This document discusses the importance of search engine optimization and search engine marketing for non-profit organizations. It notes that 60-70% of visitors to charity websites come from organic search and paid search makes up 5-10% of visits. The document provides tips on optimizing a website to improve the user experience and reduce bounce rates, including keeping the site organized and tidy with clear navigation, minimizing 404 errors, and adding internal links. It also discusses tools for analyzing search keywords and traffic sources to inform content creation and advertising. The key recommendations are to review top performing pages and keywords, continuously create new content targeting relevant search queries, and optimize the website.
The document discusses the essentials of search engine optimization (SEO) through the framework of SEO 3600. It identifies the six main building blocks of SEO 3600 as: content, social media marketing, optimizing content, XML site maps, linking strategy, and local business listings. The document emphasizes that SEO should be prioritized and integrated with other online marketing efforts. It provides recommendations on tools and resources for SEO implementation.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
The document discusses strategies for growing an agency, including lowering churn rate by selecting ideal client profiles, changing sales processes, and qualifying leads by avoiding startups, evaluating risks, and validating SEO opportunities. It also mentions the need to consider subscription stock and flow levels and percentages to understand agency growth. The CEO of SEOmonitor.com provides expertise on agency growth strategies.
Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon
The document discusses how to use remarketing tactics to retain customers. It recommends building audiences from website visitors and previous customers using tools like Google Adwords and Analytics. Remarketing lists can be used to re-engage abandoned cart visitors or those who visited product pages but didn't convert. Proper remarketing involves testing relevant ad formats and strategies, such as bidding more for lists with higher conversion rates. While remarketing can boost brands and conversions over time, frequent ad displays should be limited to avoid annoyance.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsPCG Digital Marketing
Is Your Dealership's SEO Working?: Advanced Metrics for Measuring Success
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will take place on Thursday, May 23, 2013 at 1:00PM EST.
During this webinar, Matthew will explain:
Google Analytics advanced filters and segments
Branded and non branded traffic to your website
Goal tracking
Advanced SEO techniques to achieve success
Plus, Matthew will be covering Capital Ford LINCOLN's case study for an overall traffic increase of over 80% from organic and paid search.
If you are any of the following, you should not miss this webinar:
General Managers
Dealer Principals
Internet Sales Managers
General Sales Managers
Marketing Managers
This document discusses the importance of search engine optimization and search engine marketing for non-profit organizations. It notes that 60-70% of visitors to charity websites come from organic search and paid search makes up 5-10% of visits. The document provides tips on optimizing a website to improve the user experience and reduce bounce rates, including keeping the site organized and tidy with clear navigation, minimizing 404 errors, and adding internal links. It also discusses tools for analyzing search keywords and traffic sources to inform content creation and advertising. The key recommendations are to review top performing pages and keywords, continuously create new content targeting relevant search queries, and optimize the website.
The document discusses the essentials of search engine optimization (SEO) through the framework of SEO 3600. It identifies the six main building blocks of SEO 3600 as: content, social media marketing, optimizing content, XML site maps, linking strategy, and local business listings. The document emphasizes that SEO should be prioritized and integrated with other online marketing efforts. It provides recommendations on tools and resources for SEO implementation.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
The document discusses strategies for growing an agency, including lowering churn rate by selecting ideal client profiles, changing sales processes, and qualifying leads by avoiding startups, evaluating risks, and validating SEO opportunities. It also mentions the need to consider subscription stock and flow levels and percentages to understand agency growth. The CEO of SEOmonitor.com provides expertise on agency growth strategies.
Brighton SEO 2017 - Saija Mahon speaks about Remarketing tacticsSaija Mahon
The document discusses how to use remarketing tactics to retain customers. It recommends building audiences from website visitors and previous customers using tools like Google Adwords and Analytics. Remarketing lists can be used to re-engage abandoned cart visitors or those who visited product pages but didn't convert. Proper remarketing involves testing relevant ad formats and strategies, such as bidding more for lists with higher conversion rates. While remarketing can boost brands and conversions over time, frequent ad displays should be limited to avoid annoyance.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Is Your Dealership SEO Working - Advanced SEO Tips & Tracking MetricsPCG Digital Marketing
Is Your Dealership's SEO Working?: Advanced Metrics for Measuring Success
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will take place on Thursday, May 23, 2013 at 1:00PM EST.
