Optimiza Academy is a subsidiary of Al-Faris National Investments that provides human capital development and talent management solutions through learning and performance improvement programs. It has over 27 years of experience delivering hundreds of projects to public and private sector clients across the MENA region. Optimiza Academy designs customized solutions and offers public and in-house training courses covering business, management, and IT skills to help organizations achieve their strategic objectives and measurable results.

1. Expanding Learning & Performance

2. About Al-Faris National Investments CompanyA publicly-listed Company (ASE:CEBC) with a capital of US $48 millionInvests in leading companies specialized in management and business consulting, information technology, human capital development and outsourcing.Possesses over 27 years’ experience and hundreds of projects deliveredPossesses intellectual capital that spans diverse industries, enabling more than 570 professionals to integrate and deliver successful, innovative consulting and technology solutions, Offices in Jordan, Jeddah, Riyadh, Dubai, Abu Dhabi and Doha, along with a large network of partner that extends to most of the MENA markets. Owner of Optimiza, MenaITech and Optimiza Academy

3. About Optimiza AcademyA subsidiary of Al-Faris National Investment Co. PLC (ASE:CEBC) – with headquarters in Amman, JordanB2B Learning & Human Performance Improvement Provider of Human Capital Development and Talent Management solutions to public & private sectors organizations in the MENA region, through the execution of results-based integrated solutions and consulting services in business, management & ICT domainsWe design our solutions to meet each organization’s needs and strategic objectives, to be implemented by our large pool of qualified professional practitioners

4. Optimiza Academy ProjectsOur solutions are executed by high caliber professionals and managed as projects according to the best practices and standards of the Project Management Institute (PMI)Our projects aim to achieve clear, positive and measurable results through establishing constructive partnerships with the organizations willing to invest in their human capitalWe ensure that all our projects are:Based on competenciesBased on the client’s vision, mission, values and strategyBased on the client’s organization cultureMeasurable to guarantee highest Return on Investment (ROI)

5. Optimiza Academy ServicesHuman Capital & Talent Management ConsultingMeasurements & ReportsOrganizational ExcellenceLearning & DevelopmentTraining Outsourcing

6. We apply our own methodology which is based on ADDIE in order to ensure achievement of the set objectives related to the training and development programs towards highest ROI.Our Instructor-Led Training is based on interactive sessions including case studies, role playing, games, exercises, tests, etc…We provide our services through 3 types of services including:Partnership-based development programs.Customized in-house training.Public courses & workshops.We cover the following 3 main domains including:Business & Management Skills.Information Technology Skills.Project Management Sills.Learning & Development

7. MethodologyLearning & Development

8. Business & Management SkillsLearning & Development

9. Some Business & Management TopicsLearning & DevelopmentSelling skills Customer service skillsCaring for customersHandling customers objectionsPositive thinkingAdvanced interpersonal communicationAppraising performanceBusiness writingClosing the telephone saleConducting meetingsCreative thinking techniquesCreativity & InnovationE-Mail etiquetteFinance for non-financial managersCreating feasibility studiesCreating business plansInterviewing skillsManagerial leadershipNegotiating skillsStress managementTrain the trainerTrain the mentorTime managementProblem solving Decision MakingCommunication StrategiesPresentation skillsChange ManagementTeam Building Managing teamsCreative thinkingDelegating effectivelyMotivating peopleHR for non-HR Managers

10. Project Management SkillsLearning & DevelopmentOptimiza Academy is a Registered Education Provider (REP) of the Project Management Institute - PMIOptimiza Academy has succeeded in accrediting many of its management programs by PMI which enables certified PMP’s and PgMP’s to acquire Professional Development Units (PDU’s) in order to preserve their accreditations.

11. Information Technology SkillsLearning & DevelopmentMicrosoft DevelopmentMicrosoft.Net 2008 Implementing a Microsoft SQL Server Microsoft NetworkingMicrosoft Server 2003 –MCSEMicrosoft Server 2008 –MCTS, MCITPMicrosoft Exchange 2007Microsoft ISA Maintaining a Microsoft SQL Server Microsoft Enterprise Project Management –EPMMicrosoft Project 2007 ProfessionalMicrosoft Project 2007 ServerMicrosoft SharePoint 2007Implementing Windows SharePoint ServicesImplementing Microsoft Office SharePoint ServerDeveloping Windows SharePoint Services ApplicationsMicrosoft Certified Business Management Solutions Specialist for Microsoft Dynamics GPMicrosoft CRM 3.0Microsoft Office 2007 Windows and ApplicationsWindows VistaWord Processing Using Microsoft Word 2007 Power Presentations Using Microsoft PowerPointSpreadsheets Using Microsoft Excel 2007Microsoft Outlook 2007Microsoft Office AdvancedMicrosoft Excel –Advanced, VBA (Macros) & Financial Modeling.Microsoft Access – Advanced and VBAMicrosoft Word – AdvancedInformation SecurityCompTIAIT Infrastructure Library ITILThe Control Objectives for Information and related Technology (COBIT) Cisco Technologies –CCNA, CCNP and CCSPORACLE –DBA 11g, DevelopmentPHP and MySQLUML and Object Oriented

