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Homepage:
https://people.unisa.ed
u.au/aise.kim
Email:
Aise.Kim@unisa.edu.au
Community-based
Story-telling
design:
for ‘Creative Forest
+ Food’ Tourism
Development
Dr Aise Kim
Senior Lecturer
University of South
Australia
Australia-Indonesia Institute Grant
Community resilience program
The aim of the project
• Improving economic capacity building and social wellbeing in Australia and Indonesia as a critical
aspect of COVID-19 recovery strategy
• Reducing negative environmental challenges such as illegal logging or selling wildlife animals in
the remote areas of Indonesia.
Developing new economic opportunities through forest tourism development
• How to do?
1) Community-based storytelling tour for forest tourism development
2) Online training programs
3) Community network/partnerships between forest tourism, wildlife tourism and food industries
4) Showcases of community-based storytelling tour videos
• Help increase social and economic resilience within disadvantaged communities in both
countries, Stimulating bilateral cultural and economic relationships
• Fostering new business practices of sustainable forest tourism and food diversity between two
countries.
Project team
• Wildlife Tourism Australia
• University of South Australia
• Ecolodges Indonesia
• Orangutan Odysseys
• Indonesian Institute of Technology
• Lombok Tourism Polytechnic
Community-based Storytelling tour:
From ‘Caring for Forests’ to ‘Creative Forest +
Food’ Tour (C4F2CFo)
• The important role of forests for our local community
• What are the unique selling points for the forest?
5
Waterfalls
Landscapes
Wildlife
Something
Unique?
Linking emotional stories to creative tourism
activities in the forest environment
Forest
Tourism
Camping
Hiking
Four-wheel driving
Nature-based
landscapes
Wildlife
Culture,
Community
Food
Arts
Cycling
Horse Riding
Recreation &
adventure
Relaxation,
healing
Sense of nature,
Creativity,
Sense of local
connection,
Local history
Challenges
Conservation
Connection
How to design the storytelling tour video
1. The length of video – 5-6 minutes
2. Selection of locations – how many? 2-3 locations for
a short video
3. Selection of key attractions – what are iconic
attractions?
4. Selection of stories – who would be interested in
what type of stories? How many stories? Who will
talk about their own experience? Tour guides? Or
local community?
5. Selection of storylines (from the introduction to key
examples to the conclusion)
** Planning stage - Storytelling design
How to design the storytelling tour video
1. The length of video – 5-6 minutes
2. Selection of locations – how many? 2-3 locations for
a short video
3. Selection of key attractions – what are iconic
attractions?
4. Selection of stories – who would be interested in
what type of stories? How many stories? Who will
talk about their own experience? Tour guides? Or
local community?
5. Selection of storylines (from the introduction to key
examples to the conclusion)
❖Video filming planning – when to visit, what
equipment to prepare, who to interview, tour guiding
examples
❖Video editing – music, subtitles, etc.
❖Video promotion on the website
** Planning stage - Storytelling design
** Planning stage – Video filming & editing
Overall structure of the story-telling tour video
Example 1
Introduction –
location, map,
name of the place
Story-telling themes
with key attractions
(linking emotional
stories to tourism
activities)
Example 2
Key attractions with
stories
Connecting to the local
community
Story-telling themes with key
attractions (linking
emotional stories to tourism
activities)
- Selecting key images of
attractions
Conclusion
Q. How to help for the
local community or
conservation
Q. When is the best
time for visiting?
Q. What are unique selling
points to tourists (target
markets)?
(Family vs couple; Domestic vs
International tourists)
Q. Where to check out
for further tourism-
related website
information
Q. Interactive tour
options via online live or
the websites
Q. Logos; booking
Why famous?
What to see?
What to do?
How to
access
Selection of the story themes
Start with one person’s connection to a place
• Forest,
• Food,
• unique accommodation
• Wildlife
• A local community’s local story or
• A tourist’s traveling experience – e.g. a travel diary
Q. How does an interviewee/local community connect
to the place or a tourist attraction?
Q. What kinds of special feeling can be related to that
place/attraction?
Please explain about this in more detail (e.g. adventure,
childhood memory, concern about the future of the
forest, personal lessons etc.)
