This webinar presented by Coevolve discusses optimizing global application delivery. It introduces Coevolve and their approach, which leverages DNS redirection and Aryaka's private core network to provide an optimized path for enterprise applications. This improves performance by redirecting traffic onto a private overlay network with points of presence around the world and TCP optimization. The presentation discusses challenges with delivering applications over the public internet, demonstrates how their solution works, and provides examples of use cases it can address like virtual desktops and SSL VPNs. It encourages attendees to test the solution for themselves.

1. Optimizing Global Application Delivery
Webinar presented by Coevolve
September 2015

2. © Coevolve Pty Limited 2015
About the presenter
Ciaran Roche
Co-Founder and Chief Technology Officer, Coevolve
• Based in Chicago, USA
• Co-founded Coevolve in early 2014
• Prior experience:
o Held a number of senior technical
sales roles at Vanco (acquired by
Reliance Globalcom) in UK & US
o Worked at specialist consulting /
advisory firm Pace Harmon advising
Fortune 500 businesses on IT
strategy and major projects
o Worked with Virtual Access in Ireland
and UK – one of the first ‘software-
defined’ networking equipment
manufacturers
• Key areas of experience:
o Internet-based enterprise networks,
WAN Optimization, SD-WAN/NFV,
global network design
Twitter: @CRoche
LinkedIn: ciaranroche

3. © Coevolve Pty Limited 2015
Introducing Coevolve
 Agile, asset light services business founded early 2014 with a
significant capital raising
o Global companies are challenged to deliver a high-quality user experience
for their critical global applications as these applications undergo
significant change through the increasing use of “as a service” models
 Client focus – a specialist with laser focus on the client’s User
Experience
o Growing international businesses with operations in multiple countries
o Key industry verticals: Manufacturing, Technology, Engineering, Mining,
Logistics, Retail, Professional Services
 Highly experienced team
o 170+ years IT & networking experience working with multi-nationals at
global service providers, integrators, consulting, vendors, analysts
o Experienced team across Australia, US, Singapore & Malaysia, + extensive
global contractor network
Professional
Services
Specialized
Managed
Services
WAN Optimization
Network &
Application
Performance
Network Orchestration
Internet of
Things
Unified
Communications
Security
Cloud Integration
Vendor Management
Mobility
Our Practice Areas
Op
NetworkSer

4. Global enterprise mobility means
major application performance challenges

5. © Coevolve Pty Limited 2015
“As companies continue globalizing
their operations, they need to
extend the reach of their business-
critical enterprise … to a broader set
of geographically dispersed
employees, business partners and
customers. The ability to link the
extended enterprise with any IP-
based application without
installing and maintaining more
client software reduces
administrative overhead and
lowers the total cost of
ownership.”
— George Hamilton, Director, Enterprise
Infrastructure, Yankee Group
Mobility is transforming the enterprise
• Internet-connected devices are
becoming more widely deployed in the
enterprise, with BYOD acting as a major
driver
• Tablets are increasingly replacing laptops
for accessing enterprise applications
• Enterprises are making more
applications and services accessible
directly over the Internet than ever
before, replacing legacy VPN solutions
• VDI solutions are increasing in popularity
to address DLP and data sovereignty
issues
• SSL VPNs remain popular for clientless
access to applications
What are the drivers for enterprise mobility projects?
What is driving the increase in IP traffic globally?

6. © Coevolve Pty Limited 2015
The problem with delivering enterprise applications over the Internet
1. Network performance issues increase exponentially with latency – the further a user travels from
the application, the bigger the performance issue
2. You have no control over the last mile technology, quality or performance for remote users. This is
a much bigger challenge than improving WAN performance
3. End to end Internet performance remains highly variable
4. Application demand for bandwidth and performance continues to increase
5. The Internet-facing application mix is growing: SSL VPNs, VDI, Unified Comms, e-mail, web-based
productivity and reporting tools, ERP systems
6. Installing client software for VPNs or optimization is a challenge on enterprise-owned devices, and
almost impossible in a BYOD environment or where partners / clients are accessing applications
It is almost impossible to deliver a great remote user experience globally without distributing enterprise applications or infrastructure

7. © Coevolve Pty Limited 2015
The problem with delivering enterprise applications over the Internet
Remote user device
ISP
ISP
ISP
ISP
ISP
ISP Local ISPLocal ISP
Application
 Unpredictable traffic flows
 No accountability
 High risk of packet loss and latency variation
 Performance degrades significantly with distance
End result: poor user experience

