Oracle OpenWorld 2015 Sponsorship Prospectus

Sponsorship Prospectus
October 25-29, 2015
San Francisco, CA
Oracle OpenWorld 2015

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle OpenWorld
Most Important
Conference
More personalized, relevant and
contextual content.
More customers, more
technology that differentiates
Oracle’s approach to reducing
complexity and cutting cost;
New & more partners that
address new focus areas of
Cloud, Cloud services,
engineered systems
Relevant and memorable
experiences
The brightest minds, presenting the most innovative ideas at the industry’s most
important conference
Innovative Ideas
60,000 stories to tell
Focused on vision, strategy,
business transformation across
the trends affecting industries,
business roles and the Oracle
stack.
Brightest Minds
Oracle Executives, Thought Leaders
and Product Experts
Oracle Customers that are
transforming their businesses to
modern enterprises with Oracle
technology
Oracle Partners – all in ongoing
conversation with attendees.

2014
Oracle OpenWorld
Event Demographics

2014 Demographics Information
4Oracle Confidential – Internal

2014
Oracle OpenWorld
Attendee Details

2014 OpenWorld Demographics
USA and Canada
70%
Latin America
19%
EMEA
7%
Japan /
Asia Pacific
4%

Registration by Industry
Industry Total
High Technology 15.3%
Professional Services 10.99%
Financial Services 10.54%
Other 8.79%
VAR / System Integrator 5.18%
ISV - Independent Software Vendor 4.8%
Communications 4.38%
Healthcare 4.28%
Public Sector 4.24%
Education & Research 3.82%
Retail 3.75%
Industrial Manufacturing 2.8%
Industry Total
Consumer Products 2.75%
Travel & Transportation 2.59%
Insurance 2.32%
Media & Entertainment 2.24%
Utilities 2.08%
Oil & Gas 1.86%
Aerospace & Defense 1.75%
Engineering & Construction 1.4%
Automotive 1.06%
Life Sciences 1.06%
Natural Resources 0.35%
Chemicals 0.27%

Registration by Job Role
Job Role Total
Senior Management 13.39%
Executive Management
(C-level, President, EVP, SVP)
13.26%
Developer 10%
Architect 9.32%
Database Administrator 7.67%
Professional 6.93%
Consultant 5.98%
LOB Manager/Director 4.13%
Job Role Total
Partner
(Member of Oracle Partner Network)
3.86%
Business Analyst 3.74%
Applications Manager 3.41%
Systems Administrator 2.24%
Operations Manager 1.88%
Student 0.68%
Data Warehouse Manager / Data
Steward
0.50%
Network Administrator 0.12%

Registration by Line of Business
Line of Business Total
Information Technology 54.17%
Finance 7.02%
Engineering 5.88%
Sales 5.5%
Government 3.80%
Marketing 3.49%
Operations 2.45%
Research & Development 2.33%
Education 2.24%
Communications 2.19%
Human Resources 1.84%
Customer Service 1.58%
Line of Business Total
Administration 1.51%
Transportation 0.98%
Medical 0.77%
Corporate Planning 0.76%
Social Media & Web 0.76%
Food Service 0.59%
Legal 0.20%
Facilities 0.18%
Quality 0.14%
News 0.09%
Religion 0.05%

2014
Oracle OpenWorld
Content Details

More than 2500 Sessions
By Product
By Solution
By Audience

Focused Content Drives Targeted Growth
Focus Area Year-over-Year +
C-Level Executives +10% attendees
Customer Experience +32% session attendance
Service CX +52% LOB attendees
Marketing CX +23% LOB attendees
Sales CX +9% LOB attendees
HCM YOY same
Mobile +60% session attendance
Focus Area Year-over-Year+
Industries +24% session attendance
Communications +23% session attendance
Retail +9% session attendance
Public Sector +52% session attendance
Financial Services +8% session attendance
Life Sciences +80% session attendance
Healthcare +15% session attendance
Education +41% session attendance
Engineered Systems 4X+ session attendance
Big Data +37% session attendance
Java Developers +12% attendees
MySQL 2X+ session attendance
*Based on 2014 attendee data

Mark Hurd
President
Tim Theriault
CIO, Walgreens
Jamie Miller
CIO, GE
Filippo Passerini
CIO, Procter and Gamble
Steve Little
CIO, Xerox
Rob Carter
CIO, FedEx
Kim Stevenson
CIO, Intel
Albert Hitchcock
CIO, Pearson
Yael Cosset
CIO, Dunnhumby