Forest
Environment
-Nature
-Wildlife
- Native plants
Creative Forest Tour
Themes-based stories
Health & wellbeing
The nexus of forests
and health
Forest Science
Meditation
Social value
- Local villages
Local people’s beliefs and
lifestyle
Cultural
connection
- Symbolic
meaning,
history, rituals
Gastronomy
- Wild food
- Local food heritage
-Arts of cooking
- Recreation activities
Artistic value
(art craft workshops)
Painting
Food-oriented
Workshops
11
What Stories? Or
what tour activities?
Forest – Wildlife
–Human
Healing story
about our
connection to
nature
• Responsible Wildlife Tourism
• Moving away from wildlife performances,
animal rides (with the exception of
domesticated animals), the use of animals
as photographic props or cuddling and
playing with wildlife
• Promoting healing story about out
connection to nature
• Forest health -> healthy forest environment
-> wildlife health -> human health ->
healing/wellbeing connection
12
Source: https://www.responsibletravel.com/copy/animal-welfare-issues-in-
tourism
Healing power of forests with an
emphasis on local community’s socio-
cultural value
Local people’s beliefs - Birch trees –
mystical powers which can inspire and
heal
Source: https://theculturetrip.com/asia/south-korea/articles/10-places-to-
forest-bathe-in-south-korea/
'Nature and forest healing'.
• The cypress forest contains a
full of phytoncides (i.e.
antibacterial and antifungal
qualities which help plants
fight disease).
• A program of walking barefoot
on the cypress forest trail with
naturally fermented cypress
sawdust and enzymes.
Source: https://www.mk.co.kr/news/special-
edition/view/2020/12/1261868/
Healing/Local value of forests
• This tree-hugging event, “Chipko
(hugging in Hindi) Movement,”
• Connecting to a local community’s
event in Gopeshwar, in northern
India,
• Hugging trees on March 23, 1973, to
protest against a sporting goods
manufacturer attempting to cut
down the trees to make tennis
rackets.
Source: https://www.korea.net/NewsFocus/Society/view?articleId=126474
From Hiking/adventure activities
to Forest
Bathing or
Forest Healing
Source: https://www.conservationsa.org.au/forest_bathing
Forest - Health/Wellbeing/Recreation activities
❖Wellness programme:
❖Healing programmes with a qualified
forest-healing instructors (for families with
young children, stressed office workers
and adults in general)
❖Meditation, yoga, soaking in outdoor foot
baths
❖Chahun meditation – inhaling the warm
steam of tea to purify your face and body and
tea ceremonies to restore balance and peace
in the body and mind.
❖Wellbeing recreation activities - Forest trail
trekking through games, learning about
breathing techniques, educational walks with
story-telling guided tours,
Source: https://cnalifestyle.channelnewsasia.com/travel/south-korea-travel-destination-nature-outdoors-291676
Glow Worms
Driving from Kennett
River to the Grey River
Road at night (never
shine your headlights
or torch directly at the
glow worms).
Source: https://visitotways.com/explore/wildlife/
Night time tour –
The Natural Bridge is home
to Australia’s largest
population of glow worms
Gondwana Rainforest of
Australia
Gastronomy of native plants + History/Culture tour
Bush Tucker Journeys
(Ayers Rock Resort)
tastings celebrating Indigenous food and culture in Australia
today.
‘Bush tucker’ is the Australian term for the huge variety of native
herbs, spices, fruits, seeds, insects and wildlife that Indigenous
Australians have been eating for tens of thousands of years.
Creative food tour activities
Learning about ancient cooking techniques and a demonstration of
how these ancient ingredients can be used in modern cooking
flavours
Uluru Feastival - Tasting Dinner, presented by Bush Tucker Journeys
ambassador Mark Olive.
Source: https://www.ayersrockresort.com.au/experiences/detail/bush-food-experience
Source: https://experiencenature.com.au/
Creative forest food tour – mixing local stories, local produce, culinary artisans, & regional beverage
with recreation activities
• Learn how to identify, find, cook and devour delicious edible fungi in forests, while enjoy
tasting some local wines.
• Truffle hunts around Robur Oak trees with the truffle dogs to follow the mystical aroma of
Black Perigord Truffles.
