At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.

1. MAKE MORE
CONTENT W/O
YOUTUBE BURNOUT
Presented by Roberto Blake | Sponsored by Tubebuddy!

2. ROBERTO BLAKE
● Produced and Edited Over
1000+ Online Videos
● Built a community of 250,000+
on YouTube
● Participated in over 1000 Live
Video Streams across all major
Live Streaming Platforms
● Worked with Brands Including
Adobe, Dell and Samsung.
● Editing with Adobe Premiere
since 1998.

3. DON’T BURN OUT
ON YOUTUBE

4. GOING “DAILY”
SESSION
BREAKDOWN
● Should You Go Daily on YouTube?
● What I Learned By Going Daily
● Barriers to Creating More Content
● How to Go Daily
● How to Avoid Burn Out
● Q&A

5. DON’T BURNOUT
● Operate at peak times of energy
● Create a routine for creating
● Set realistic expectations for everything
● Maintain your stamina and health
● Set yourself a manageable schedule
● Use 3-5 point to-do-list
● Consider outsourcing task you don’t like
● Try involving your friends or family
● Diversify your content
● Don’t focus on your vanity numbers
● Ignore negativity when possible
● Make time for positivity
● Measure small wins and progress daily

6. I actually produced, edited
and marketed 1,000+ videos
in 3-4 years by myself. Tip
You don’t need a large
staff to produce quality
and quantity when it
comes to videos, just the
right people with the
right skills.

7. Benefits of Daily
● Opportunities to Trigger the Algorithm
● Faster Process for Creating Content
● Be More Comfortable and Confident
● Experimenting with Content More Often
● Build the Foundation of Your Brand
● More Inventory to Monetize
● Better Production and Editing Habits
● Accountability
● Stronger Relationship with Your Audience

8. CONSISTENCY IS MAGIC

9. LESSONS LEARNED
● The power of prioritizing
● Stamina matters more than most things
● Operate when at peak periods of energy
● Optimize your workflow for efficiency
● Batch task like recording and uploading
● Have a schedule and keep to it
● Speed matters and comes from consistency
● Master your tools by using daily
● Maintain your sanity at all cost...

10. TIME IS NOT
THE ENEMY

11. BARRIERS TO DAILY
● Not Enough Time
● I’m a Solo Creator
● Quality vs Quantity
● Can’t Come Up With Ideas
● The Production of My Videos is Complex
● Will I Turn Off My Subscribers?

12. Quality video comes down
to the quality of the
experience the video
creates.

13. OBJECTIVE QUALITY
EDITING QUALITY
The editing should be
subtle, effects should
usually be minimal. The
editing shouldn’t distract
from the content or
contradict the tone.
VISUAL QUALITY
Clear sharp images, with
limited distractions. Focus
on main subjects. Good
Lighting. Appropriate colors
and visual tone.
AUDIO QUALITY
High enough audio levels.
Balanced background
music and effects. Little to
no ambient noise or echoes.
Words are spoken clearly
and flow steadily.

14. SUBJECTIVE QUALITY
ENGAGING
Can this video drive
participation, interaction or
a conversion? Videos that
can create emotional
impact tend to drive more
engagement.
INTERESTING
The video has to hold a
viewer’s attention. It
shouldn’t drag on in areas,
and shouldn’t have
unnecessary filler.
RELEVANT
Does the content hold any
real value for the intended
viewer, and is that value
made clear upfront? Did the
video deliver as promised?

15. How To Go DAILY
● Batch Recording
● Streamline shooting workflow
● Streamline editing workflow
● Bulk Upload and Optimize
● Build a Content Bank or Content
Calendar for Video Ideas
● Introduce Simple But Diverse
Video Formats
● Team Building and Outsourcing

16. THE VIDEO MAKING PROCESS
Post Production:
Everything after
shooting!
Editing, effects,
optimization and uploading.
Pre Production:
Everything before
you hit record!
Ideation, research, setup,
scripting..
Production: What
happens when
you hit record!
On camera performance,
shooting additional footage.

17. CREATE A PROCESS
● Import and organize your footage
● Add or create additional assets such as titles,
motion graphics or overlays
● Cut out any unnecessary footage or mistakes
● Add additional footage and B-ROLL
● Mix audio tracks or add background music
● Export video final video files for upload

18. TUBEBUDDY
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and Things Done Faster!!!
● Keyword Research is Faster
● Video Topic List
● Templates for Video
Descriptions
● Bulk Edit End Cards and Info
Cards
● One Click Uploads to Facebook
● Helps Rank Videos on YouTube
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19. Build a Content Bank
● Write a list of 100 Video Ideas
● Use Trello to Organize Your Ideas
● Sort them into Playlist Ideas
● Identify Tentpole Events
● Make a Loose Content Calendar
● Consider a Schedule
● Use Keyword Research to Qualify
Other Video Ideas

20. DON’T BE
OVERWHELMED
● Focus on Value Driven Ideas
● Keep Production Simple
● Use Minimalist Editing Sometimes
● Work with the Right Gear
● Prioritize Objective/Subjective
Quality Appropriately
● Outsource When Necessary
● Do Things that Work For You, Not
Make Work For You!

21. CONNECT WITH ME
ONLINE
http://robertoblake.com
http://twitter.com/robertoblake
http://youtube.com/robertoblake2
http://facebook.com/robertoblake2
http://robertoblake.com/itunes
http://linkedin.com/in/robertoblake
rblake@robertoblake.com