Natura Cosméticos is a Brazilian cosmetics company that utilizes an integrated management model focusing on economic, social, and environmental performance. The company implemented a new strategy with a strategic purpose defined by progress on these triple bottom line measures. This required developing a new integrated reporting process to communicate how the company creates value across financial and sustainability metrics. Natura's integrated reporting process involves stakeholder dialogue, communication planning, key performance indicators, and an integrated management culture. It aims to tell an inspiring story of sustaining profitability through this transparency.