People. Planet. Profit - Miyara Sumatera Foundation


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Developing sustainable programs in South Lampung

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  • People of this village are focused on farming because they have experience and knowledge about fishery. The main core subject is that this village are surrounded with sea potentials
  • It can do so by following the eco resort and sustainable tourism principles and diversifying its products and services from mere accommodation and leisure/entertainment provider for the benefit of the tourist and ROI only to a sustainable and integrated destination management venture and travel provider and capacity builder that takes the environmental and socio-economic of the destination and people into account and will benefit the community and the area as a whole, while protecting and conserving its natural resources /habitat and local culture in the area and stimulating art and creativity and creating sustainable business opportunities for the community and the surrounding islands (Sebesi in particular).
  • People. Planet. Profit - Miyara Sumatera Foundation

    1. 1. Sustainable Action PlanSustainable Action Plan
    2. 2. • People lived in 350 hectare area of Travellers Krakatoa Nirwana Resort comes from mix ethnics • Lampung tradition and culture is only preserve and acknowledge by the origin people of Lampung • Cross-ethnics marriage is common thing in Kalianda • Each area that is concentrated with a certain ethic has it own philosophy in behavior and tradition
    3. 3. Stretched on a 350-hectare land, TravellerS Krakatoa Nirwana Resort is enclosed by abundant coconut trees, a characteristic of the region. Its most prominent features include coral and white sand beaches facing the Sunda Straits. This beachfront resort lies strategically between Bakauheni, the main ferry port of Sumatera, and Bandar Lampung, the capital of Lampung Province
    4. 4. Villages surrounding in 350 hectare of TravellerS Krakatoa Nirwana Resort  Merak : 390 people  Muing : 280 people  Lambua : 420 people  Karingin : 615 people Livelihood  90 % : Agriculture  10% : Trade Poverty 569 householder lives below poverty line
    5. 5. In the 350 hectare area of TravellerS Krakatoa Nirwana Resort lies agriculture potential such as… Corn Coconut Cassava Padi Banana Cocoa
    6. 6. Potential role of the resort: 1. Development and promotion of the area for cultural 2. Responsible eco tourism (sustainable tourism development or CSR) as a strategy. “Sustainable tourism development as a means to plan a comprehensive CSR program of Bakrieland and Travelers Resort and can take the lead in Lampung and set standards for proper tourism planning”
    7. 7. 45% of all travelers feel that opportunities to take guided tours of local historic sites and neighborhoods will help preserve cultural identity and sustain local communities . Source: NatGeo
    8. 8.  In 2010 the average occupancy in the hotel is 29% or 7701 rooms ( lowest 16% March- highest 56% July) out of 36 villas and 40 rooms available. Total number of guests in 2010 was 15541.  Corporate and group travelers scored highest, 1682 and 1634 rooms respectively, followed by MICE 1333; lowest segment was from Travel agents 88. FIT direct booking and walk in guest were 826 and 669 respectively. The majority of customers are domestic from Jakarta.  Travelers information on the web about the resort and the area is very poor and hard to get by, the resort it self Is not well listed. Information about the resort and area are not available at Travel agencies. ( and  The tours and activities advertised and presently offered are activities that can be found on any beach , leisure and mass tourist destination.
