Facebook announced new features for brands at its February 29th marketing conference including enhanced pages with cover photos and messaging, timeline profiles for richer storytelling, personalization of brand pages, new advertising options like offers and reach generator, and insights for analyzing engagement. LiveWorld recommends that brands embrace these new tools, continue creating engaging content, and pilot the new distribution methods while planning adequate resources.
Table of Contents
Introduction ........................................................ 6
The Sticky Factor................................................ 8
The Essential Component ................................. 12
Fast & Furious Strategies .................................. 15
Create A Landing Page ..................................... 19
Tips, Tricks & Strategies..................................... 21
Go The Extra Mile .............................................. 24
Conclusion.......................................................... 26
You may ask this:
1 do bloggers get paid for blogging
2 do you get money for blogging
3 do you get paid for blogging
4 do you get paid for blogging on blogspot
5 do you get paid for blogging on tumblr
6 do you get paid for blogging on wordpress
7 do you get paid for blogging on youtube
8 do you like blogging
9 do you make money blogging
10 do's and don'ts of blogging
11 how can i get paid for blogging
12 how can i make money blogging
13 how can i make money blogging on wordpress
14 how can i make money online blogging
15 how can i make money through blogging
16 how can i start blogging
17 how can i start blogging for money
18 how can you earn from blogging
19 how can you make a living blogging
20 how can you make money blogging
21 how does blogging work
22 how much can i earn from blogging
23 how much can you make blogging
24 how much do you earn from blogging
25 how much do you get paid for blogging
26 how much does blogging pay
27 how much income from blogging
28 how much money blogging makes
29 how much money can i make blogging
30 how much money earn blogging
31 how much to get paid for blogging
32 how to be safe when blogging
33 how to earn from blogging
34 how to earn money by blogging
35 how to get paid for blogging
36 how to make money blogging
37 how to make money blogging 2015
38 how to make money blogging for beginners
39 how to make money from blogging uk
40 how to make money off blogging
41 how to make money through blogging
42 how to start blogging
43 microblogging
44 rules when blogging
45 should be censorship for blogging
46 should blogging be censored
47 should i continue blogging
48 should i give up blogging
49 should i keep blogging
50 should i quit blogging
Table of Contents
Introduction ........................................................ 6
The Sticky Factor................................................ 8
The Essential Component ................................. 12
Fast & Furious Strategies .................................. 15
Create A Landing Page ..................................... 19
Tips, Tricks & Strategies..................................... 21
Go The Extra Mile .............................................. 24
Conclusion.......................................................... 26
You may ask this:
1 do bloggers get paid for blogging
2 do you get money for blogging
3 do you get paid for blogging
4 do you get paid for blogging on blogspot
5 do you get paid for blogging on tumblr
6 do you get paid for blogging on wordpress
7 do you get paid for blogging on youtube
8 do you like blogging
9 do you make money blogging
10 do's and don'ts of blogging
11 how can i get paid for blogging
12 how can i make money blogging
13 how can i make money blogging on wordpress
14 how can i make money online blogging
15 how can i make money through blogging
16 how can i start blogging
17 how can i start blogging for money
18 how can you earn from blogging
19 how can you make a living blogging
20 how can you make money blogging
21 how does blogging work
22 how much can i earn from blogging
23 how much can you make blogging
24 how much do you earn from blogging
25 how much do you get paid for blogging
26 how much does blogging pay
27 how much income from blogging
28 how much money blogging makes
29 how much money can i make blogging
30 how much money earn blogging
31 how much to get paid for blogging
32 how to be safe when blogging
33 how to earn from blogging
34 how to earn money by blogging
35 how to get paid for blogging
36 how to make money blogging
37 how to make money blogging 2015
38 how to make money blogging for beginners
39 how to make money from blogging uk
40 how to make money off blogging
41 how to make money through blogging
42 how to start blogging
43 microblogging
44 rules when blogging
45 should be censorship for blogging
46 should blogging be censored
47 should i continue blogging
48 should i give up blogging
49 should i keep blogging
50 should i quit blogging
Do you love double digit CTR? Than you might want to try implementing Facebook notifications in your social media or overall marketing strategy.
Download this free beginner's guide to Facebook notifications, and feel free to share your thoughts.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
This E-Book will give you the Best Plans, Tricks & Methods of earning through Facebook. It will give all the Proven Master Plans & Ideas that anyone can Implement in his/her plan or method & earn easily through Facebook. Facebook can be a great way to spread awareness of your business and its products. Many people use this social networking site for business and non-business uses Facebook. However, before jumping in to Facebook to market your business, you may want to consider some of the proven methods & tricks which will help to earn easily through this E-Book .