During this webinar, Matthew will explain:
Google Analytics advanced filters and segments
Branded and non branded traffic to your website
Goal tracking
Advanced SEO techniques to achieve success
Plus, Matthew will be covering Capital Ford LINCOLN's case study for an overall traffic increase of over 80% from organic and paid search.
If you are any of the following, you should not miss this webinar:
General Managers
Dealer Principals
Internet Sales Managers
General Sales Managers
Marketing Managers
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag ManagerJulia Grosman
The document discusses using Google Tag Manager to track key performance indicators (KPIs) and goals across different stages of the customer journey from cold to warm to hot leads. It provides examples of defining valuable actions to track for lead generation and e-commerce. Implementing Google Tag Manager allows for more sophisticated tracking, less load time on pages, and reduced development costs. Analyzing the tagged data can reveal top conversion paths, improve attribution modeling, and help optimize marketing budgets. Configuring tags, variables, and triggers properly in Google Tag Manager is important for success.
The document summarizes various web optimization tests conducted by Carolyn Chinchilla to improve key metrics like conversion rates. It describes 3 main tests:
1) Reordering images on a hotel gallery homepage to feature amenities increased conversion rates by 0.7 points.
2) Promoting "Bleisure" business/leisure packages in Raleigh increased weekend bookings and outperformed other hotels in revenue growth.
3) Retailing a Valentine's Day package on retail rails and homepage increased conversion rates by up to 1.3 points and SRP revenue by up to 277%.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
The document discusses the goals and challenges of web analytics. It outlines four main goals of web analytics: to better understand users, make decisions based on data, improve the website by removing barriers, and improve conversions and sales. It also discusses challenges such as acting on findings and identifying the most important metrics to focus on.
Paul Duncan - Advanced Tracking & Enriched SERP Results via Google Tag ManagerJulia Grosman
This document provides an overview of using Google Tag Manager (GTM) to implement advanced tracking and structured data markup. It discusses the key components of GTM including tags, triggers, variables and the data layer. It then provides step-by-step instructions on using GTM to implement schema.org rich data, as well as advanced tracking metrics like scroll depth, screen time and hover tracking. Additional resources for learning more about GTM are also listed.
Justin Deaville - OTE London - 9 recent changes to the search resultsEdge Global Media Group
Topic: 9 Recent Changes to the Search Results
Key Takeaways:
Keep up to date with Google’s changes
Discover how social signals are being built into search engine algorithms
Learn how to protect your site against Panda & Penguin updates
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
The document summarizes various web optimization tests conducted by Carolyn Chinchilla. It describes 3 tests: 1) Reordering images on a hotel gallery to feature amenities increased conversion rates by 0.7 points. 2) Implementing a "Bleisure" campaign in Raleigh promoting business and leisure packages increased weekend bookings and revenue. 3) Retailing a Valentine's Day package on digital channels increased conversion rates by 1.3 points and revenue 277%. The document concludes with an overview of Chinchilla's awards and recognition for her eCommerce work.
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
The document outlines an SEO proposal for Tensator Group. It begins with an agenda and overview of the current state of Tensator's website which shows poor metrics like high bounce rate, low daily time on site, and decreased global rank. An SEO audit reveals the site has low authority, page rank, and speed score. The social media presence is also drastically low. Competitors are analyzed. The proposal then discusses the digital marketing firm Q-Manager and a case study showing how they improved another site's SEO performance. The proposed approach includes on-page optimization, link building, content creation, and monitoring. Digital strategies incorporate SEO, social media, advertising, and analytics.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Siobhan Lidon - Tag, You’re It! Track Your ROI with Google Tag ManagerJulia Grosman
The document discusses using Google Tag Manager to track key performance indicators (KPIs) and goals across different stages of the customer journey from cold to warm to hot leads. It provides examples of defining valuable actions to track for lead generation and e-commerce. Implementing Google Tag Manager allows for more sophisticated tracking, less load time on pages, and reduced development costs. Analyzing the tagged data can reveal top conversion paths, improve attribution modeling, and help optimize marketing budgets. Configuring tags, variables, and triggers properly in Google Tag Manager is important for success.
