SlideShare a Scribd company logo
An overview of Corporate Social 
Responsibility (CSR) 
Alexis Lindsay 
Director, The Centre for Corporate Public Affairs
Agenda 
2 
 Defining CSR 
 The development of CSR in Australia 
 Current developments and trends 
 The business drivers 
 Examples 
 Internal infrastructure 
 References
Defining CSR 
3 
 Many ‘labels’: corporate social responsibility, corporate 
community involvement, sustainability, corporate 
citizenship, cause related marketing, triple bottom line, 
socially responsible investment 
 “Sustainable companies have three kinds of responsibility: 
economic, environmental and social. Corporate social 
responsibility is an integral part. It is about integrating the 
issues of the workplace, human rights, the community and 
the marketplace into core business strategies” - CSR 
Europe 
 … the translation of social responsibilities into business 
practice.
Development of CSR 
4 
 First phase: 
Discretionary sponsorships, cheque-book 
philanthropy 
 Second phase: 
Strategic approach, part of the business case 
 Third wave: 
Community involvement; more complex business 
model; competitive context
Why does business engage in CSR? 
5 
 Enhance reputation 
 Improved community relationships 
 Stronger stakeholder relationships 
 Positive impact on employee morale 
 Important symbol of leadership, company ethos
Edelman 2003: Sector Trust 
Consumer durables 
Consumer packaged goods 
Technology 
Automotive 
Airlines 
Pharma  drug 
Investment  insurance services 
6 
51% 
54% 
48% 
45% 
42% 
47% 
38% 
40% 
38% 
44% 
36% 
42% 
59% 
55% 
36% 
43% 
51% 
66% 
66% 
65% 
30% 
42% 
54% 
58% 
Retail financial services 
Healthcare 
Professional services 
Telecomm 
0% 20% 40% 60% 80% 100% 
Energy 
US 
Europe
Edelman brand evaluator 2003: Europe 
Amnesty International 
World Wildlife Fund 
Greenpeace 
Oxfam 
Microsoft 
Bayer 
Ford Motor Company 
Coca-Cola 
BASF 
Unilever 
Johnson  Johnson 
7 
16% 
14% 
12% 
38% 4 
37% 
36% 
34% 
32% 
30% 
28% 
25% 
22% 
21% 
27% 
34% 
51% 
47% 
2% 
49% 
62% 
62% 
34% 
Nike 
Royal Dutch/Shell 
Deutsche Bank 
ExxonMobil 
Merck* 
HSBC* 
McDonalds 
Pfizer* 
Dow Chemical* 
Citicorp* 
0% 20% 40% 60% 80% 100% 
Monsanto*
Edelman brand evaluator 2003: US 
Johnson  Johnson 
Coca-Cola 
Microsoft 
Ford Motor 
McDonalds 
Bayer 
Pfizer 
World Wildlife Fund 
Merck 
Nike 
Amnesty 
Greenpeace 
Dow Chemical 
Citicorp 
BASF 
Monsanto 
ExxonMobil 
Deutsche Bank 
Royal Dutch/Shell 
8 
16% 
13% 
30% 
25% 2 
9% 
40% 
37% 
36% 
36% 
35% 
41% 4 
56% 
55% 
54% 
49% 
47% 
47% 
5% 
52% 
59% 
69% 
66% 
Unilever* 
HSBC* 
0% 20% 40% 60% 80% 100% 
Oxfam*
Current developments and trends 
Some best practice insights 
9 
 Located in business objectives 
 Fits corporate competencies, characteristics and 
infrastructure 
 Leadership and senior management commitment 
 Grounded in stakeholder relations 
 Engagement of staff 
 CSR/sustainability framework 
 Flexibility in community involvement vehicles 
 Continuous reporting of initiatives
Examples 
10 
 The Rio Tinto Aboriginal Foundation 
 The Smith Family 
 Westpac 
 Toyota 
 DuPont
Internal infrastructure 
11 
 Leadership 
 Strategy 
 Vision and values 
 Governance 
 Structure 
 Accountability 
 Resources 
 Communication 
 Internal/external stakeholders 
 Leverage required 
 Engagement 
 Outcomes 
 Evaluation 
 Research 
 Continuous improvement
References 
12 
 The Centre for Corporate Public Affairs; 
http://www.accpa.com.au/csrnews 
 Business in the Community; http://www.bitc.org.uk/ 
 Business for Social Responsibility; http://www.csrwire 
.com/bsr/ 
 Centre for Corporate Citizenship at Boston College; 
http://www.bc.edu/centers/ccc/index.html