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
You may ask this:
1 how can i get more leads
2 how can i get more sales leads
3 how do i get more real estate leads
4 how do i get more sales leads
5 how do we get more leads
6 how do you get more leads
7 how do you get more sales leads
8 how to get more leads
9 how to get more leads as a car salesman
10 how to get more leads as a real estate agent
11 how to get more leads for your business
12 how to get more leads from facebook
13 how to get more leads from linkedin
14 how to get more leads from your website
15 how to get more leads in car sales
16 how to get more leads in mary kay
17 how to get more leads in network marketing
18 how to get more leads in real estate
19 how to get more leads in sales
20 how to get more leads on facebook
21 how to get more leads online
22 how to get more leads real estate
23 where to get more leads
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?Branding by Pixels
Facebook’s CEO & Founder – Mark Zuckerberg announced in January that they are making changes to the news feed algorithm to now enable more peer to peer conversations rather than showcase ads.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
This E-Book will give you the Best Plans, Tricks & Methods for Choosing Top Marketing tips & formula to earn easy through the Niches. . It will give all the Proven marketing strategies that anyone can Implement in his/her plan or method & earn easily through it. Marketing is not an easy task, It involves tremendous research on the niche’s identification, accessibility, measurability, appropriateness, and profitability.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Live world pov - Facebook Improves Pages Security by Adding Admin Access LevelsLiveWorld
Facebook rolled out new admin access levels for Pages this past week, taking a huge step forward in security and protection for brands that have multiple workgroups, agencies, and personnel managing their Page and advertising campaigns.
LiveWorld view of how pharma companies need to prepare for changes to the new rules about public commenting on Facebook Pages.
By Jenna Woodul, Chief Community Officer at LiveWorld.
Do you love double digit CTR? Than you might want to try implementing Facebook notifications in your social media or overall marketing strategy.
Download this free beginner's guide to Facebook notifications, and feel free to share your thoughts.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
This E-Book will give you the Best Plans, Tricks & Methods of earning through Facebook. It will give all the Proven Master Plans & Ideas that anyone can Implement in his/her plan or method & earn easily through Facebook. Facebook can be a great way to spread awareness of your business and its products. Many people use this social networking site for business and non-business uses Facebook. However, before jumping in to Facebook to market your business, you may want to consider some of the proven methods & tricks which will help to earn easily through this E-Book .
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
You may ask this:
1 how can i get more leads
2 how can i get more sales leads
3 how do i get more real estate leads
4 how do i get more sales leads
5 how do we get more leads
6 how do you get more leads
7 how do you get more sales leads
8 how to get more leads
9 how to get more leads as a car salesman
10 how to get more leads as a real estate agent
11 how to get more leads for your business
12 how to get more leads from facebook
13 how to get more leads from linkedin
14 how to get more leads from your website
15 how to get more leads in car sales
16 how to get more leads in mary kay
17 how to get more leads in network marketing
18 how to get more leads in real estate
19 how to get more leads in sales
20 how to get more leads on facebook
21 how to get more leads online
22 how to get more leads real estate
23 where to get more leads
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?Branding by Pixels
Facebook’s CEO & Founder – Mark Zuckerberg announced in January that they are making changes to the news feed algorithm to now enable more peer to peer conversations rather than showcase ads.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
This E-Book will give you the Best Plans, Tricks & Methods for Choosing Top Marketing tips & formula to earn easy through the Niches. . It will give all the Proven marketing strategies that anyone can Implement in his/her plan or method & earn easily through it. Marketing is not an easy task, It involves tremendous research on the niche’s identification, accessibility, measurability, appropriateness, and profitability.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Live world pov - Facebook Improves Pages Security by Adding Admin Access LevelsLiveWorld
Facebook rolled out new admin access levels for Pages this past week, taking a huge step forward in security and protection for brands that have multiple workgroups, agencies, and personnel managing their Page and advertising campaigns.
LiveWorld view of how pharma companies need to prepare for changes to the new rules about public commenting on Facebook Pages.
By Jenna Woodul, Chief Community Officer at LiveWorld.
SMi Social Media - Jan 2013 - GSK FaceBook Pharma Case Study (Gary Monk)Gary Monk
An outline of the GSK FaceBook approach, particularly towards moderation. It outlines the opportunities and challenges of using social media in pharma & healthcare.
Liveworld POV new FaceBook features for brandsLiveWorld
Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”
Walzer Case Study Launching And Selling A Pharmaceutical Compound With The Pa...walzer_18
The importance of the health care payer view in the development of a new compund is exemplarily shown and was presented at a conference in London in March 2012
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
LiveWorld analyzed more than 9,000 comments left to 5 Facebook Pages of over-the-counter pharma brands during a 3-month period.
