English II

1. About the Business
 STARBUCKS COFFEE (Taylor’s Lakeside Campus)
- Established as Berjaya Starbucks Coffee Company Sendirian Berhad
 Main Products & Services
- Types of coffee bean production is varied according to the Starbucks Roast
Spectrum: Blonde Roast, Medium Roast, Dark Roast

2.  CU LATTE established by Cheong Foh
 CU Latte sell Klang coffee species Liberica.

3. Starbucks’ Competitors and Strategies
 Responsive social media
 Coffee Bean and Tea Leaf’s
website is not influential.

4. CU Latte’s Competitors and Strategies
 Provide filtered coffee
 V60 coffee filtration
 Upgrade equipment
 Diedrich Coffee Roaster,
United States

5. Starbucks’ Market
 Guidance for New Businesses Direction
 Lacking of coffee education
 Market Nature
 Sustainable industry

6. CU Latte’s Market
 Guidance for New Businesses Direction
 Problematic sourcing of workforce
 No experience in location selection
 Market Nature
 Good relationship with Klang coffee
bean suppliers

7. Similarities
 Supports healthiness of foods
 Diverse cultures in food
 Offers suitable music for their coffee shop to create good atmosphere
 Coffee philosophy and customer service

8. Differences
C U LATTE Starbucks Coffee
Quality maintenance, cultural contribution and
good customer services.
Higher responsibility, assurance and philosophy on
missionary success.
Professionalism for breakfast Contribution to farmers with resources and
expertise.
Maintain cultures about devotion of local coffee
ancestors and coffee cultures of Malaysian folks
Cultures about ardour for high seas and navigational
beliefs of the early coffee traders

9. Commercial Success

10. Recommendations

11. Summary
To me, the smell of fresh-made coffee is one of the greatest inventions.
Hugh Jackman
Starbucks represents something beyond a cup of coffee.
Howard Schultz

12. References
 Berjaya Starbucks Coffee Company. Retrieved from http://www.starbucks.com.my/.
 C U Latte by Cheong Foh. Retrieved from https://www.facebook.com/culattebycheongfoh/.
 The origin of coffee. (2010, March 27). The Telegraph. Retrieved from
http://www.telegraph.co.uk/foodanddrink/7507026/The-origin-of-coffee.html.
 History of coffee. Turkish Coffee World. Retrieved from http://www.turkishcoffeeworld.com/History-of-Coffee-
s/60.htm.
 Coffee Facts: history of coffee. Owl. Retrieved from
http://www.owl.com.sg/page.php?levelid=B534R532S534&n=History+Of+Coffee&id=X534P532F535.
 Chatime. Retrieved from http://www.chatime.com.my/main/index.php.
 OldTown White Coffee Company. Retrieved from http://www.oldtown.com.my/.
 Hometown Hainan Coffee Company. Retrieved from http://www.hometowncoffee.com.my/#fb0=5.
 Neves, M. F., Kalaki, R. B. & Trombin, V. G. (2011, May 17). The future competitiveness of the café do cerrado: key
elements for success to the first Brazilian geographical indication. Symposium Papers. Retrieved from
http://www.ifama.org/files/conf/2011/Symposium%20Papers/427_Symposium%20Paper.pdf.

13. Thank You