Project focusing on the distribution of the sports brand Nike understanding their various distribution channels and the selective paths that they choose for each country in order to benefit their business
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
H & M COMPANY PROFILE SUPPLY CHAIN MANAGEMENT H&M: Organization of Supply Cha...Ajeenkya D Y Patil
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Athletic Apparel Industry (Nike, Adidas, Under Armour, Puma)
Industry Overview,
Market Share,
Industry Analysis; External (Five Forces, PESTEL framework),
Strategy Analysis (Positioning map, Internal (SWOT) of each company) with spider charts, Performance evaluation.
The classroom activities to think and plan business plan for sample company. This business plan not related to the real plan for Adidas AG. For more exchange in ideas please comment. Thank you.
H & M COMPANY PROFILE SUPPLY CHAIN MANAGEMENT H&M: Organization of Supply Cha...Ajeenkya D Y Patil
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Athletic Apparel Industry (Nike, Adidas, Under Armour, Puma)
Industry Overview,
Market Share,
Industry Analysis; External (Five Forces, PESTEL framework),
Strategy Analysis (Positioning map, Internal (SWOT) of each company) with spider charts, Performance evaluation.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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AI-Generated Content:
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4. Brand History
Nike,
Inc
was
founded
by
Blue
Ribbon
sports
by
Bill
Bowermna
and
Phil
Knight
in
1964,
it
officially
became
Nike,
Inc.
on
May
30th
1971.
Nike
is
an
American
mul5na5onal
corpora5on
that
is
engaged
in
the
design,
development,
manufacturing
and
worldwide
marke5ng
and
selling
of
footwear,
apparel,
equipment,
accessories
and
services.
It
is
one
of
the
world's
largest
suppliers
of
athle5c
shoes
and
apparel
as
well
as
a
manufacturer
of
sports
equipment,
with
revenue
in
excess
of
US$24.1
billion
in
its
fiscal
year
2012
(ending
May
31,
2012).
As
of
2012,
it
employed
more
than
44,000
people
worldwide.
In
2010
the
brand
was
valued
at
$10.7
billion,
making
it
the
most
valuable
brand
among
sports
businesses.
Nike
market’s
it’s
products
under
it’s
own
brand
as
well
as
Nike
Golf,
Nike
Pro,
Nike+,
Air
Jordan,
Air
Force
1,
Nike
Dunk,
Foamposite,
Nike
Skateboarding,
and
subsidiaries
including
Brand
Jordan,
Hurley
Interna5onal
and
Converse
(Taken
from
Nikeinc.com:
2014)
Wordpress:
2014
4
5. “OUR MISSION:
TO BRING INSPIRATION
AND INNOVATION TO EVERY
ATHLETE IN THE WORLD.
IF YOU HAVE A BODY, YOU ARE AN ATHLETE”
Nikeinc.com:
2014
6. POSITIONING
Nike
understands
the
importance
of
defining
itself
early.
As
far
back
as
1972,
Phil
Knight,
the
founding
and
current
CEO,
persuaded
several
marathoners
to
wear
Nike
shoes
during
the
Olympic
trials
in
Eugene,
Oregon.
When
some
of
the
runners
made
the
cut,
Nike
ran
an
ad
campaign
saying
that
“Nikes
were
worn
by
four
of
the
top
seven
finishers.”
The
brand's
desired
afributes
are
reflected
in
everything
that
represents
its
products,
whether
in
the
tone
and
manner
of
an
ad
or
a
representa5ve
of
the
brand,
like
Carl
Lewis,
Michael
Jordan
or
Tiger
Woods:
ac5ve,
inspired,
intense,
energized,
a
winner.
Nike
appeals
to
everyone
with
products
suitable
for
all
ages
and
genders
in
a
variety
of
styles
and
colours.
They
are
suitable
for
everybody
worldwide
from
spor5ng
to
fashion
to
leisure.
They
are
a
respected
company
within
it’s
segment
and
within
the
world,
they
have
created
a
ubiquitous
without
harnessing
the
brand
and
maintaining
it’s
core
DNA.
Izyan:
2010
6
7. 2. Distribution map
8.
Headquarters,
Subcontractors
& Retail stores
10.
Nike Town & Factories
8. The
Red
pins
are
the
headquarters
of
Nike.
The
aqua
pins
are
the
subcontractors
of
Nike
which
are
focused
in
Taiwan
and
South
Korea.
The
yellow
pins
are
for
the
retail
Maps.google.com,
2014
stores
of
Nike.
Headquarters, Subcontractors & Retail stores
8
9. The
Redlines
are
from
the
Headquarter
to
subcontractors.
The
blue
lines
are
from
subcontractors
to
Factories.
The
yellow
lines
are
from
factories
Maps.google.com,
2014
to
retail
stores
Headquarters, Subcontractors & Retail stores
9
10. The
red
pins
in
this
signify
the
NikeTown
stores
whilst
the
purple
lines
show
the
distribu5on
of
the
product
to
the
retailers.
The
green
pins
are
the
Furubayashi,
2014
factories
for
Nike.
Nike Town & Factories
10
12. Overview
The
marke5ng
strategy
of
Nike
embraced
by
many
organiza5ons
can
either
provide
them
a
market
frame
or
make
them
insulate
the
market
frontrunner.
The
more
reliable
the
distribu5on
of
the
product
is
improves
the
sales
and
in
consequence
more
profits.