This case study documents our findings on the rate of Adverse Events in those comments, and notes the importance of moderation in supporting the brands' strategic and business goals.
In an interview from the summer 2011 edition of "sparks," from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how "social media is transforming interactions and brands through dialogue and relationships."
More highlights from Peter's interview can also be found on the LiveWorld SocialVoice blog: http://www.liveworld.com/socialvoice/2011/06/10/social-media-business-growth/
BlogWorld panel on Facebook News Feed OptimizationLiveWorld
Slides from a panel on Facebook News Feed Optimization, held on Wednesday, May 25, 2011 at BlogWorld & New Media Expo in New York City.
Moderator: Bryan Person, LiveWorld
Panelists: Helen Todd, Sociality Squared; Chad Wittman, EdgeRank Checker; Dennis Yu, BlitzLocal
How Brands Respond to Facebook Attacks: Top TweetsLiveWorld
A collection of top tweets from the 2011 SXSW Interactive panel, "How Brands Respond to Facebook Attacks."
The panel was moderated by LiveWorld social media evangelist, Bryan Person. Joining him were Mike Lazerow from Buddy Media, Laura P. Thomas from Dell, and Ekaterina Walter from Intel.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
PHP Frameworks: I want to break free (IPC Berlin 2024)
Live world pov on facebook product changes mar5 2012
1. LiveWorld Point of View
New Features for Brands Announced at
Facebook’s Feb 29, 2012
Marketing Conference
March 5, 2012
New Facebook Features for Brands March 5, 2012 Page 1 of 12
2. Table of Contents
Executive Summary................................................................................... 3!
Focus on Pages.......................................................................................... 4!
Page Cover Area Detail ...................................................................................................................4!
Timeline Detail..................................................................................................................................5!
Admin Panel ......................................................................................................................................6!
Personalization of a Brand Page.....................................................................................................7!
Ad and Distribution Options..................................................................... 8!
Offers .................................................................................................................................................8!
Reach Generator...............................................................................................................................9!
Premium on Facebook ................................................................................................................. 10!
Insights ..................................................................................................... 11!
LiveWorld Recommendations.................................................................. 11!
New Facebook Features for Brands March 5, 2012 Page 2 of 12
3. Executive Summary
At its first-ever marketing conference on February 29, 2012, Facebook presented a number
of changes that the company positions as natural outgrowth of its perspective that “Stories
are more powerful than Ads, and a Brand Page is where the brand creates stories that fans
then share and create mini-stories on top of.”
At a big event in New York City, streamed live across the web, Facebook announced new
features:
• Timeline for brand Pages, which allows brands to treat their fans to richer storytelling and
entices users to participate in the process.
• New ad venues that enable brands to reach more fans and non-fans, while monetizing the
Facebook services.
LiveWorld Recommendations
Having looked into the new Facebook offerings, our initial take is that brands should:
1) Embrace your Page and its Timeline, as well as the concept of storytelling. Make yours a
shining example of your creativity.
2) Use the new admin tools to curate and highlight the content on your Timeline.
3) Continue to create engaging stories, earning the attention of your fans with strong
content.
4) Pilot the new distribution methods, tracking the success of your content, and use that
data to decide if you’ll continue to invest in the new methods Facebook provides you.
5) Plan for the resource impact of the additional content you’ll have on Timeline, the need
to watch for and respond to private messages (if you allow them), and the option to
curate user content for featuring on Timeline.
New Facebook Features
Detailed later in this document, the specific Facebook announcements include these:
• Enhanced Pages, with a prominent cover photo option, private messaging between
fans and brands, and better admin controls
• Timeline for brands, a new profile that provides many more options for storytelling
• Personalization of brand pages for individuals viewing them
• Offers, Reach Generator, and Facebook Premium, new advertising and distribution
platforms
• Insights, introduced earlier this year, but reviewed now in light of new engagement
options.
• Permissions for moderators (a feature often requested by brands), which is announced,
but not yet released. Facebook specified that 5 levels will be available.
New Facebook Features for Brands March 5, 2012 Page 3 of 12
4. Focus on Pages
Facebook positions Brands Pages as mission control for your business on Facebook. This is
where you tell your fans who you are, show them your new products and offers, and hear
what they think of what you do — as well as more about who they are and how they use
your products.
Now, it’s also where you can create content that can also be used as ads. Facebook is
providing options for your content to be more widely viewed, with the potential to engage
much larger segments of your audience.
Currently available only on the desktop devices, Pages will also be on smartphones later this
year.
