Project focusing on the distribution of the sports brand Nike understanding their various distribution channels and the selective paths that they choose for each country in order to benefit their business
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Project focusing on the distribution of the sports brand Nike understanding their various distribution channels and the selective paths that they choose for each country in order to benefit their business
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Marketing Excellence NikeNike hit the ground running in 1962. .docxtienboileau
Marketing Excellence Nike
Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nike’s commitment to designing innovative footwear for serious athletes helped build a cult following among U.S. consumers.
Nike believed in a “pyramid of influence” where the preferences of a small percentage of top athletes influenced the product and brand choices of others. Nike’s marketing campaigns have always featured accomplished athletes. For example, runner Steve Prefontaine, the company’s first spokesperson, had an irreverent attitude that matched Nike’s spirit.
In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit more than $100 million in the first year alone. As one reporter stated, “Few marketers have so reliably been able to identify and sign athletes who transcend their sports to such great effect.”
In 1988, Nike aired the first ads in its $20 million “Just Do It” ad campaign. The campaign, which ultimately featured 12 TV spots in all, subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s attitude of self-empowerment through sports.
As Nike began expanding overseas, the company learned that its U.S.-style ads were seen as too aggressive in Europe, Asia, and South America. Nike realized it had to “authenticate” its brand in other countries, so it focused on soccer (called football outside the United States) and became active as a sponsor of youth leagues, local clubs, and national teams. However, for Nike to build authenticity among the soccer audience, consumers had to see professional athletes using its product, especially athletes who won.
Nike’s big break came in 1994 when the Brazilian team (the only national team for which Nike had any real sponsorship) won the World Cup. That victory transformed Nike’s international image from a sneaker company into a brand that represented emotion, allegiance, and identification. Nike’s new alliance with soccer helped propel the brand’s growth internationally. In 2003, overseas revenues surpassed U.S. revenues for the first time, and in 2007, Nike acquired Umbro, a British maker of soccer-related footwear, apparel, and equipment. The acquisition made Nike the sole supplier to more than 100 professional soccer teams around the world and boosted Nike’s international presence and authenticity in soccer. The company sold Umbro in 2012 for $225 million.
In recent years, Nike’s international efforts have been focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike honed in on China and deve.
WebContentabout.htmlNike is an American public corporat.docxmelbruce90096
WebContent/about.html
Nike is an American public corporation which designs, manufactures and markets the footwear, appareland accessories and sports equipment.
It is one of the largest manufacturers and suppliers of footwear and sports equipment. Its headquarters are in Washington County, Oregon, US.
The company was incorporated by two founders Phil Knight, a track athlete and his field coach Bill Bowerman. The company was originally found as
Blue Ribbon Sports (BRS).
Later on, it was renamed as Nike after the name of Greek goddess of victory in 1972.
Phil Knight started a small distributing outfit in the trunk of his car which was the birth of the company.
It had made the sales of about $1 million in late 1960â??s. It continued to grow with the new name in 1970â??s.
It reached the sales of $10 to $270 million.
The company now owns a number of wholly owned subsidiaries like Cole Haan, Converse, Umbro International Limited and Hurley International.
WebContent/About_Project.html
Nike is the leading innovator in sportswear industry.
It should continue innovating new products through its Research and Development department. It should design products specifically for women athletes with a â??female tasteâ?? in the design of these products targeting women athletes.
Nike is operating in highly competitive and dynamic environment. There are a countless number of companies and â??counterfeitâ?? manufacturers who are competing with Nike considered in the report earlier.
Nike should focus on finding the trends of different markets and should strengthen its abilities to discover and foresee the changing fashion trends.
It should then react to the changes rapidly and introduce sportswear of new fashion before its competitors.
Nike should also let customers know Nike about their choice and preferences. It should encourage its customers to participate in product design and move towards â??pull strategyâ??.
In such a way, Nike would be able to perceive customers fashion trends and additionally, a strong customer relationship would also be built.
The database design for management system of the Nike is selected as a service.
Goal of the current design is to evaluate the database requirements of a typical
information management system and it is assumed that, NIKE has multiple degrees and the respective data over the library from various authors and publications.
In a general a typical university library management system.Thecurrent database design holds the entire logic to create a complex information management system.
Required Entity Relationship Diagram is created to identify all the entities and their respective relations of the library and then the corresponding modeling of
entities, table, and relations including primary and secondary key, constraints and complex attributes is done using the SQL. Actual problem identified and the
key constraints over the database design of NIKE are as discussed later in the assignment.
We.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. managementparadise.com
Nike, Inc. is a major publicly traded sportswear
and equipment supplier based in the United
States. The company is headquartered near
Beaverton, Oregon, which is part of the Portland
metropolitan area. It is the world's leading supplier
of athletic shoes and apparel and a major
manufacturer of sports equipment with revenue in
excess of US$18.6 billion in its fiscal year 2008. As
of 2008, it employed more than 30,000 people
worldwide.
Nike and Precision Castparts are the only Fortune
500 companies headquartered in the state of
Oregon, according to The Oregonian.
The company was founded in January 1964 as
Blue Ribbon Sports by Bill Bowerman and Philip
Knight, and officially became Nike, Inc. in 1978.
The company takes its name from Nike (Greek
Νίκη pronounced, the Greek goddess of victory.
Nike markets its products under its own brand as
well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike
Skateboarding and subsidiaries including Cole
Haan, Hurley International, Umbro and Converse.
3. managementparadise.com
Nike also owned Bauer Hockey between 1995 and
2008. In addition to manufacturing sportswear and
equipment, the company operates retail stores
under the Niketown name.
Nike sponsors many high profile athletes and
sports teams around the world, with the highly
recognized trademarks of "Just do it" and the
Swoosh logo.
Entering into a strategic outsourcing relationship
doesn't require turning over logistics management
to a lead logistics provider. Take Nike Inc., which
ships products to 143 global destinations.
Nike's logistics operations are complex, involving
three product lines footwear, apparel, and
equipment and four regions managing orders
through the company's logistics service provider
network. Setting up the network of providers is a
collaborative process between the regions and
Nike's corporate logistics group.
4. managementparadise.com
World-leading sportswear brand Nike has opened
its largest-Asian distribution center in China. It
shows the company is keen to keep close ties with
its Chinese customers, and further expand its
Chinese market.
After entering the Chinese market 3 decades ago,
Nike is taking another big step building its largest-
Asian logistics center in Taicang, Jiangsu province.
The brand new 200 thousand square meter facility
will provide distribution support for Nike China’s
footwear, apparel and equipment products.
With the use of high-end technology, Nike's
logistics center will reduce distribution time and
optimize the overall logistics process.