Business Models and Plans for @Oracle Corporation from Emerging & High End Growth Markets & Segments for Oracle Cloud and other Oracle Products & Solutions . Tap those Markets with Oracle with One Stop Shop Approach – All Tech Products with Oracle with Lucrative pricing and services. Estimated Marks from Indian Market Additional Opportunities (Revenues ) are Rs 1400 Cr ( 14 Bn ) and with Digital Gov Venture start from South Asia are $ 2 Bn .

2.  Oracle Corporation is a GlobalTech Giant Headquartered in Redwood Shores
California.
 Fast Facts :-
Revenues - $40 Bn
Customers – 4 ,30,000 in 175 countries
Partners - 25, 000
Employees – 1,37,000
Patents – 18,000
Oracle is one of the most innovative technology company of the world with focus
on Disruptive EmergingTechnologies and ranked as one the most valuable Brand
worldwide.

3. 1- Databases–
 Oracle Database 12c - Enterprise , Standard
and Personal Edition
 My SQL – Open Source DB
 Berkeley DB
2- Oracle Fusion Middleware
3- Applications
 Oracle Fusion Applications
 Oracle E Business Suite
 Peoplesoft Enterprise
 Siebel CRM
 J D Edwards
4- DeveloperTools
 Oracle Developer
 Oracle APEX
 Open Java Development Kit
 Oracle J Developer
5- Enterprise Management
Oracle Enterprise Manager
6- Operating Systems
 Oracle Solaris
 Oracle Linux
7- Hardware
 Oracle SPARCT series Servers
 Exadata Database Machine
 Exalogic Elastic Cloud
8 – Oracle Net suite
Oracle designs , manufacture and sells both software and hardware products as well
offering services that complement them like financing , training , consulting and hosting
services . Main OracleTechnology products are :-

4. Oracle Cloud is Generation Two Cloud services offered by Oracle through its
managed Datacenters . Oracle Cloud Provides Infrastructure as a Service ( IAAS ) ,
Platform as a Service ( PAAS ) , Software as a Service ( SAAS) , Data as a Service (
DAAS) provisioned as Pay per Use - On demand basis .
1- Infrastructure as a Service – Oracle branded its IAAS as Oracle Cloud
Infrastructure ( OCI ) and provides following services
.
 Compute Service
 Storage Service
 Network Service
 Security Service
 Load Balancing Service
 Containers Service
 Database Service – Database On Demand

5. 2- Platform as a Service – Oracle branded its PAAS as Oracle Cloud Platform offers
–
 Provides Data Management, Application Development, Integration, Content and
Experience, Business Analytics, Management and Security Services.
 Platform services on which to build and deploy applications or extend SaaS
applications : database, Java application server, mobile, business analytics,
integration, process, big data, IOT and others .
3- Software as a Service – Oracle branded its SAAS as Oracle Cloud Application and
Provides Enterprise Applications on Cloud as -
 HumanCapital Management
 Enterprise Resource Planning
 Supply Chain Management
 Enterprise Performance Management
 Customer Experience
 Industry Solutions
 Internet ofThings Apps

6.  As a Global Strategist for Oracle Products and Services , My first focus is Indian
Operations and Markets.
 Streamline Indian Operations in 2 years and make Oracle Cloud as significant
Player in Indian Market compared to competitors and meanwhile making
Strategies for Global Operations to make Oracle as Major Player in Cloud and
other disruptive technologies like IOT , AI , Blockchain and others.
 Initiate Ventures as Digital Gov , Global Smart Cities , Digital Business Centers ,
Cloud Innovation Labs and Oracle Neto at Oracle Technologies & Platform to
keep momentum as aggressiveTech Leader and Innovative company worldwide.
 My Revenue Models from Indian Operations – To Increase Revenue 1400 Cr ( 14
Bn ) in two years time frame and to Initiate Digital Gov Venture worldwide and
start from India & South Asia.