More Related Content

What's hot

Corporate social responsibility
Corporate social responsibility Corporate social responsibility
Corporate social responsibility
Preeti Bhaskar
 
Challenges Of Corporate Social Responsibility
Challenges Of Corporate Social ResponsibilityChallenges Of Corporate Social Responsibility
Challenges Of Corporate Social Responsibility
Elijah Ezendu
 
Role of ng os in csr arpit
Role of ng os in csr arpitRole of ng os in csr arpit
Role of ng os in csr arpit
priyankafrenz
 
corporate social responsibility
corporate social responsibility corporate social responsibility
corporate social responsibility
ashanrajpar
 
Introduction to Corporate Social Responsibility
Introduction to Corporate Social ResponsibilityIntroduction to Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Rajesh Timane, PhD
 
CSR - Framework of Social Orientation
CSR  - Framework of Social OrientationCSR  - Framework of Social Orientation
CSR - Framework of Social Orientation
Rajesh Timane, PhD
 
A CSR Presentation
A CSR PresentationA CSR Presentation
A CSR Presentation
Ajay Mahajan
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Steve Raybould
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Shahzad Khan
 
business ethics
business ethicsbusiness ethics
business ethics
Avinash Singh
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
Rajesh Neithilath
 
The pyramid of corporate social responsibility
The pyramid of corporate social responsibilityThe pyramid of corporate social responsibility
The pyramid of corporate social responsibility
Nimantha Perera
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
Sheryl Mehra
 
Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.
Saurabh Tiwari
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
ProColombia
 
Introduction to csr
Introduction to csrIntroduction to csr
Introduction to csr
Viren Patel
 
History of corporate social responsibility
History of corporate social responsibilityHistory of corporate social responsibility
History of corporate social responsibility
RajThakuri
 
2 Corporate Social Responsibility
2  Corporate Social Responsibility2  Corporate Social Responsibility
2 Corporate Social Responsibility
Dr. Parveen Kaur Nagpal
 
The Principles of CSR
The Principles of CSRThe Principles of CSR
The Principles of CSR
Emmanuel Daniel
 
Corporate governance
Corporate governanceCorporate governance
Corporate governance
Kanchanbawa
 

What's hot (20)

Corporate social responsibility
Corporate social responsibility Corporate social responsibility
Corporate social responsibility
 
Challenges Of Corporate Social Responsibility
Challenges Of Corporate Social ResponsibilityChallenges Of Corporate Social Responsibility
Challenges Of Corporate Social Responsibility
 
Role of ng os in csr arpit
Role of ng os in csr arpitRole of ng os in csr arpit
Role of ng os in csr arpit
 
corporate social responsibility
corporate social responsibility corporate social responsibility
corporate social responsibility
 
Introduction to Corporate Social Responsibility
Introduction to Corporate Social ResponsibilityIntroduction to Corporate Social Responsibility
Introduction to Corporate Social Responsibility
 
CSR - Framework of Social Orientation
CSR  - Framework of Social OrientationCSR  - Framework of Social Orientation
CSR - Framework of Social Orientation
 
A CSR Presentation
A CSR PresentationA CSR Presentation
A CSR Presentation
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
business ethics
business ethicsbusiness ethics
business ethics
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
The pyramid of corporate social responsibility
The pyramid of corporate social responsibilityThe pyramid of corporate social responsibility
The pyramid of corporate social responsibility
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.Corporate Social Responsibility ppt.
Corporate Social Responsibility ppt.
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Introduction to csr
Introduction to csrIntroduction to csr
Introduction to csr
 
History of corporate social responsibility
History of corporate social responsibilityHistory of corporate social responsibility
History of corporate social responsibility
 
2 Corporate Social Responsibility
2  Corporate Social Responsibility2  Corporate Social Responsibility
2 Corporate Social Responsibility
 
The Principles of CSR
The Principles of CSRThe Principles of CSR
The Principles of CSR
 
Corporate governance
Corporate governanceCorporate governance
Corporate governance
 