Page Cover Area Detail
The cover area of your page gives far more opportunity for branding than was previously
possible. It includes these features (as illustrated on the next page):
• Cover photo: A large space for photos or graphics at the top of your Page, the cover
sets the style and tone of your page. Because it’s easy to change, you can coordinate it
with your campaigns or change it to be seasonal or timely. Naturally, you’ll want this
space to be as appealing and expressive of your brand culture as possible. Although it
can be changed, it should always be consistent with the cultural tone you’ve planned for
your Page.
• Logo: The logo space, smaller and to the bottom left of your cover, is meant to provide
consistent brand identification. It’s the image that shows when you post, conveying
brand credentials to the users, and so shouldn’t be changed.
• Business Description: A short (2-line) overview of your business, so people can see
who you are and what you do at a glance.
• Apps Panel: Depending on the apps you use on your page, you can put the 5 you most
want to emphasize in this panel under the cover photo. Note that 2 of the 5 have to be
the “About” and “Photos” apps, so take care to choose the most valuable apps for the
other 3 slots. A drop-down menu lets you pick them.
• Messages: Fans have always been able to Like your Page. But if they wanted to send
you a message, they had to write on your Wall, in full view of everyone else on your
Page. Now, just as individuals can do with their Facebook Friends, your fans can send
you a message, and you can reply within Facebook. This gives you a new option for
customer support messaging, and you want to make sure it’s monitored and answered.
(Note that the fan has to message you first; you can’t initiate an interchange.) At this
point, we see no reporting for this feature, which may be a drawback for brands hoping
to use it.
New Facebook Features for Brands March 5, 2012 Page 4 of 12
5. Timeline Detail
Timeline is a beneficial innovation for Facebook brand pages. While it provides a
chronological look at interactions with the brand over time, it also gives you an extraordinary
opportunity to tell the story of your business in a much more robust and visual way. It
shows your brand posts, of course; but you also have these new abilities (some of which are
illustrated on the next page):
• Curate Timeline content. You can decide if fan posts should appear on your Timeline,
but you can also choose which of them appear. You’ll want to pick the best, of course.
• Highlight your posts. You can Star stories, giving them more visual prominence
(across both columns of Timeline), Pin them at the top up to a week, or even designate
some lucky individual as a Fan of the Week.
• Tell your story. Timeline lets you backdate posts. So you now have the option to use
graphics, photos, and text to tell the story of how you got where you are. Fans can use
this historical feature to navigate back and learn about the most important, interesting, or
entertaining moments over the period your brand has been around. For the really key
moments, you may want to use the Milestones feature, which spreads a story across
both columns of the timeline, lending more visibility and importance to the episode.
• Personalization is now provided for people viewing your Page. (More detail on this on
page 7.)
All these features let brands lend personality to Pages, bolstering the potential to entice users
to engage more actively with a conversational and personable brand entity.
New Facebook Features for Brands March 5, 2012 Page 5 of 12
6. Admin Panel
The admin panel offers many options to create the most favorable impression you can. The
new layout is more friendly than it was in the past, giving you a quick view into your Page. It
also has these new features (as illustrated on the next page):
• You have a central place to look at the notifications for your Page, with the ability to
take actions on the posts.
• You can respond to people when they’ve sent you a private message.
• You can peek into Insights to get a top-level sense of how your posts are performing.
• The Manage function lets you edit Page content and view the Activity Log to get an
overview of what’s going on.
• Build Audience lets you share your Page, invite friends to it, or create ads.
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7. Personalization of a Brand Page
Your Page can now appear more relevant to individuals because of new features that make it
easier for them to see how their own circle of connections may be interacting with your
brand Page:
• When people arrive at your Page, they’ll see pictures of any of their friends who are also
your fans.
• Visitors will also see content about you that their friends have shared or initiated — (but
it’s seen only by those visitors, not by all your fans).
• Finally, people viewing your Page can filter posts to see only brand content, only content
about you posted by their friends, or both.
Besides being more interesting for individuals, personalization is also good for brands, as
relevance and credibility come from the implicit recommendations of friends — presenting
potential encouragement to Like your Page. It’s a whole new way for people to “check out”
a brand on Facebook.
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8. Ad and Distribution Options
Facebook introduced some new options for boosting your ability to reach fans with your
discounts and your content designed to spur fan engagement. Pricing wasn’t outlined in the
conference, so we’ll expect that information to be forthcoming.
Offers
Representing a new content type for brands, Offers provides brands with an easy new
vehicle for delivering discounts. As illustrated on the next page, Offers shows users which of
their friends have used the discount. The offer itself can be time-bound, and it’s quite simple
to access and read from both browsers and mobile. Because people can share the offer, the
potential exists for you to reach and sell to friends, their friends, and so on in an efficient
Facebook viral pattern.
