2. ANCILLARY TASKS
For the ancillary task I created and designed a magazine cover
and also a movie poster with 2 alternative versions.
MAGAZINE COVER MOVIE POSTERS

3. WHAT IS YOUR MAIN PRODUCT?
My main product is a teaser trailer for a psychological thriller titled
‘Paranoia’. The plot follows the emotional and mental trauma the
protagonists experience after they partake in the accidental murder of a
man who was trying to mug them. It follows themes of betrayal, murder,
and also moral ambiguity.

4. HOW DID YOU CREATE A BRAND IDENTITY FOR
YOUR PRODUCTS?
To create a brand identity within our products we followed similar themes,
design elements and colour schemes.
The colour scheme we chose consists of a palette of black, red and white. The
reasons for this were that the more darker and sinister colours (black and
red) were used to connote themes of death and murder which goes
alongside the themes of the plot itself, whereas white was used as the colour
for the textual aspects within the design to make it more appealing to the
audiences eye and to not get them confused.
When designing the magazine cover/film posters I adjusted the brightness
making the main images barely visible, this theme runs throughout all of the
ancillary tasks, the reasons for this was to connote the protagonists descent
into darkness. Also you will notice a red stripe resembling that of a splatter
of blood going along the face of the characters, this was used to connote
themes of murder and blood ties between the characters to convey that they
are now bounded by blood.
We also established brand identity by using protagonists from our main product
so that audiences with feel a sense of familiarity with them. This also
reinforces the fact that this character is the main protagonist therefore using
the same character maintains consistency throughout these forms of media.

5. WHY DID YOU CHOOSE YOUR MAGAZINE BRAND?
WHAT DOES IT REVEAL ABOUT YOUR FILM?
The main reason for choosing Time Out London as our magazine brand was due to the
fact that most of the readers of this magazine falls into our target market audience.
These magazines are usually distributed by hand outside numerous tube stations
in London, due to this I seized an opportunity to be able to reach our target
audience within their own natural environment where they feel most comfortable.
As we are not forcing our product onto them by oversaturated media coverage
they are most likely to read it, In correlation with the fact that the magazine cover
itself reaches outside the norm of Time Out’s usual layout as ours is much more
dark featuring gritty traits previously unseen by audiences before.
I think that by choosing this as my magazine brand reveals my product as appealing
towards a target audience that is deeply integrated within modern British society.
This is because although 'Paranoia' is a psychological thriller, it also deals with
conundrums that people face within modern day life such as violence and theft
within inner city London communities.

6. WHAT TEXTUAL DETAILS CARRIES OVER INTO ALL
THREE PRODUCTS?
As previously stated colour themes and design elements were carried
through all of our products to create a sense of brand identity
throughout our products. Also being able to maintain a sense of
stress and gloominess in the facial expression of the protagonists in
these posters/covers ensured a sense of unease being a trait which
was carried through our products.
When designing these products I wanted a theme of mystery to be carried
throughout, I believed I achieved this by using dark and cynical
colour schemes that dramatize facial expressions (which in itself
conveys a feeling of hopelessness).
Also we have a recurring eroded font that carries over into all forms of
media, this was used to display the almost eroding relationship of
these brothers. The tagline ‘Everything Changes’ was also used as an
almost subtle plot tease to the audience drawing them in even more
to figure out what changes, how it does and also how it effects the
characters.