“Sustainability is not only our future, but also is a growing market.” Find out why consumers want green home furnishings but say they can’t find them.

1. Furniture for Generations without Generations of Environmental Impact By: Seth Berman Founder of: www.goodfacories.com

2. Why are we here?

3. Lets look at this from a different perspective

4. Sustainable Furniture and Home Decor is:

5. Simple

6. Necessary

7. Cost Effective

9. How many people

10. want to buy sustainable furniture?

11. 80%

12. How many people say they can’t find sustainable furniture?

13. 70%

14. How much more are people willing to pay?

15. 10-15%

16. Is this possible?

17. Yes!

18. 60-70% of your cost is in the materials.

19. Green materials are 0-20% more expensive

20. So, for a $100 Table

21. So, for a $100 Table $70 in Materials

22. So, for a $100 Table $70 in Materials +20% = $84 for materials

23. So, for a $100 Table $70 in Materials +20% = $84 for materials = 14% price increase

24. It is that SIMPLE

25. 3 years ago, recycled EVA was the cheapest foam

26. In 2009 recycled EVA foam is the most expensive!

27. Companies are over charging green!

28. Companies are over charging green! Boo!

29. Lets break the myth

30. “ Green is much more expensive”

31. Psst…

32. Psst… Ikea has done it

33. Really! A store sells environmentally friendly products for cheap?

34. Really! A store sells environmentally friendly products for cheap? Everybody knows Ikea, but it is not 100% green!

35. True, Ikea is not 100% Green

36. True, Ikea is not 100% Green Then its not Green!

37. True, Ikea is not 100% Green Then its not Green! Yeah!

38. True, Ikea is not 100% Green Then its not Green! Yeah! Greenwashers!

39. Hold on

40. Lets talk about this It is an important issue

41. Lets talk about this It is an important issue I still think Ikea is doing a great job!

42. Lets talk about this It is an important issue I still think Ikea is doing a great job! What do you mean “great job”? How?

43. Ikea sources all its wood from licensed forests. And over 50% of its wood products come from certified renewable forests.

45. They ensure the suppliers they buy from are fair to their workers.

46. They do their best to make sure their products cause minimal damage to the environment.

47. That sounds good but they still use some harmful materials

48. Should Ikea and its products be called sustainable? That sounds good but they still use some harmful materials

49. Should Ikea and its products be called sustainable? Some of the products are, is there a way to reward them while they work on getting better?

50. Exactly my point!

51. Ikea is making an effort to help the environment, we SHOULD reward them.

52. We call this step 1, on a process to sustainability

54. Sustainability is a goal, some companies have taken the first step and a few are already at level 4

55. Lets help teach and encourage companies to become sustainable and not fight over the definition.

56. Applause Lets help teach and encourage companies to become sustainable and not fight over the definition.

57. Lets move on…

58. Why is Environmentally Friendly furniture important?

59. Global Warming

60. Global Warming How bad is it?

61. Our climate has been relatively stable for more than 10,000 years

62. People could count on rain for farming

63. Civilization began to flourish

64. Last 1000 years temperature only increased by 2 degrees C

65. The last 100 years are already 1.8 degrees warmer

66. The last 20 years are the fastest warming in recorded history!

67. Global warming has been selected as the number 1 issue by the Sustainable Furnishings Council

68. Estimates now suggest temperature will warm as much as 5-7 degrees within this century

69. This will cause weather patterns to change and sea level to rise

71. Is the main contributor to global warming

72. 74% C0 2 caused by burning fossil fuels

73. 25% due to deforestation!