Dr. Didier Bonnet
Global Practice Leader
Vishal Sikka
CEO
Renée J. James
President

Centrals Overview

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 17
CX Central @ OpenWorld
CX Central @ OpenWorld will highlight the breadth and depth of Oracle’s CX Solutions, with programs dedicated to
Marketing, Sales, Service, Commerce and Social. Content will cover customer best practices, case studies, product
strategy, roadmaps and demonstrations. Content will also highlight key partners who are helping our customers
successfully implement and extend Oracle’s CX solutions.
Target Audience:
• Users and Sales, Marketing and Service Practitioners
• LOB IT Leads and Functional Ops Managers
• Line of Business Leaders
Program Highlights from 2014:
• Visionary Keynotes and General Sessions
• 320+ CX Sessions
• Dedicated CX Industry Solutions Day
• Networking and Customer Appreciation Events
• Dedicated Exhibition Space In Moscone West for CX Programs
• Zones by program (Marketing, Sales, Service, Commerce)
• Social Intelligence Center showcasing how social impacts CX
• Demos by Oracle and Oracle partners
• Partner showcase theater
• Networking lounges and meeting space
• All held in one location: Moscone West, levels 2 and 3
For additional information about networking opportunities at CX Central 2015, please contact:
Nanette Acklin @ nan.acklin@oracle.com.

HCM Central @ OpenWorld
HCM Central @ OpenWorld will highlight the breadth and depth of Oracle’s HCM Solutions. Content will cover
Customer Best Practice Case Studies, Product Strategy and Product Roadmaps and demonstrations. Content will
also highlight key partners who are helping our customers successfully implement and extend Oracle’s HCM
solutions.
Target Audience:
• Users and HR Practitioners
• LOB IT Leads and Functional Ops Managers – HR and HRIS
• Director and Managers in HR LOBs: Human Resources, Recruiting, Talent, Development, Learning,
Compensation/Benefits
• Visionary Keynotes and General sessions
• 95+ Sessions
• HCM Focused Exhibition Space
• 30+ Exhibitors
• Scene and Be Heard Theater sessions
• Demos by Oracle and Oracle Partners
• Networking Events and Lounges
For additional information about networking opportunities at HCM Central 2015, please contact:
Margaret Jen @ margaret.jen@oracle.com .
For additional information about exhibiting at HCM Central 2015, please contact:
Barbara Lucas @ barbara.lucas@oracle.com.

Industry Central @ OpenWorld
Industry Central @ OpenWorld will showcase Oracle’s commitment to and leadership in key vertical industries
highlighting Oracle’s strategic vision, customer implementation and best practices case studies, partner success
stories, and product roadmaps.
Target Audience:
• Functional and Line of Business Experts
• IT applications implementers and integrators
 General Sessions and130+ Sessions
 Industry Lounges and Networking spaces
 Product demonstrations and Partner Showcases
 8 Industries:
 Communications & Media
 Financial Services and Insurance
 Healthcare
 Life Sciences
 Public Sector
 Retail
 Utilities
 Education
For additional information about exhibiting and/or speaking at Industry Central 2015, please contact:
Jodi Greenberg @ jodi.greenberg@oracle.com.

Sponsorship Overview

Sponsorship Level Benefits Overview
21
BENEFIT DESCRIPTIONS Showcase Platinum Gold Silver Bronze Signature
BRANDING & LEAD GENERATION
Specific sponsor level experience or branding opportunity • • • • • •
CONTENT
One (1) Forty-Five minute Conference Session to be placed in the track of your choice • •
One (1) Twenty minute Showcase Theater Session • • • •
SALES ENGAGEMENT / NETWORKING
Oracle OpenWorld Passes (Sponsor Allocation) 8 8 5 4 3 2
Discover Passes (Sponsor Allocation) 75 75 75 75 75 75
MARKETING / BRANDING
Branding on the Oracle OpenWorld website • • • • • •
Logo placement on the "Thank you to our Sponsors" banners • • • • • •
PUBLIC RELATIONS
Registered Press attendee list one week prior to the event • • • • • •
Opportunity to issue news announcements highlighting participation in Oracle OpenWorld • • • • • •
CLIENT SERVICES
Dedicated Account Management • • • • • •
Opportunity to reserve conference hotel room blocks at negotiated conference rates. All room blocks are
allocated on a first-come, first-served basis.
• • • • • •