7. Emerging and High End Growth Market & Segments
for Oracle Cloud and other Products & Services
Market – India & Worldwide

8.  India is a key player for Oracle strategic growth and as a Development ,
Innovation and Support hub for @Oracle Products and Services .
 And Oracle also is a key player in Indian Market in Database , ERP , Middleware
and as a Developer Technology provider but way behind its competitors in Cloud
Space due to late entrant in the market.
 Cloud Market is relatively new in India, Oracle still make a leap to become a
Cloud Giant by making right decisions and tapping the right markets and
segments.
 To make Oracle as a Leader in Cloud in India and worldwide , best strategy is to
tap High End Growth Markets and Segments where conversion and value
additions are faster .

9. For Indian Operations , We take following segments as High End Growth Value
added segments where to pitch Oracle Cloud with other Oracle products as One
Stop Shop approach will give significant results in revenue generation and value
addition.
1- Enterprise Segment –
Fortune 500 and IndustryTop Companies ( Revenues > 1500 Cr )
Total Accounts = 750 – 800
2- Mid Market Segment –
Value Added Profitable Account( Revenue between 500 Cr to 2000 Cr )
Total Account = 2700 – 3000

10. 3- Public Sector & Digital Gov Initiative in South Asia
Governments ( Central & Sate Governments ) for Next Wave of Digitization with
Digital India initiative …
Central Government Ministries = 51
Central Gov Departments = 53
State Governments = 29
Union Territories = 7
4- Smart Cities Initiative –
Smart Cities Mission of Ministry of Urban Development of Government of India
is to develop 100 Smart Cities in India with disruptive technologies .
Smart Cities in India = 97

11. 5- Oracle Start-ups :-
Oracle Start-ups is a unique Accelerator Program of Oracle for budding
entrepreneurs and promising start-ups to leverage benefits of @Oracle Cloud
and other Oracle technology stack.
6 – Disruption with Oracle :-
Disruptive Technologies like AI , Blockchain , VR/AR , 3 D Printing and others
integrated with Oracle Cloud and other Oracle technology stack are one the
most driving factor for Oracle’s strategic growth worldwide and it is one of the
most High End Growth segments in India and Globally.

12. To calculate Revenue Estimation from High End Growth Markets from India and
worldwide ,We take following figures into account –
Market Share – We take Avg Oracle Market Share 15% to 18 % compared to other
players mainly in Database & ERP space ( Oracle has more Market share but we
take conservative and narrowed figures ) to pitch Oracle Cloud and other
disruptive technology as IOT , Blockchain , AI and others .
Avg Spending on Oracle Cloud - Globally Avg Cloud Spending are 12 % to 15 % of
Revenues & IT budget of Fortune Enterprises , Mid Market and Government
Organizations .
But Considering Oracle market share and with conservative approach ( Oracle is late
Entrant in market compared to other players ) , We take Avg Spending on Oracle
Cloud and other products are 4% to 5 % of Revenues & IT budgets .

13. 1 – Banking
2- NBFC
3- Oil & Gas
4- Pharmaceuticals
5- Automotive
6-Telecom
7- Engineering
8 – Chemicals
9- Retails
10 – Healthcare & Life Sciences
11- Media & Entertainment
12 – Utilities
Enterprise Segments are Fortune 500 companies in India whose Revenues are more
than 2000 Cr and IndustryTop Accounts which areTop 30 companies of following
verticals .Total Accounts in this segment are – 750 to 800.

