COM30103 Effective Public Communication

1. COM30103 EFFECTIVE PUBLIC
COMMUNICATION
TOPIC 2(B): PARKS AND GARDENS
WITHIN KLANG VALLEY
Jiji Ng 0904Y72861
Tuesday 4pm – 6pm

2. MALAYSIA
AGRICULTURAL
PARKShah Alam, Selangor Darul Ehsan

3. HISTORICAL
BACKGROUND

4. Common History
Malaysia first agricultural
park (world’s first agro-
forestry park)
1,295 hectares (world’s
largest park)
Conservation centre and
laboratory (Malaysian plant
life)

5. Instigated by the Agriculture Ministry
Against the deforestation of virgin
jungle in Malaysia
Permanent exhibition centre for
country’s development and progress of
agriculture
Referral and research centre for the
agriculture such as farming, animal
husbandry and fish rearing
Act as inspiration and impetus for the
growth and development of the
country's agricultural sector.
1986 First Establishment
Bukit Cerakah / Bukit Cahaya Seri
Alam
1988 Public Opening
817 hectares
1992 Malaysia Agricultural Park
1992 Malaysia Tourism Award under
by Malaysian Ministry of Culture,
Arts and Tourism.
2011 Park Renamed
National Botanical Garden Shah
Alam

6. Agro Tourism
Awareness: Rural Culture
Intergroup conflict of forest and culture preservation - emotional process (arousal of patriotism, love,
tolerance and friendliness).
Differentiation of discording groups, fractionation of identical groups, face saving (major alliances) of
disseminate groups
Intention: Confederacy of local people in basic living reformation (sustainability – growth of forest-based
system: unification of tree, herbs, fruits planting) and maintenance (food production).
Action: Cultivation, care, processing and manufacturing acknowledgement tour
Managing conflicting unsustainable beliefs and practices; developed code sensitivity of forestry and
agriculture and seek sustainable trend codes; developed environmental sensitivity towards rural or
activist diversity; seek assimilation with sustainable government.
Intention: make a step in right direction within society.

7. STRUCTURE AND LAYOUT
OF THE LANDSCAPES/
BUILDINGS/
MONUMENTS

8. Dams
Sungai Baru Dam
◦ Primary water source for citizens of North
Klang in the 1930 – 1960’s.
◦ Habitat for various freshwater fishes.
◦ Learn and research on how different types of
fish undergo cages-breeding.
Air Kuning Dam
◦ Contain historical 323-metre tunnel.
◦ Natural process of tunnel creation is
unidentified.
◦ Suitable for fishing.
Picture sources:
• www.sini.com.my

9. Tunnel and Pool
Msytery Tunnel
◦ Passes over a 60m high hill.
Pool C
◦ Previously has a high popularity for anglers.
◦ Conservation pool for fishes.
Picture sources:
• www.sini.com.my

10. Lake and Observation Tower
Lake with Fountain
◦ Suitable for family picnickers and fishing.
Observation Tower
◦ Beside the lake.
Picture sources:
• www.malaysianvacation
guide.my
• www.cuti.com.my

11. Skytrex Adventure Park and Paintball Valley
Skytrex Adventure Park
◦ Running company described this activity as ‘eco
recreational cum educational activity’.
◦ Three levels of adventure:
◦ Little Adventure
◦ Big Thrill
◦ Extreme.
Paintball Valley
◦ Forest settings are excellent for paintball
simulations of jungle warfare.
Picture sources:
• www.malaysia-
traveller.com
• letsbangbang.com

12. Nonverbal Codes
Chronemics
Temporal
communication is vital
in adventurous and
spontaneous sports with
monochromic and
polychromic people
which form different
rate of achievement and
victorious management.
Proxemics
Sports area is the
territoriality of
individual victory or
achievement.
Realisation of four
distances is important
for rival or friendly
communication to
enhance publicity,
keenness, opportunities,
support and
sportsmanship.
Kinesics
Natural and modern
sports’ victory or
achievement require
observe, analyse and
interpret liking and
responsiveness in
bodily movement and
facial expression for
next or teamwork
movement and potential
planning.

