The document discusses what a business model is and provides several definitions. It defines a business model as describing how an organization creates, delivers, and captures value. Another definition says a business model is the plan to generate revenue and profit from operations, including components, functions, revenues, and expenses. The document emphasizes that a business model can be shown through a single diagram and is not just for startups, but existing companies can also have new business models through products, licensing technology, or open source software. It contrasts a business model with a business plan, saying the model is a single diagram while a plan is a document investors require but may not read.

1. This work is licensed under Creative Commons Attribution Non Commercial 3.0

2. What is a business model?
Opportunity Recognition Workshop
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3. Discuss with your neighbor
what a business model is and
write down your definition
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4. Which elements did you
mention when you defined a
business model?
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5. What is a business model really?
“a business model describes the rationale of how an
organization creates, delivers, and captures value”
A. Osterwalder, et al.
“the plan implemented by a company to generate revenue
and make a profit from operations. The model includes the
components and functions of the business, as well as the
revenues it generates and the expenses it incurs”
Investopedia
“the word you've entered isn't in the dictionary”
Merriam-Webster
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6. One example tells
more than a thousand words
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7. Business model only for startups?
No!
Ecosystem might be different, principles are the
same
§ New product or service within existing
company
§ License your technology
§ Release open-source software package
§ Etc.
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8. “Business model: a single
diagram that describes your
business”
“Business plan: a document
investors make you write
that they don’t read”
Steve Blank
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9. § Cover page and ToC
§ Executive summary
§ Business description
§ Business environment
§ Industry background
§ Competitor analysis
§ Market analysis
§ Marketing plan
§ Operations plan
§ Management / team
§ Financial plan
§ Attachments and
milestones
Business Plan Format
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10. Questions?
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