2. The market trends of products
usually will divide in two:
Professional trends and consumer trends:
• Professional Trends: Tendencies in
technology and ingredients. The general
trend is to reduce the conduct of
chemicals in the products with new
technology and better ingredients. More
organic and natural.organic and natural.
• Consumer Trends: Once a product has
set a standard the consumer will demand
a better ingredient. Trends in the market
will vary according to ingredients, colors,
seasons, movies, fashion influences.
2
3. Hair Color Category is turning in a newHair Color Category is turning in a new
directiondirection
The latest news in the
industry is Ammonia Free
Color
L’Oreal Inoa started the craze
which has now followed with
new introductions by
Schwarzkopf, Redken,Schwarzkopf, Redken,
Matrix, Davines.
50% of the color introductions
are ammonia free; consumer
per consumer demands
AMMONIA FREE IS A MUST
HAVE FOR COMPETING IN
THIS MARKET
4. Ingredients that are considered toxicIngredients that are considered toxic
These are many ingredients
known to cause reactions
during the coloring process
•Ammonia
•PPD (paraphenelyendiamine)
•Ethanol
•Parabens
•Paraffin
•Mineral oils•Mineral oils
•Formaldehyde
•Silicones
•Fragrances
7. Example:Example: AlfaparfAlfaparf -- ResultResult
The COSMETIC SPA
SYSTEM Perfect
cosmetic result on the
hair, gentle on the scalp.
This makes it possible to
use a lower MEA content,
thereby preserving thethereby preserving the
hair’s cosmetic result.
The end result is shiny,
comb-able hair that is
touchable and soft
12. Trends in Nails
• Gels on natural and acrylic
nails
• Matted colors
• Textured colors
• Sticker nails• Sticker nails
• These colors stay longer on
the natural nails and on
acrylics and the gels are
shinier. They last up to three
weeks
12
13. Example: OPI
OPI uses celebrities and movies to trend
colors and textures
Pictures taken from OPI website
13
14. Example: Gelish
• Soak off gels for natural and acrylic
nails
• Hot trend picture
taken from Gelish website
14
15. Cosmetics Trends
Ingredients of trend: Ingredients
of past:
– Minerals Alcohol
– Jet milled or triple milled Artificial
Fragrances
– No nanoparticles Mineral Oil
Talc
Petroleum
15
16. Example: Youngblood
Mineral Cosmetics
• Youngblood cosmetics uses rice
starch as an alternative to talc and
other fillers. They use other
botanicals and vitamins to create
their formulas.
16
18. Packaging
• In the past, every 7 to 8 years
repackaging would take place.
• Now re-packaging is done
every 3 to 4 years.
• Consumers are reading more• Consumers are reading more
labels which brings us back to
the consumer trend of better,
more natural
ingredients for any products
18
19. Packaging=Perception
• Constitutes the physical representation of a
brand's personality.
• Draws attention to a specific product in a crowded
retail space. (in this case a product’s packaging
serves as a great promotional tool)
• Positions a product amongst a certain category
and perceived value, hence reflecting a specific
potential price.potential price.
• Constitutes as an essential brand identity tool.
Even a specific color might trigger an association
to a particular brand.
• Differentiates a product from its competitors and
private labels by transmitting a sense of worth or
a story.
• Reflects the level of modernism, creativity and
cutting-edge qualities the brand might have.
19
20. Purology Packaging
• Pureology's new Zero
Waste packaging: It's
specifically designed
to expunge every last
ounce of shampoo
and conditioner out of
the bottle. You can
get more than 70get more than 70
shampoos from just
one tube! As an
added bonus, all of
the packaging is
100% recyclable, and
the ingredients are
entirely vegan and
organic. Save the
Earth with a shower?
It might just be
possible...
• www.refinery29.com emily orofino
20
21. Joico Packaging
• In 2011, they launched new
packaging created from a
hybrid bio-plastic resin,
making them one of the
first beauty companies to
use this new and innovative
material. The new
packaging is a composite
of post-consumer recycled
plastic and thermoplastic
starch derived from plants,
which unlike other bio-
plastics, will notplastics, will not
contaminate recycling
streams. As a result, Joico
is reducing its packaging-
related greenhouse gas
emissions by more than 75
percent. We also
manufacture bottles with up
to 70% post-consumer
recycled plastic and
cartons that use 100%
recycled paperboard. We
print information on the
inside of our cartons to
eliminate paper inserts.
And we’re committed to
finding new ways to shine
bright, clean and
beautiful now and for
21
23. Temporary Smoothing
System
• What started 6 years ago, a huge trend
setter, is now forbidden and recalled in
the European continent, Japan and
Canada.
23
25. Statement made by OSHA
occupational health and Safe
Administration
• Some of violations include failing to
list formaldehyde as a hazardous
ingredient on the MSDS(material
safety data sheet) provided to
downstream users (e.g., salon
owners, stylists), failing to includeowners, stylists), failing to include
proper hazard warnings on product
labels, and failing to list the health
effects of formaldehyde exposure on
the MSDS. Labels must include
ingredient and hazard warning
information and the MSDS must
provide users with information about
the chemicals in a product, the
hazards to workers, and how to use
a product safely. 25
28. Infused with Organic
Babassu OilBabassu Oil
NEW TECHNOLOGY
INDUSTRY FIRST
Babassu OilBabassu Oil
Found in the Amazon.
Contains 70% lipids to make
hair soft and
supple and help prevent
breakage.
Creates a silky finish with high-
impact shine
29. POSITIVES NEGATIVES
Sodium
Hydroxide/
Soda/
Guandine/
Lithium
Permanent
Level of Smoothing; 10
Not good for all hair types.
Technical Experience required
Lifts Natural and Cosmetic Hair
Not Compatible with other
smoothing technologies (thio)
thioglycollate Permanent
Level of Smoothing; 10
Not good for all hair types.
Technical Experience required
Lifts Natural and Cosmetic Hair
Not Compatible with other
smoothing technologies (thio)
TECHNOLOGY – PROS/CONS
Formaldehy
de
Permanent
Level of smoothing; 9
Harmful to the hairdresser and
consumer (inhalation)
Not immediately compatible with
color services
72 hour mandatory wait time for
restyling after a service
Limited number of applications
due to breakage
Glycolic Acid Wears for 3 months; not
permanent
Does not lift cosmetic colour
Rinsing step not required after
the service
Level of smoothing; 4
Lack of permamenancy
Not immediately compatible with
a colour service
Mandatory wait time for restyling
after a service
Glyoxolic
Acid
Wears for 3 months; not
permanent
Level of smoothing; 7-9
Lifts cosmetic colour
Not immediately compatible with
a colour service
Mandatory wait time for restyling
after a service
LISSE Wears for 3 months; not
permanent
Lifts cosmetic Colour