Source: https://www.viator.com/en-AU/tours/Crete/In-Focus-Healing-Nature-Small-Group-Eco-Tour-
Including-Planting-a-Tree/d960-6176P23
Unique Storytelling Tour: What kind of
emotions? Community’s personal story?
Creativity arts and
wildlife – painting,
events, family
educational programs
Connection to nature,
healing/wellbeing of
animals, forests, and
human
Closeness to nature,
forest, wildlife
(birdwatching, rainforest
walking, wildlife
encounters
Continuity – history of
the forest,
Culture, community-
based local stories
Challenges, conflicts
resolution between
humans-wildlife (e.g.
flying fox, dingo,
elephants),
Conservation
– volunteer
work/planting trees
Conclusion - Resolutions/solutions
Q. How to overcome difficulties or challenges for developing a tourism attraction or promoting a conservation-
related issues
Q. What have you/local community done for developing a recent tourism attraction?
Q. What have you/local community done for protecting that place through tourism activities or local
community-related activities?
Conclusion – promotion/invitation
• Q. When is the best time for visiting?
• Q. What type of tourists could visit here?
• Q. Where to check out for further tourism-related website information (tour booking)
• Q. Interactive tour links (with the tour booking)
• Q. Tourism logos; other tourism website links
Overall structure of the story-telling tour video
Example 1
Introduction –
location, map,
name of the place
Story-telling themes
with key attractions
(linking emotional
stories to tourism
activities)
Example 2
Key attractions with
stories
Connecting to the local
community
Story-telling themes with key
attractions (linking
emotional stories to tourism
activities)
- Selecting key images of
attractions
Conclusion
Q. How to help for the
local community or
conservation
Q. When is the best
time for visiting?
Q. What are unique selling
points to tourists (target
markets)?
(Family vs couple; Domestic vs
International tourists)
Q. Where to check out
for further tourism-
related website
information
Q. Interactive tour
options via online live or
the websites
Q. Logos; booking
Why famous?
What to see?
What to do?
How to
access
How to design the storytelling tour video
1. The length of video – 5-6 minutes
2. Selection of locations – how many? 2-3 locations for
a short video
3. Selection of key attractions – what are iconic
attractions?
4. Selection of stories – who would be interested in
what type of stories? How many stories? Who will
talk about their own experience? Tour guides? Or
local community?
5. Selection of storylines (from the introduction to key
examples to the conclusion)
❖Video filming planning – when to visit, what
equipment to prepare, who to interview, tour guiding
examples
❖Video editing – music, subtitles, etc.
❖Video promotion on the website
** Planning stage - Storytelling design
** Planning stage – Video filming & editing

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Storytelling design2 (1).pdf

  • 2. Community-based Story-telling design: for ‘Creative Forest + Food’ Tourism Development Dr Aise Kim Senior Lecturer University of South Australia
  • 3. Australia-Indonesia Institute Grant Community resilience program The aim of the project • Improving economic capacity building and social wellbeing in Australia and Indonesia as a critical aspect of COVID-19 recovery strategy • Reducing negative environmental challenges such as illegal logging or selling wildlife animals in the remote areas of Indonesia. Developing new economic opportunities through forest tourism development • How to do? 1) Community-based storytelling tour for forest tourism development 2) Online training programs 3) Community network/partnerships between forest tourism, wildlife tourism and food industries 4) Showcases of community-based storytelling tour videos • Help increase social and economic resilience within disadvantaged communities in both countries, Stimulating bilateral cultural and economic relationships • Fostering new business practices of sustainable forest tourism and food diversity between two countries.
  • 4. Project team • Wildlife Tourism Australia • University of South Australia • Ecolodges Indonesia • Orangutan Odysseys • Indonesian Institute of Technology • Lombok Tourism Polytechnic
  • 5. Community-based Storytelling tour: From ‘Caring for Forests’ to ‘Creative Forest + Food’ Tour (C4F2CFo) • The important role of forests for our local community • What are the unique selling points for the forest? 5 Waterfalls Landscapes Wildlife Something Unique?
