Mario Derba's Keynote at the "Business Advantages of Oracle Software & Systems Running Together" event in Milan, Italy, on March 11, 2014.

1. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.1
Business Advantages of
Oracle Software & Systems
Running Together
Mario Derba
Regional VP, Systems Sales, South Europe
March 11, 2014

2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.2
The Safe Harbor
The following is intended to outline our general product direction.
It is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver
any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.3
Agenda  Accelerating Business Trends and Challenges
 Oracle’s Vision
 Taking Business to a Better Place

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.4
Da dove nasce la Digital Transformation?
CLOUD
SOCIAL MOBILE
Text
ANALYTICS
Nexus of Forces, Platform 3.0, Four Pillars – What Analysts/Groups Are Saying?

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.5
Pervasività della Mobility in Italia
 Milioni di smart devices
 Traffico mobile in crescita del 40% YoY
 Tempi di risposta migliorati del 99% con 4G

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.6
Starbucks CEO to focus
on mobile, digital efforts.
The Washington Post
January 29, 2014
90% dei CIO si aspettano
di rilasciare oltre 25
mobile apps nel solo
2014.
Entro 2015 gli sviluppi
di progetti mobile app
supereranno nativi PC
per 4-to-1.
Il mercato per le
Apps Cloud-based
crescerà del 88% dal
2009 al 2014
Mobility: What’s News?

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ThingsMobileWeb
L’Evoluzione delle Aziende
La Nuova “Normalità”
Mainframe Client/Server

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Le Sfide della Enterprise Mobility
Mobile
Security
Multi OS / Device
support
Delivery & Organization Challenges
Data & Service
Integration
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS CLOUD

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ORACLE DATA CENTER PLATFORM
MOBILE SECURITY
Build Your
Own Apps
Oracle’s
Mobile Apps
MOBILE STRATEGY
ORACLE MOBILE PLATFORM
APP

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.10
Maximize existing IT investments
 Develop cross platform & multi channel
and multi device applications
 Integrate data and services across the
Enterprise and Mobile devices
 Secure information uniformly across all
layers of enterprise and mobile apps
 Deploy & Manage cloud and on-
premises for multi-channel delivery
One Platform, Any App, Any Data, Any Device – Secure
Oracle Mobile Platform
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS CLOUD
Multi-Channel
SECURE
DEVELOP
INTEGRATE
MANAGE
DEPLOY
ORACLE MOBILE PLATFORM

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.11
Oracle Mobile Apps Today
SAAS HCM
RECRUITING
SAAS HCM
RESUME SCREENING
SAAS HCM
CANDIDATE SCREENING
SAAS HCM
SUCCESSION PLANNING
SAAS HCM
TIME CARD
SAAS HCM
INTERVIEW
MANAGEMENT
SAAS HCM
TALENT REVIEW
SAAS HCM
LEARNING
SAAS HCM
TIME CARD
PeopleSoft
MAINTENANCE SERVICE
REQUEST
JD Edwards
EXPENSES
E-Business Suite
REQUISITION
SAAS HCM
APPROVALS
PeopleSoft
TIME REPORTING
PeopleSoft
PROJECTS
PeopleSoft
TRAVEL AUTHORIZATION
PeopleSoft
CASH MANAGER
PeopleSoft
EXECUTIVE HOMEPAGE
PeopleSoft
LINE LEVEL MANAGER
JD Edwards
REQUISITIONS
JD Edwards
SERVICE ORDERS
JD Edwards
PURCHASE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
SUPPLIER SELF SERVICE
JD Edwards
PROJECTS ON THE GO
E-Business Suite
SUPPLIER SELF SERVICE
E-Business Suite
PROJECTS ON THE GO
E-Business Suite
WAREHOUSE
INTEGRATION
E-Business Suite
AGILE PLM
E-Business Suite
EXPENSES
E-Business Suite
COMPANY DIRECTORY
PeopleSoft
PAYMENT REQUEST
PeopleSoft
PROCUREMENT OFFICER
HOMEPAGE
PeopleSoft
TIME CARD
PeopleSoft
BENEFIT PLANS
MODIFICATION
Siebel CRM
CUSTOMER 360
Siebel CRM
MOBILE KNOWLEDGE
REQUISITIONS
SAAS HCMPeopleSoft
TIMECARD
PeopleSoft
BENEFIT PLANS
MODIFICATION
PeopleSoft
GUIDED SELF SERVICE
JD Edwards
WAREHOUSE INQUIRY
E-Business Suite
EXPENSES
E-Business Suite
ASSET MANAGEMENT
E-Business Suite
WORKER ABSENCES
E-Business Suite
WORKER PORTRAIT
SAAS HCM
WORKER ABSENCES
JD Edwards
ASSET MANAGEMENT
Siebel CRM
PRM
Siebel CRM
CLIENTELLING
PeopleSoft
EXPENSES
PeopleSoft
REQUISITIONS
PeopleSoft
APPROVAL
PeopleSoft
COMPANY DIRECTORY
Siebel CRM
PHARMA SALES LIFE
SCIENCES
Siebel CRM
PHARMA SALES REP
SAAS HCM
RESUME SCREENING
Siebel CRM
TPM CONSUMER GOODS
Siebel CRM
OPPORTUNITIES
SAAS HCM
WORKER PORTRAIT
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS
Siebel CRM
CONTACTS
SAAS HCM
APPROVALS
SAAS HCM
CANDIDATE SCREENING
JD Edwards
EXPENSES
SAAS HCM
COMPANY DIRECTORY
SAAS HCM
RECRUITING
Siebel CRM
SERVICE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
REQUSITIONS
SAAS HCM
GOALS
E-Business Suite
ORDERS
E-Business Suite
SERVICE ORDERS
E-Business Suite
TRANSPORTATION
E-Business Suite
AGILE PLM
Siebel CRM
SERVICE REQUEST
STATUS
Siebel CRM
FIELD SERVICE
E-Business Suite
REQUEST STATUS
PeopleSoft
EXPENSES
PeopleSoft
REQUISITIONS
PeopleSoft
APPROVAL
PeopleSoft
COMPANY
DIRECTORY
Siebel CRM
PHARMA SALES LIFE
SCIENCES
Siebel CRM
PHARMA SALES REP
SAAS HCM
RESUME SCREENING
Siebel CRM
TPM CONSUMER
GOODS
Siebel CRM
OPPORTUNITIES
SAAS HCM
WORKER PORTRAIT
Siebel CRM
RETAIL EXECUTION
CONSUMER GOODS
Siebel CRM
CONTACTS
SAAS HCM
APPROVALS
SAAS HCM
CANDIDATE
SCREENING
JD Edwards
EXPENSES
SAAS HCM
COMPANY
DIRECTORY
SAAS HCM
RECRUITING
Siebel CRM
SERVICE ORDERS
JD Edwards
PO APPROVAL
JD Edwards
REQUSITIONS
SAAS HCM
GOALS
E-Business Suite
ORDERS
E-Business Suite
SERVICE ORDERS
E-Business Suite
TRANSPORTATION
E-Business Suite
AGILE PLM
Siebel CRM
SERVICE REQUEST
STATUS
Siebel CRM
FIELD SERVICE
E-Business Suite
REQUEST STATUS
… and More On The Way