Showcase Sponsorship
22
Sponsor one of seven dedicated Showcases located in the South and West Exhibit Halls:
• Big Data Showcase (Moscone South)
• Mobile Showcase (Moscone South)
• Oracle Linux, Oracle VM and Openstack Partner Showcase (Moscone South)
• Platform and Infrastructure as a Service Showcase (Moscone South)
• ERP Showcase (Moscone West) – SOLD
• SCM Showcase (Moscone West)
• JD Edwards Showcase (Moscone West)
Specific Benefits related to Showcase Sponsorships:
• Choice of a showcase lounge or other select experience.
- Exclusive access to all leads generated by attendees visiting showcase lounge or select experience; contact details included in lead generation report
• One Extended Kiosk placed in the Showcase
- Includes: One (1) computer monitor, one (1) internet connection, one (1) lead retrieval device, four (4) stools and power.
- 2 Appreciation Event wristbands
- 2 Daily Lunch tickets (valid Monday – Wednesday)
• Three 20-minute Showcase Theater Sessions. (One per day)
- 3 complimentary Oracle OpenWorld Speaker Passes
- Content must align with one of the offered showcase theaters. An overview of the topic must be pre-approved by Oracle
• One 30-second video looping between showcase theater sessions. Partner to provide video. Oracle to approve.
All Showcase Sponsorship benefits including:
• Company name and presentation title listed on Showcase Theater Session signage
• Sponsor’s sessions included in the Content Catalog and Schedule Builder
• Attendee Registration Report with full contact information for sponsor’s theater session attendees, provided post-event
• 8 Oracle OpenWorld Full-Conference Passes
• 75 Discover Passes to be used for prospects and customers
• Branding on the Oracle OpenWorld website
• Logo placement on the “Thank You to our Sponsors” banners
• Registered Press attendee list one week prior to the event
• Opportunity to issue news announcements highlighting participation in Oracle OpenWorld

Platinum Sponsorship
Mobile App
23
With Smartphone usage on the rise, this mobile marketing opportunity is a sure-fire way to increase exposure of your companies brand to the entire Oracle OpenWorld audience. This exclusive
sponsorship opportunity will put your brand on the forefront of the mobile user experience including splash screen exposure, rotating banner ad promotion and logo appearances throughout the
official mobile app.
Specific Benefits related to the Mobile App Sponsorship:
• All Platinum sponsorship benefits listed below
• Exclusive Sponsor of the Oracle OpenWorld Mobile App
- Logo on the splash screen
- Rotating banner on the navigation panel, that links to the Partner Feature Page
- Logo on Interactive Map
• Oracle will post up to three messages per day on the mobile app live newsfeed.
Your posts will be listed among real-time feed updates and can include session promotions, booth drivers and images.
(Exclusivity does not apply to Daily News Feed)
All Platinum Sponsorship benefits including:
• One 45-minute Conference Session placed in track of choice (subject to availability)
- Pre-Registration and Post-Event registration reports available in the Exhibitor Resource Center.
Report will include company name, primary job role, state, country and industry.
• One 20-minute Showcase Theater Session
- One complimentary Oracle OpenWorld Speaker Pass
- Company name and presentation title listed on Showcase Theater Session signage
- Inclusion in the Content Catalog and Schedule Builder
- Attendee Registration Report with full contact information for scanned session attendees, provided post-event
- Content must align with one of the offered showcase theaters. An overview of the topic must be pre-approved by Oracle"
• 8 Oracle OpenWorld Full-Conference Passes (Sponsor Allocation)
• 75 Discover Passes to be used for prospects and customers (Sponsor Allocation)
• Branding on the OpenWorld website
2014 OpenWorld Mobile App Analytics
Total Activations 20,656
Total Page Views 1,550,007
App Adoption Rate 82%
Total # of Times App Opened 452,394
Average Views Per-User 145

