The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It explains that the campaign will include a trailer, poster, and magazine cover that are linked thematically. The film aims to fuse psychological and slasher elements while retaining a supernatural feel. Researching iconic moments from films like "The Sixth Sense" and "The Exorcist" that continue to terrify audiences will help design promotional material that scares viewers deeply and leaves a lasting impression. The goal is to create a successful campaign that attracts audiences through applying genre conventions.

1. ORIGINAL
BRIEF
I have been set the challenge of creating a promotional campaign to advertise a
new supernatural horror film. This promotional package must include three
pieces of media: a promotional trailer, film poster, and a film magazine front
cover. Each of these three promotional pieces must maintain symbiotic links in
order to create a unique sense of identity for the film , while ensuring that a
certain level of professionalism can be sustained.
The film being advertised is called The Basement, although this currently serves
as a working title and may later be subject to alteration. The reason for choosing it
to fall under the supernatural subgenre is that it is one of the only subgenres
within horror open to expansion and inauguration with other genres, allowing me
to create a more unique film that fuses elements of psychological and slasher
genres while retaining a distinctive otherworldly feel.
To me, there are so many iconic moments within the supernatural subgenre that
continue to confound and terrify no matter how long it has been. Whether it’s the
twist ending of The Sixth Sense, the hands emerging from the wall in Repulsion,
or the unforgettable use of the crucifix in The Exorcist, combining an audiences
fear of the unknown with their knowledge of life as they know it has forever been
a successful method of creating unique and thought-provoking scares.
Furthermore, I usually find that supernatural horror films are the ones that
endure the longest, long after the credits have rolled, and continue to play tricks
on you in your own personal life. I would love to attempt to replicate that effect
with The Basement, to fulfil the viewers’ need to be scared beyond all reckoning.
In order to create a successful promotional package, various existing texts, media,
and films relevant to the genre will be explored in depth. This will allow me to
recognise conventions that are essential in attracting audiences and apply them to
my own promotional package, to maximise the chances of effective success. I am
thoroughly looking forward to finishing this project and creating a truly
memorable film.