CRM focuses on managing customer relationships and interactions through databases and personalized experiences, while CXM attempts to understand customers and influence their perceptions at various touchpoints. Key differences are that CRM is more quantitative and helps derive insights, while CXM is qualitative and focuses on customer experiences. Integrating CRM with CXM software allows companies to track customer experiences for retaining customers and gaining a competitive advantage. The document promotes RT CXM as a premier CXM solution that seamlessly integrates with SugarCRM.

1. THE DIFFERENCE BETWEEN
CRM AND CXM
ROLUSTECH

2. AGENDA
● Features of CRM and CXM
● Benefits of CRM and CXM
● RT CXM- The best solution for all your CXM needs

3. Main Features
CRM CXM
Customer Relationship Management
(CRM) describes the strategies and
technologies that are used to manage
an organization’s interactions with its
customers.
Customer Experience Management
(CXM) attempts to understand
customers and influence customer
perceptions regarding a business at
various consumer touchpoints.
CRM helps to deliver personalized
customer experiences and maintain
databases.
CXM helps to increase the value of
customers by encouraging them to
spend more.
CRM is more quantitative in nature and
helps you to derive actionable insights.
CXM is qualitative in nature and more
about the experience of customers.

4. Benefits of CRM
CRM can be taken to the next level
through a CRM software with CRM
integrations and CRM
customizations.
CRM can align your sales and
marketing efforts to bring
everything in one place.
CRM can be customized to fit your
business needs by streamlining
your workflows.

5. Benefits of CXM
CXM is more customer-centric as
compared to CRM and focuses on
retaining customers.
CXM allows companies to keep
track of customer experiences by
applying data from CRM software.
CXM together with CRM can give
you a competitive advantage to
revolutionize your business.

6. RT CXM- The Best Solution For Your CXM Needs
RT CXM is a premier solution to
cater to the customer experience
management needs of a business.
RT CXM plugin provides seamless
Wordpress integration with
SugarCRM. It allows you to
leverage visitor profile information
and interact with them in real-time
from within your Sugar.

7. Read our entire blog here:
https://www.rolustech.com/blog/the-difference-between-cxm-and-crm

8. Our Expertise
CRM Mobile Product Development
1 2 3

9. GET IN TOUCH
SUGARCRM
SERVICES
SALESFORCE
SERVICES
SUITECRM
SERVICES
SUGARCRM
PLUGINS
INDUSTRY
SOLUTIONS
Check out our links
below

10. Further Reading
1. Top 10 CRM Blogs From 2019
2. 8 Reasons Why CRM Platform Is the Best Task Management Software
3. Why CRM Is the Best Human Resource Management Software?
4. 4 Unique Ways SugarCRM Solves CRM Challenges