8. A better way to deliver
applications to remote users

9. © Coevolve Pty Limited 2015
Coevolve’s approach to optimizing remote user performance
• Our solution leverages DNS-based redirection and Aryaka’s private core network to provide an optimized path for enterprise apps
• Two variants of the solution are available:
Provides an optimized platform to deliver a high quality user experience for globally-distributed remote users
Web Application Delivery
as a Service
• Acceleration and caching solution for
static and dynamic web content
• Redirects traffic to use a private network
for majority of traffic flow
• Provides TCP optimization and
predictable latency
• Focused on B2B websites that have lower
traffic volumes than mass-market
consumer sites
IP Application Delivery
as a Service
• Acceleration solution for all other IP-
based traffic
• Redirects traffic to use a private network
for majority of traffic flow
• Provides TCP optimization and
predictable latency
• Potential applications include FTP
transfers, SSL VPNs, Citrix, remote
desktop, unified communications
• The solution requires no equipment or client software deployed on the remote devices or application hosts
• Significant performance improvements for enterprise applications
Powered by:

10. © Coevolve Pty Limited 2015
Choosing a better path
• Without an optimized solution in place, a request from a remote device to connect to an Internet-facing application will use a
regular DNS lookup and will receive the actual IP address of the application
• There is typically no ability to influence the path that the traffic will take between the client and server
• This results in performance issues common to all Internet-based traffic carried over long distances
Internet
Remote user device
Local ISPLocal ISP
Application
DNS Server
DNS lookup: host.abc.com
host.abc.com
12.1.1.1
Response: 12.1.1.1
Connection attempt to 12.1.1.1
Connection established
Traffic flow without optimization:

11. © Coevolve Pty Limited 2015
Choosing a better path
Traffic flow with optimization:
Internet
Remote user device
Local ISPLocal ISP
Application
DNS lookup: host.abc.com
host.abc.com
12.1.1.1
Response: CNAME host1.aads1.net
Private overlay
network
DNS Server
host1.aads1.net
Resolves to closest PoP
DNS lookup: host1.aads1.net
Response: 99.1.1.1 (closest PoP)
Connect to 99.1.1.1
Optimized connection
Optimized connection
Private core
Optimized connection

12. © Coevolve Pty Limited 2015
Geographic distribution of PoPs
• The service is designed with PoPs
within 30ms of almost every major
business center in the world
• Private core linking PoPs provides
stable latencies for end to end
traffic flows
• Strong ‘outbound’ peering
provides many connectivity
options between PoPs and local
ISPs in each country
• TCP optimization and compression
performed on all applicable traffic
traversing the solution
• Highly effective caching performed
for web content

13. Traffic visibility &
use cases

14. © Coevolve Pty Limited 2015
Traffic visibility
• The solution provides real-time access into the usage of the service
and the performance improvements that are delivered
• This results in a highly granular view of user activity, with the ability
to quickly identify and address application performance issues

15. © Coevolve Pty Limited 2015
Use cases
Globally-accessed web applications
SSL VPN head-end deployed in single region with
global users Enterprise applications deployed to users with tablets
and smartphones
Virtual Desktop and/or Citrix deployments
Remote users accessing Unified Communications
infrastructure (audio / video / web conferencing)
FTP server accessed by employees / clients / partners
FTP server accessed by employees / clients / partners

16. Where do you start?

17. © Coevolve Pty Limited 2015
Just do it!
• Testing this solution in your environment is extremely low-risk and non-intrusive
• You can create a test hostname that is only used by a controlled set of users during the proof of
concept (e.g., app2.company.com vs. app.company.com)
• We can set up a proof of concept in just a few days – all we need to know is the IP address(es) of the
application(s) you want to optimize, and the ports in use
• All of our real-world deployments have shown significant improvement in the performance of
demanding TCP and UDP applications, including web traffic, unified communications and SSL VPNs
• Real-time portal access allows the performance benefits to be quantified, in addition to user feedback
Test this solution in your environment today – just contact us for more details

18. © Coevolve Pty Limited 2015
Where can we help?
• Current state network, remote access and WAN Optimization
assessments
• Benchmarking of existing network & services pricing
• Next-generation WAN roadmap development
• Network & vendor management of existing ISPs
• Unified Communications strategy and integration solutions
We have a team of global network specialists available to help across the entire network life cycle
Contact us today to start developing a Next-Generation
Network Technology roadmap for your business!

19. Thank you
FOR MORE INFORMATION:
www.coevolve.com
@coevolvetech
Thank you for attending
info@coevolve.com coevolve