SUSTAINABILITY…of the present  development that meets the needs    without compromising the ability of future    generatio...
SUSTAINABLE TOURISM…1.   Is integrated with and respectful of the culture,     homeland, heritage, and people of a place;2...
SUSTAINABLE TOURISM…5.   Generates revenue that is invested in conserving and     enhancing the unique features of the com...
SUSTAINABLE TOURISM…Refers to a level of tourism activity that can be   maintained over the long term because it   results...
TRIPLE BOTTOM LINEAn expanded baseline for measuring performance, addingsocio-cultural and environmental dimensions to the...
TRIPLE BOTTOM LINE    PEOPLE    PLANET    PROFIT
GEOTOURISMGeotourism is defined as tourism that  sustains or enhances the geographical character  of a place—its environme...
Why should we care?
DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACETouring    R&R     Entertainment
touring‐style tourism    relies on human and physical character of placeACTIVITIES• sightseeing• history• nature• scenery•...
Photo by Sue Parsons, Flickr
Photo by Peter Marbach
touring‐style tourism     relies on human and physical character of placeACTIVITIES                  CHARACTERISTICS• sigh...
R & R tourism   depends only on physical character of placeACTIVITIES• coastal resorts• golf• downhill skiing• water sport...
R & R tourism   depends only on physical character of placeACTIVITIES           CHARACTERISTICS• coastal resorts    • risk...
entertainment‐style tourism    manufactured attractions do not depend on               character of placeACTIVITIES• theme...
entertainment‐style tourism    manufactured attractions do not depend on               character of placeACTIVITIES       ...
DESTINATION STYLE DRIFT . . .   if development unchecked, unguided  Touring         R&R           Entertain-              ...
Visit Beautiful   Oregon!
Plog’s psychographic continuum                  After Stanley C. Plog, PhD                                     “MATURE” DE...
BACK TO THE PRINCIPLES…
1.   Sustainable tourism is integrated with and     respectful of the culture, homeland, heritage, and     people of a pla...
TIMBERLINE LODGEON MT. HOOD
KAH-NEE-TAWARM SPRINGS RESERVATION
KUNA YALA  PANAMA
2.   Sustainable tourism provides a unique and     authentic experience for the visitor;
LOCALHISTORY
PORTLAND BRIDGE PEDAL
DAS PARK HOTEL Ottensheim, Austria
3.   Sustainable tourism generates localized economic     development benefits;
LOCAL MUSIC
LOCAL CUISINE
LOCAL MARKETSPhoto courtesy of Jeff Behan © 2008
LOCAL CRAFTSEugene Saturday Market
LOCAL ART   LOCAL             ART
LOCAL GUIDES
LOCALFISHERMEN
LOCAL    SHOPKEEPERSPhoto by Iercercle
BUSTLING MAIN STREETS
$$$$ NEED TO STAY LOCAL
4.   Sustainable tourism has a balanced or beneficial     impact on the environment;
Why do this? • 80% of American travelers consider   themselves as environmentally conscious • 51% claim despite the econom...
Eight out of 10 (78%) U.S. adults consider themselves "environmentally conscious"• 85% turn out the lights when they leave...
Thirty-two percent of those surveyed said they will be more environmentally conscious in their travel decisions this year,...
USE OF NATURAL FEATURES     Sokol Blosser Wine Cellar - Dundee, OR   • underground     chamber naturally     stays cooler ...
APPROPRIATE TECHNOLOGY    Oregon Parks & Rec Dept. Composting Toilets               Smith Rocks, Oregon   • virtually odor...
GREEN DESIGNMONTEREY BAY SHORES      RESORT
MONTEREY BAY SHORES RESORTRooftop solar panels & living walls
5.   Sustainable tourism generates revenue that is     invested in conserving and enhancing the unique     features of the...
Example: Lindblad Expeditions           International Ecotourism CompanyLindblad seeks to travel in anenvironmentally resp...
LUANG NAMTHA, LAOS                          Locals are certified as                          hiking and raft guides.      ...
LAPA RIOS                                         Costa Rica                                                              ...
DOLLARS A DAYfor Conservation ProgramAlaska During 2001, 35 AWRTA business participants of the program raised over $25,000...
UNICEF’S TAP PROJECT
HEATHMAN  HOTEL    & FRIENDS OFFOREST PARK
Why do this?Globally, “voluntourism” is one of the fastest growing segments of the travel market
6.   Sustainable tourism provides an educational     experience for the visitor that leaves them     enriched and inspired...