    9. 9. Sustainable industrial development
    10. 10. Sustainable Tourism Development Restaurant management Leisure Studies Marketing Travel Logistic Management Finance and Employee Supervision Hospitality Environmental Management
    11. 11. Sustainable Community Development  Training and Business Centre : handicraft, art and culture, tourism, fishery and agriculture Island Development  Disaster management, Library, Handicraft, Medicinal herbs, Fishery, and Agriculture, Environment management
    12. 12. Alternative Energy - Solar energy, Bio Fuel, Wind Energy Water & waste management Organic Food Farm and Pharmacy Mangrove Forest Reservation
    13. 13.  50% of all travelers believe that use of energy efficient lighting, heating and air conditioning systems will help preserve natural resources . . .  46% of all travelers feel that travel companies should use natural cleaning products in order to help protect the environment  In any sustainable tourism venture “the destination, people, environment are the product and the assets ” and in order to measure the potential benefits that the enterprise would generate
    14. 14. Tour & Travel Information Center - Unique destination information - Culture and heritage travel places - Island hopping & Diving Center Business Center - Business opportunities - Skilled human resources - Applicative business and information bank Kalianda Sebuku Sebesi Bandar Lampung
    15. 15. “Word of mouth drives choice” – 70% of word of mouth conversations have an impact on brand purchase (37% buy it/try it, 24% consider it, 9% avoid purchase based on WOM) (Keller Fay) BECAUSE….
    16. 16. What Do we do?
    17. 17. 1st year 2nd year 3rd year 4th year 5th year Start program : Eco Tourism Resort Start program : Travellers Tourism Center Start program : Marine Education Boat Start program : Non Formal Education Center Program expansion to other regions in Sumatera Sustainability Program ‘Congrats your plan works!’ Coming years
    18. 18. Sustainable and community based eco tourism can be a vehicle for the conservation of the natural habitat and culture and at the same time it creates and enhance economic activities (spin offs) that will benefit both the local community and visitors. ( triple bottom line- People , planet and Profit )
    19. 19.  To identify the potential opportunities and the challenges of tourism (development) in South Lampung with primary focus on the Travellers KRN in Kalianda district and the necessary to increase the numbers of visitors to the hotel and the area .  We see a potential role the resort can play in the development and promotion of the area for cultural and responsible eco tourism
    20. 20. “Developing an ecotourism operation on the 350 hectares Bakrieland starting with the resort itself and would certainly benefit the resort , the experience of the visitors and the community as a whole ( through training and learning) . It would bring in green building – low carbon-energy efficient technologies, alternative energy, sanitation, water and waste management, organic farming methods - food processing and production, hospitality and destination management and expertise, and responsible ecotourism development principles” Muriel Ydo Sustainable tourism consultant START - towards Sustainable Tourism And Responsible Travel
    21. 21. Program Implementations By growing organic food and medicinal herbs the resort could create a ‘kitchen’ and ‘pharmacy’ based on local produce and knowledge and reinvigorate and promote south Lampung specialties and the use of natural medicine Drink water production, integrated with waste water treatment recycling and recovery. Additional green technologies such as solar- wind-bio fuel - biomass- compost-organic fertilizer- hydro energy
    22. 22. Building on these individual elements the resort could become a fully integrated venture and responsible eco tourism resort .It would enhance the image of Bakrieland without too much effort. It would become an example for the world how a destination can be managed and planned in a sustainable way and be profitable at the same time. It would prove that energy and resources can be delivered without destroying the environment and making it a closed loop venture: from cradle to cradle. It would be recognized and attract dignitaries, experts and International organizations such as WWF, CI, Coral Reef Alliance, Sustainable Travel
    23. 23., 21 April 2011 Wisata Bahari Lampung Belum Dikembangkan According to Dr. Endang Linirin as lecture in marine biology – Lampung University said that are many beautiful places in the bottom of the Lampung sea where it has many uniqueness and beauty to offer. Such place like Merak Belantung where you can find beautiful coral reefs and sea rocks
    24. 24. - What makes a tourist decide to go to your destination? - Who are they? - How many of them? - Who qualifies? Why? - What are their main sources of information? - What do they care about? What’s in it for them? - What do they talk about? - What booking methods do they use? - How to contact/intercept them?
