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INTRO TO SOCIAL
MEDIAFor your biz
TODAY’S AGENDA
➤ What is Social Media?
➤ The Platforms
➤ The Strategies
➤ The Ad Buy
WHO AM I?➤ Working with online
communities since 2001
➤ Video Editor professionally
since 2004
➤ Podcaster since 2006
➤ Sorgatron Media, Inc /
Sidekick Media Services
WHAT IS SOCIAL
MEDIA?
WHAT IS SOCIAL
MEDIA?➤ Websites and applications that enable
users to create and share content or to
participate in social networking.
➤ Don’t forget the “SOCIAL” and
concentrate less on the “MEdia”.
WHY IS IT
IMPORTANT?➤ The world is smaller now. You have to
think like a small town shop owner.
➤ Word of mouth is no longer isolated.
➤ Build a relationship with customers.
➤ Show that you are the expert.
BEFORE WE GET
STARTED➤ You don’t need to be on EVERY platform.
➤ Where is your audience?
➤ Find ways to integrate into your day to
day.
➤ Mobile
➤ Automate
➤ This isn’t your web site. This is a tool.
COMMON IDEAS
➤ Power of the Hashtag
➤ #importanttopic
➤ #followconversation
➤ The @ Reply
➤ Early form to talk TO people on Twitter
➤ Adapted for many platforms
THE PLATFORMS
FACEBOOK
➤ 1.3+ Billion users
➤ The News Feed is key
➤ Businesses need a Facebook Page
➤ Demographics
➤ Ages 25 - 54
➤ 60% Female
TWITTER
➤ 140 Characters (started as an SMS
solution)
➤ Not sticky
➤ Demographics
➤ Ages 18 - 29
LINKEDIN
➤ Business to Business
➤ Find useful communities
➤ Direct conversation with leads
➤ Many use automation
➤ Demographics
➤ Ages 30 - 49
INSTAGRAM
➤ Visual Content: Do you have something
to show off, Entertainment, Beauty, Food,
Museums, etc
➤ Demographics
➤ Ages 18-29
➤ Sample: The Met https://www.instagram.com/metmuseum/
PINTEREST
➤ You have something to show off and sell
➤ Scrapbooking: Making lists of things to
buy. ie. Wedding, home improvement
➤ Demographics
➤ Ages 18-35
➤ 80% Female
SNAPCHAT
➤ Direct image and video messaging
➤ My Story - bundles your content together
and deletes after 24 hours
➤ Demographics
➤ 60% of America’s 18- to 34-year-old
smartphone users (source)
THE REST
➤ Google+
➤ May not be a primary, but may help your Google
presence
➤ Youtube
➤ The biggest video site
➤ Periscope
➤ Live Video
➤ Vine
➤ Mini Video
➤ Tumblr
➤ “Mini-blogging” platform
➤ Reddit
➤ Large Community
THE STRATEGY
CONTENT
➤ Show off your business or product
➤ Behind the scenes
➤ How the sausage is made
➤ Who is behind the business?
➤ Ask questions
INTERACT
➤ Don’t JUST broadcast!
➤ Answer questions
➤ Setup searches
➤ Talk about others in your space (who are
not competitors)
➤ Talk about common interests of your
audience. (Sports, community, etc)
IMAGES
➤ Big, interesting images
➤ Use text with images
➤ Quick App: Adobe Post
VIDEO
➤ Short videos
➤ Get attention
➤ Don’t bury your message
➤ Play to “Auto-play” on most platforms
➤ Long videos/Podcasts
➤ Deep dive into information
➤ The Numbers Game: Weight of results
➤ Get started with:
➤ GoPro Quik (iOS/Android)
➤ iMovie (Mac OS/iOS)
MANAGEMENT
➤ Tools to help schedule content
➤ Hootsuite
➤ Buffer
➤ Tweet Jukebox
THE AD BUY
BUYING ADS
➤ Most platforms have ad buying options
➤ Develop your Call to Action
➤ Develop who your audience is
➤ Start small. Understand the platform.
TALK TO ME!
