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Osgood-Schramm_20240812_224755_0000.pptx
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- 2. • The modelwas developed by Wilbur Schramm, who built upon the ideas of Charles E. Osgood. OSGOOD - SCHRAMM MODEL •Schramm’s Model of Communication was proposed in 1954 and had its origins in the Shannon-weaver model.
- 3. The Osgood-Schramm modelis built on the theory that communication is a two-way street, with a sender and a receiver. OSGOOD-SCHRAMM Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message
- 4. Encoder or Senderis the one who sends the message Decoder or Receiver is the one who receives the message from the sender. COMPONENTS OF THE MODEL The message is the content being communicated from the sender to the receiver. Interpreter is the person trying to understand and interpret 01 02 03 04 ENCODER(SENDER) INTERPRETER MESSAGE DECODER( RECIEVER) 04 representing the receiver's response to the sender's message. FEEDBACK
- 5. The Osgood- Schramm model isinteractive because it shows communication as a two-way street, not a one- way broadcast. OSGOOD - SCHRAMM MODEL IS INTERACTI VE
- 6. 1. Dynamic model-Shows how a situation can change. 2. It shows why redundancy is an essential part 3. There is no separate sender and receiver, sender and receiver is the same person 4. Assume communication to be circular in nature ADVANTAGE S DISADVANTA GES This model does not talk about semantic noise and it assume the moment of encoding and decoding
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