Optimizing every page of the customer journey

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Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests.

Published in: Marketing, Technology, Business

Optimizing every page of the customer journey

  1. 1. Optimize every page of the customer journey Karl Gilis @agconsult
  2. 2. Some of our clients
  3. 3. 1. Optimize the whole funnel
  4. 4. The funnel on most websites
  5. 5. How most people try to solve this
  6. 6. What usability & AB-testing is about
  7. 7. 35,4% more forms submitted
  8. 8. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  9. 9. 78% more clicks
  10. 10. 2. Global lay-out & homepage Sliders| Less marketing| Focus | Navigation
  11. 11. Sliders suck
  12. 12. 28% more clicks
  13. 13. 55% more clicks
  14. 14. + 835,5% more clicks on featured products + 178,1% more clicks on the 'personal mix'
  15. 15. Products or product categories?
  16. 16. + 188% more clicks + 75% more sales from homepage visitors
  17. 17. Less marketing, more action
  18. 18. Apple Amazon
  19. 19. • 27,2% more clicks on the contact button • 46,0% more clicks on Twinson 12,2% more clicks on these product boxes 6,6% more clicks below the page fold
  20. 20. Focus
  21. 21. 23 times more people use the dealer locator
  22. 22. Navigation
  23. 23. 56% more revenue
  24. 24. 20,3% more clicks on navigation items 20,2% more clicks in the content area 7,7% to 25,7% more clicks on CTA's
  25. 25. 3. Category & list pages More is more| Call to action | Button vs. Links | Bullet lists
  26. 26. 35% more sales
  27. 27. You really need a call to action
  28. 28. 72,3% more clicks to product pages
  29. 29. 13,1% more clicks to product pages
  30. 30. Buttons versus links?
  31. 31. 16,4% more clicks 4,9% more clicks 19,0% fewer clicks 26,8% fewer clicks
  32. 32. Bullet lists
  33. 33. 78% more clicks
  34. 34. 325% more clicks
  35. 35. 4. Product & detail pages Remove clutter| Left vs. Right | Buttons | Persuasion
  36. 36. Remove clutter
  37. 37. 624,4% more newsletter subscribers
  38. 38. 60% more clicks on one of these "Recently published articles"
  39. 39. 157% more clicks at the bottom of the page
  40. 40. Left versus right
  41. 41. 25% more reservations
  42. 42. 217% more conversion
  43. 43. Positioning of the buttons
  44. 44. + 45,9% clicks on "Get a quote" + 15,6% clicks on "Book a test drive"
  45. 45. Repeat your CTA's at the bottom
  46. 46. 43,8% more clicks
  47. 47. Social can hurt sales
  48. 48. 11,9% more orders
  49. 49. CTA copywriting
  50. 50. 45% more sales
  51. 51. 14,3% more clicks
  52. 52. Combine these tips for better results
  53. 53. 51% more clicks on add to cart
  54. 54. Reassuring messages
  55. 55. 23,2% more conversion 19,4% more conversion
  56. 56. 5. Forms & check-outs Remove clutter| Upselling | Reassuring messages
  57. 57. Remove clutter
  58. 58. 11,3% more clicks to the next step
  59. 59. 11,4% more people continue to the check-out page
  60. 60. Upselling?
  61. 61. 15,5% more clicks
  62. 62. Reassuring messages
  63. 63. 35,4% more forms submitted
  64. 64. Free bonus tip
  65. 65. Huur een specialist in AGConsult +32 9 335 22 73 karl@agconsult.com www.agconsult.com

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