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• Performance
• Availability
• Scalability
• Manageability
• Built-in Networking
Oracle Data Center platform
ARCHITECTED FOR THE HIGHEST DATABASE AND
APPLICATION AVAILABILITY

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Oracle Vision
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13

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Critical Changes in Doing Business
Connected
Interactions
Optimized
Operations
Actionable
Insight

15. Software
Hardware
Together
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.15

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.16
Piece Parts vs. TOGETHER
vs

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vs
Piece Parts vs. TOGETHER

18. Taking Your Business
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.18
To a Better Place

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When Your Systems Work TOGETHER
Opportunity to Fundamentally Transform Batch Business Processes
1:13
Overnight
Batch
On-
Demand
CHARACTERISTICS
 Lots of data
 Lots of data sources
 Many uses
EXAMPLES
 Financial close
 Payroll process
 Supply chain planning

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.20
When Your Systems Work TOGETHER
Opportunity to Fundamentally Transform OLTP Business Processes
CHARACTERISTICS
 High volume
 Large user base
 Revenue drivers
EXAMPLES
 Call center
 Order entry
 Self-service
Wait
Time
Work
Time

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.21
Approve discounts
on the spot with
immediate access
to the latest cost
information.
Create “What If”
financial scenarios
without worrying
about using stale
copies of data.
Understand the
effect changes in
a business policy
has on profitability.
Improve order
profitability and
increase cross sell
with immediate
access to inventory.
Plan your production
and distribution
based on what is
happening at the
store level.
In-Memory Applications
What Could Your Business Do If You Could…
Approve discounts
on the spot with
immediate access
to the latest cost
information.
Create “What If”
financial scenarios
without worrying
about using stale
copies of data.
Understand the
effect changes in
a business policy
has on profitability.
Improve order
profitability and
increase cross sell
with immediate
access to inventory.
Plan your production
and distribution
based on what is
happening at the
store level.
Only Available on
Oracle Engineered Systems

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The Question is… How?
Everything Fits Together By Design

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The Question is… How?
Everything Fits Together By Design

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The Question is… How?
Best Performance… Because It’s Non-stop

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The Question is… How?
Best Performance… Because It’s Non-stop

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The Question is… How?
Fewer Tasks and Projects Give A Clear Path to Added Value

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The Question is… How?
Fewer Tasks and Projects Give A Clear Path to Added Value

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Proven Business Value
“Fiat’s business is quite diversified and complex with regard
to planning and reporting requirements. Oracle products
ensure seamless integration of different sources, data, and
systems. Exalytics In-Memory Machine enables us to
perform multidimensional analyses of financial and
commercial information for better business insight.
Pierpaolo Veglio,
Information and Communication Technology Finance Process Manager, Fiat S.p.A.
“

29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved.29
Proven Business Value
RESULTS
- Consolidated financial statements 70% faster on brands and single
products, providing better insight and improving business agility for the
financial department
- Optimized IT platform management and reduced the number of
suppliers, thanks to Oracle’s engineered system that integrates
hardware and software
- Decreased by 30% costs and time for IT infrastructure maintenance,
and cut servers from nine to two, reducing need for dedicated staff and
machine downtime for updates

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Per Creare
l’Impresa in
Rete
Innovare assieme ai nostri Clienti

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…is to invent it.”
‘The Best way to predict the future…
Alan Kay,
Computer Scientist, Fellow of American Academy of
Arts and Sciences, National Academy of Engineering
Xerox’s Palo Alto Research Center (PARC)

32. Software
Hardware
Together
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.32

33. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.33
MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) mario.derba@oracle.com
Italy www.oracle.com
Twitter: @Mderba
Personal Site: www.marioderba.com