12. We offer our clients contemporary consulting services that contribute to the attraction, development and retention of their human capital based on competencies related to their jobs and roles within the organization.Our capabilities include:Competencies Frame Work DesignSelection AssessmentLearning Needs AssessmentLearning & Development StrategiesCareer Path DevelopmentSuccession PlanningJob Analysis & Performance ManagementIncentives & Rewarding DesignOther services related to talent management activities.Human Capital & Talent Management Consulting

13. We value the needs of medium and large corporations to reduce non-value added distractions in their business processes to focus on their core business and expand their ability to deliver more learning to their employees with measurable impact on their job applications.Our Training Outsourcing service includes the following:Training Needs Assessment aligned with Talent Management Activities.Training logistics.Training materials management.Learning centers infrastructure management.Vendors and facilitators identification and management.Tracking employee’s learning impact.Other related services.Training Outsourcing

14. Our Customer Service Surveys (CSS), and Mystery Shopping Program (MSP) are premium solutions for private & public sector organizations who care about ensuring customer service quality and excellenceCSS & MSP contribute to measuring quality of retail and government services, or to gathering specific information about products and servicesOur mystery shoppers act as normal customers or citizens to perform specific tasks – such as acquiring or purchasing service/product, asking questions, registering complaints, collecting or renewing government related documents, or playing other scenarios – and then provide detailed reports and feedback about their experiencesOur Employee Satisfaction Surveys (ESS) measures employees attitudes across the Organization as well as it contributes to aligning management and employees expectations in order to facilitate greater productivity and to ensure a healthy organizational culture.CSS, MSP and ESS are based on best practices and international standardsMeasurements & Reports

15. We focus on helping organizations enhance their business performance through a range of learning and assessment services.Organizational assessments are carried out by our certified and experienced assessors based on the European Foundation for Quality Management “EFQM Excellence Model®” and “RADAR Methodology©”tools and techniques.Alternatively we can help organizations develop and run techniques for assessing their own performance.Our learning offerings focus on those areas in which we deliver assessments, and they are generally developed to meet the specific requirements of each client, we do also offer some ‘standard’ training packages in the below domains:Organizational Excellence Business Excellence AssessmentEFQM Excellence Model® EFQM RADAR Matrix© (Results, Approach, Deployment, Assessment, and Review)Organizational Excellence

16. Organizational ExcellenceLearning ServicesWe help you to prepare a new generation of business leaders by offering training and development opportunities built on practice and result-based learning and exchange between organizations. Our Standard Training Packages include:Awareness Program for concepts of Excellence AwardsSelf Assessment Workshop as per EFQMBest Practices in Writing Submission Manual as per EFQMBest Practices in People & HR Management as per EFQMManaging Policy & Strategy as per RADAR and EFQMPartnership & Resource Management as per RADAR and EFQMProcess Management as per EFQM and Excellence AwardsKnowledge Management as per EFQM and Excellence AwardsDealing and Managing Results as per EFQM and Excellence AwardsKey Performance Results requirements as per EFQM and RADARInnovation and Learning Evidence as per EFQMUnderstanding Concepts & Goals of EFQM & Excellence Awards/ Programs