KOTOWA COFFEE TOURS Boquete, Panama
EDUCATIONALVOLUNTEERVACATIONS
7.   Sustainable tourism encourages diverse parties to     work together to create new opportunities and to     address co...
South African National Parks     Hoerikwaggo Trail       - short video -
Oakridge, Oregon
METHOW VALLEY                        Multi-Use Trails                                                                • 125...
8.   Sustainable tourism serves target markets that     are profitable, with promising long term viability.
From eco‐ to geo‐Manage tourism so that it pays to                  Sightseeing/ protect the place,                       ...
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
JDRT Sustainable Presentation
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JDRT Sustainable Presentation

  1. SUSTAINABILITY…of the present development that meets the needs without compromising the ability of future generations to meet their own needs. - Brundtland Report, 1987 Photo by Jeffrey Lee Mishler, © 2003. For more photos, visit www.JeffreyLeeMishler.com.
  2. SUSTAINABLE TOURISM…1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;2. Provides a unique and authentic experience for the visitor;3. Generates localized economic development benefits;4. Has a balanced or beneficial impact on the environment;
  3. SUSTAINABLE TOURISM…5. Generates revenue that is invested in conserving and enhancing the unique features of the community;6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and8. Serves target markets that are profitable, with promising long term viability.
  4. SUSTAINABLE TOURISM…Refers to a level of tourism activity that can be maintained over the long term because it results in a net benefit for the socio-cultural, economic, and natural environments of the area in which it takes place. (ICOMOS 2002)
  5. TRIPLE BOTTOM LINEAn expanded baseline for measuring performance, addingsocio-cultural and environmental dimensions to thetraditional economic benchmark; a positive triple bottomline in tourism means a net:•Improvement in conservation of the natural environment;•Social benefit for local communities;•Profit for business owners and shareholders; and•Gain for national and regional economies.
  6. TRIPLE BOTTOM LINE PEOPLE PLANET PROFIT
  7. GEOTOURISMGeotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.Source: National Geographic Center for Sustainable Destinations
  8. Why should we care?
  9. DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACETouring R&R Entertainment
  10. touring‐style tourism relies on human and physical character of placeACTIVITIES• sightseeing• history• nature• scenery• hiking / Nordic  skiing• local shopping• typical cuisine• photography• culture & festivals
  11. Photo by Sue Parsons, Flickr
  12. Photo by Peter Marbach
  13. touring‐style tourism relies on human and physical character of placeACTIVITIES CHARACTERISTICS• sightseeing • Diffuse impact • history• nature • Human powered• scenery • Supports small businesses• hiking / Nordic  skiing • Requires protecting nature • local shopping and heritage• typical local cuisine• photography • Needs architecture, • culture & festivals landscapes, culture unique to  the locale.
  14. R & R tourism depends only on physical character of placeACTIVITIES• coastal resorts• golf• downhill skiing• water sports• vacation homes
  15. R & R tourism depends only on physical character of placeACTIVITIES CHARACTERISTICS• coastal resorts • risk of sprawl• golf • environmental impacts• downhill skiing • opportunity for architecture, • water sports landscaping, cuisine, day tours, • vacation homes that suit the locale
  16. entertainment‐style tourism  manufactured attractions do not depend on  character of placeACTIVITIES• theme parks• outlet malls• amusement parks • convention centers• sports arenas • casinos
  17. entertainment‐style tourism  manufactured attractions do not depend on  character of placeACTIVITIES CHARACTERISTICS• theme parks • changes nature of locale• outlet malls • high impact• amusement parks  • mass tourism• convention centers • high traffic• sports arenas  • high employment generator• casinos
  18. DESTINATION STYLE DRIFT . . .  if development unchecked, unguided  Touring R&R Entertain- mentUnspoiled SPOILED ?destination