Viewers also liked

Creating Buyer Personas for Businesses
Creating Buyer Personas for BusinessesCreating Buyer Personas for Businesses
Creating Buyer Personas for Businesses
Waypost Marketing
 
Csr
CsrCsr
How Fit Is Your Customer Service Dept?
How Fit Is Your Customer Service Dept?How Fit Is Your Customer Service Dept?
How Fit Is Your Customer Service Dept?
Self Creation
 
corporate philantropy
corporate philantropycorporate philantropy
corporate philantropy
Chaux Cedric
 
Triple bottom line
Triple bottom lineTriple bottom line
Triple bottom line
qwerty7474
 
TBL & CSR - Sustainability Management
TBL & CSR - Sustainability Management TBL & CSR - Sustainability Management
TBL & CSR - Sustainability Management
Anand Subramaniam
 
Triple bottom line
Triple bottom lineTriple bottom line
Triple bottom line
Mallireddy Charan
 
Corporate sustainability ppt
Corporate sustainability ppt  Corporate sustainability ppt
Corporate sustainability ppt
Babasab Patil
 
Triple bottom line of mc donald’s
Triple bottom line of mc donald’sTriple bottom line of mc donald’s
Triple bottom line of mc donald’s
guest78e7630
 
Corporate social responsbility
Corporate social responsbilityCorporate social responsbility
Corporate social responsbility
kartik saxena
 
Customer Services Ppresentation
Customer Services PpresentationCustomer Services Ppresentation
Customer Services Ppresentation
Mirza Muhammad Yousuf
 
Corporate social responsibility PPT | 2015
Corporate social responsibility PPT | 2015Corporate social responsibility PPT | 2015
Corporate social responsibility PPT | 2015
Aadhit B
 
Customer Service Powerpoint
Customer Service PowerpointCustomer Service Powerpoint
Customer Service Powerpoint
guestf74142
 
7 Pillars Of Customer Service
7 Pillars Of Customer Service7 Pillars Of Customer Service
7 Pillars Of Customer Service
Sales Progress
 
Customer Service PowerPoint PPT Content Modern Sample
Customer Service PowerPoint PPT Content Modern SampleCustomer Service PowerPoint PPT Content Modern Sample
Customer Service PowerPoint PPT Content Modern Sample
Andrew Schwartz
 
10 Revealing Statistics About Compensation & Benefits You should Know
10 Revealing Statistics About Compensation & Benefits You should Know10 Revealing Statistics About Compensation & Benefits You should Know
10 Revealing Statistics About Compensation & Benefits You should Know
Elodie A.
 
Customer Service Basics
Customer Service BasicsCustomer Service Basics
Customer Service Basics
Stephanie Orange
 
Customer service training[1]
Customer service training[1]Customer service training[1]
Customer service training[1]
loryn_aquino
 
CUSTOMER SERVICE POWERPOINT
CUSTOMER SERVICE POWERPOINTCUSTOMER SERVICE POWERPOINT
CUSTOMER SERVICE POWERPOINT
Andrew Schwartz
 

Viewers also liked (19)

Creating Buyer Personas for Businesses
Creating Buyer Personas for BusinessesCreating Buyer Personas for Businesses
Creating Buyer Personas for Businesses
 
Csr
CsrCsr
Csr
 
How Fit Is Your Customer Service Dept?
How Fit Is Your Customer Service Dept?How Fit Is Your Customer Service Dept?
How Fit Is Your Customer Service Dept?
 
corporate philantropy
corporate philantropycorporate philantropy
corporate philantropy
 
Triple bottom line
Triple bottom lineTriple bottom line
Triple bottom line
 
TBL & CSR - Sustainability Management
TBL & CSR - Sustainability Management TBL & CSR - Sustainability Management
TBL & CSR - Sustainability Management
 
Triple bottom line
Triple bottom lineTriple bottom line
Triple bottom line
 
Corporate sustainability ppt
Corporate sustainability ppt  Corporate sustainability ppt
Corporate sustainability ppt
 
Triple bottom line of mc donald’s
Triple bottom line of mc donald’sTriple bottom line of mc donald’s
Triple bottom line of mc donald’s
 
Corporate social responsbility
Corporate social responsbilityCorporate social responsbility
Corporate social responsbility
 
Customer Services Ppresentation
Customer Services PpresentationCustomer Services Ppresentation
Customer Services Ppresentation
 
