SUSTAINABLE TOURISM…1. Is integrated with
and respectful of the culture, homeland, heritage, and people of a place;2. Provides a unique and authentic experience for the visitor;3. Generates localized economic development benefits;4. Has a balanced or beneficial impact on the environment;
SUSTAINABLE TOURISM…5. Generates revenue that
is invested in conserving and enhancing the unique features of the community;6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and8. Serves target markets that are profitable, with promising long term viability.
SUSTAINABLE TOURISM…Refers to a level
of tourism activity that can be maintained over the long term because it results in a net benefit for the socio-cultural, economic, and natural environments of the area in which it takes place. (ICOMOS 2002)
TRIPLE BOTTOM LINEAn expanded baseline
for measuring performance, addingsocio-cultural and environmental dimensions to thetraditional economic benchmark; a positive triple bottomline in tourism means a net:•Improvement in conservation of the natural environment;•Social benefit for local communities;•Profit for business owners and shareholders; and•Gain for national and regional economies.
GEOTOURISMGeotourism is defined as tourism
that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.Source: National Geographic Center for Sustainable Destinations
Why do this? • 80%
of American travelers consider themselves as environmentally conscious • 51% claim despite the economic downturn they still want to patron good (sustainable) businesses(Source: Travel Industry Association and Ypartnership, 2009)
Eight out of 10 (78%)
U.S. adults consider themselves "environmentally conscious"• 85% turn out the lights when they leave a room;• 67% practice energy efficiency by regulating air conditioning and heating when not at home;• 53% keep showers short.(Source: Travel Industry Association and Ypartnership, 2007)
Thirty-two percent of those surveyed
said they will be more environmentally conscious in their travel decisions this year, as compared with 26 percent last year. (Source: TripAdvisor 2009)
APPROPRIATE TECHNOLOGY Oregon Parks &
Rec Dept. Composting Toilets Smith Rocks, Oregon • virtually odorless • solar power used to drive ventilating fan • less frequent removal of remaining solids • compost used for fertilizerThe system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
Example: Lindblad Expeditions International Ecotourism
CompanyLindblad seeks to travel in anenvironmentally responsible way,leaving the places they visit as theyfound them. They raise money from their guests to support local conservation efforts in the regions where their vessels operate.Photo of research station by Holly Gordon and photo of the M/S Polaris by L, Arnold Frederick off of the LindbladExpeditions website at www.Expeditions.com.
LAPA RIOS Costa Rica Guided
tours with local guides help support the ongoing maintenance and land preservation.A portion of profits to supportlocal schools.Photos from the Lapa Rios website at http://laparios.com/laparios.htm.
DOLLARS A DAYfor Conservation ProgramAlaska
During 2001, 35 AWRTA business participants of the program raised over $25,000 for conservation organizations.For more information visit the Alaska Wilderness Recreation and Tourism Association website athttp://www.awrta.org/dollarsaday.html. Photo of Juneau, Alaska by Craig Dahl, 2002.
METHOW VALLEY Multi-Use Trails •
125 miles of multi-use trails (winter & summer activities) • Many public access points, connecting two towns • Links Nordic trail system, Pacific Crest trail, hikers and mountain bikers • Formed a private non-profit to coordinate marketing, events, maintenanceTaken from the Methow Valley Sport Trails Association website at http://www.mvsta.com. http://www.mvsta.com.