A search engine is software designed to retrieve information from the internet, while SEO (search engine optimization) is a marketing strategy to improve a website's visibility on search engines. Key components include keyword research, on-page optimization, and off-page strategies like backlinking and social bookmarking. Technical SEO addresses website structure and loading speed to enhance ranking potential.

1. SEO
Search Engine Optimization

2. SEARCH ENGINE
A search engine is a Software
system that has been created to
search for information or to find
information from the World
Wide Web,i.e.,the
Internet.Beacause you know
that thousands of websites or
millions TB of Data.

3. OPTIMIZATION
The Action of making the best or
most effective use of a situation
or resource.

4. WHAT IS WEB HOSTING?
Web hosting is service that makes the website
accessible to the public.
Web hosting is a service that provides storage
for the files that make up your website and the
software.

5. WEB HOSTING

7. WHAT IS DOMAIN?
A domain, or domain name, is a unique name
that identifies a website and allows users to
access it. It's made up of two or three parts,
separated by dots, and appears after "www." in
a web address.

8. DOMAIN NAME

9. WHAT IS A URL SLUG?
A URL slug is the last part of a URL address
that
serves as a unique identifier of the page.
Example:-
https://semrush.com/blog/what-is-a-url-slug/
Its URL slug is “what-is-a-url-slug.”

11. WHAT IS SEO?
Search engine optimization (SEO) is a
digital marketing strategy that aims to
improve a website's ranking in search
engines like Google, Bing, and
Yahoo. The goal of SEO is to get more
traffic to a website through organic
search results, which can lead to
increased sales and leads.

12. DO WE OPTIMISE SEARCH ENGINES IN SEO? X
WE OPTIMISE OUR WEBSITES/WEB PAGES.

13. HOW DOES A SEARCH ENGINE
WORKS?
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14. WHAT IS KEYWORD RESEARCH ?
Keyword research is a process that
SEO professionals use to identify and analyze
the words and phrases that people use to
search for information online.

15. KEYWORD RESEARCH TOOLS ?
 Semrush
 Google Keyword Planner (GKP)
 Moz
 Ahrefs
 Chatgpt

16. KEYWORD INTENT
Keyword intent is the reason why someone
searches for a specific keyword, and what they
expect to find as a result.

18. KEYWORD VOLUME
Keyword volume in SEO is a metric that
measures the number of times a keyword is
searched for over a given period of time.

19. KEYWORD DIFFICULTY (KD)
Keyword difficulty, also known as SEO difficulty
or keyword competition, is an SEO metric that
estimates how difficult it will be to rank for a
keyword in Google's organic search results.

20. SHORT TAIL KEYWORDS
Definition:
 Short-tail keywords are generic terms that
are usually one to three words long and
cover a broad topic. They are also known as
head terms.
Competition:
 Short-tail keywords are highly competitive,
making it more difficult to rank for them.

21. MIDDLE TAIL KEYWORDS
In SEO, middle tail keywords are a type of
keyword that are longer than short tail
keywords but shorter than long tail keywords:
Competition:
Middle tail keywords are less competitive than
short tail keywords but more competitive than
long tail keywords.

22. LONG TAIL KEYWORDS
Long-tail keywords are more specific and
longer phrases that can be important for SEO
because they can
competition:
Long-tail keywords have a
relatively low search volume, making them less
competitive than broader keywords.

23. UNDERSTANDING THE SERP
A Search Engine Results Page (SERP) is a web
page that displays a list of results in response
to a user's search query. SERPs can include a
variety of content, such as: Organic results,
Paid results, Images, Videos, News stories,
Twitter results

24. CRAWLING AND INDEXING
Crawling and indexing are two processes that
search engines use to find and store
information from web pages:
 Crawling:-
Search engine bots, also known as spiders,
systematically browse websites to discover
new pages and links.
 Indexing:-
Search engines store, analyze, and organize the
content from the pages they've crawled in a large
database called the search engine index.

25. SEO RANKING
SEO ranking, or search engine optimization
ranking, refers to a website's position in a
search engine's results page (SERP).