Corporate social responsibility PPT | 2015
Corporate social responsibility PPT | 2015Corporate social responsibility PPT | 2015
Corporate social responsibility PPT | 2015
 
Customer Service Powerpoint
Customer Service PowerpointCustomer Service Powerpoint
Customer Service Powerpoint
 
7 Pillars Of Customer Service
7 Pillars Of Customer Service7 Pillars Of Customer Service
7 Pillars Of Customer Service
 
Customer Service PowerPoint PPT Content Modern Sample
Customer Service PowerPoint PPT Content Modern SampleCustomer Service PowerPoint PPT Content Modern Sample
Customer Service PowerPoint PPT Content Modern Sample
 
10 Revealing Statistics About Compensation & Benefits You should Know
10 Revealing Statistics About Compensation & Benefits You should Know10 Revealing Statistics About Compensation & Benefits You should Know
10 Revealing Statistics About Compensation & Benefits You should Know
 
Customer Service Basics
Customer Service BasicsCustomer Service Basics
Customer Service Basics
 
Customer service training[1]
Customer service training[1]Customer service training[1]
Customer service training[1]
 
CUSTOMER SERVICE POWERPOINT
CUSTOMER SERVICE POWERPOINTCUSTOMER SERVICE POWERPOINT
CUSTOMER SERVICE POWERPOINT
 

Similar to CSR and Corporate Philanthropy

Corporate Social Responsibility, 2012
Corporate Social Responsibility, 2012Corporate Social Responsibility, 2012
Corporate Social Responsibility, 2012
Amcham Cameroon
 
CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011
Takeshi Shimotaya
 
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
Takeshi Shimotaya
 
Managing Sustainable Global Supply Chains
Managing Sustainable Global Supply ChainsManaging Sustainable Global Supply Chains
Managing Sustainable Global Supply Chains
Global Business Professor
 
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR) 04.07.202...
M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR) 04.07.202...M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR) 04.07.202...
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR) 04.07.202...
caniceconsulting
 
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
Sustainable Brands
 
Ethical corporation lccge impact debate muckosy 14 07 10
Ethical corporation lccge impact debate   muckosy 14 07 10Ethical corporation lccge impact debate   muckosy 14 07 10
Ethical corporation lccge impact debate muckosy 14 07 10
Ethical Corporation
 
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
Andrew Schwartz
 
The triple bottom line
The triple bottom lineThe triple bottom line
The triple bottom line
Maurice Gonzales, MTM
 
CSR progress, leaders and laggards
CSR progress, leaders and laggardsCSR progress, leaders and laggards
CSR progress, leaders and laggards
Innovation Forum Publishing
 
CSR, Smarter Business, and What it Means for Management
CSR, Smarter Business, and What it Means for ManagementCSR, Smarter Business, and What it Means for Management
CSR, Smarter Business, and What it Means for Management
Innovation Forum Publishing
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
JEROME SOLDEVILLA
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
udayamani
 
Minimising reputation risks through sustainable change delivery assessment - ...
Minimising reputation risks through sustainable change delivery assessment - ...Minimising reputation risks through sustainable change delivery assessment - ...
Minimising reputation risks through sustainable change delivery assessment - ...
Michael Young
 
Learning from business leaders
Learning from business leadersLearning from business leaders
Learning from business leaders
Sustainable Brands
 
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR).pptx
M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR).pptxM1 CSR - Introduction to SME Corporate  Social Responsibility (CSR).pptx
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR).pptx
caniceconsulting
 
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
Alexander Crépin
 
1.0 CSR and Project Management OCT 2020
1.0 CSR and Project Management  OCT 20201.0 CSR and Project Management  OCT 2020
1.0 CSR and Project Management OCT 2020
Bulan Abdullah (Ir)(Dr.)
 
