The document describes Nike's design and manufacturing processes. It begins with background on Nike's founders and origins. The design process starts with an idea, which designers sketch out. They consider target audiences, prices, and features. Main materials and costs are also decided. Prototypes are made and ideas discussed before manufacturing. Nike had over 1,000 factories in 2009 producing footwear, apparel, and equipment. Codes of conduct govern working conditions. The sponsorship process involves athletes requesting sponsorship, though colleges are not sponsored.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
-->Topics Are Covered:
Introduction, Logo Evolution, Brand Power
-->Different strategies:
Global Business Strategy, Segmentation Strategy, Selling Strategy, Organizational Strategy, Human Resource Management Strategy
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
-->Topics Are Covered:
Introduction, Logo Evolution, Brand Power
-->Different strategies:
Global Business Strategy, Segmentation Strategy, Selling Strategy, Organizational Strategy, Human Resource Management Strategy
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6. SKETCHES
•
Footwear Designers and Apparel
Designers sketch out ideas for shoes
• All Nike designs are started with a
sketch
• Not always full designs
• Usually include all angles:
Front, Back, Side
Bottom, etc.
11. COST FACTOR
•
Research and Development
• Promotion and Advertising
• Sales & Distribution Administration
• Operation Profit
• Warehouse Rent and Equipment
• Production Labor
• Materials
• Shipping
12. FINAL STEP
•
Prototype made sometimes
•
Meetings are made to discuss ideas
•
Once an idea is decided the shoe starts
the Manufacturing Process
14. MANUFACTURING STATISTICS IN
2009
•
There were 1,034 factories
•
There were 1,220,228 factory workers
•
61% of the products that Nike makes
are apparel, 25% equipment, and 14%
footwear
16. CODES OF CONDUCT
Nike factories have an established Codes of
Conduct that cover worker protections as well as
environmental impacts
They pull together an inside team to enforce it
They also work with outside associations to
monitor factories
17. CODES OF CONDUCT
(CONT)
• Nike’s focus is on getting to the root of
the problems
• They evaluate their supplier and
manufacturing relationships
• They work on finding new ways to define
and share responsibility
21. CONCLUSION
•
•
•
Nike manufacturing has been a global
sensation that helps with mostly
everyone’s needs for the products
With over 1 million workers it is not a
surprise that Nike is a “Global
Production Powerhouse”
Most of Nike’s manufacturing factories
work to create products sponsored by
famous athletes around the world
23. SPONSORSHIP PROCESS
•
Nike actively seeks athletes to endorse
the brand
•
Sponsorship Requests are sent into
Nike by the athlete
•
Unwanted Nike sponsorship requests
are not even accepted
24. COLLEGE
•
Nike is not allowed to give sponsorship
request to college individuals.
• Nike also doesn’t give sponsorships to
college teams.
• Nike can supply college
with gear and all kinds of
their products.
25. SPONSORSHIP INFO
•
Nike sponsors 196 NBA players in the
whole league
•
The brand alone is valued at $10.7
billion, making it the most valuable
brand among sports businesses.
28. CONCLUSION
Millions of people adore Nike but only a
select few actually get chosen to be
sponsored
It is especially hard to get sponsored since
college students are not allowed
32. Answer Key
2. Which one of these is NOT a factor that goes into the
design of a Nike product?
a) Audience
b) What the price will be
c) The item’s weight d) The product’s features
3. How many NBA players does Nike sponsor?
196
______________
4. How many Nike factories were there in 2009?
a) 502
b) 1389
c) 1057
d) 1034
Fill in the blank
The founders of Nike were named ___________________. Knight
Bill Bowerman and Phil