Product
delivery
at
the
required
5me
to
the
users
not
just
effect
usefulness
however
also
result
to
high
level
of
customer’s
sa5sfac5on
as
well
as
loyalty.
Nike
Company
distributes
its
items
base
on
the
level
or
number.
The
high
costs
premium
items
are
given
to
par5cular
distributors
while
leaving
products
with
low
priced
to
be
trade
at
discounted
price
at
various
retail
stores
including
Wal-‐Mart
whereas
other
company
such
as
Reebok
who
embraced
a
restricted
distribu5on
technique
Nike
Company
ventured
more
into
a
world
market
capitaliza5on.
(Sales-‐Management:
2014)
12
16. Distribution Channels
Currently
Nike
operates
3
distribu5on
centers
for
footwear.
Interna5onally,
Nike
operates
21
distribu5on
centers
in
Europe,
Asia,
Australia,
La5n
America,
Africa
and
Canada
(Sales-‐Management:
2014)
The
sells
theirs
products
to
retail
accounts,
through
NIKE-‐owned
retail,
including
stores
and
Internet
sales,
and
through
a
mix
of
independent
distributors
and
licensees.
In
addi5on
to
this
they
sell
through
brand
outlets,
exclusive
showooms
and
also
hyper
markets
in
metroplitan
area,
(UKEssays.com:
2014)
Primarily
they
distribute
through
a
combina5on
of
retail
accounts,
NIKE-‐owned
retail
stores,
independent
distributors
and
licensees,
in
the
United
States
and
over
160
countries
worldwide.
The
biggest
retail
account
is
FootLocker,
Inc.,
which
accounts
for
10%
of
Nike’s
sales
worldwide.
Nike
also
has
its
own
e-‐commerce.
(Nikeinc.com:
2014)
10steps.sg:
2014
16
17. Retail Distribution Wholesale Distribution Licensee Distribution
17
(Asian Markets)
NikeTown
Nike
stores
Mul5brand
stores
Department
stores
Factory
Outlet
stores
Department
stores
Nike
Stores
Mul5brand
stores
Department
stores
Nike
town
has
the
full
product
selec5on
and
then
slowly
it
trickles
down
to
the
Nike
stores
(specific
running
stores)
to
mul5brand
such
as
footlocker
and
other
spor5ng
shops,
department
stores
and
Nike
factory
outlets.
18. Supply Chain Management
Nike
environmental
programmed
is
not
only
about
improving
their
product,
but
also
about
the
performance
of
their
suppliers.
There
are
some
business
reasons
for
dealing
with
suppliers
who
are
environmentally
responsible
and
knowledgeable.
First,
contracted
manufacturers
are
encouraged
to
go
beyond
what
is
required
by
law
or
collec5ve
bargaining
to
provide
outplacement
or
retraining
assistance.
In
addi5on,
Contracted
manufacturers
are
also
required
to
make
payment
to
workers
of
re5rement
or
severance
funds
and
respect
their
employees'
right
to
freedom
of
associa5on
and
collec5ve
bargaining
to
the
extent
permifed
by
local
law.
(Nikebiz,
2014)
Wordpress:
2011
20. Overview
The
three
main
product
lines
of
Nike's
brand
-‐
footwear,
apparel
and
equipment
-‐
are
made
by
approximately
600
contract
factories
that
employ
more
than
800,000
workers
in
46
countries
around
the
world.
They
currently
have
factories
in:
-‐ Argen5na
-‐ Austrailia
-‐ Bangladesh
-‐ Boznia
-‐ Brazil
-‐ Bulgaria
-‐ Cambodia
-‐ Canada
-‐ China
-‐ Equador
-‐ Egypt
-‐ El
Salvador
-‐ Georgia
-‐ Guatemala
-‐ Honduras
-‐ Hong
Kong
-‐ India
-‐ Indonesia
-‐ Isarael
-‐ Italy
-‐ Japan
-‐ Jordan
-‐ Macau
-‐ Malaysia
-‐ Mexico
-‐ Moldova
-‐ Netherlands
-‐ Nigeria
-‐ Pakistan
-‐ Paraguay
-‐ Peru
-‐ Philippines
-‐ Poland
-‐ Portugal
-‐ South
Africa
-‐ South
Korea
-‐ Spain
-‐ Sri
Lanka
-‐ Taiwan
-‐ Thailand
-‐ Turkey
-‐ United
Kingdom
-‐ USA
-‐ Vietnam
Nikeinc.com:
2014
20
21. Nikeinc.com:
2014
China
currently
has
192
factories
around
the
country
who
distribute
worldwide
to
both
wholesalers
and
retailers.
This
is
the
largest
area
of
factories
for
Nike
focusing
on
all
CHINA aspects
of
the
brand.
21
22. USA USA
Nikeinc.com:
2014
have
70
factories
across
the
country
making
this
the
second
largest
area
for
Nike
Factories.
There
focus
is
more
towards
Apparel
with
almost
76%
of
the
factories
dedicated
to
this.
There
distribute
these
products
mainly
throughout
USA
and
UK
with
smaller
numbers
being
distributed
worldwide
22
23. Nikeinc.com:
2014
BRAZIL
Brazil
has
52
factories
located
along
the
coast
with
63%
of
their
business
focusing
on
footwear.
This
will
be
distributed
globally
as
it
is
the
area
which
has
the
largest
amount
of
this
product
catergory.
23