The document summarizes various web optimization tests conducted by Carolyn Chinchilla to improve key metrics like conversion rates. It describes 3 main tests:
1) Reordering images on a hotel gallery homepage to feature amenities increased conversion rates by 0.7 points.
2) Promoting "Bleisure" business/leisure packages in Raleigh increased weekend bookings and outperformed other hotels in revenue growth.
3) Retailing a Valentine's Day package on retail rails and homepage increased conversion rates by up to 1.3 points and SRP revenue by up to 277%.
Understanding Google Analytics: 5 Basic Questions AnsweredGabrielle Branch
Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming.
In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website:
1. How many people are coming to my website?
2. Where are my website visitors coming from?
3. Which social media platforms are driving the most traffic to my website?
4. Which pages on my website are getting the most attention?
5. How many people who are coming to my website are converting?
The document discusses the goals and challenges of web analytics. It outlines four main goals of web analytics: to better understand users, make decisions based on data, improve the website by removing barriers, and improve conversions and sales. It also discusses challenges such as acting on findings and identifying the most important metrics to focus on.
Paul Duncan - Advanced Tracking & Enriched SERP Results via Google Tag ManagerJulia Grosman
This document provides an overview of using Google Tag Manager (GTM) to implement advanced tracking and structured data markup. It discusses the key components of GTM including tags, triggers, variables and the data layer. It then provides step-by-step instructions on using GTM to implement schema.org rich data, as well as advanced tracking metrics like scroll depth, screen time and hover tracking. Additional resources for learning more about GTM are also listed.
Justin Deaville - OTE London - 9 recent changes to the search resultsEdge Global Media Group
Topic: 9 Recent Changes to the Search Results
Key Takeaways:
Keep up to date with Google’s changes
Discover how social signals are being built into search engine algorithms
Learn how to protect your site against Panda & Penguin updates
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
This document discusses how to optimize automated email marketing campaigns by learning from industry leaders. It recommends implementing triggered emails based on customer transactions, demographics, browsing behavior, and other criteria. Examples of trigger types include welcome emails, birthday emails, abandoned cart reminders, and contextual triggers based on timing, weather, or current events. The document concludes by advising marketers to plan trigger acquisition carefully, focus on high-return triggers first, and leverage all customer touchpoints while maintaining data quality and feedback opportunities.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. LinkedIn tactics recommended include building a compelling profile with a photo and recommendations, connecting with relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, and including images and video to boost engagement. In summary, LinkedIn offers exceptional reach, access to customer data, and a trusted environment to reach people early in the sales process.
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
The document summarizes various web optimization tests conducted by Carolyn Chinchilla. It describes 3 tests: 1) Reordering images on a hotel gallery to feature amenities increased conversion rates by 0.7 points. 2) Implementing a "Bleisure" campaign in Raleigh promoting business and leisure packages increased weekend bookings and revenue. 3) Retailing a Valentine's Day package on digital channels increased conversion rates by 1.3 points and revenue 277%. The document concludes with an overview of Chinchilla's awards and recognition for her eCommerce work.
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
The document outlines an SEO proposal for Tensator Group. It begins with an agenda and overview of the current state of Tensator's website which shows poor metrics like high bounce rate, low daily time on site, and decreased global rank. An SEO audit reveals the site has low authority, page rank, and speed score. The social media presence is also drastically low. Competitors are analyzed. The proposal then discusses the digital marketing firm Q-Manager and a case study showing how they improved another site's SEO performance. The proposed approach includes on-page optimization, link building, content creation, and monitoring. Digital strategies incorporate SEO, social media, advertising, and analytics.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
This document summarizes a presentation on using web analytics to improve performance. It discusses defining goals and key metrics to track, setting up funnels in analytics tools, and making data actionable by addressing problems and focusing efforts on improving high-value traffic and conversions. Regular reporting and A/B testing were recommended to monitor progress towards goals and continuously optimize the site. People, processes, and tools need to work together, with a focus on progress over perfection through ongoing analysis and improvement.
