Find out what the Westerville Public Library was up to in 2015, from our Meet the Authors series to Night at the Library to our very first Little Free Library.
Find out what’s happening at the library this winter! Includes information about the library’s Choose to Read grant, Celebrate the Arts writing contest, Friends Shoppe volunteering, our new First Chapter Books collection and more!
Find out about what's happening this spring at the library, including two Meet the Authors events, the Summer Reading Program, Library Link awards to top schools and more.
Find out what's happening at the library this winter! Includes information about the library's Choose to Read grant, Celebrate the Arts writing contest, Friends Shoppe volunteering, our new First Chapter Books collection, a local history feature on the Westerville Trolley and more!
Find out about all of the events and services the library is featuring this summer, including an educational series about Muslim culture, a One Book, One Community event featuring The Guernsey Literary and Potato Peel Pie Society, the Friends Ice Cream Social and more.
Find out what the Westerville Public Library was up to in 2015, from our Meet the Authors series to Night at the Library to our very first Little Free Library.
Find out what’s happening at the library this winter! Includes information about the library’s Choose to Read grant, Celebrate the Arts writing contest, Friends Shoppe volunteering, our new First Chapter Books collection and more!
Find out about what's happening this spring at the library, including two Meet the Authors events, the Summer Reading Program, Library Link awards to top schools and more.
Find out what's happening at the library this winter! Includes information about the library's Choose to Read grant, Celebrate the Arts writing contest, Friends Shoppe volunteering, our new First Chapter Books collection, a local history feature on the Westerville Trolley and more!
Find out about all of the events and services the library is featuring this summer, including an educational series about Muslim culture, a One Book, One Community event featuring The Guernsey Literary and Potato Peel Pie Society, the Friends Ice Cream Social and more.
Find out what’s happening at the library this spring. Includes information about the library’s new mobile app, the summer reading program, Tunes & Tales and more.
Find out what’s happening at the library this fall! Includes information about the library’s 80th anniversary, local history photograph collection, #8 Hennen Ranking, Born to Read classes, and more!
Touring Westerville's Industrial Heart on the Ohio to Erie TrailWesterville Library
While biking or walking around Westerville on the Ohio to Erie Trail, visit 10 historic locations that used to play a part in the industrial heart of Westerville.
Highlighted stops include:
1. Depot/Presidential Oak Grove
2. Cellar Lumber
3. Blendon Township Hall
4. The Creamery
5. Coal Yard
6. Ska-Teen
7. Milpar
8. Bennett Manufacturing
9. Farmer's Exchange
10. Kilgore Manufacturing
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From a barn to a one-room schoolhouse to a system with over 25 buildings, discover the changes in education from 1808 to today. For more information, visit www.westervillelibrary.org.
The first pioneers came to Westerville using an Indian trail that became 161. More than 150 years passed before the completion of I-270 at Westerville Road. Vehicles changed from horse and oxen-drawn wagons to cars, trucks and motorcycles fueled by gas, diesel and electricity. The arrival of the train and trolley were greeted with great excitement by Westerville citizens but both disappeared as new forms of transportation became popular.
If those pioneers who came here 200 years ago could visit today, we can only imagine their shock at the changes in transportation: forests have become roads; bridges span the local creeks; airplanes occupy the sky with the birds; and cars travel busy highways at 70 miles per hour arriving quickly at their destinations.
For more information, visit www.westervillelibrary.org
Visitors can use this map to help guide babies, toddlers and preschoolers ages 0-5 through various early literacy activities throughout the library. Also includes take-home tips for adding early literacy learning into your daily routine. Learn more at http://www.westervillelibrary.org/borntoread
Paint Night at the Westerville Library | November 23, 2015Westerville Library
Welcome to Paint Night! with Becky O'Neil. Painting experience won't be needed at this simple, stress-free session. Artist and youth librarian Becky will guide you in replicating the night's featured painting.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Old Oak - Press Kit - Cannes Film Festival 2023
September 2016: Outreach Newsletter
1. Summer reading may be nearing a close but that doesn’t
mean the deliveries have to stop! You may have noticed the
white "scorecards” we have placed in your delivery bags. We
have seen many of these returned and hopefully you
remembered to write your name or a review on them so we can
enter you for a prize. Once we finish deliveries for the month of
August, and pick up the last of cards, we will put all of those
names into a drawing for prizes– which will be distributed in
the month of September. We would also like to take this time to
thank our sponsors again (see below) for supporting our
program and giving us an opportunity to give prizes to
wonderful patrons like you.
As always, if you ever think of anything that you would
like us to add to your delivery bag, whether it be a book, music,
audiobook, etc., please give us a call at 614-259-5034. If you
contact us after hours, just be sure to leave a message and we
will take care of your request in a timely manner.
Yours Truly,
Outreach staff
The Outreach
S e p t e m b e r / O c t o b e r 2 0 1 6N e w s l e t t e r 7 7
Summer
Reading >
Did You
Know?
Manager’s
Special
Upcoming
Events
Staff Picks
@Westerville
Public
Library:
Outreach
Westerville
Public
Library
2. P a g e 2
...that the
Outreach
department
has a pen pal
program
between
seniors and
kids at the
Westerville
Schools? We
do, and its
called Leaping
Letters! A new
school year is
upon us and
we need you!