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9. Reach Generator
An option that Facebook recommends to be “always on,” Reach Generator content appears
to fans in the Sponsored Stories format, and to non-fans as ads. Reach Generator content is
positioned in the right-hand column of the Home page. Facebook guarantees higher fan
reach, charging a flat fee, depending on the number of fans a Page has. Noting that Reach
Generator is available only to “qualifying clients,” we’d expect it to be pricey.
It’s also important to keep in mind that, assuming no changes to the current Sponsored
Stories format, your update needs to conform to its limited character count, followed by
ellipses. Get the meat of your message across succinctly, or you’ll reduce potential audience
pick-up.
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10. Assuming it is available to your brand, and that your budget allows it, Reach Generator
should boost the potential for engagement of any content you’re currently posting.
Naturally, the more personally engaging the content, the greater effect you can expect.
Premium on Facebook
The Premium package encompasses Reach Generator and some other options. While Reach
Generator is recommended as an always-on booster, Facebook recommends Reach
Generator plus the other Premium components as appropriate for special events and
activities such as product or campaign launches, movie releases, or promotional events. The
additional features include:
• Distributing a post into the Newsfeed of your fans. While it wasn’t specifically stated
at the marketing conference, we assume Facebook is boosting the EdgeRank formula,
forcing the post into the Newsfeed in cases where EdgeRank may have left it out.
Facebook trials indicate an estimated 5-10x click-through rate above a regular brand post
that has no Premium option added. Brands can choose this option for Newsfeed on
both desktop and mobile.
• Feature the post in the Facebook log-out experience. When users are logging out of
the system — and Facebook specified that 37 million people do this every day and 105
million every month in the US alone — they’ll see your content, if you opt for this
feature (which will be available in April).
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11. Four positions are thus available to brands for Premium posts:
• The right side of the Page (either as a Sponsored Story or an ad)
• The Newsfeed on both desktop and mobile (two positions)
• The log-out experience
Your choices will doubtless increase your normal engagement levels. However, using these
options only makes the stakes higher for your content. It’s got to be appealing and enticing
enough to earn Likes, comments, shares, and clicks. Otherwise, you won’t make the most of
your Premium investment.
Insights
While changes to Facebook Insights were released in Q4 2011, it’s worth reviewing them in
light of the new capabilities to increase engagement:
• Your likes and the number of people “talking about” you (engaging with the content you
share) are now visible right on the brand’s page — to you and to everyone. The
information shows up underneath your cover photo. If you’re just “using a bull-horn,”
and not inviting (or getting) much engagement, it will be obvious here.
• Your dashboard shows many different metrics that give you more granularity into the
way your fans engage with your content. For each type of content you post, you can see
its reach — both to your fans and to their friends.
• While Insights provides you numerous interactive graphs, the capability to export via
their data exports offers an opportunity to analyze even more deeply.
The features in Insights track the performance of your content. Paying attention to them is
key to maximizing your ability to create and select the best content for engagement. When
posts do well, do more of those kinds of posts. Even though you’re able to purchase a larger
reach via the new ad/distribution options, you’ll want to make optimal use of those dollars
for the greatest engagement.
LiveWorld Recommendations
For brands on Facebook, it’s still all about your personality, your conversational skills, and
your ability to build relationships with people. Here’s what we’d suggest you do:
1) Embrace your Page and its Timeline, as well as the concept of storytelling. Make yours a
shining example of your creativity. Let the culture of your brand shine through; it’s the
emotional connection that makes people want to connect with you beyond discounts.
2) Use the new admin tools to curate and highlight the content on your Timeline. Find the
best content and un-bury it. Make sure that when people come to your Page, they see
great examples of the regard with which their friends and other people hold your brand.
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12. 3) Continue to create engaging stories, earning the attention of your fans with strong
content. Ask people to engage with you, and give them something to talk about. When
they respond, acknowledge them. Be there for them. Treat your Page like a social venue,
not a marketing brochure.
4) Pilot the new distribution methods, tracking the success of your content, and use that
data to decide whether you’ll continue to invest in them. Look at your most engaging
posts, and decide what they have in common; then do more of them. Compare the
results you get with and without the new options; it may be well worth the money to get
new energy and interest going for your Page, your discounts, your launches.
5) Plan for the resource impact of the additional content you’ll have on Timeline, the need
to watch for and respond to private messages (if you allow them), and the option to
curate user content for featuring on Timeline. To do this well, you’re going to need to
pay attention. Let us know if we can help.
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