This document analyzes analytics data from Viva Aerobus' website from January to March 2014 to identify opportunities to improve marketing, website design, and conversion rates. Key findings include higher website usage on weekdays than weekends, long visit durations but issues with the mobile site, desktop users having higher conversion rates than mobile or tablet, and returning visitors being more valuable than new visitors. The analysis uses descriptive statistics, t-tests, correlation, and linear regression to examine relationships in the data and their implications for Viva Aerobus.
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Using metrics to improve website engagement CharityComms
Brad Smith presents on using metrics to increase website engagement. He discusses defining key metrics like visits, bounce rate, and exit rate to measure success. The Red Cross measures these using Google Analytics. Testing different page designs and calls to action can improve conversions. Internal search data shows what users search for and if they find relevant results.
7 approaches to achieving progressive growth in digitalSerge Milbank
The Basics
1. Building up channels
2. Reporting
Volume drivers
3. Programmatic Buying
4. Member Get Member Programs
Advanced stuff
5. Data Management Platforms
6. Cross Platform
7. Growth Hacking
1) 7 approaches to achieve progressive growth in digital marketing discusses building up digital marketing channels, reporting on channel performance, using programmatic buying, implementing member get member programs, using data management platforms, conducting cross-platform marketing, and growth hacking.
2) It provides an overview of key digital marketing concepts and strategies for optimizing performance.
3) The document discusses how to measure and improve individual channel performance, leverage data to enhance targeting, and take an integrated approach across multiple digital touchpoints.
The document provides the results of a web performance scan for several websites in the rental car industry. The scan evaluated the websites across various stages of the customer journey, including findability, look and feel, product offer, and brand. For findability, the results show that rentalcars.com receives the majority of its traffic from Google ads. Across the categories evaluated, the top performing websites were rentalcars.com, Hertz.nl, and Europcar.nl. The document provides detailed scores and insights to help analyze strengths and weaknesses across the customer journey.
The document provides results from a web performance scan of various websites. It shows dashboards with rankings and scores for different websites across categories like findability, look and feel, product offer, and brand. For each category, it displays the top scoring websites, their individual item scores, and benchmarks comparing sites to the top performers. It also provides examples of best practices and areas for improvement based on learnings from the results. The main takeaways are performance rankings and metrics for websites, along with recommendations on how lower performing sites can enhance the customer experience based on insights from top sites.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
This document provides information about a session on clickstream analysis and web analytics. The session aims to provide students with an understanding of clickstream data collection, analysis, and interpretation to optimize digital experiences. Key topics covered include clickstream analysis, multiple outcome analysis, experimentation and testing, competitive intelligence, and incorporating customer feedback. The session learning outcomes are for students to apply clickstream data to improve digital experiences and use competitive intelligence to inform decision-making.
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
This document discusses using social media mentions and website performance metrics to monitor business performance. It finds that website speed, login issues, and mobile compatibility are common complaints on social media for large retailers and travel companies. Slow page loads are shown to increase abandonment rates. The document proposes combining clickstream data, performance alerts, and sentiment analysis from social media to predict and prevent downtime before it impacts customers. Detecting changes in user behavior patterns and complaints could provide early warning of issues needing attention.
Impletementing Analytics - Stop talking, Start doing! by Ben Salmon, We are C...Jahia Solutions Group
Ben Salmon, Co-Founder of We are Crank talks about the importance of learning from data coming from various sources such as Digital Ads, Emailing campaigns, etc. He does a great job in explaining us to act upon the data insights.
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
Using Google Analytics to turn data into action Overherd
The document summarizes how Google Analytics 360 can be used to turn website traffic data into useful insights and actions. It provides tips for ensuring clean GA data, such as using UTMs to track campaigns, filters to control which data is included, and auditing website tags. Examples are given of insights that can be created, such as determining the right audience to target based on demographics and geography. It also discusses measuring multi-channel performance and how attribution models can provide a more holistic view of channel contributions beyond last-click attribution. The importance of data quality for creating accurate insights is emphasized.