Shuttle Bus Banners - SOLD
24
Drive your message to attendees by sponsoring the official Oracle OpenWorld Shuttle Bus Banners. The OpenWorld team designs and produces co-branded banners for a minimum
of 10 shuttle buses. Ensure that every attendee using the shuttle service to and from San Francisco hotels and official Oracle OpenWorld events takes note of your company brand.
Your logo is also placed on all shuttle service brochures and signs, maximizing your exposure throughout the show.
Specific benefits related to the Shuttle Bus Banners Sponsorship:
• Co-branded banners with your logo and the Oracle OpenWorld logo on a minimum of 10 shuttle buses
• Your corporate logo on all shuttle service brochures and signage
• Opportunity to provide looping video for bus screens (video to be approved by Oracle)

Tap and Brew
25
A spirited pub is a lively gathering place to get a good buzz going while attendees network with each other. The updated Tap and Brew, with its authentic vibe, thirst-quenching beers,
and traditional pub games, will not disappoint. Happy hour kicks off every afternoon while aromatic coffees and espressos are served each morning. Tap and Brew is sure to host
heavy traffic throughout the day and is located strategically in both the Moscone South and Moscone West Exhibition Halls.
Specific benefits related to the Tap and Brew Sponsorship:
• Exclusive access to all leads generated by attendees visiting the Tap and Brew; contact details included in lead generation report
• Exclusive branding of the Oracle OpenWorld Tap and Brew including: onsite signage, staff T-shirts, black and white
logo on cups and napkins and all promotional descriptions referring to the Tap and Brew
• One Archway Banner placed over Tap and Brew location in Moscone South

Camera Array
26
Give attendees the opportunity to strike a pose in an experience like no other! This revolutionary camera system captures attendees in 180 degrees and allows them to share
the images on Facebook, Instagram and Twitter!
Specific benefits related to the Camera Array Sponsorship:
• All Platinum Sponsorship benefits listed below
• Exclusive access to all leads generated by attendees visiting the Camera Array ; contact details included in lead generation report
• Exclusive branding of the Oracle OpenWorld Camera Array including: onsite signage, staff T-shirts and all promotional descriptions referring to the Camera Array.

Live T-Shirt Screen Printing
27
Take advantage of this BRAND NEW sponsorship concept being offered at Oracle OpenWorld 2015! Attendees LOVE giveaways - give them the chance to create their very own
CUSTOM t-shirt. Attendees will have the opportunity to choose from 5 design concepts to be screen printed on a t-shirt branded with your company logo.
Specific benefits related to the Live T-Shirt Screen Printing Sponsorship:
• All Platinum Sponsorship benefits listed below
• Exclusive access to all leads generated by attendees visiting the Live T-Shirt Screen Printing; contact details included in lead generation report
• Exclusive branding of the Oracle OpenWorld T-Shirt Screen Printing including: onsite signage, staff T-shirts, one-color logo on sleeve of all t-shirts (1000/shirts per day)

Gold Sponsorship
Welcome Reception
28
There is no better way for attendees to remember your company than by starting the week off right. Help kick off Oracle OpenWorld at the Welcome Reception on Sunday. As the
official sponsor, partner with us in inviting attendees to dance in the streets as Oracle Plaza becomes a block-long welcome celebration for Oracle customers, partners,
developers, and technology enthusiasts from around the world.
Specific Benefits related to Welcome Reception Sponsorship:
• All Gold Sponsorship benefits listed below
• Two Photo Stations to be placed at Welcome Reception on Howard Street
- Logo on all images generated from Photo Station that get shared on social networking sites
- All attendees who stop by the Photo Station are scanned and contact information is provided to sponsor in the ERC
• Welcome address during Welcome Reception to thank those attending
• Exclusive branding including: onsite signage, black and white logo on cups and napkins, all promotional descriptions referring to the events
• VIP area during Welcome Reception for up to 20 clients/prospects
All Gold Sponsorship benefits including:

Gold Sponsorship
Bean Bags - SOLD
29
Oracle OpenWorld attendees walk an average of eight miles a day! Between miles, they sink gratefully into plush beanbags set throughout conference venues. Brand your logo on
the beanbags - an Oracle OpenWorld attendee favorite.
Specific Benefits related to the Bean Bag Sponsorship:
• Your white corporate logo on bean bags

Gold Sponsorship
Exhibition Hall Bags - SOLD
30
Let your logo get carried away! With your company logo printed on the Oracle OpenWorld Exhibition Hall bags, every attendee becomes a walking billboard for your brand - at
the conference, around the host city, and globally when the conference ends. Bags are strategically distributed at the Exhibition Hall entrances.
Specific Benefits related to the Exhibition Hall Bag Sponsorship:
• Your corporate logo on each Exhibition Hall Bag