17. Understanding RADAR Logic

18. Best Practices & Learning from all the World Leading Excellence Models

19. Assessing why organization fail deliver planned EFQM Results

20. Understanding the linkages of the EFQM Excellence Model Criteria’s

21. Managing Financial & Non Financial Results and Outcome as per EFQM

22. Best Practices in Corporate Social Responsibility as per EFQM

23. Establishing Learning Organization Approaches as per EFQMWe also offer customized training programs

24. Organizational ExcellenceAssessment ServicesWe undertake Business Excellence Assessments ranging in scope from those with a strategy delivery focus to those with an operational performance focus, and in depth from a high level view to a detailed analysis. We assess all sizes of organizations from the large multi-nationals to the smallest organization employing just a few people, and from all sectors, both Private and Public, for profit and not for profit. We can assess a single site, multiple sites or all sites. Every assessment is designed to meet the specific needs of the client. We are specialized in helping organizations having ambitions to gain public recognition for their achievements through - for example applying for and winning Awards such as the following prestigious Awards:Abu Dhabi Award for Excellence in Government Performance.Dubai Government Excellence AwardKing Abdullah II Award for ExcellenceKing Abdulaziz Quality AwardMakkah Award for ExcellenceEFQM Recognized for Excellence (Worldwide).

25. Organizational ExcellenceThe EFQM Excellence Model

26. Optimiza Academy PartnersThe Business & Professional Women- Amman Association (BPWA)

27. Optimiza Academy Partial Reference List

28. Some Success Stories of OA

29. Selected Success Stories:Optimiza Academy implements “Optimize Your Bank’s Retail Team” program at Bank Audi - JordanOptimiza Academy executes a Performance Management Development program and Desktop Applications training for Bank of Khartoum - SudanOptimiza Academy develops and executes a ‘Sales Strategies and Leadership’ program for Al Talayi (Bridgestone Tires) – Saudi ArabiaOptimiza Academy implements “Optimize Your Team’ program” at NatHealth - JordanOptimiza Academy conducts Change Management workshop at Royal Commission of Jubail & Yanbu – Saudi ArabiaOptimiza Academy trains and examines 114 employees from the Ministry of Education - Jordan

30. Selected Success Stories:Optimiza Academy implements “Optimize Your Bank’s Retail Team” at Union Bank - Jordan

31. Optimiza Academy signs a 1-year Mystery Shopping contract with Aqaba Special Economic Zone Authority (ASEZA) - Jordan

32. Optimiza Academy implements “Optimize Your Customers Service” Program at Social Security Corporation - Jordan

33. Optimiza Academy conducts “Financial Modeling using MS Excel” for senior Financial Managers at Alesayi Group – Saudi Arabia

34. Optimiza Academy implements “Optimize Your Managers” & “Optimize Your Team” Programs for 2,000 employees at Kenana Sugar Co. - Sudan

35. Optimiza Academy conducts ERP Readiness Workshop at Al-Munajem Group – Saudi Arabia

36. Optimiza Academy implements “Optimize Your Managers” Program at Nuqul Group - JordanSuccess Stories:Optimiza Academy implements “Optimize Your Managers” & “Optimize Your Team” Programs at Central Bank of Sudan - SudanOptimiza Academy implements a 1-year Mystery Shopping contract with Social Security Corporations - JordanOptimiza Academy partners with SABEQ USAID Funded Program to deliver the Certified Manager Program of the Institute of Certified Professional Managers of James Madison University for 15 NGO’s senior executives - Jordan

37. Optimiza Academy implements “Optimize Your Contact Center Agents” Program at Smart Taxi – Jordan

38. Optimiza Academy implements “Optimize Your Sales & Customer Services” programs at Golden Mobile – Jordan

39. Optimiza Academy implements “Optimize Your Supervisors” Program at Globitel - JordanHosting International High Caliber Gurus:Dr. Stephen CoveyGreat Leaders, Great Teams, Great ResultsMarch 12 & 13, 2007Mr. Tony SchwartzSecret to Great Leadership:Managing Energy Not Time To Maximize PerformanceAugust 14 & 15, 2007April 23rd 2009

40. Amman Tel: +962 6 515 7193 Fax: +962 6 515 7194 Email: academy@optimizasolutions.comRiyadh Tel: +966 1 276 6999 Fax: +966 1 276 5105 Email: academyKSA@optimizasolutions.comJeddah Tel: +966 2 668 5501 Fax: +966 2 668 5601 Email: academyKSA@optimizasolutions.comTripoli Tel: +218 213343875 Fax: + 218 213339280 Email: academyLY@optimizasolutions.comDoha Tel: +97 4 443 6284 Fax: +97 4 443 6285 Email: academy@optimizasolutions.comArbil Tel: +33 1 70614858 Fax: +33 1 70614859 Email: academyIQ@optimizasolutions.comDubia Tel: + 971 4 3515757 Fax: + 971 4 3512312 Email: optimizauae@optimizasolutions.comKhartoum Tel: +249 912501035 Fax: +962795104942 Email: athiab@optimizasolutions.com