74. 25% due to deforestation! Wow

75. Furniture is the 3 rd largest consumer of our forests

76. Asian, Oceania, African, and South American forests are being eliminated quickly and illegally

77. Certified woods

78. Renewable woods

79. Renewable woods Mango

80. Renewable woods Mango Rubberwood

81. Renewable woods Mango Rubberwood Palm

82. Alternates to wood

83. Alternates to wood Bamboo

84. Alternates to wood Bamboo Rattan

85. Alternates to wood Bamboo Rattan Renewable Materials

86. All are being picked by manufacturers and retailers around the world

88. Not only are the forests under attack, but so are our homes!

89. Indoor Air Quality

90. The air in your home

91. Is 2 to 5 times more polluted than the air outside!

92. V

93. V O

94. V O C

95. V olatile O rganic C ompounds

96. VOCs off gas for years after production

97. VOCs are known to cause Cancer and Asthma

98. CARB

99. California Air Resources Board

100. CARB is reducing the amount of VOC’s and Indoor Air Pollutants in building and home products

101. VOC’s are found in particle boards, resins, paints, and fabrics

102. Many Low and Zero VOC options are available today

103. Zero VOC Paints

104. Water based paints and glues

105. Detailed Information

106. Detailed Information available in the GoodFactories.com Sustainable Furnishings Sourcing Guide

107. Detailed Information available in the GoodFactories.com Sustainable Furnishings Sourcing Guide Yeah!

108. Detailed Information Available in our Sustainable Sourcing Guide Yeah! Hang On!

109. How do consumers know if a product is environmentally friendly?

110. Green Certifications

111. There are many, and it is confusing

112. There are many, and it is confusing

113. 3 Basic Categories

114. Certify Companies

115. Certify Forests and Processes

116. Certify Materials and Products

117. They all cost money

118. They all cost money But some are worth it

119. FSC is the best for renewable woods

120. FSC certified products can be sold with FSC logo

121. And sold for green building projects using LEED standards

122. SFC Sustainable Furnishings Council

123. Is making a difference in our Industry

124. Helping companies improve by:

125. Training retail stores about green and how to sell green

126. Enabling people to make the right choices

127. And helping bring this information to YOU!

128. SFC logo can be used by members on all their marketing materials

129. And can be used on products

130. And can be used on products by members who have achieved a high level of sustainability

131. Product certifications are expensive

132. But

133. a cost effective way to certify products is by group

134. Product certification also brings confidence to parents and can help sell kids furniture

135. Sustainability

136. Sustainability What does it mean?

137. “ To meet the needs of the present without compromising the ability of future generations to meet their own needs”

138. In a recent poll

139. In a recent poll consumers did not choose “Sustainable” or “Green” as their preferred label.

140. Almost 60% of consumers prefer the terms

141. Almost 60% of consumers prefer the terms -Eco Friendly-

142. Almost 60% of consumers prefer the terms -Eco Friendly- -Environmentally Safe-

143. Market the comforting terms like “safe” and “friendly, not “Green”

144. Be aware

145. Be aware a consumer’s priority

146. Be aware a consumer’s priority #1. Quality #2. Price #3. Style

147. Only 2% say Eco Friendly is their 1 st priority when selecting home furnishings

148. But don’t worry!

149. 80% did say they want to buy eco friendly

150. Less than 5% of car buyers say Eco Friendly is their 1 st priority

151. But Honda and Toyota know this is the fastest growing market

152. Think about it this way

153. Eco friendly is not only a tie breaker

154. It’s a great sales pitch

155. Engage a customer in conversation

156. Sell more product

157. They may not pick the eco friendly product

158. But once you have established a relationship

159. You are more likely to make a sale

160. Promotions

161. Earth Day Sale

162. Create Green Credits

163. More ways to make your business more sustainable

164. LED lighting is here!

165. 6 LED watts =14 fluorescent watts = 60 incandescent watts

166. Putting $29 LED bulbs in your office, showroom, or store will pay for themselves in one year and they last for up to 100,000 hours!

167. Reducing your CO2 emissions

168. Recycle

169. Recycle Most used office materials can be recycled and even sold, including Styrofoam

170. Buy recycled and eco friendly office supplies and marketing materials

171. Upgrade your AC and Heating

172. Upgrade your AC and Heating New appliances offer up to 40% energy savings

173. Save power: let the temperature increase by 10 degrees at night, then decrease by 15 degrees before opening and save up to 10%

174. Buy alternative power credits, they do not cost a lot

175. Become a member of the SFC

176. Membership fees help train retail and wholesale companies how to sell environmentally friendly home furnishings

177. How to find Environmentally Friendly home furnishing manufacturers

178. www.goodfactories.com

180. We are proactively helping build a high quality home furnishings supply chain

181. Useful articles, including the sustainable sourcing guide are online

182. And our Sourcing Map can save you hours of car travel and CO 2 emissions

184. Anybody wishing to discuss more details, please stick around

185. And don’t forget to grab our Sustainable Furnishings Sourcing Guide

186. Thank You!