Gold Sponsorship
Conference Lanyard- SOLD
31
Take advantage of this opportunity to see every attendee at Oracle OpenWorld sporting your logo on the official conference lanyard—you'll be close to attendees' hearts all
week.
Specific Benefits related to the Conference Lanyard Sponsorship:
• Your corporate logo on each conference lanyard

Gold Sponsorship
Nothin’ But Net
32
Beat the buzzer and give attendees the chance to show of their skills at the Nothin’ But Net half-court basketball experience. Scheduled competitions include Free Throw
contests, Hot Shot competitions and Skills competitions.
Specific Benefits related to the Nothin’ But Net Sponsorship:
• Exclusive access to all leads generated by attendees visiting the Nothin’ But Net;
contact details included in lead generation report
• Exclusive branding of Oracle OpenWorld’s Nothin’ But Net including: onsite signage, all promotional
descriptions referring to Nothin’ But Net and headband giveaways

Silver Sponsorship
Wireless Network & Mobile App Advertising
33
Be the EXCLUSIVE sponsor of the wireless network that allows thousands to “Stay Connected” at the Oracle OpenWorld.
Specific Benefits related to the Wireless Network & Mobile App Advertising Sponsorship:
• All Silver Sponsorship benefits listed below
• Exclusive wireless sponsor (Moscone North, Moscone South & Moscone West)
• Oracle will post one message per day on the mobile app live news feed.
- Your posts will be listed among real-time feed updates and can include session promotions, booth drivers and images
All Silver Sponsorship benefits including:

Silver Sponsorship
Water Bottle
34
Keep attendees hydrated and refreshed during Oracle OpenWorld with a useful and reusable water bottle branded with your company logo. All full-conference attendees
receive this sustainable giveaway. An insert with a company message can be placed inside the bottle for added reach.
Specific Benefits related to the Water Bottle Sponsorship:
• Your corporate logo on the water bottle
• Insert to be placed inside water bottle with partner branding

Silver Sponsorship
Conference Notebook
35
Let the world take note of your brand by placing it on the cover and on every page of the official Oracle OpenWorld conference notebook. This sponsored opportunity includes a
full-color front-cover page ad for increased messaging. Attendees use this popular items to record or review session and meeting notes while keeping your brand top of mind, not
just at OpenWorld but back at the office too!
Specific Benefits related to the Conference Notebook Sponsorship:
• Your corporate logo on the cover of the notebook
• One page, full-color ad on the inside front cover of the notebook
• Ghost printed logo at the bottom of each page

Bronze Sponsorship
Conference Pen
36
Make a lasting impression! Promote your logo on the official Oracle OpenWorld pen, and turn every full-conference attendee into a branding vehicle for your company. This handy
pen is sure to be used long after the event, keeping your brand in the hands of potential customers.
Specific Benefits related to the Conference Pen Sponsorship:
• All Bronze Sponsorship benefits listed below
• Your corporate logo on the Oracle OpenWorld pen
All Bronze Sponsorship benefits including:

Bronze Sponsorship
Ping Pong Alley
37
Master a few new moves from the pros and paddle around at the Ping Pong Alley experience. Teams of two will battle it out in 30-minute single-elimination tournaments in the
afternoons throughout the week. Coaches will sharpen attendee skills with exhibition games throughout the day and young ping-pong wiz kids will be on hand to impress
spectators with their expert moves.
Specific Benefits related to the Ping Pong Alley Sponsorship:
• All Bronze sponsorship benefits listed below
• Exclusive access to all leads generated by attendees visiting the Ping Pong Alley; contact details included in lead generation report
• Exclusive branding of the Oracle OpenWorld Ping Pong Alley including: onsite signage, all promotional descriptions
referring to Ping Pong Alley and white logo on Ping Pong balls

Bronze Sponsorship
Shoe Shine
38
A shining experience to give attendees the opportunity to rest their feet and get a fresh polish on their shoes. Stations will be placed in prime locations at the Exhibition Hall
entrances in both Moscone South and Moscone West.
Specific Benefits related to the Shoe Shine Sponsorship:
• All Bronze sponsorship benefits listed below
• Exclusive access to all leads generated by attendees visiting the Shoe Shine stations in both Moscone West and Moscone South; contact details included in lead generation report
• Exclusive branding of the Shoe Shine location including onsite signage, and all promotional descriptions referring to the Shoe Shine stations