  • 6. Linking emotional stories to creative tourism activities in the forest environment Forest Tourism Camping Hiking Four-wheel driving Nature-based landscapes Wildlife Culture, Community Food Arts Cycling Horse Riding Recreation & adventure Relaxation, healing Sense of nature, Creativity, Sense of local connection, Local history Challenges Conservation Connection
  • 7. How to design the storytelling tour video 1. The length of video – 5-6 minutes 2. Selection of locations – how many? 2-3 locations for a short video 3. Selection of key attractions – what are iconic attractions? 4. Selection of stories – who would be interested in what type of stories? How many stories? Who will talk about their own experience? Tour guides? Or local community? 5. Selection of storylines (from the introduction to key examples to the conclusion) ** Planning stage - Storytelling design
  • 8. How to design the storytelling tour video 1. The length of video – 5-6 minutes 2. Selection of locations – how many? 2-3 locations for a short video 3. Selection of key attractions – what are iconic attractions? 4. Selection of stories – who would be interested in what type of stories? How many stories? Who will talk about their own experience? Tour guides? Or local community? 5. Selection of storylines (from the introduction to key examples to the conclusion) ❖Video filming planning – when to visit, what equipment to prepare, who to interview, tour guiding examples ❖Video editing – music, subtitles, etc. ❖Video promotion on the website ** Planning stage - Storytelling design ** Planning stage – Video filming & editing
  • 9. Overall structure of the story-telling tour video Example 1 Introduction – location, map, name of the place Story-telling themes with key attractions (linking emotional stories to tourism activities) Example 2 Key attractions with stories Connecting to the local community Story-telling themes with key attractions (linking emotional stories to tourism activities) - Selecting key images of attractions Conclusion Q. How to help for the local community or conservation Q. When is the best time for visiting? Q. What are unique selling points to tourists (target markets)? (Family vs couple; Domestic vs International tourists) Q. Where to check out for further tourism- related website information Q. Interactive tour options via online live or the websites Q. Logos; booking Why famous? What to see? What to do? How to access
  • 10. Selection of the story themes Start with one person’s connection to a place • Forest, • Food, • unique accommodation • Wildlife • A local community’s local story or • A tourist’s traveling experience – e.g. a travel diary Q. How does an interviewee/local community connect to the place or a tourist attraction? Q. What kinds of special feeling can be related to that place/attraction? Please explain about this in more detail (e.g. adventure, childhood memory, concern about the future of the forest, personal lessons etc.)
  • 11. Forest Environment -Nature -Wildlife - Native plants Creative Forest Tour Themes-based stories Health & wellbeing The nexus of forests and health Forest Science Meditation Social value - Local villages Local people’s beliefs and lifestyle Cultural connection - Symbolic meaning, history, rituals Gastronomy - Wild food - Local food heritage -Arts of cooking - Recreation activities Artistic value (art craft workshops) Painting Food-oriented Workshops 11 What Stories? Or what tour activities?
  • 12. Forest – Wildlife –Human Healing story about our connection to nature • Responsible Wildlife Tourism • Moving away from wildlife performances, animal rides (with the exception of domesticated animals), the use of animals as photographic props or cuddling and playing with wildlife • Promoting healing story about out connection to nature • Forest health -> healthy forest environment -> wildlife health -> human health -> healing/wellbeing connection 12 Source: https://www.responsibletravel.com/copy/animal-welfare-issues-in- tourism
  • 13. Healing power of forests with an emphasis on local community’s socio- cultural value Local people’s beliefs - Birch trees – mystical powers which can inspire and heal Source: https://theculturetrip.com/asia/south-korea/articles/10-places-to- forest-bathe-in-south-korea/
  • 14. 'Nature and forest healing'. • The cypress forest contains a full of phytoncides (i.e. antibacterial and antifungal qualities which help plants fight disease). • A program of walking barefoot on the cypress forest trail with naturally fermented cypress sawdust and enzymes. Source: https://www.mk.co.kr/news/special- edition/view/2020/12/1261868/
  • 15. Healing/Local value of forests • This tree-hugging event, “Chipko (hugging in Hindi) Movement,” • Connecting to a local community’s event in Gopeshwar, in northern India, • Hugging trees on March 23, 1973, to protest against a sporting goods manufacturer attempting to cut down the trees to make tennis rackets. Source: https://www.korea.net/NewsFocus/Society/view?articleId=126474