Business ethics presentation peter greenham iigi fwr group sustainable indep...
Business ethics presentation peter greenham iigi  fwr group sustainable indep...Business ethics presentation peter greenham iigi  fwr group sustainable indep...
Business ethics presentation peter greenham iigi fwr group sustainable indep...
Independentgroup
 
SB11 - Kendall Jackson - Robert Boller
SB11 - Kendall Jackson - Robert Boller SB11 - Kendall Jackson - Robert Boller
SB11 - Kendall Jackson - Robert Boller
Sustainable Brands
 

Similar to CSR and Corporate Philanthropy (20)

Corporate Social Responsibility, 2012
Corporate Social Responsibility, 2012Corporate Social Responsibility, 2012
Corporate Social Responsibility, 2012
 
CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011CSR Seminar, Takeshi Shimotaya on 19th July2011
CSR Seminar, Takeshi Shimotaya on 19th July2011
 
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
Csr Seminar, Takeshi Shimotaya (Sustainavision Ltd) 19 July2011.V2
 
Managing Sustainable Global Supply Chains
Managing Sustainable Global Supply ChainsManaging Sustainable Global Supply Chains
Managing Sustainable Global Supply Chains
 
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR) 04.07.202...
M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR) 04.07.202...M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR) 04.07.202...
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR) 04.07.202...
 
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
Market Insights from Top Researchers, Part 2: Market Conditions, Incentives, ...
 
Ethical corporation lccge impact debate muckosy 14 07 10
Ethical corporation lccge impact debate   muckosy 14 07 10Ethical corporation lccge impact debate   muckosy 14 07 10
Ethical corporation lccge impact debate muckosy 14 07 10
 
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
Corporate Social Responsibility (Comprehensive) PowerPoint Presentation 152 s...
 
The triple bottom line
The triple bottom lineThe triple bottom line
The triple bottom line
 
CSR progress, leaders and laggards
CSR progress, leaders and laggardsCSR progress, leaders and laggards
CSR progress, leaders and laggards
 
CSR, Smarter Business, and What it Means for Management
CSR, Smarter Business, and What it Means for ManagementCSR, Smarter Business, and What it Means for Management
CSR, Smarter Business, and What it Means for Management
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Minimising reputation risks through sustainable change delivery assessment - ...
Minimising reputation risks through sustainable change delivery assessment - ...Minimising reputation risks through sustainable change delivery assessment - ...
Minimising reputation risks through sustainable change delivery assessment - ...
 
Learning from business leaders
Learning from business leadersLearning from business leaders
Learning from business leaders
 
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR).pptx
M1 CSR - Introduction to SME Corporate  Social Responsibility (CSR).pptxM1 CSR - Introduction to SME Corporate  Social Responsibility (CSR).pptx
M1 CSR - Introduction to SME Corporate Social Responsibility (CSR).pptx
 
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
ISO 26000 & HR, Human Resources & Human Responsible Management, Short introdu...
 
1.0 CSR and Project Management OCT 2020
1.0 CSR and Project Management  OCT 20201.0 CSR and Project Management  OCT 2020
1.0 CSR and Project Management OCT 2020
 
Business ethics presentation peter greenham iigi fwr group sustainable indep...
Business ethics presentation peter greenham iigi  fwr group sustainable indep...Business ethics presentation peter greenham iigi  fwr group sustainable indep...
Business ethics presentation peter greenham iigi fwr group sustainable indep...
 
SB11 - Kendall Jackson - Robert Boller
SB11 - Kendall Jackson - Robert Boller SB11 - Kendall Jackson - Robert Boller
SB11 - Kendall Jackson - Robert Boller
 

More from Expoco

Load Profiling for the NSW Gas Mass Market
Load Profiling for the NSW Gas Mass Market Load Profiling for the NSW Gas Mass Market
Load Profiling for the NSW Gas Mass Market
Expoco
 
Market Entry Theory and Practice
Market Entry Theory and PracticeMarket Entry Theory and Practice
Market Entry Theory and Practice
Expoco
 
Identity Management and the Australian Organisation
Identity Management and the Australian OrganisationIdentity Management and the Australian Organisation
Identity Management and the Australian Organisation
Expoco
 
Performance, Rewards and the New Psychological Contract
Performance, Rewards and the New Psychological ContractPerformance, Rewards and the New Psychological Contract
Performance, Rewards and the New Psychological Contract
Expoco
 
Corporate Security and the Organisational Frontline
Corporate Security and the Organisational FrontlineCorporate Security and the Organisational Frontline
Corporate Security and the Organisational Frontline
Expoco
 
Human Capital: measuring the unmeasurable
Human Capital: measuring the unmeasurableHuman Capital: measuring the unmeasurable
Human Capital: measuring the unmeasurable
Expoco
 