14. We segmentize further Fortune 500 accounts and IndustryTop Leads from
Enterprise Segment as per revenues in six Groups and Total Companies in each
Group.
1- Group A - Revenues > 50,000 Cr
Total number of Companies = 33
Avg IT Spending = 500 Cr ( 1 % of Revenue )
Ex – Indian Oil , ONGC , Reliance , Maruti ,Tata Motors , SBI , Airtel , Hindalco
2 – Group B - Revenues ( 20,000 Cr to 50,000 Cr )
Total Number of Companies = 43
Avg IT Spending = 200 Cr
Ex – Canara Bank , Hero Motor , Petronet LNG , Sun Pharma , Bajaj , IFFCO
3- Group C - Revenues ( 10,000 to 20,000 Cr)
Total Number of Companies = 74
Avg IT Spending = 100 Cr
Ex – Asian Paints , DLF , Indian Bank , Lupin , Oil India ,Tata Chemicals

15. 4- Group D – Revenues ( 5,000 – 10,000 Cr
Total number of Companies = 115
Avg IT Spending = 50 Cr
Ex – Eicher , Glenmark ,Torrent , Marico , U Flex , CEAT , RBL Bank
5 – Group E - Revenues ( 2,000Cr to 5,000 Cr )
Total Number of Companies = 235
Avg IT Spending = 20 Cr
Ex – Escorts , Biocon ,Trident , Colgate , Finolex , Wheels , PVR , Muthoot
6- Group F - Industry Lead - Revenues ( < 2,000 Cr)
Total Number of Companies = 300
Avg IT Spending = 15 Cr
Ex – Ajnara , Elcomponics , Munjal Showa ,Tinna Rubber , Hindustan Tyres

16. Group A –
Conversion of leads for Oracle Cloud = 5 out of 33 ( ConsideringOracle Market Share 15 % )
Avg Oracle Cloud Spending = 20 Cr ( 4 % ofTotal Revenues )
Revenue fromGroupA = 5 X 20 = 100 Cr
Group B -
Conversion of leads for Oracle Cloud = 7 Out of 43
Avg Oracle Cloud Spending = 10 Cr
Revenue fromGroupA = 7 X 10 = 70 Cr
Group E –
Conversion of leads for Oracle Cloud = 30 out of 235
Avg Oracle Cloud Spending = 1 Cr
Revenue fromGroupC = 30 X 1 = 30 Cr

17. Group D –
Conversion of leads for Oracle Cloud = 20 out of 115
Avg Oracle Cloud Spending = 2.5 Cr
Revenue from Group C = 20 X 2.5 = 50 Cr
Group E –
Conversion of leads for Oracle Cloud = 30 out of 235
Avg Oracle Cloud Spending = 1 Cr
Revenue from Group C = 30 X 1 = 30 Cr
Group F –
Conversion of leads for Oracle Cloud = 50 out of 300
Avg Oracle Cloud Spending = 1 Cr
Revenue from Group C = 50 X 1 = 50 Cr

18.  Total Addressable Revenues ( Market Opportunities ) from Enterprise
Segment and Industry Top Accounts ( Group A + B + C + D
+ E + F ) = Rs 350 Cr ( 3.5 Bn )
 Total Addressable Market Opportunities from Enterprise Segment for
Oracle Cloud and other Oracle Products and Solutions are 350 Cr .
 TAM from Enterprise Segment = Rs 350 Cr ( 3.5 Bn )

19. Mid Market Segments are theAccounts whose Revenues are between 500 Cr to 2000 Cr .
We mainly ConsiderValue Added Profitable Leads andAccounts in it .
TotalAccount = 2800 – 3000
Avg IT Spending = 7 Cr – 10Cr ( 1 % of Revenues )
InThoseAccounts - ERP Market share wise Account segmentation are –
SAP Customers = 1200-1300
Microsoft Dynamics Customers = 700-800
OracleApps EBS Customers = 600-700
Infor/RAMCOCustomers = 250-300
Customized Solution ( No Branded ERP) = 300-350

20. In those 3000 Accounts , 1600 - 1700 are open leads for Oracle Cloud ( SAAS
,PAAS , IAAS ) Offerings and other Oracle Products & Solutions .
In those Open Leads of 1600 -1700 Accounts , If we push 250 -270 accounts in two
years for Oracle Cloud Offerings ( Considering Oracle Market Share )
Avg Oracle Cloud Spending in Mid Markets = 80 lacs
Revenues from Mid Market = 250 x 80 lacs
= 200 Cr
TAM from Mid Market Segment = Rs 200 Cr ( 2 bn )

