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Amc Tigers Hua Hin Jan 2010 Noakes


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Asia Ministerial Conference on Tiger Conservation, Thailand, Januar 2010

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Amc Tigers Hua Hin Jan 2010 Noakes

  1. 1. Ecotourism & wild animals in wild habitats January 27-30, 2010 Hua Hin, Thailand Steve Noakes, Director, Ecolodges Indonesia + Pacific Asia Tourism Pty Ltd Conference theme: “Enforcement, Trade, Landscapes, and Financing”
  2. 2. Sekonyer River, Tunjung Putting National Park, Kalimantan, Indonesia Contents: 1. Brief introduction to Ecolodges Indonesia 2. Concept of ‘Wildlife Tourism’ 3. Wildlife in tourism marketing 4. Experiences & lessons learnt of Ecolodges Indonesia – conservation & communities
  3. 3. 1. Brief introduction to Ecolodges Indonesia (ELI) • Private company - 20 Indonesian & international shareholders - over 100 staff • With partner businesses, supports some 250 families • Strong motivation to help protect the threatened species of Indonesia ELI Founder, Dr Alan Wilson •Market position focus on wildlife conservation (Veterinary Medicine & Surgery) & Meryl Wilson • Commencing comprehensive range of sustainable tourism processes & certification with not-for-profit Sustainable Travel International • Committed to actions which contribute to the achievement of the UN Millennium Development Goals via ecotourism investments and operations • The first private sector operator in the world to partner with UNEP 2010 International Year of Biodiversity
  4. 4. 2. Concept of Wildlife Tourism ‘Any living non-human, undomesticated organism in the kingdom Animalia is generally considered to be wildlife’. Moulton and Sanderson (1999) ‘Wildlife tourism, as a subset of nature-based tourism, can then be defined as tourism based on interactions with such animals, whether in their natural environment or in captivity (such as in a zoo). This form of tourism includes non-consumptive activities such as viewing, handling and photographing, as well as consumptive activities such as fishing and hunting’ Higginbottom et al (2001)
  5. 5. “Wildlife tourism is more than travel to enjoy or appreciate wildlife, it also includes: Nature-based tourism • contributions to conservation & community ecotourism projects in developing Countries, and Wildlife tourism • environmental education & awareness through the establishment of codes of conduct for wildlife tourists as well as the various components of the travel industry.” Kutay, 1993
  6. 6. 3. Wildlife in tourism marketing 1916: Grinnell and Storer researched the potential use of wildlife as an attraction to tourists - advocated the use of wildlife imagery (and wildlife experiences) to promote parklands to tourists. ‘As a stimulant to the senses of far sight and far hearing, faculties largely neglected in the present scheme of civilization, they are no less consequence than the scenery, the solitude and the trails. To the natural charm of the landscape they add the witchery of movement’ (p. 377). Recent research: Finds there is a growing demand to observe wildlife as part of the tourist experience (e.g., Nelson, 1990; Orams, 1994; Higham, 1998). Hill, Brad. Kangaroos in the marketing of Australia: potentials and practice. CRC for Sustainable Tourism 2001 ISBN 1 876685 03 4
  7. 7. Wildlife icons can hold value as symbols of place and culture What is the contribution of wildlife species to the attractiveness of a destination?
  8. 8. Wildlife icons as part of destination brand • It must be valid • It must be believable • It must be simple Koala = Australia Sumatran tiger = Sumatra • It must have appeal • It must be distinctive Kotler et al, Marketing Asian Places, John Wiley & Sons, 2002 P 238
  9. 9. Commercial exploitation of endangered species Consumers want authentic experiences Demand for ethical products, social investment, and An Irrawaddy dolphin performs with two pink dolphins at the eco-labels is Oasis Sea World marine park in Chantaburi, nearly 290 km (190 growing miles) southeast of Bangkok on December 20, 2003." Chafe & Honey 2005 Photo by ADREES LATIF (REUTERS)
  10. 10. Using wildlife to position an ecotourism product The encounter between the visitor and the wildlife comprises the core of a wildlife tourism experience
  11. 11. 4. Experience of two eco lodges – conservation & communities Sekonyer River, Way Kambas National Park, Tanjung Putting National Park, Lampung , Sumatra Kalimantan
  12. 12. Photo taken adjacent to Tanjung Putting National Park, Kalimantan, Indonesia, April 2008 Just two countries, Brazil and Indonesia, account for over 60% of the world’s forest loss. (
  13. 13. The mercury from the gold mining process washes into the Sekonyer River, Tanjung Putting National Park, Kalimantan, Indonesia. April 2008
  14. 14. ‘VolunTourism’ support VolunTourism project example: Provide support to the Chair of Orangutan Foundation International Based in Kalimantan, the volunteer role is for an Assistant would be to help manage communications with all stakeholders
  15. 15. ‘Philanthropic travel’ support SAVE INDONESIAN ENDANGERED SPECIES FUND - focus on Sumatran Tiger, Borneo Orangutan, Sumatran Elephant, Borneo Clouded Leopard and Sumatran Rhinoceros. This tour is designed to assist conservation of at-risk protected areas, endangered wildlife and human cultures through monitoring of on ground conservation projects, eco-tourism and community development. Tanjung Puting National Park, Kalimantan Way Kambas National Park, Lampung, Sumatra Kerinci Seblat Tiger Corridor and Conservation Reserve, Bengkulu, Sumatra (Extension). Example of itinerary: Mon Feb 8: Morning visit to Sumatran Rhinoceros Sanctuary to learn about threats to endangered Sumatran rhinoceros and observe 6 living in 20ha enclosures at sanctuary. Learn about breeding problems of Sumatran Rhinoceros. Discuss the issues of Sumatran and Javan Rhinoceros conservation and work of YABI. Discuss the benefits of a canopy walk to help SRS raise funds and observe natural behaviour.
