This model was developed by Osgood and Schramm in 1954 to explain the fundamental nature and process of communication. It presents communication as a circular process where the sender's message is encoded and decoded by the receiver, with the potential for the receiver to then respond in their own message. Some advantages are that it shows how situations can change dynamically and emphasizes the importance of redundancy, but it does not account for semantic noise or incorporate feedback into the model.

1. Osgood-Schramm
model of
communication

2. Osgood-Schramm model of
communication

3. Osgood-Schramm model
of communication
- This model was presented by Osgood and
Schramm in 1954.
- Firstly, this model was presented by Wilbur
Schramm and adapted from the theories of
another scientist, Osgood. So, it is also called
Osgood and Schramm model of
communication

4. Components of Osgood and
Schramm model of
communication

5. Components of Model

6. Main feature of this model is that it is a circular model.
This model presents a complete treatment of fundamental
of communication.
This model states about general explanation of nature of a
communication.

7. Advantages of Model:
It is a dynamic model which shows how a situation change.
It shows that why redundancy is an essential part.
There is no separate sender and receiver. Both are of same kind persons.
Assume that communication is in circular manner.

8. Disadvantages of Model:
This model does not talk about semantic noise.
It only assumes about encoding and decoding.
There is no feedback in this model.