21.  Governments ( Central , Sate Governments & UnionTerritories of India ) for
Next Wave of Digitization with Digital India initiative & Digital Gov Venture.
 Digital Gov is aVenture for DigitalTransformation of worldwide Governments at
@Oracle technologies and Platform providing Digital Solution and Citizens First
Services.
 Here we tend to sign Oracle Public Sector Agreement or Digital Gov
Agreement with respective Governments and its ministries , departments or
institutions as a Technology Advisor and Implementer for Digital initiatives with
Oracle Technology & Partner Ecosystem as well we can also go with Tender
basis as per need and requirements of respective Governments and its Ministries
& Departments.

22. Central Government :-
Under the Central / Union Government of India , There are 51 Ministries , 53
Departments , 15 Apex Offices and 36 Commissions here approximately 110 are
Tech savvy Value added Institutions where we can Pitch Oracle Cloud and other
Oracle Products .
If with Nomination basis and sign MOU or Oracle Public Sector/ Digital Gov
Agreement with at least 12/13 Central Gov Institutions in 2 year time frame and
as well we also Go with Tender basis as per need and requirements of ministries
and departments .
But Our Focus is to sign Public Sector or Digital Gov Agreement with Central
Government of India .

23.  If 12/13 Central Gov Institutions are inclined to work on @OrcaleCloud
and other Oracle Products with Oracle Public Sector / Digital Gov
Agreement.
 Avg Spending / Central Gov Institution = 8 – 10 Cr
 Total Revenues from Central Gov = 13 x 8 = 100 Cr
 TAM Opportunities ( Revenues ) from Central Gov = Rs 100 Cr ( 1 Bn )

24. There are 29 State Governments and 7 UnionTerritories in India .
If with Nomination basis and sign MOU or Oracle Public Sector/ Digital
Gov Agreement with at least 12/13 State Gov / UT in 2 year time frame
and as well we also Go with Tender basis as per need and requirements
of ministries and departments of State Gov and UnionTerritories.
If Avg Spending for Digital Delhi , Digital Bihar , Digital Orissa , Digital
Pondicherry or Digital Meghalaya kind of Initiatives at @Oracle
technology and landscape are = 50/60Cr /State or UT

25.  If 7/8 State Gov & Union Territories are inclined to work on @Oracle
Cloud and other Oracle Products with Oracle Public Sector / Digital Gov
Agreement with next wave of Digitization with Digital India initiative.
 Avg Spending / State Gov = 50 – 60 Cr
 Total Revenues from Sate Gov = 8 x 60 = 450 Cr
 TAM Opportunities ( Revenues) from State Gov = Rs 450 Cr ( 4.5 Bn )

26. Smart Cities Mission of Ministry of Urban Development of Government of India is
to develop 100 Smart Cities in India with disruptive technologies .
Total Smart Cities = 97
Consider @Oracle market share 15-20 %, If we can sign Oracle Smart Cities
Agreement on Nomination basis with 12-13 Smart Cities to work on @Oracle
Technologies and ecosystem and as well also work on Tenders with various Smart
Cities .
Avg Spending for Oracle Smart City Agreement / Per City = 8-10 CrTotal
Revenues from Smart Cities Mission India for Oracle = 12 x 8 Cr = 100 Cr
TAM Opportunities ( Revenues) from Smart Cities Mission in India = Rs 100 Cr ( 1 Bn)

27.  Oracle’s unique Accelerator program for budding entrepreneurs and
promising start-ups to leverage benefits of @Oracle Cloud and other
technology stack.
 If in six months cohort Oracle Start-ups India mentor 5 Start-ups and in
two Year Time Frame 20 Start-ups mentoring with technology and
Mutual business building exercise with @Oracle ecosystem.
 If Those 20 Start-ups Avg we get 2.5 Cr /Year from Venture Capitalist and
other Seed Funding to work on Oracle technology landscape.
 Total Opportunities from Oracle Start-ups India in 2 years = Rs 50 Cr (
0.5 Bn )

