Sherpa presentation for waterton residential 1-31 and 2-1 2013
Optimizing Your Presence on Today’s Social Web Waterton Residential and DigitalSherpa Presentation for Waterton Residential January 31, 2013 and February 1, 2013Chuck Greenewald, Account Management Supervisor
Agenda Today We’ll Address the Following Topics:I. How Content Marketing and CommunitySherpa workII. Numbers!III. Waterton’s CommunitySherpa blog search resultsIV. The new myCommunitySherpa dashboardV. Ways you can contribute at the property levelVI. Questions
What is CommunitySherpa?I. Content Marketing Unique, hyper-local content that drives visitors through search engine resultsII. Social Media Marketing Engaging content and media that encourages participation and social sharing
What CommunitySherpa Provides CommunitySherpa Pro # blog posts/month 6 # blog posts/month auto-fed to 6 Facebook and Twitter # unique Facebook posts/month 8 auto-fed to Twitter Complete access to myCommunitySherpa Dashboard at No Additional Cost, including: Local Search-Listing Distribution Lead Conversion Reputation Management YES Social Listening Multiple Social Profile Management ROI Calculator Success Measurement Tools
Waterton’s CommunitySherpa Program After 1 ½ YearsResults through October 2012: – 1,266 leads generated • 1,078 call leads • 188 e-mail leads – Have added 3,780 Facebook fans and 2,300 Twitter followers – 94,900 total visits to the blogs • 90% are unique visitors – 167,380 pageviews
Sample Search Engine Results PagesBecause of the content we’re writing, theproperties are being recognized on search enginesfor relevant search phrases.
Google search:“luxury apartments inriver north chicago”Ranking: - # 7 on page 1(out of 1,100,000 results)
Google search:“affordable apartments inTampa with a pool”Ranking: - Tag page: #5 onpage 1 (out of 3,280,000results)
Google search:“buckhead luxury apartmentswith fitness center”Ranking: - #1 on page 1(out of 87,500 results)
Google search:“things to do in NorthLauderdale”Ranking: - #’s 5-8 on page 1(out of 3,220,000 results)
Google search:“family friendly apartments inAlexandria VA”Ranking: - Tag page: #3 on page 1(out of 147,000 results)
MY Dashboard-Based Social Media & Content Marketing System
Your Dashboard Opt-In Email Whats included at no additonal cost to you with myCommunitySherpa? Many great things! Listings and placement -Gives you the opportunity to have your business listing sent to 100+ online business directories (Note: This powerful service requires that you opt-in) Please make sure to follow the opt-in instructions or speak to your account manager if you would like to have DigitalSherpa distribute your business listings to more than 135 web sites to assist your local search efforts. Social listening - Whos talking about you on the web? What are they saying? Is it good/bad? How does your web presence stack up with your competitors? Want to measure the sentiment about you or your business online? Business intelligence - Curious as to what your competitors are doing online? Need focused industry or local content for social networking and blogging? Need to know when people mention you, your business, or your product lines on the web? Have favorite blogs or media or websites you want constant access to in one easy place? This is your solution. Social media management - Access and post content from one place, avoid multiple logins, write once and post to multiple identity and platforms Blogging and content creation - 72 posts per year created specifically for your blog site, submit content ideas and more Calls to action - Convert your growing web traffic to prospects and leads. Create calls to action, promotions, buttons, and forms to connect with interested visitors Lead Management - Monitor your call to action leads in real time. Know which offers and promotions created each prospect. Increase your lead to customer conversion rates. Get your results! From within myDigitalDashoard check your programs ROI, traffic, and visibility and see other measurements. Below are your credentials for myCommunitySherpa access: Link: http://dashboard.digitalsherpa.com/account.php?id=XXXX UN: email@example.com PW: vIYlh (this is a temporary password and should be changed) Tips for getting started: 1) Once you are logged into myCommunitySherpa, you will arrive at the main Dashboard screen. 2) Click on the "Profiles" panel (top left box). 3) Agree to the Terms/Conditions. 4) Update your password and any other company information of your choosing.
Profile Management Tool Helps Get Your Listings On Up To 135 Local Search Sites 135 Sites Local Search PowerMore sites that your business is listed themore ways people can find you!
Reputation Management, Social, & Web Listening• Critical step after listing distribution• Monitor listing consistency• Internet and social site mentions captured in one easy user interface• Measurement and tracking tools to gauge sentiment, sources, share of voice, employees, and trends +
Where do you come into play?Stay in touch and get involved!I. Share content posting ideas and eventsII. Let Sherpa know about any news or new venues in the surrounding communityIII. Monitor your resultsIV. Do your own Facebook posting
Your Sherpa ContactsFor Account Management Concerns/Escalations:Chuck Greenewald, Account Management Supervisor678.346.9200 x firstname.lastname@example.orgDay-To-Day Account Management and Content:Christian Lytch Coman, Account Manager678.346.9200 x email@example.com
Your Sherpa ContactsDay-To-Day Account Management and Content:Carrie Winchester, Account Manager678.346.9200 x firstname.lastname@example.orgDay-To-Day Account Management and Content:Deirdre O’Neill, Account Manager678.346.9200 x email@example.com