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Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
3. Brad Smith - @bradman
– Nearly 7 years at the Red Cross
– Assistant digital media manager
– Search engine optimisation/ pay per click
specialist
– Analytics expert
– Manage our mobile apps
– Bit of a geek
4. What I’ll cover
– Defining your metrics
– What we measure at the Red Cross
– How we improve conversions
– Top tips to take away
6. Why metrics matter
– You can measure your success
– Tells you what’s working well
– Tells you what’s working badly and if to stop
– Helps you prioritise your workload
– Helps you contribute to the big picture
– Focusses your internal clients on what really
matters
– Helps you win friends and influence people
8. Google Analytics
> Free statistics package
> Tells us what our users are doing on the
website, and where they’ve come from
> Tells you see the popularity of our web pages
> Informs us as to financial data (but not 100
per cent accurate)
> Throws up the odd surprise
9.
10.
11. YOU MAY USE THIS
BACKGROUND OR
INSERT YOUR OWN
PICTURE
See notes on ‘View’ ‘Normal’ for instructions on changing pics.
You may need to expand the notes window to see them fully, especially if you are on Office 03.
You’ll find this template easier to use if the view is set to ‘Fit to Window’.
12.
13.
14.
15.
16. Ideas for use
> Get a yardstick of what users want
> Prioritise work on particular projects – find out
what needs promotion and what doesn’t
> Find out which of your pages are most
popular
> Measure the impact of your work!
24. Bounce rate
> For any given page, indicates how many
people are bouncing straight off your page
> High number (> site average) could indicate
people less engaged
> Low number (< site average) could indicate
people more engaged
25. But look at bounce rate in
conjunction with other stats..
> Low bounce rate and high exit rate means
people are leaving your site at this point.
> High bounce rate + clear call to action may
mean the user has found what they’re looking
for.
26. Some examples…
Page Title Pageviews
Unique
Pagevie
ws
Avg.
Time on
Page
Entrance
s
Bounce
Rate % Exit
Test your first aid skills | First aid tips from the British Red Cross
#quizResults 1572 1257 82.45 1 100.00% 38.74%
Emotional support for someone who is distressed or upset teacher
briefing 948 885 250.20 840 92.62% 89.03%
Ride London 100 | British Red Cross 506 475 146.19 388 91.75% 79.05%
The social model of disability teacher briefing citizenship 726 646 282.91 612 89.87% 85.40%
As easy as alfa bravo charlie citzenship lesson resource nato phonetic
alphabet quick activity 596 538 137.90 438 88.13% 72.32%
Greater Manchester Marathon 2013 | British Red Cross 917 837 148.36 768 87.76% 79.72%
First aid and whisky - British Red Cross blog 707 609 71.84 609 86.70% 86.14%
Road safety activities based on the shared space approach to
Exhibition Road in London 560 521 224.15 504 86.11% 86.79%
Vomiting and diarrhoea | First aid tips from the British Red Cross 561 504 83.08 104 83.65% 28.88%
Sponsored silence | British Red Cross 534 465 91.13 431 82.13% 76.78%
Pupil, Citizen, Life-saver | Support the British Red Cross campaign |
Step 2 1555 1457 134.75 11 81.82% 74.73%
31. Exit rate
> Tells you the pages where people are leaving
your site most
> …but you need to review it in context.
> Are visitors at a natural exit point?
> If not, tell them what you want them to do!