    25. 25.  Bring to life the culture of the destination through cultural immersion experiences  Feature experience divers and tour guide whom expertise in South Sumatera territory  Guests enjoy authentic foods, drink and music from the destination to further enhance the travel experience  Travel and tour operator displays  Capitalizing on the Travellers Krakatoa Nirwana Resort brand to heighten awareness and visitation to destination
    26. 26. Provide comprehensive information about the outdoor activities in Travellers KNR and tourism destination, culture & art, flora and fauna in South Lampung Provide service excellence to improve the amount of costumer satisfaction Outreach and Promote Travellers KNR and South Lampung tourism destination globally through exhibitions and enhance partnership Awareness of Travellers KNR & South Lampung for International market
    27. 27. The main attractions and places of interest for travelers in Lampung  Krakatau, Sebuku, Sebesi, Raja Basa Kalianda district- South Lampung Regency  Way Kambas National Park East and Central Lampung regencies  Pugung Raharjo( archilogical site) East Lampung Regency  Museum/Taman Wisata Bandar Lampung South Lampung Regency  Pasir Putih South Lampung Regency  Kiluan Bay Pesawaran Regency  Sumber Jaya ,Archeological site West Lampung Regency  Tanjung Setia- KRUI ( surfing) West Lampung Regency  Ranau Lake West Lampung Regency  Bukit Barisan National Park West Lampung Regency
    28. 28. Environmental Education Program Marine education boat is focus and directed to form a pro behavioral changes to conservation. Therefore, children are the long-term target if we want to discuss issues of conservation behavior change for the availability of natural resources in a sustainable manner. Example : Kalabia Marine education boat
    29. 29. Facilities The ship is enough big to accommodate one class of children. Every three days there is a maximum of 30 students can participate in it. In it, provided a means of learning, equipped with two small boats that can be used by the kids to go snorkeling and reach the mangrove forest area. In addition, in the ship there is also a library and audio and video equipment for the purpose of learning center
    30. 30. Sail destination : small island with human population
    31. 31. Rumah Belajar Miyara Kalianda is a non profit learning center focus on improvement of social life through the education aspect, to carry out various activities and social activities. Vision : Sustainable education for all people of Kalianda through excellence in non formal education and with the goal for increase employability and independency Mission : • To provide better welfare through soft skill development in Kalianda • To motivate and empowerment for all people involved in this program • To create sense of belonging for Lampung art and culture through training and field activities • Contribute in government programs by providing certificate for non formal education • Improving the life of the people in Kalianda
    32. 32. N o English Comput er Tourism Art - culture Agriculture Fishery Handicraf t 1 Basic English Basic tutorial Basic Tour Guiding Folklore Basic farming & Irrigation system Marine Biota Sewing 2 English for teaching Creative design Local tourism destinatio n Tradition al Dance Livestock production systems Budidaya Perairan Bahari Pottery 3 English for business Product design How to make travel package Lampung Language Production practices Budidaya perairan air tawar Jewelry & Lampung Craft 4 English for tourism Product co- creation Guiding Technique Lampung heritage Processing, distribution and marketing Processing, distributio n and marketing Marketing Manageme nt
    33. 33. Group A Age : 35 >> up Social Class : Middle low Occupation : All Gender : Male & Female Group C Age : 12 >> 17 Social class : Middle low Occupation : drop out students & active students Group B Age : 17 >> 35 Social class : Middle low Occupation : students – Small unit community activities Group D Age : Any Social class : Middle low Occupation : Unemployed
    34. 34. Computer lab (2)Class room (5) Language lab (1) Sewing lab (1) Handicraft lab (1) Lampung art & culture lab (1)
    35. 35. Farming fields (2) Fishery ponds (1) Eco Packaging lab (1) Travel & tour lab (1)
    36. 36. Meeting room (2) Library (1) 50 seat’s hall (1) Art & Culture center (1) Rumah Belajar – Mini Shop Musholla
    37. 37. “People of Kalianda need guidance and training to develop their ability and soft skill. Rumah Belajar Miyara Kalianda provide the needs with the support of government, industries and academician it will provide a sustainable education and deliver the best for the economy, social and culture of the people..”
    38. 38. Once we get out into the world – and let the world in to visit us – we will see how we are all so similar, yet somehow not the same