Bronze Sponsorship
Email & Archway/Column Wrap Package
39
Take advantage of the E-Mail and Archway/Column Branding Package—an extended branding opportunity! This exclusive opportunity allows a customized message and logo to be
included in the Oracle OpenWorld pre-conference e-mail sent to all registered attendees as the event date approaches. A prominent archway banner in the Moscone South
Exhibition Hall or a column wrap in the Moscone West Exhibition Hall prominently displays your message. Afterwards, continue the momentum post-conference by including a
follow-up message in the Oracle OpenWorld post-show e-mail sent to all opt-in event attendees.
Specific Benefits related to the E-Mail & Archway/Column Package Sponsorship:
• All Bronze Sponsorship benefits listed below
• Customized message and company logo to be included on official pre and post-conference e-mail to all registered attendees
• Archway banner in the Moscone South Exhibition Hall or column wrap in the Moscone West Exhibition Hall

Signature Sponsorship
Social Media Integration - SOLD
40
This exclusive opportunity features your company within many social media outlets including Facebook, Twitter, and the Oracle OpenWorld mobile experience. With more than
50,000 attendees and over 1 million online participants, your brand will be at their fingertips, pre-, during and post-event to access all things Oracle OpenWorld.
Specific Benefits related to the Social Media Integration Sponsorship:
• All Signature sponsorship benefits listed below
• Sponsor of the Social Media Community Panel on the OpenWorld website
• One Oracle OpenWorld Facebook banner
• Facebook posts on the Oracle OpenWorld page (1 pre-event, 1 during, 1 post-event)
• Oracle to send out 5 tweets on your behalf (2 pre-event, 2 during the event, 1 post-event)
• ROI metrics post event
All Signature Sponsorship benefits including:

Exhibition Hall Banner & Digital Signage
41
Display your company branding on the Exhibition Hall Banner above the exit doors inside the Exhibition Hall and share your message with more than 50,000 attendees. Digital
signage presence will direct attendees to your booth and continue to spread your marketing message.
Specific Benefits related to Exhibition Hall Banner & Digital Signage - Signature Sponsorship:
• All Signature Sponsorship benefits listed below
• One Exhibition Hall Banner in your choice of Moscone South or Moscone West
Moscone South Banner Size: 59’ wide x 9’ high
Moscone West Banner Size: 22’ wide x 13.5’ high
• One 15-second non-audio, video advertisement; loop repeats every 10 minutes per day.)
(Played on screens located in the Moscone South Upper Lobby)

Stairway Advertising
42
Let your prospects get a all encompassing view with Oracle OpenWorld stairway advertising. This unique branding
opportunity is available to only 3 opportunities. Take advantage of this high-visibility signage in a bustling area. Give us the
graphic to produce, then stand back and admire the impressive impact of your message.
Located en route to: Hall B (SOLD), Hall C (SOLD) or South Esplanade
Specific Benefits related to Stairway Advertising- Signature Sponsorship:
• One Stairway Advertising to be placed in your choice of Hall B, Hall C or South Esplanade

Archway Banner
43
Accelerate your brand with an archway banner! Your company advertisement greets all attendees from one of the archways
in the Moscone South Exhibition Hall. Archway banners are approximately 9 feet wide by 20 feet tall.
Specific Benefits related to Archway Banner Signature sponsorship:
• Archway Banner in Moscone South

Footprints & Column Wrap/Balcony Banner Package
44
Make a towering statement with your company advertisement or logo enlarged to 20 feet high and wrapped around a column or placed on
the balcony of the Moscone South lobby. You provide the artwork, and we produce the graphics! In addition, this opportunity includes
footprints that pave the way from the exhibit hall entrance in Moscone West or Moscone South to your booth.
Specific Benefits related to the Footprints & Column Wrap/Balcony Banner Package – Signature sponsorship:
• Column Wrap in your choice of available location in Moscone West OR a 12’ x 9’ Balcony Banner placed in the Moscone South Lobby
• Footprints to be placed at the entrance of the exhibit hall in Moscone West or Moscone South to your booth

