The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It must include a trailer, poster, and magazine cover that are linked thematically. The film will fuse psychological and slasher elements while retaining an otherworldly feel. Iconic moments from successful supernatural films continue to confound audiences due to combining fear of the unknown with known reality. The creator aims to replicate this effect with "The Basement" and fulfill the viewer's need for intense fear. Researching other films and media will help apply important genre conventions to attract audiences.