  16. 16. MAJOR CONSERVATION ISSUES WAY KAMBAS NATIONAL PARK • Protection flora-fauna & ecosystem of the Park - illegal poaching, illegal logging, forest fire, encroachment, livestock invasion, etc. • Law enforcement - effectiveness of coordination with local Government law agencies (Police, etc). • Human – elephant conflict mitigation: improvement strategy and facilities • Area rehabilitation and reforestation of ex-forest fire, ex-settlement (deadly wells), ex-encroachment, etc. • Building biodiversity research and database - information system, to develop more effective conservation strategy • Effectiveness of management organization & human resources through education and training • Community development and participation/involvement through improve education and awareness programs • Improvement of Park’s facilities and infrastructures
  17. 17. Sakura is a three-year-old elephant. After falling in backwards and being stranded for some 2 weeks without food or water, she was carefully pulled from one of the abandoned wells in Sumatra, Indonesia. This grid represents 100x100m area. Blue dots represent wells that have been successfully filled.
  18. 18. ‘It is so sad that i must inform you this news. One of ecolodge elephant at ECC was died last night because of poison. Its named SENO. And his tusk was stolen from the body after death.’ Chandra, Way Kambas National Park, Sumatra. August 2009
  19. 19. Mahout training, certification & Way Kambas identification cards Mahout/ Elephant Identity card This mahout and elephant are suggested for tourist activities. Mahout: Dwi Y. Hari ETL001 Since April 2008 Seno: Male 16 years Disclaimer: Elephants are wild animals and can be dangerous. Elephant riding is at your own risk
  20. 20. Volunteer project led by Dr Claire Vaux Oelrichs, SIES (Save Indonesian Endangered Species) The National Parks staff guide training included: • cat behaviour, specifically on tiger (Champati Sarath, India) • biology • signs and identification • following/tracking • tourist safety • cat safety - guiding/tourism without interference • minor species information interpretation Tourism & protection through partnerships - • what tourists want Guide Training
  21. 21. How ecotourism helps conservation issues in Way Kambas & Tanjung Putting National Parks 1. Brings international attention, increased awareness of the conservation issues and attracts human & financial resources to build local capacity to better manage the protected areas 2. National & Provincial Ministry of Tourism interest – build facilities and infrastructure which also contribute to community services - access roads, better power, water and sewerage facilities
  22. 22. 3. Generates contacts with the ‘outside world’ for NPA staff & local businesses, local schools, mosques, sporting & cultural groups - understanding of & access to markets, language skills, service skills, conservation skills 4. Visitors/Conservationist who come first time as a tourist then interest to contribute to NGO’s & networks to raise funds & expertise support: research, community development, animal protection, medical conservation, awareness program 5. Some international NGOs raise collaboration within government’s agencies: i.e. Debt Nature Swap between Govt of Indonesia and USA through Ministry of Forestry.
  23. 23. 6. Local & international Universities involved in supporting research & study in the Parks for students: develop knowledge and nature sciences & new generation of conservationist. 7. Tourism Companies (e.g. ELI) interest to invest & help local communities financial opportunities: as a guide, staff and employee, food provider, handicraft maker, develop more networks & supports for building facilities, provide equipments, funding some special projects (wells closure), tourist guide and animal survey training, etc, in collaboration with NGOs and the Park’s. 8. National Park’s more concerned to develop the capacity of their staff and rangers through education & training programs in management trough study tours to other national parks who had developed ecotourism program.
  24. 24. Major lesson learnt ? Tourism not a panacea for wildlife conservation, poverty reduction & related MDG targets. But it can play an important part. Needs workable partnerships – government, private sector, community, conservation and development sectors.
  25. 25. Thank you Terima kasih,
  26. 26. Sources & Credits 1064568?imageSourceType=user&sort=%2BcreateDate Chafe & Honey M (Ed) Consumer Demand and Operator Support for Socially and Environmentally Responsible Tourism CEST & TIES 2005 Fredline, Liz & Faulkner Bill. (2001) International Market Analysis of Wildlife Tourism, CRC for Sustainable Tourism CRC, Griffith University, Australia Higginbottom, K., Rann, K., Moscardo, G., Davis, D. and Muloin, S. (2001). Wildlife Tourism Research Report No.1, Status Assessment of Wildlife Tourism in Australia Series, Wildlife Tourism in Australia Overview, CRC for Sustainable Tourism, Gold Coast. Hill, Brad. Kangaroos in the marketing of Australia: potentials and practice. CRC for Sustainable Tourism 2001 ISBN 1 876685 03 4 Kutay, K. (1993). Brave new role: Ecotour operators take centre stage in the era of green travel. In Going Green: The Ecotourism Research for Travel Agents. Supplement to Tour and Travel News. October 25:80. Kotler et al, Marketing Asian Places, John Wiley & Sons, 2002 P 238 Newsome, D., Dowling, R. and Moore, S. (2005). Wildlife Tourism. Channel View Publications, Clevedon, UK Michael Platt Moulton, James Sanderson Wildlife issues in a changing world (1999) CRC Press LLC, Florida, USA Moscardo G. & Saltzer R. Understanding Tourism Wildlife Interactions: visitor market analyses (2005) JCU/CRC Australia