Twitter: @sorgatron
mike@sorgatronmedia.com
sorgatronmedia.com <-
Podcasts
sorgatron.com <-blog
sidekickmediaservices.com <-
Biz Help

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Intro to Social Media for Business

  • 2. TODAY’S AGENDA ➤ What is Social Media? ➤ The Platforms ➤ The Strategies ➤ The Ad Buy
  • 3. WHO AM I?➤ Working with online communities since 2001 ➤ Video Editor professionally since 2004 ➤ Podcaster since 2006 ➤ Sorgatron Media, Inc / Sidekick Media Services
  • 5. WHAT IS SOCIAL MEDIA?➤ Websites and applications that enable users to create and share content or to participate in social networking. ➤ Don’t forget the “SOCIAL” and concentrate less on the “MEdia”.
  • 6. WHY IS IT IMPORTANT?➤ The world is smaller now. You have to think like a small town shop owner. ➤ Word of mouth is no longer isolated. ➤ Build a relationship with customers. ➤ Show that you are the expert.
  • 7. BEFORE WE GET STARTED➤ You don’t need to be on EVERY platform. ➤ Where is your audience? ➤ Find ways to integrate into your day to day. ➤ Mobile ➤ Automate ➤ This isn’t your web site. This is a tool.
  • 8. COMMON IDEAS ➤ Power of the Hashtag ➤ #importanttopic ➤ #followconversation ➤ The @ Reply ➤ Early form to talk TO people on Twitter ➤ Adapted for many platforms
  • 10. FACEBOOK ➤ 1.3+ Billion users ➤ The News Feed is key ➤ Businesses need a Facebook Page ➤ Demographics ➤ Ages 25 - 54 ➤ 60% Female
  • 11. TWITTER ➤ 140 Characters (started as an SMS solution) ➤ Not sticky ➤ Demographics ➤ Ages 18 - 29
  • 12. LINKEDIN ➤ Business to Business ➤ Find useful communities ➤ Direct conversation with leads ➤ Many use automation ➤ Demographics ➤ Ages 30 - 49
  • 13. INSTAGRAM ➤ Visual Content: Do you have something to show off, Entertainment, Beauty, Food, Museums, etc ➤ Demographics ➤ Ages 18-29 ➤ Sample: The Met https://www.instagram.com/metmuseum/
  • 14. PINTEREST ➤ You have something to show off and sell ➤ Scrapbooking: Making lists of things to buy. ie. Wedding, home improvement ➤ Demographics ➤ Ages 18-35 ➤ 80% Female
  • 15. SNAPCHAT ➤ Direct image and video messaging ➤ My Story - bundles your content together and deletes after 24 hours ➤ Demographics ➤ 60% of America’s 18- to 34-year-old smartphone users (source)
  • 16. THE REST ➤ Google+ ➤ May not be a primary, but may help your Google presence ➤ Youtube ➤ The biggest video site ➤ Periscope ➤ Live Video ➤ Vine ➤ Mini Video ➤ Tumblr ➤ “Mini-blogging” platform ➤ Reddit ➤ Large Community
  • 18. CONTENT ➤ Show off your business or product ➤ Behind the scenes ➤ How the sausage is made ➤ Who is behind the business? ➤ Ask questions
  • 19. INTERACT ➤ Don’t JUST broadcast! ➤ Answer questions ➤ Setup searches ➤ Talk about others in your space (who are not competitors) ➤ Talk about common interests of your audience. (Sports, community, etc)
  • 20. IMAGES ➤ Big, interesting images ➤ Use text with images ➤ Quick App: Adobe Post
  • 21. VIDEO ➤ Short videos ➤ Get attention ➤ Don’t bury your message ➤ Play to “Auto-play” on most platforms ➤ Long videos/Podcasts ➤ Deep dive into information ➤ The Numbers Game: Weight of results ➤ Get started with: ➤ GoPro Quik (iOS/Android) ➤ iMovie (Mac OS/iOS)
  • 22. MANAGEMENT ➤ Tools to help schedule content ➤ Hootsuite ➤ Buffer ➤ Tweet Jukebox
  • 24. BUYING ADS ➤ Most platforms have ad buying options ➤ Develop your Call to Action ➤ Develop who your audience is ➤ Start small. Understand the platform.
  • 25. TALK TO ME! Twitter: @sorgatron mike@sorgatronmedia.com sorgatronmedia.com <- Podcasts sorgatron.com <-blog sidekickmediaservices.com <- Biz Help