardware store faces simple environment
  • 10.
    Stable-unstable Dimension The stabledimension means the environment remains the same over a period f time. The unstable dimension means environment is dynamic and is likely to change frequently. The environmental domain seems to be increasingly unstable due to technological changes taking place faster than expected Instability also occurs when competitors react with aggressive moves n counter moves regarding advertising for new products.
  • 11.
    Adapting to Environmental Uncertainty Canbe achieved through internal structure n external environment Positions n departments As the complexity n uncertainty in the external environment increases, so does the number of positions n depts. With in the co. which in turn increases internal complexity. This relationship is part of being open system. Each sector in the external environment requires an employee or dept. to deal with it. The orgs. Need to respond positively if they want to survive.
  • 12.
    Buffering n boundaryspanning The traditional approach to coping with uncertainty was to establish buffer depts. Buffer depts. Surround the technical core n exchange material ,resources and money between the environment n the organization, like purchasing dept. buffers technical dept by stock piling supplies and raw material. They play enabling role to increase the productivity n efficiency f the core depts. Boundary spanning roles Link n coordinate an orgs. With key elements in the environment. Boundary spanning is concerned with exchange of info.;
  • 13.
    Continued  Bring info.Into the orgs. About changes in the environment  Send info into the environment that that build image  Provide business intelligence  Advertizing n sales promotion  Public relationing  purchaser may call on suppliers and describe purchasing needs  The legal dept. informs lobbyists n elected officials orgs. Needs or political views
  • 14.
    Differentiation n Integration Differentiation Meansan autonomous depart to deal with external affairs like in R&D dept. employees have unique attitudes, values, goals, n education that distinguishes them from employees in manufacturing dept. or sales dept. Integration Is the quality of collaboration among depts. Integrators or liaison officers are appointed for coordination and information sharing. Like setting up a data base for use of the entire org.
  • 15.
    Organic vs MechanisticManagement Process Mechanistic Means formalized structure, also centralized, following rules, procedures and clear hierarchy of authority, with most decision making at top. Organic The learning orgs. With horizontal n vertical network structure are organic orgs. Suited to fast changing environment. In these orgs. Decision making is down loaded with authority and responsibility.
  • 16.
    Planning, Forecasting, n Responsiveness To enhance orgs. Ability to response to sudden changes in uncertain environment  it looks when every thing changing so rapidly then why plan  Planning and forecasting becomes more important under such circumstances to be ready to response  Under stable environment the org can focus on operations  Planning can soften the effect of adverse impact  Planning can not substitute action
  • 17.
    Frame work fororgs. Response to uncertainty Low uncertainty Few departments No integrating roles Current ops orientation High uncertainty Organic structure Many departments Many integrating roles Expensive planning Low Moderate uncertainty Mechanistic structure Formal orgs. Centralized High Moderate uncertainty Organic , Team work Participative
  • 18.
    Resource dependence  Tradeoff between resources n autonomy  Orgs. Are dependent on others for various resources.  News papers are dependent on advertisers so they always keep soft corner for news papers,  Big cos. Like IBM n Motorola dictate terms to vendors to lower their costs Controlling environmental resources  Balance between linkages n independence  Try to modify, manipulate n controlee other orgs.  Establish favorable linkages  Shape the environmental domain
  • 19.
    Establishing inter-organizational linkages  Ownership Contracts  Joint ventures  Executive exchanges  Advertising public relations Controlling the domain  Change of domain  Political activity (lobbying for favorable laws)  Trade association  Illegitimate activities Orgs.- Environmental integrative frame-work Deals with two themes Amount of complexity n change in orgs. Domain Scarcity of material and financial resources
  • 20.
    Quiz What is resourcedependency? Explain briefly