If you are
interested,
please call us
at
614-259-5034
and sign up
today.
Manager’s Corner
DID
YOU
KNOW?
Julie Kerns,
Outreach
Manager
So Much More...
The Outreach department is known for their deliveries but we offer so much
more. Between book clubs and programs, story times and technology help
and even playing games, our little office gets it done! Here’s a list of what
we do.
*Julie and Marie are also NOTARIES and will be glad to come to your home to notarize items for you. Please call us if
you need this service. 614-259-5034.
Did you know that when we started our newsletter,
“The Outreach”, our front page article every issue was
featuring one of our wonderful Outreach patrons? We
had such great experiences, talking with these
individuals, hearing about their lives and sharing their
stories with you, our readers. The fact is, no matter
how ordinary or unexciting our lives appear to us,
everyone is unique and has special memories to share
that uplift and inspire us all.
We would love to resume our “Patron of the Month”
article! If you are interested, please contact Outreach
and we will schedule an interview. I can assure you it
will be a fun experience and only those comments you
wish to share will show up in the newsletter. Call 614-
259-5034 if you want to participate. Thank you!
Children’s story times
Paint nights
Games: Outreach
Jeopardy, Name That
Tune, Pictionary
Remember When Story
Times
Community Partnership
Programs (Parks & Rec)
Leaping Letters
Program
Book Clubs
Creative Writing Classes
Technology help
Library Link
Great Decisions
Summer Camp
programs
Crafts for people in
memory craft
After School STEAM/
STEM program s
Notary
3. P a g e 3
N e w s l e t t e r 7 7 U p c o m i n g e v e n t s
September 1, 2016
History Doc and Talk: The middle Ages
Watch the documentary The Great Fire and discuss the
topic of the Middle Ages afterwards. This event will take
place from 6:30 to 8:00 pm in Meeting Room A.
September 3, 2016
Meet the Mountain Dulcimer Man
Presenter Andy Beyer, known as the Mountain Dulcimer Man, will play
music as well as discuss the history of the Mountain Dulcimer. He is also a
founder of the Columbus Folk Music Society. 3:30– 5:45pm in Meeting
Room B.
September 12, 2016
Artist Series with Bol Awong
In the first installment of this three-program series, Artist, Bol Aweng,
will share his story as one of the Lost Boys of Sudan. Only six when his
village was attacked, he spent the next 14 years in refugee camps be-
fore coming to the U.S. in 2001. He is a graduate of The Ohio State
University and the illustrator of Maluak's Cows, A Story of the Lost Boys of Sudan. For
ages 11 and up. 6:30-7:30 pm in Meeting Room A.
September 8, 2016
Ironwood Wolves
Discover the secret life of wolves, how they work together to
thrive, what they eat, and the value of their presence in our ecosys-
tem from local wolf conservation and education facility ironwood
wolves. NOTE: A live Ambassador Wolf will be present during the
presentation. 7-8pm in Meeting Room A.
September 13 and October 9, 2016
A walk Through Westerville
This 90-minute historic walking tour will highlight businesses and
homes in the Uptown area, stops on the Underground Railroad
and the Temperance Row Historic District.
Tour will begin at the Local History Center (enter via the mallway
of the library, near the State Street doors). Wear comfortable
shoes. Rain or shine. 6-7:30pm.
4. THOMAS
BOOK: Finders Keepers by Stephen King
An intensely suspenseful novel about a
reader whose obsession with a reclusive
writer goes far too far--a book about the
power of storytelling, starring the same
heroes introduced in Mr. Mercedes.
FILM: Marvel’s Agents of SHIELD season 1
(NR, 2013)
MARIE
BOOK: Orphan Train by Christina Baker
Kline
Young Molly is close to aging out of fos-
ter care and her community service job
of helping elderly Vivian clean her house
is the only thing keeping her out of ju-
vie. As they sort through Vivian’s pos-
sessions, they find answers that could
help them both.
FILM: Miss Potter (PG, 2006)
MEREDITH
BOOK: The Hundred Foot Journey by
Richard Morais
This book tells the tale of the rise of Has-
san Haji, an unlikely gourmand from
Mumbai, from which the recently re-
leased motion picture is based on.
FILM: Secrets of the Tower of London
(PG, 2013)
JULIE
BOOK: Plain Death by Amanda Flower
With her friends relocating, Chloe
reluctantly moves to Appleseed Creek to
teach technology at a nearby college
where she meets Becky, a local ex-Amish
teen. When Becky kills an Amish bishop
in a traffic collision, what looks like an
accident turns out to be a plot for
murder...one that Chloe will have to
figure out before it happens again.
FILM: Somewhere in Time (PG, 1980)
HOLLY
BOOK: The Rosie Effect by Graeme
Simsion
This book hilariously follows the ups and
downs of an expecting couple.
FILM: Miracles from Heaven (PG, 2016)
HEATHER
BOOK: Church of Marvels by Leslie Parry
An orphan baby found. A deserted sibling.
A young woman trapped inside an asylum.
As this tale of strangers’ lives become
increasingly connected, their stories and
secrets unfold.
FILM: Race (PG-13, 2016)