  19. Visit Beautiful Oregon!
  20. Plog’s psychographic continuum After Stanley C. Plog, PhD “MATURE” DESTINATIONVENTURERS Centric- Centric- PAROCHIALS Venturers Parochials (DEPENDABLES) Near- Near- Parochials Venturers ParochialsVenturers
  21. BACK TO THE PRINCIPLES…
  22. 1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;
  23. TIMBERLINE LODGEON MT. HOOD
  24. KAH-NEE-TAWARM SPRINGS RESERVATION
  25. KUNA YALA PANAMA
  26. 2. Sustainable tourism provides a unique and authentic experience for the visitor;
  27. LOCALHISTORY
  28. PORTLAND BRIDGE PEDAL
  29. DAS PARK HOTEL Ottensheim, Austria
  30. 3. Sustainable tourism generates localized economic development benefits;
  31. LOCAL MUSIC
  32. LOCAL CUISINE
  33. LOCAL MARKETSPhoto courtesy of Jeff Behan © 2008
  34. LOCAL CRAFTSEugene Saturday Market
  35. LOCAL ART LOCAL ART
  36. LOCAL GUIDES
  37. LOCALFISHERMEN
  38. LOCAL SHOPKEEPERSPhoto by Iercercle
  39. BUSTLING MAIN STREETS
  40. $$$$ NEED TO STAY LOCAL
  41. 4. Sustainable tourism has a balanced or beneficial impact on the environment;
  42. Why do this? • 80% of American travelers consider themselves as environmentally conscious • 51% claim despite the economic downturn they still want to patron good (sustainable) businesses(Source: Travel Industry Association and Ypartnership, 2009)
  43. Eight out of 10 (78%) U.S. adults consider themselves "environmentally conscious"• 85% turn out the lights when they leave a room;• 67% practice energy efficiency by regulating air conditioning and heating when not at home;• 53% keep showers short.(Source: Travel Industry Association and Ypartnership, 2007)
  44. Thirty-two percent of those surveyed said they will be more environmentally conscious in their travel decisions this year, as compared with 26 percent last year. (Source: TripAdvisor 2009)
  45. USE OF NATURAL FEATURES Sokol Blosser Wine Cellar - Dundee, OR • underground chamber naturally stays cooler • rounded profile blends in with landscape Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.comFor more information, visit the Sokol Blosser Winery website at www.sokolblosser.com
  46. APPROPRIATE TECHNOLOGY Oregon Parks & Rec Dept. Composting Toilets Smith Rocks, Oregon • virtually odorless • solar power used to drive ventilating fan • less frequent removal of remaining solids • compost used for fertilizerThe system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
  47. GREEN DESIGNMONTEREY BAY SHORES RESORT
  48. MONTEREY BAY SHORES RESORTRooftop solar panels & living walls
  49. 5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;
  50. Example: Lindblad Expeditions International Ecotourism CompanyLindblad seeks to travel in anenvironmentally responsible way,leaving the places they visit as theyfound them. They raise money from their guests to support local conservation efforts in the regions where their vessels operate.Photo of research station by Holly Gordon and photo of the M/S Polaris by L, Arnold Frederick off of the LindbladExpeditions website at www.Expeditions.com.
  51. LUANG NAMTHA, LAOS Locals are certified as hiking and raft guides. Profits used to establish a local tourism association.Revenue used forcommunity projects suchas primary schools &health education. Photos by Kristin Dahl © 2003
  52. LAPA RIOS Costa Rica Guided tours with local guides help support the ongoing maintenance and land preservation.A portion of profits to supportlocal schools.Photos from the Lapa Rios website at http://laparios.com/laparios.htm.
  53. DOLLARS A DAYfor Conservation ProgramAlaska During 2001, 35 AWRTA business participants of the program raised over $25,000 for conservation organizations.For more information visit the Alaska Wilderness Recreation and Tourism Association website athttp://www.awrta.org/dollarsaday.html. Photo of Juneau, Alaska by Craig Dahl, 2002.
  54. UNICEF’S TAP PROJECT
  55. HEATHMAN HOTEL & FRIENDS OFFOREST PARK
  56. Why do this?Globally, “voluntourism” is one of the fastest growing segments of the travel market
  57. 6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;
  58. KOTOWA COFFEE TOURS Boquete, Panama
  59. EDUCATIONALVOLUNTEERVACATIONS
  60. 7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and
  61. South African National Parks Hoerikwaggo Trail - short video -
  62. Oakridge, Oregon
  63. METHOW VALLEY Multi-Use Trails • 125 miles of multi-use trails (winter & summer activities) • Many public access points, connecting two towns • Links Nordic trail system, Pacific Crest trail, hikers and mountain bikers • Formed a private non-profit to coordinate marketing, events, maintenanceTaken from the Methow Valley Sport Trails Association website at http://www.mvsta.com. http://www.mvsta.com.
  64. 8. Sustainable tourism serves target markets that are profitable, with promising long term viability.
  65. From eco‐ to geo‐Manage tourism so that it pays to  Sightseeing/ protect the place,  GEOTOURISMnot destroy it. Adventuring Cultural  tourism Culinary  tourism Ecotourism (nature) Civic Heritage  tourism tourism Agri‐ Indigenous  tourism tourism All place‐based  types of tourism = the ENTIRE destination

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