Becoming an Employer of Choice: Mapping the Practices of a Winning Organisation
Becoming an Employer of Choice: Mapping the Practices of a Winning OrganisationBecoming an Employer of Choice: Mapping the Practices of a Winning Organisation
Becoming an Employer of Choice: Mapping the Practices of a Winning Organisation
Expoco
 
Employment Branding - Building Talent Market Equity
Employment Branding - Building Talent Market EquityEmployment Branding - Building Talent Market Equity
Employment Branding - Building Talent Market Equity
Expoco
 
Outsourcing human resources
Outsourcing human resourcesOutsourcing human resources
Outsourcing human resources
Expoco
 
Unleashing human capital
Unleashing human capitalUnleashing human capital
Unleashing human capital
Expoco
 
Issues in Business Etiquette
Issues in Business EtiquetteIssues in Business Etiquette
Issues in Business Etiquette
Expoco
 
Electronic recordkeeping
Electronic recordkeepingElectronic recordkeeping
Electronic recordkeeping
Expoco
 
Organising Corporate Events
Organising Corporate EventsOrganising Corporate Events
Organising Corporate Events
Expoco
 
Team Leading
Team LeadingTeam Leading
Team Leading
Expoco
 
Communicating in a Crisis
Communicating in a CrisisCommunicating in a Crisis
Communicating in a Crisis
Expoco
 
Project management 101
Project management 101 Project management 101
Project management 101
Expoco
 
The business case for emotional intelligence
The business case for emotional intelligenceThe business case for emotional intelligence
The business case for emotional intelligence
Expoco
 
Business Sustainability
Business SustainabilityBusiness Sustainability
Business Sustainability
Expoco
 
Mentoring and Growth
Mentoring and GrowthMentoring and Growth
Mentoring and Growth
Expoco
 
Preparing for your annual review
Preparing for your annual reviewPreparing for your annual review
Preparing for your annual review
Expoco
 

More from Expoco (20)

Load Profiling for the NSW Gas Mass Market
Load Profiling for the NSW Gas Mass Market Load Profiling for the NSW Gas Mass Market
Load Profiling for the NSW Gas Mass Market
 
Market Entry Theory and Practice
Market Entry Theory and PracticeMarket Entry Theory and Practice
Market Entry Theory and Practice
 
Identity Management and the Australian Organisation
Identity Management and the Australian OrganisationIdentity Management and the Australian Organisation
Identity Management and the Australian Organisation
 
Performance, Rewards and the New Psychological Contract
Performance, Rewards and the New Psychological ContractPerformance, Rewards and the New Psychological Contract
Performance, Rewards and the New Psychological Contract
 
Corporate Security and the Organisational Frontline
Corporate Security and the Organisational FrontlineCorporate Security and the Organisational Frontline
Corporate Security and the Organisational Frontline
 
Human Capital: measuring the unmeasurable
Human Capital: measuring the unmeasurableHuman Capital: measuring the unmeasurable
Human Capital: measuring the unmeasurable
 
Becoming an Employer of Choice: Mapping the Practices of a Winning Organisation
Becoming an Employer of Choice: Mapping the Practices of a Winning OrganisationBecoming an Employer of Choice: Mapping the Practices of a Winning Organisation
Becoming an Employer of Choice: Mapping the Practices of a Winning Organisation
 
Employment Branding - Building Talent Market Equity
Employment Branding - Building Talent Market EquityEmployment Branding - Building Talent Market Equity
Employment Branding - Building Talent Market Equity
 
Outsourcing human resources
Outsourcing human resourcesOutsourcing human resources
Outsourcing human resources
 
Unleashing human capital
Unleashing human capitalUnleashing human capital
Unleashing human capital
 
Issues in Business Etiquette
Issues in Business EtiquetteIssues in Business Etiquette
Issues in Business Etiquette
 
Electronic recordkeeping
Electronic recordkeepingElectronic recordkeeping
Electronic recordkeeping
 
Organising Corporate Events
Organising Corporate EventsOrganising Corporate Events
Organising Corporate Events
 
Team Leading
Team LeadingTeam Leading
Team Leading
 
Communicating in a Crisis
Communicating in a CrisisCommunicating in a Crisis
Communicating in a Crisis
 
Project management 101
Project management 101 Project management 101
Project management 101
 