26. Types of SEO
On-Page SEO Off-Page SEO

27. WHAT IS ON-PAGE SEO?
On-Page SEO refers to
optimizing the parts of your
website you control like
Metadata Content, HTML, Title
of Page, URL etc.

28. ON-PAGE SEO CHECKLIST
 Metadata Optimization
 Title Tag Optimization
 Meta Description
 URL Optimization
 Image Optimization
 Internal Linking
 404 Error Pages
 301 Redirection
 Heading Tags..H1, H2, H3 Tags Optimization
 Landing Page Optimization
 No-Follow And Do-Follow
 Creating XML Sitemap
 Robot.txt
 Mini project on On-Page SEO

29. METADATA OPTIMIZATION
Metadata, also known as meta tags, is a collection of HTML
elements that describe a website's content and are used to help a
website rank well in search engines.
Metadata can include:
 Title tags: Explain the topics covered on a page and include the main keyword
 Meta descriptions: Provide a brief summary of what's on a page
 Language tags: Specify the language of the page's content
 Meta robots tags: Control how search engines crawl and index pages
Metadata is encoded into a page's HTML head tag, which is located
between the HTML <html> and <body> tags. The head tag is not
displayed on the page, but search engines use the information to
determine what a page is about.
Metadata can help improve a website's visibility in search results,
which can lead to more traffic and encourage more people to click
through.

30. TITLE TAG OPTIMAIZATION
 A title tag is a meta HTML element that defines the title of a web
page. It summarizes the contents of the page.
 Title tags go in the <head> of a page and look like this:e.g
<title> Top Digital Marketing Strategies for Growing Your Business
in 2024 </title>
Or
<meta name="title" content=“Top Digital
Marketing Strategies for Growing Your Business in 2024">
Or Using Wordpress Plugins
“All in one seo”
“Math rank seo”
“Yoast seo”

31. TITLE TAG OPTIMAIZATION
Include primary keyword
Include brand name
Do not do keyword stuffing
Avoid Longer title
Should be around 50-60
characters

32. META DESCRIPTION
OPTIMIZATION
The meta description summarizes a page's content and presents it
to users in the search results.
In html
<meta name=“description” content=“Discover top digital marketing
strategies for 2024,Boost traffic, increase conversions, and maximize
ROI with proven techniques.”>
Or wordpress
Using plugins:
“All in one seo”
“Math rank seo”
“Yoast seo”

33. URL OPTIMIZATION
URL Optimization, one of the key steps in the
web page search engine optimization process,
lets search engine crawlers understand the
web page subject
 Include primary keywords
 Should be around 50-60 characters
 Do not keyword stuffing
 Be creative

34. URL OPTIMIZATION
 How a proper url structure should look like:
 Include primary keyword
 Should Contain hyphen(-) instead of
underscore(_),(,),(/).
 It should be short and precise.
 Lower case only.
 Avoid use of ‘A’, ‘An’, ‘The’ or ‘To’, ‘In’,
‘From’.

35. STEP 1:

36. STEP 2:
Go to pages->select page

37. STEP 3:
Click on URL-> optimize your url->Update

38. META DESCRIPTION
OPTIMIZATION
A meta description is a short summary of a web
page's content that appears in search engine
results pages (SERPs).

39. IMAGE OPTIMIZATION
Image optimization is the process of modifying
images to make them smaller in size without
sacrificing quality.
 Uses alt or alternate text in images
 Resize your images
 Minimum size of image 1200px X 600px
 Optimize file name
 Include caption in image.

40. 404 ERROR PAGE
A 404 error, also known as a 404 Not Found
error, is a hypertext transfer protocol (HTTP)
status code that indicates that a server can't
find the requested resource.

41. INTERNAL LINKING AND
EXTERNAL LINKING
In SEO, internal links connect pages on a
website, while external links connect pages to
other websites.