Session Guide & Mobile App Advertising
45
This new sponsorship opportunity for 2015 is sure to sell out! Sponsors can increase brand awareness onsite through both digital and print advertising.
Specific Benefits related to the Session Guide & Mobile App Advertising – Signature sponsorship:
• Oracle will post up to three messages on one day on the mobile app live newsfeed. Your posts will be listed among real-time feed
updates and can include session promotions, booth drivers and images.
• One Advertisement on one day in the official Oracle OpenWorld Session Guide (Ad size: 4.5”T x 7” W)

A-la-carte Opportunities

Speaking Opportunities
Showcase Theaters
47
Enhance the Exhibition Hall experience and leverage the OpenWorld audience by presenting in on of the Showcase Theaters. Creatively present solutions, services and unique
capabilities in these intimate theater settings that provides an optimal opportunity for connecting with customers and prospects. Conveniently located in Moscone South, the
Showcase Theaters allow you to position your company as a key player for the Oracle OpenWorld audience as well as network with existing and potential customers.
Showcases:
• Big Data Showcase (Moscone South)
• Mobile Showcase (Moscone South)
• Oracle Linux, Oracle VM and Openstack Partner Showcase (Moscone South)
• Platform and Infrastructure as a Service Showcase (Moscone South)
• ERP Showcase (Moscone West)
• SCM Showcase (Moscone West)
• JD Edwards Showcase (Moscone West)
Specific Benefits related to Showcase Theater Session:
• One complimentary Oracle OpenWorld Speaker Pass
• 25 Discover Passes to be used to invite prospects and customers
• Company name and presentation title listed on Showcase Theater Session signage
• Session title, abstract, speaker name and schedule listed on dedicated Theater Website page
• Inclusion in the Content Catalog and Schedule Builder
• Post-Attendee Registration with full contact information for scanned session attendees, provided post-event
• Content must align with one of the offered showcase theaters. An overview of the topic must be pre-approved by Oracle

Advertising
Online Branding Opportunities
48
Benefit Descriptions
Homepage Sponsor Spotlight Panel
(SOLD)
The newly redesigned Oracle OpenWorld homepage features captivating graphic panels that can be accessed by simply scrolling down
the page. Only one of these highly visible graphic panels is available to the sponsor who wants the opportunity to spotlight their brand in
this unique and visually compelling way.
Benefits
• Panel headline, sponsor logo, and/or large branding image (subject to Oracle approval) featured in the Spotlight panel
• Brief supporting copy (subject to Oracle approval) placed below the headline or logo
• A call-to-action link will be placed below the copy, taking people to a URL of the partner’s choice
Online Footer Banner
(1 opportunity available)
$10,000
The online footer banner appears at the bottom of ALL Oracle OpenWorld conference web pages. These pages collectively receive
thousands of page views pre-, during, and post-conference. The conference site is “Web Central” for attendees, prospects, partners, user
group members from around the world, and anyone else interested in learning about or attending this Oracle flagship conference. Don’t
miss this chance to showcase your brand to such an engaged and interested audience.
Benefits
• Sponsor advertisement will appear as a banner in the conference footer
• Banner will contain a link to the a URL of the sponsor’s choice
• The Online Footer Banner sponsor is unique—no other sponsor will be able to take advantage of this opportunity
Partner Spotlight
(SOLD)
Get your company’s brand and messaging in front of thousands of conference attendees pre-, during, and post-conference .
Benefits
• Sponsor logo featured along with brief supporting copy and a link leading to a web location of your choice (subject to Oracle approval)
Sponsored Announcements
Starting at $5,000
Oracle will post up to three messages per day on the mobile app live news feed. Your posts will be listed among real-time feed updates
and can include session promotions, booth drivers and images.

Advertising
Onsite Branding Opportunities
49
Benefit Descriptions
Digital Signage Advertising in
Moscone South Upper Lobby
(6 opportunities available)
Starting at $10,000
Anyone and everyone at Oracle OpenWorld goes through Moscone South Upper Lobby to get to the all-important Exhibition Hall, registration
desks, and session rooms. While descending any of the escalators or stairways they’ll be exposed to your digital signage, featuring your
message and your brand. It’s a brilliant way to showcase what you have to say to tens of thousands of people daily.
Benefits
• Two screens—one at the top of each stairway/escalator bank
• HUGE opportunity—each screen measures 29'6" wide x 6'4" high
• 15-second non-audio, video advertisement; loop repeats every 10 minutes
• Can be purchased for the entire week, or for specific days that focus on content such as cloud or engineered systems
Moscone South Balcony Banner
$13,000
Moscone South Lobby Balconies
Size: 12' wide x 9' high
Another great opportunity to share your marketing message with our attendees, these banners hang from the balconies in the Moscone
South Lobby, exposing your message to tens of thousands of attendees as they ride the escalators between the lower-level Exhibition Hall
and the upper-level South Lobby.
Stairway Advertising, South Hall
(1 of 3 opportunities available)
$15,000 - $17,500
Step up awareness of your company with Oracle OpenWorld stairway advertising, a unique branding opportunity limited to four out of 400-
plus Oracle OpenWorld exhibitors. Take advantage of huge signage in a high-visibility, high-traffic area. Give us the graphic to produce, then
stand back and enjoy the impressive impact of your message.
Located en route to
Hall B (SOLD)
Hall C (SOLD)
South Esplanade

