A survey was conducted to understand preferences for watching and engaging with horror films. It asked respondents about their age, favorite subgenres of horror, preferred place to watch films, and factors that influence seeing new films. Respondents also shared opinions on important aspects of trailers and posters, what they like most about horror films, and least favorite conventions.

1. 1. What is your age? 17 [] 18 [] 19 [] 20 and over []
2. Do you enjoy horror films? Yes [] No []
3. What is your favourite subgenre of horror? Slasher [] Supernatural/ [] Gothic [] Psychological []
Possession
4. Where is your favourite place to watch a horror film? Cinema [] At home [] At friend’s house []
5. Which of these is most effective in enticing you to see a new horror film? If none, please state what is in the
box provided.
Teaser trailer [] Full trailer [] Poster [] Recommendations/reviews [] Magazine []
6. Briefly state why?
7. What do you think the most important aspects of a horror film trailer are? Pick two.
Use of sound effects/music [] Teaser shots of the main villain/threat/monster [] Keeping plot hidden []
Pacing and composition of shots used [] Recognisable director/actors/actresses [] Jumpscares []
8. What do you think the most important aspects of a horror film poster are? Pick two.
Showing the main villain/threat/monster [] Use of colour and font [] Disturbing/interesting tagline []
Use of background [] Showing props relevant to film [] Production information []
9. Name one thing you like the most about the horror films you watch.
10. What is your least favourite convention of a typical horror of any subgenre?
Consistent use of dark lighting/events happening at night [] One character surviving until the end []
Characters that don’t believe until the very end [] Same locations used repeatedly e.g haunted houses []
11. Name your favourite horror movie within your chosen subgenre, and briefly state why it is your favourite.