  • 16. From Hiking/adventure activities to Forest Bathing or Forest Healing Source: https://www.conservationsa.org.au/forest_bathing
  • 17. Forest - Health/Wellbeing/Recreation activities ❖Wellness programme: ❖Healing programmes with a qualified forest-healing instructors (for families with young children, stressed office workers and adults in general) ❖Meditation, yoga, soaking in outdoor foot baths ❖Chahun meditation – inhaling the warm steam of tea to purify your face and body and tea ceremonies to restore balance and peace in the body and mind. ❖Wellbeing recreation activities - Forest trail trekking through games, learning about breathing techniques, educational walks with story-telling guided tours, Source: https://cnalifestyle.channelnewsasia.com/travel/south-korea-travel-destination-nature-outdoors-291676
  • 18. Glow Worms Driving from Kennett River to the Grey River Road at night (never shine your headlights or torch directly at the glow worms). Source: https://visitotways.com/explore/wildlife/ Night time tour – The Natural Bridge is home to Australia’s largest population of glow worms Gondwana Rainforest of Australia
  • 19. Gastronomy of native plants + History/Culture tour Bush Tucker Journeys (Ayers Rock Resort) tastings celebrating Indigenous food and culture in Australia today. ‘Bush tucker’ is the Australian term for the huge variety of native herbs, spices, fruits, seeds, insects and wildlife that Indigenous Australians have been eating for tens of thousands of years. Creative food tour activities Learning about ancient cooking techniques and a demonstration of how these ancient ingredients can be used in modern cooking flavours Uluru Feastival - Tasting Dinner, presented by Bush Tucker Journeys ambassador Mark Olive. Source: https://www.ayersrockresort.com.au/experiences/detail/bush-food-experience
  • 20. Source: https://experiencenature.com.au/ Creative forest food tour – mixing local stories, local produce, culinary artisans, & regional beverage with recreation activities • Learn how to identify, find, cook and devour delicious edible fungi in forests, while enjoy tasting some local wines. • Truffle hunts around Robur Oak trees with the truffle dogs to follow the mystical aroma of Black Perigord Truffles.
  • 22. Unique Storytelling Tour: What kind of emotions? Community’s personal story? Creativity arts and wildlife – painting, events, family educational programs Connection to nature, healing/wellbeing of animals, forests, and human Closeness to nature, forest, wildlife (birdwatching, rainforest walking, wildlife encounters Continuity – history of the forest, Culture, community- based local stories Challenges, conflicts resolution between humans-wildlife (e.g. flying fox, dingo, elephants), Conservation – volunteer work/planting trees
  • 23. Conclusion - Resolutions/solutions Q. How to overcome difficulties or challenges for developing a tourism attraction or promoting a conservation- related issues Q. What have you/local community done for developing a recent tourism attraction? Q. What have you/local community done for protecting that place through tourism activities or local community-related activities?
  • 24. Conclusion – promotion/invitation • Q. When is the best time for visiting? • Q. What type of tourists could visit here? • Q. Where to check out for further tourism-related website information (tour booking) • Q. Interactive tour links (with the tour booking) • Q. Tourism logos; other tourism website links
  • 25. Overall structure of the story-telling tour video Example 1 Introduction – location, map, name of the place Story-telling themes with key attractions (linking emotional stories to tourism activities) Example 2 Key attractions with stories Connecting to the local community Story-telling themes with key attractions (linking emotional stories to tourism activities) - Selecting key images of attractions Conclusion Q. How to help for the local community or conservation Q. When is the best time for visiting? Q. What are unique selling points to tourists (target markets)? (Family vs couple; Domestic vs International tourists) Q. Where to check out for further tourism- related website information Q. Interactive tour options via online live or the websites Q. Logos; booking Why famous? What to see? What to do? How to access
  • 26. How to design the storytelling tour video 1. The length of video – 5-6 minutes 2. Selection of locations – how many? 2-3 locations for a short video 3. Selection of key attractions – what are iconic attractions? 4. Selection of stories – who would be interested in what type of stories? How many stories? Who will talk about their own experience? Tour guides? Or local community? 5. Selection of storylines (from the introduction to key examples to the conclusion) ❖Video filming planning – when to visit, what equipment to prepare, who to interview, tour guiding examples ❖Video editing – music, subtitles, etc. ❖Video promotion on the website ** Planning stage - Storytelling design ** Planning stage – Video filming & editing