32. Exit rate
Emotional support for someone who is distressed or upset teacher
briefing 948 885 250.20 840 92.62% 89.03%
Road safety activities based on the shared space approach to
Exhibition Road in London 560 521 224.15 504 86.11% 86.79%
First aid and whisky - British Red Cross blog 707 609 71.84 609 86.70% 86.14%
The social model of disability teacher briefing citizenship 726 646 282.91 612 89.87% 85.40%
Letters home from a First World War nurse - British Red Cross blog 651 539 270.04 537 79.52% 82.33%
Greater Manchester Marathon 2013 | British Red Cross 917 837 148.36 768 87.76% 79.72%
Ride London 100 | British Red Cross 506 475 146.19 388 91.75% 79.05%
Road safety worksheets | British Red Cross 712 597 854.26 586 25.94% 76.83%
Sponsored silence | British Red Cross 534 465 91.13 431 82.13% 76.78%
Earthquake and tsunami in Japan: lesson plan and teaching activities
for schools 784 668 273.10 602 77.91% 76.40%
Mobile phone recycling | British Red Cross 1448 1167 256.51 1096 57.12% 75.14%
Pupil, Citizen, Life-saver | Support the British Red Cross campaign |
Step 2 1555 1457 134.75 11 81.82% 74.73%
In figures: east Africa one year on | In figures 2811 2599 308.38 2126 21.50% 73.39%
RedRoom and Redmail | British Red Cross 16501 12969 332.09 10489 20.14% 72.36%
33. What you should do
> Put a call to action on the page if there’s not
one there – e.g. sign up for an alternative
event
> Alter the design/ make calls to action more
prominent
> A/B test alternative layouts for increased
conversions
38. Small gains make a big
difference
> Increasing a conversion rate of 2 per cent by
just 0.1 per cent could mean £100,000s
> Use A/B testing to measure what works for
you and optimise accordingly
39.
40. A/B testing ideas
> Call to action on left of page vs right
> Single page form vs multiple page form
> Red button vs black button
> One version of copy vs another
> One image or another
44. ClickTale
> Professional usability tool
> Tracks mouse moves, mouse clicks and more
> Can also tell you what fields are causing
users to drop out of forms
48. Do you know what your users
are searching for on your site?
> If not, it’s dead simple to set up in Google
Analytics
> High results page view per search figure, that
could mean users aren’t finding what they’re
looking for
> If users use search from a landing page a lot,
they’re not finding what they’re looking for
49. Page views per search
> Indicates how many search results pages
users are viewing to find the result they’re
looking for
> Look at your most searched for items, and
check whether they’re showing up in the
search results or not.
50. Search depth
> Tells you how many pages users looked at
after searching
> Consider in conjunction with other metrics.
51. Look at what users want!
> If they’re struggling to find something, write
some content and link to it prominently.
> Tell your marketing teams what users are
searching for digital marketing campaign
purposes
55. Document downloads
> Sometimes, you just want people to download
something
> Use event tracking in Google Analytics to
measure downloads
> May require some intervention from your
technical teams
59. When to measure
> I look daily
> We have funnels set up to act as a good
guide – but I prefer getting stuck into the
detail
> Use custom alerts to monitor for change (but
don’t rely on them!)
60. When to measure
> Report on your KPIs monthly
> Share your successes
> Learn from your mistakes
61. Example custom alerts
> CPC spend increases compared to previous
day
> Bounce rate increases/decreases by more
than x per cent compared to previous day
> Referrals from your top referring site drop by
more than x per cent
62. Using dashboards
> Good for an overview
> Beneficial to business unit owners who may
have a specific interest
> Allows you to keep an eye on the metrics that
are important to you
63.
64. Using funnels
> Again, good for an overview
> Not 100 per cent accurate, so don’t rely on
them
> I use ecommerce conversion rate for
individual conversion paths and use financial
reports for accurate figures
67. Know what your users want
> Use Google AdWords keyword selector tool
> Use Google Trends to see what your potential
audience want
68. Google Adwords keyword
selector tool
> Uses Google’s database
> Tells you language your users are using
> Should influence what you write, rather than
you writing what you think your audience
wants
69. Set row count = 50000 to get more data
out of Google Analytics
70. Google Trends
> Shows interest for keywords over time
> Helps you identify seasonality
> Tells you can get ahead of the crowd.
> E.g… when does Christmas start?
71.
72. Social proof
> Look at popularity on social media to find out
what people like
> Product reviews and ratings sell more
products
> Submit ratings as search rich snippet data for
more traffic benefits
77. Top tips
> Be more social
> Use conversion code tracking from marketing
providers (e.g. AdWords)
> Brush up on your web writing skills
> Make your site responsive
> Limit your calls to action to ones that are
relevant and effective on that page
78. Top tips
> Define your metrics
> Look at them daily, assess them monthly
> Report your successes – and failures
> Learn from your mistakes
> Annotate big events in Analytics for the
benefit of other internal users
79. Set row count = 50000 to get more data
out of Google Analytics