13. TYPES OF PARK AND
GARDEN

14. Animal Park
Zoo Metaphor Sign:
“Nature’s Beings In Gentle
Custody”
72 hectares
parrots, eagles, pigeons,
turkeys, chickens, guinea
fowl, mascoby duck
timorensis deer, civets,
tortoises, terrapins, peacocks,
porcupines and horses
Picnic
Spots
Picture sources:
• www.tbnsa.gov.my
• www.sini.com.my

15. Spice and Beverage Garden
Learning opportunity:
benefits and health qualities
of the plants
16 hectares (hill region)
tropical trees, plants and
spices growing such as tea,
coffee, lime, pomelo, lemon
cocoa, carambola, starfruit,
black pepper, nutmeg, lemon
grass, tamarind, chilli and
cinnamon
Picture source:
• www.sini.com.my

16. Orchid Garden
◦ Educational platform: learning about orchids
Picture sources:
• iseek4edmund.wordpress.com
• www.tripadvisor.com.my

17. Cactus Garden
Desert design
1.3 hectares
3,000 plants of 145 global
species
15 local species
Exploration of
international and local
cacti
Picture source:
• www.sini.com.my

18. Tropical Fruit Garden (Orchards)
35 hectares
rambutan, durian, mangosteen,
carambola (starfruit), soursop
jack fruit, duku langsat, dokong,
ciku and cempedak
short-term fruits, long-term fruits,
commercial varieties, popular
fruits, seasonal fruits
implement latest and modern
agricultural technology
learning guidance: fruit trees
planting methods and techniques
Picture source:
• www.sini.com.my

19. Paddy Garden
◦ Natural scenery attraction
◦ Air-conditioned warehouse
Picture source:
• www.malaysiavacat
ionguide.com

20. Four Season Temperate House (RISEM)
◦ Four seasonal weather experiences
◦ human creativity and technology
Picture sources:
• www.sini.com.my

21. Nonverbal Codes – Touching
Tactile communication – need
and appreciation to plant and
animal life start early in
human’s life because of our
mutual living, cultural
differences and local farming
rituals.
Insufficient touch during tour
or recreation can leads to
confusion and conflict feelings,
inaccurate perception, low self-
esteem or interactive
psychological disorders in the
person with big curiosity or great
learner.
Touch is powerful because of
association with caring brought
friendliness, oneness and
affirmation in terms of
philosophy and experiences
among human, flora and fauna.

22. DESCRIPTIONS OF
ACTIVITIES /
RECREATIONAL
ACTIVITIES

23. Public Services and Traditional Sports
Public Services
◦ Attend live demonstrations
◦ Participate cultural exhibits
◦ Stay in accommodation
◦ Learn from permanent displays and descriptions
◦ Activities for educational purposes
Traditional Sports
◦ Fly-fishing
◦ Kayaking
◦ Camping (tent or A-framed hut)
◦ Hiking (Bukit Sapu Tangan, 200m high hill)
◦ Cycling
◦ Swimming
Picture source:
• www.malaysia-
traveller.com
• www.sini.com.my

24. Pursuing Route of Effective Public
Communication
Perception in Activity: Diversity of Communication
Keenness in perceiving by using senses to process information culturally, interactively, emotionally,
critically, externally about people and environment create meanings in the tour or recreation.
Perceptual constancy differentiate people and link them efficiently in their mutual groups because of
physiological factors or past roles upon affection, personality and privacy.
Essential Cultural Communication
Increase understanding of natural and human relationships.
Learn life skills (deepen philosophy, increase awareness, customized guidance, acknowledge norms)
Navigate the diverse world (understand the foundation of rural society and sustainable needs for
city)

25. TYPE OF MATERIAL
USED TO BUILD THE
PARK AND GARDEN

26. Infrastructure Materials
Concrete
Stone
Wood
Metal

27. References
◦ National Botanical Garden Shah Alam. Retrieved from:
http://www.sini.com.my/business/relax/lgmrelaxpostdetail/4000004162
◦ Agricultural Park (Bukit Cahaya Agricultural Park). Retrieved form:
http://www.cuti.com.my/Sub/Selangor/guide_agriculp.htm
◦ National Botanical Garden Shah Alam. Retrieved from
http://www.malaysiavacationguide.com/shahalam.html
◦ Malaysia Agricultural Park (National Botanical Garden Shah Alam). Retrieved from: http://www.malaysia-
traveller.com/malaysia-agriculture-park.html
◦ Malaysia Agricultural Park. Retrieved from: http://www.impressions.my/agro/masagro/masagro.htm
◦ Agro Tourism Study Of The Malaysian Agriculture Park Tourism Essay. Retrieved from:
www.ukessays.com/essays/tourism/ago-tourism-study-of-the-malaysian-agriculture-park-tourism-essay.php