28. Disruptive Technologies like AI , Blockchain , VR/AR , 3 D Printing and
others integrated with Oracle Cloud and other Oracle technology stack
can be pitched to Enterprise , Mid Market and Public Sectors for long
term business goals and mentoring and cohort of start-ups on those
technologies .
Avg Estimation of TAM Opportunities ( Revenue ) with Disruption with
Oracle in 2 years = Rs 50 Cr ( 0.5 ) Bn

29.  Opportunities from Enterprise Segment = 350 Cr ( 3.5 Bn )
 Opportunities from Mid Market Segment = 200Cr ( 2 Bn )
 Opportunities from Public Sector & Digital Gov
Central Gov = 100 Cr ( 1 Bn )
State Gov = 450 Cr ( 4.5 Bn)
 Opportunities from Smart Cities = 100 Cr ( 1 Bn)
 Opportunities from Oracle Start-ups India = 50 Cr ( 0.5 Bn )
 Opportunities from DisruptiveTechnologies = 50 Cr ( 0.5 Bn)
Total Opportunities from High End Growth Markets from India for Oracle =
Rs 1400 Cr ( 14 Bn )

30. Indian Operations and Markets
Total Additional Opportunities from High End Growth
Markets from India for Oracle = Rs 1400 Cr ( 14 Bn )

32. After streamlining Indian Operations , We will start tapping worldwide
Opportunities from Fortune 2000 companies ( Revenues more than $ 1 Bn ) and
worldwide Governments for Oracle Cloud and other products. For Global
Markets plan following ventures with @Oracle .
 Digital Gov
 Global Smart Cities
 Digital Business Centre
 Cloud Innovation Lab

33.  Digital Gov :- Venture for Digital Transformation of worldwide Governments at
Oracle Technologies & Platform. Provided Digital Solutions & Citizen First
Services.
 Global Smart Cities - Venture for Emerging & Mega cities to Make Smart
Cities with Oracle Technologies & Platform with disruption.
 Digital Business Centers :- Digital Business Center provides Digital Solutions
to Fortune 2000 & SMB Companies at OracleTechnologies & platform.
 Cloud Innovation Labs :- Venture to harness and Innovate Oracle Cloud full
capabilities globally with AI , IOT , Blockchain and other emerging technologies
for Enterprises and Governments.

34. Digital Gov is a Global venture providing Digital Solutions and Citizens
First services to worldwide Governments with Citizen Centered
Perspective. It is a next generation Platform & Program for digitally
connected government and citizens with personalized experience and
Brand Government business models where security and trust is
foundation for government success.
Digital Gov provide end to end Digital solutions to Governments and their
agencies in target areas with Digital Gov Framework to provide maximum
value and high performance in functioning and service delivery mechanism
with Citizen Centered perspective.

35.  If we sign Digital Gov / Public Sector Agreement with at least 10 Developing
Nations worldwide for 5 years contract for Digitizations and Digital Gov venture
like Digital Nepal , Digital Uganda , Digital Haiti , Digital Uzbekistan and
others andTheir Minimum Investment for Digitization is $ 1 Bn for 5 years.
 Per Year Those Developing Nations will spend $ 0.2 Bn for Digital Gov and we can
generate at least $ 2 Bn from those 10 Nations within one year time frame.
 From Developing , Emerging and Developed Nations , We can generate $ 25 to
30 Bn from Digital Gov Ventures in 10 years time frame.
 Estimation of Revenue for OneYear with Digital Gov = $ 2 Bn

36.  Opportunities from Indian Market = Rs 1400 Cr ( 14 Bn ) / 2Years
 Opportunities from DigitalGov = $ 2 Bn /Year
Thanks