Advertising
Onsite Branding Opportunities cont.
50
Benefit Descriptions cont.
Exhibition Hall Banners
$17,000
Place your banner above the Exit doors inside the Exhibition Hall to share your message with more than 60,000 attendees—spread your
marketing message and direct attendees to your booth.
Moscone South Exhibition Hall
Size: 59' wide x 9' high
(3 out of 3 opportunities available)
Moscone West Exhibition Hall
Size: 22' wide x 13.5' high
(1 opportunity available)
Archway Banner
$13,000
Moscone South Exhibition Hall
Size approximately 20’ wide x 9’ high
Be big and bold! Stretch your marketing message with an archway banner. Your company brand and message greets all attendees from
one of the archways in this Exhibition Hall.
Column Wrap
$13,000
Moscone West Exhibition Hall
Size 20’ high column wrap
Imagine your company advertisement or logo enlarged to 20 feet high and wrapped around a column, right on the show floor. You
provide the artwork, we produce the wrap, you get the exposure.
Footprints
(1 opportunity per Exhibition Hall)
$15,000
Pave the path to your booth with Oracle OpenWorld Footprints. Branded with your corporate logo, booth number, and the Oracle
OpenWorld logo, Footprints lead attendees from multiple Exhibition Hall entrances directly to your booth.

Onsite Meeting Space
Executive Sales Suites - $25,000
51
Get productive face time by hosting meetings with clients and prospects during OpenWorld in an Executive Sales Suite located on the Exhibition Hall floors. The Executive Sales
Suites will be available to your company exclusively throughout Exhibition Hall hours Monday through Wednesday. The suites offer a variety of features providing all of the
conveniences of a professional, private conference room to host on-site meetings.
Specific benefits related to the Executive Sales Suites:
• 10x20 solid-wall, private structure with locking door
• Company branding on front of meeting room structure
• Executive chairs and wood conference table
• Audio/visual package with 32” LED monitor
• Power strip with multiple outlets
• Two internet connections
• Wireless network
• Booth Cleaning (cleaning night before)
• Receptionist available to greet guests
For additional information about Executive Sales Suites, please contact:
Travis O’Hara @ travis.ohara@oracle.com .

Grandstand Suites
Oracle OpenWorld Appreciation Event
52
Enjoy the Oracle OpenWorld Appreciation Event in style with your own private Grandstand Suite. Located atop the grandstands on the main stage, these hospitality suites are
similar to a "skybox" at an arena or stadium. Invite sales leads, entertain clients, and take in our world-class entertainment in your exclusive Grandstand Suite.
Specific benefits related to the Grandstand Suites:
• Passes to Appreciation Event (quantity based on suite size)
• Corporate logo branded on in-suite signage
• Early access to the Appreciation Event
• Private shuttle bus transportation to the event
• Basic beer, wine and light snacks included with option to upgrade food and beverage
• Logo branded on cups and napkins in suite

Grandstand Suites
Oracle OpenWorld Appreciation Event
53
Suite Size Options
Suite Size Capacity Investment
20’x20’ 50 ppl $50,000
20’x30’ 70 ppl SOLD
20’x40’ 90 ppl SOLD
Suites include the following:
• Carpet flooring
• Clear tent walls
• Specialty bars and buffets
• Cocktail tables and barstools
• Specialty linens
• Lounge seating
• Theatrical lighting
• Stadium style seating on balcony

Oracle OpenWorld 2015 Sponsorship Prospectus

Oracle OpenWorld 2015 Sponsorship Prospectus

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Oracle OpenWorld 2015 Sponsorship Prospectus