The document discusses Oracle's big data platform and how it can extend Hortonworks' data platform. It provides an overview of Oracle's enterprise big data architecture and the key components of its big data platform. It also discusses how Oracle's platform provides rich SQL access across different data sources and describes some big data solutions for adaptive marketing and predictive maintenance.

1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted
Paul Miller - Sr. Manager
Oracle Big Data and Analytics Platform Team
@millerhoo | paul.miller@oracle.com
Extending Hortonworks with
Oracle’s Big Data Platform

2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted
Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.

3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3
Enterprise Big Data Architecture
BIG DATA
MANAGEMENT
BIG DATA
INTEGRATION
BIG DATA
ANALYTICS
BIG DATA
INFRASTRUCTURE
DATA
CAPITAL
Accelerate Data-
Driven Action
Simplify Access
To All Data
Connect And Govern
Any Data
Discover And Predict,
Fast

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Execution
Innovation
4
Oracle Big Data Architecture
Data Fast Data
Events Actions
1 2 3
Streams
Data Management
Reservoir Factory Warehouse
Results
People
Data Services
Smart
Things
Data Lab
Data ScienceDiscoveryData Sets
Apps
Packaged
Custom
Business
Analytics
Visualization
Reports

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Driving Business Value from Technology Innovation
Use the right tool for the job to deliver the benefits of “AND”
5
Run the Business
 Integrate existing systems
 Support mission-critical tasks
 Protect existing expenditures
 Ensure skills relevance
RelationalHadoop
Change the Business
 Disrupt competitors
 Disintermediate supply chains
 Leverage new paradigms
 Exploit new analyses
NoSQL
Scale the Business
 Serve data faster
 Meet mobile challenges
 Scale-out economically

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Data Analytics Challenge
6
Separate silos with separate data access interfaces

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Data Analytics Challenge
7
No comprehensive SQL interface across Oracle, Hadoop and NoSQL

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What enterprises want: Oracle Big Data SQL
8
Rich, comprehensive SQL access to all enterprise data

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Big Data Batch (Oracle Data Integrator)
Flume/Kafka
Hive on MR, Tez, Spark
Logs
OLTP DB
SQOOP
OGG
Pig on MR, Tez, Spark
Oracle Data Integrator for Hadoop
SQOOP
Any DW
OGG
Spark
Oozie
OEDQ OEMM
Data Validation
& Cleansing
Metadata Mgmt
& Lineage
API/File
Hive/HCat,
HDFS,HBase
Hive/HCat,
HDFS,HBase
NoSQL
Flume/Kafka
Load to Oracle
OLH/OSCH
Oracle DB
Big Data SQL

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Streaming Big Data
Batch Big Data
NoSQL
Capture
Trail
Route
Deliver
Pump
Oracle Open World 2015 10
Big Data Streaming (Oracle GoldenGate)
GoldenGate
GoldenGate for Big Data
 Same trusted architecture used
by 1000’s of customers
 Data delivery to Big Data
 Lambda/Kappa streaming data
Key Benefits
 Less invasive on Source DBs
when compared to Batch
Processing such as Sqoop or
ETL processes
 Simple ingestion for 1:1 data
architecture for populating
“raw data” zones
 Real-time data delivery for
streaming analytics/apps
 Reliable, proven at scale

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Oracle Big Data Discovery
The Visual Face of Hortonwork’s Data Platform
find explore transform discover share

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Oracle + Hortonworks Data Platform - Oracle Public Cloud
ASH Region
Availability
Domain
Compute API
Global Entities (Compute Account, IDaaS, VPN, Object Storage, Ansible Orchestration and Blueprints)
CHI Region
Availability
Domain
Compute API
X Region
Availability
Domain
Compute API
Global Networking (Internet, VPN, Exchanges and MPLS)

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Cloud Accelerate
An Agile Approach to Achieving Cloud Innovation
IDEATION
Discover the
possibilities
Challenge what you
can do with the Cloud
Map your Cloud
journey
PROTOTYPE
Visualize the
opportunity
Collaborate to bring
ideas to life
Capture the story to
inform others
IMPACT
Realize business
value
Build the success
plan
Unlock your team’s
talent
Solution Prototypes
Engaging Storyline to Garner Internal Support

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Ideation Prototype Impact
Value
Id
Oppty
Prioritization
Sketch
Session
Prototype
Presentation
Launch
Review
Ideation
Value
Map
Launch
Plan
Build
Oppty
Sketches
Write
Demoboard
Script
Develop
Prototype
Scenes Construct
Launch Plan
Prep for
Cloud
Accel.
“Day 0” Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15
C.A.
Intro
Cloud
Prototype
Demoboards
Opportunit
y
Sketch
-- Customer Meetings --
-- Internal Activities --
Build
Prototype
Cloud Accelerate Schedule
3 Week Commitment of 5 Meetings

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Operational
Efficiency
Drive
Innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 15
Oracle Big Data Business Solution Demos
Booth # 1107
Customer Insight Adaptive Marketing Predictive Maintenance

16. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 16
Customer Insight Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
ENGAGEKNOW CONVERT RETAIN
Web Social Mobile Store Call Email
Connected Consumer
VP Advertising CMO VP Commerce VP Service
Consumer 360 Data
First Party Data Second and Third Party Data

17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 17
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Omni-Channel
Marketing to
Customers
Consumer Buys
(conversion)
Capture Customer
Interaction
Data
Review &
Prepare Data For
Analysis
Analyze
Attribution,
Marketing Mix,
ROI
Review Results &
Plan Marketing
Campaign
Marketing activities connect with
customer across multiple channels
Customer responds
with desired
behavior
Data Steward
stages multiple data
sources in
data reservoir
Citizen Data Scientist
performs
data discovery and
data wrangling
Marketing reviews
visualized results &
plans marketing
campaign
Data Scientist
analyzes historical
data and models
data for predictions
Operational
Efficiency
Adaptive Marketing

18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 18
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Big Data
Management
Data
Visualization
Data
Analysis
Data
Wrangling
Data
Discovery
ID
Matching
Digital
Ads
Direct
Mail
EMail
Mobile
Ads
Target
Customer
List
Customer
Profiles
Conversion
Records
Explore &
Transform
Campaign Data
Prepare
Data
Predict
Marketing Mix
Visualize
Results
Big Data
Management
Data
Visualization
Data
Analysis
Data
Wrangling
Data
Discovery
ID
Matching
Digital
Ads
Direct
Mail
EMail
Mobile
Ads
Target
Customer
List
Customer
Profiles
Conversion
Records
Operational
Efficiency
Adaptive Marketing

19. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 19
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Drive
Innovation
Predictive Maintenance * Bundled with other Cloud Services
Analyze & ActManageAggregate
IoT Big Data
Big Data SQL
Oracle Database
IoT
Data Visualization
Business Intelligence
Advanced Analytics*
R on Hadoop (ORAAH)*
Big Data Discovery
R on Hadoop (ORAAH)*
* = included in existing cloud services
Explore all data for
new insight. Build
and test predictive
analytics models
Deploy and run
predictive analytics
models and take
action as needed
Integrate
sensor data
with existing
enterprise data
Ingest and
monitor sensor
data.
Experiment

20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
Efficiency
Drive
Innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 20
Oracle Big Data Business Solution Demos
Booth # 1107
Customer Insight Adaptive Marketing Predictive Maintenance

21. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Questions or needs help…
21
Come see us at Booth # 1107
Paul Miller - Sr. Manager
Oracle Big Data and Analytics Platform Team
@millerhoo | I am on LinkedIn| paul.miller@oracle.com