42. HEADING TAGS..H1,H2,H3 TAGS
OPTIMIZATION
Heading tag optimization in SEO is the practice
of using HTML header tags to improve the
structure and readability of a website's
content, and to help search engines and users
understand it.
Example:-

43. 301 REDIRECTION
A 301 redirect indicates the permanent moving
of a web page from one location to another.
In wordpress->plugins->redirection by john
godley

44. CANONICAL IMPLEMENTATION
A canonical URL is the URL of a page that
Google chose as the most representative
from a set of duplicate pages.
Example:
http://xyz.com/
http://www.xyz.com/
https://xyz.com/
https://www.xyz.com/
www.xyz.com

45. ROBOT.TXT
A robots.txt file is a text file that tells search
engine crawlers which pages on a website they
can access. It's used to manage how search
engines crawl a site and to avoid overloading it
with requests.
Using wordpress:
Go to all in one seo->tools->enable custom
robot.txt->

46. SEO SITEMAPS
A sitemap is a list of your website’s
UPL’s.
It acts as a roadmap to tell search
engines what and where content is
available.
 There are tow types of sitemaps:
Xml sitemap :- to provide search
engine
Html sitemap:- to provide audience

49. WHAT IS OFF-PAGE SEO ?
Off-Page SEO focuses on the
ranking factors that occur
outside of your website like
brand mentions and backlinks.

50. MAIN GOAL OF OFF-PAGE SEO
Main goal of off-page seo is to
bring audience & links from high
authority Platforms.

51. OFF-PAGE SEO CHECKLIST
 How to get backlinks.
 Directory Submission
 Social Bookmarking Submission
 Search engine Submission
 Web 2.0 Submission
 Article Submission
 Image Submission
 Video Submission
 PDF/PPT Submission
 Forum Submission
 Business Listing
 Blog Commenting
 Profile link creations
 Info Graphics Submission

52. LINK BUILDING VS BACKLINKS
link building is the practice of getting other
websites to link back to your website, and
backlinks are the links that result from this
process.

53. SEARCH ENGINE SUBMISSION
Search engine submission refers to the process
of submitting the URL or domain name of your
website, or the pages within it, to search
engines so they know such pages exist. The
logic behind it is that if search engines know
about you, they can easily index and rank you
for relevant searches.

54. SOCIAL BOOKMARKING
SUBMISSION
Social bookmarking is a way to save and share web pages
online, and it can help with SEO in several ways:
 Backlinks: Social bookmarking can help create high-quality
backlinks, which can improve your site's ranking.
 Authority: Social bookmarking can help increase your authority
and credibility.
 Traffic: Social bookmarking can help increase traffic to your
site.
 Indexing: Social bookmarking can help speed up the indexing
process.

55. ARTICLE SUBMISSION
Article Submission (AS) is the process of
submitting written content to various online
platforms, such as article directories,
websites, or blogs, with the aim of increasing
visibility, generating backlinks, and driving
traffic to a specific website or business.

56. IMAGE AND VIDEO SUBMISSION
Image and video submission is an off-page
activity which simply means to leave the
images related to your content on the website
and attract the audience towards it.

57. FORUM SUBMISSION
Forum submission, or forum posting, is a
Search Engine Optimization (SEO) technique
that involves participating in online discussions
and debates on forums related to your
website's niche.

58. PPT/PDF SUBMISSION
PPT submission in SEO is a process that helps
businesses improve their website's visibility
and rank in search engines.

59. WHAT IS TECHNICAL SEO?
The Technical SEO is the
technical things, that is, the
technical difficulties, the
technical problems, the
technical aspects of my website
to improve them is called
technical SEO.

60. MAJOR TECHNIQUE OF
TECHNICAL SEO:
Web Page Speed/Load time
Structure of HTML
Sitemap (important tag)
Redirect Pages
Mobile Friendly

61. TECHNICAL SEO
Technical seo includes improving
the technical
Factors of a website to increase
the ranking of
Its pages in the search engine.
Sitemap.xml
Sitemap.html
Robots.txt file

62. HOW TO SUBMIT SITEMAP.XML?
 Go to Wordpress dashboard
 Installed & activate yoast seo plugin.
 Yoast seo -> settings-> xml sitemap->enable
feature