The business case for emotional intelligence
The business case for emotional intelligenceThe business case for emotional intelligence
The business case for emotional intelligence
 
Business Sustainability
Business SustainabilityBusiness Sustainability
Business Sustainability
 
Mentoring and Growth
Mentoring and GrowthMentoring and Growth
Mentoring and Growth
 
Preparing for your annual review
Preparing for your annual reviewPreparing for your annual review
Preparing for your annual review
 

Recently uploaded

How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 

Recently uploaded (20)

How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 

CSR and Corporate Philanthropy

  • 1. An overview of Corporate Social Responsibility (CSR) Alexis Lindsay Director, The Centre for Corporate Public Affairs
  • 2. Agenda 2 Defining CSR The development of CSR in Australia Current developments and trends The business drivers Examples Internal infrastructure References
  • 3. Defining CSR 3 Many ‘labels’: corporate social responsibility, corporate community involvement, sustainability, corporate citizenship, cause related marketing, triple bottom line, socially responsible investment “Sustainable companies have three kinds of responsibility: economic, environmental and social. Corporate social responsibility is an integral part. It is about integrating the issues of the workplace, human rights, the community and the marketplace into core business strategies” - CSR Europe … the translation of social responsibilities into business practice.
  • 4. Development of CSR 4 First phase: Discretionary sponsorships, cheque-book philanthropy Second phase: Strategic approach, part of the business case Third wave: Community involvement; more complex business model; competitive context
  • 5. Why does business engage in CSR? 5 Enhance reputation Improved community relationships Stronger stakeholder relationships Positive impact on employee morale Important symbol of leadership, company ethos
  • 6. Edelman 2003: Sector Trust Consumer durables Consumer packaged goods Technology Automotive Airlines Pharma drug Investment insurance services 6 51% 54% 48% 45% 42% 47% 38% 40% 38% 44% 36% 42% 59% 55% 36% 43% 51% 66% 66% 65% 30% 42% 54% 58% Retail financial services Healthcare Professional services Telecomm 0% 20% 40% 60% 80% 100% Energy US Europe
  • 7. Edelman brand evaluator 2003: Europe Amnesty International World Wildlife Fund Greenpeace Oxfam Microsoft Bayer Ford Motor Company Coca-Cola BASF Unilever Johnson Johnson 7 16% 14% 12% 38% 4 37% 36% 34% 32% 30% 28% 25% 22% 21% 27% 34% 51% 47% 2% 49% 62% 62% 34% Nike Royal Dutch/Shell Deutsche Bank ExxonMobil Merck* HSBC* McDonalds Pfizer* Dow Chemical* Citicorp* 0% 20% 40% 60% 80% 100% Monsanto*
  • 8. Edelman brand evaluator 2003: US Johnson Johnson Coca-Cola Microsoft Ford Motor McDonalds Bayer Pfizer World Wildlife Fund Merck Nike Amnesty Greenpeace Dow Chemical Citicorp BASF Monsanto ExxonMobil Deutsche Bank Royal Dutch/Shell 8 16% 13% 30% 25% 2 9% 40% 37% 36% 36% 35% 41% 4 56% 55% 54% 49% 47% 47% 5% 52% 59% 69% 66% Unilever* HSBC* 0% 20% 40% 60% 80% 100% Oxfam*
  • 9. Current developments and trends Some best practice insights 9 Located in business objectives Fits corporate competencies, characteristics and infrastructure Leadership and senior management commitment Grounded in stakeholder relations Engagement of staff CSR/sustainability framework Flexibility in community involvement vehicles Continuous reporting of initiatives
  • 10. Examples 10 The Rio Tinto Aboriginal Foundation The Smith Family Westpac Toyota DuPont
  • 11. Internal infrastructure 11 Leadership Strategy Vision and values Governance Structure Accountability Resources Communication Internal/external stakeholders Leverage required Engagement Outcomes Evaluation Research Continuous improvement
  • 12. References 12 The Centre for Corporate Public Affairs; http://www.accpa.com.au/csrnews Business in the Community; http://www.bitc.org.uk/ Business for Social Responsibility; http://www.csrwire .com/bsr/ Centre for Corporate Citizenship at Boston College; http://www.bc.edu/centers/ccc/index.html

Editor's Notes

  1.  Indigenous issues