This document outlines an operation plan for a business expansion. It discusses introducing new marketing strategies and unique products at competitive prices. It details promotional activities like showroom events and interior designer forums. Sales forecasts are provided for various product lines over six months. Operational costs are estimated at 7 lakhs per month while average monthly sales are projected to be over 38 lakhs, allowing the business to break even at 25 lakhs per month and become profitable.

1. My sample OPERATION PLAN OF-
---------- company
BUSINESS EXPANSION PLAN

2. INTRODUCTION:
• ---------- OUT SOURCING IS AN INDIVIDUAL
BUSINESS UNIT UNDER THE UMBRELLA OF ---------
- GROUP.
• POS IS AIMED TO CONTRIBUTE IN GROUP’S
PROFITABILITY THROUGH-
– SOURCING CONSULTANCY
– PROCUREMENT SERVICE
– RETAILING THROUGH SHOWROOM
– CORPORATE MARKETING OF
ARCHITECTURAL/INTERIOR DESIGN PRODUCTS

3. MARKETING STRATEGIES

4. PRODUCT & PRICING
• SOURCE QUALITY UNIQUE PRODUCTS WITH EXTENDED
ATTRIBUTES COMPARE TO THE EXISTING PRODUCTS IN
BD MARKET
• IN GENERAL, PRICING STRATEGY WILL FOLLOW THE
COMPETITORS’ PRICE.
• PRICE OF PRODUCTS WITH ADDITIONAL
FEATURES/UTILITY WILL BE HIGHER BASED ON USERS’
PERCIEVED VALUE.
• COST OF IMPORT WILL NOT BE THE BASE OF OUR
PRICING STRAETEGY, RATHER IT WOULD BE THE
BENCHMARK SELECTING PRODUCTS TO BE SOURCED

5. PLACEMENT OF PRODUCTS
• DISPLAY PRODUCTS AT OUR OWN SHOWROOM
• CONDITIONAL DISPLAY & SALES AT SELECTIVE
OUTLETS
• PRODUCT PRESENTATION THROUGH PERSONAL
VISIT TO KEY CUSTOMERS
• SMS & PERIODICAL E-MAIL TO CLIENTS (based on the
collected information of their current & up-coming projects)
• WEB BASE MARKETING (product image, variants, moq, shipping
etc)
• POCKET SEMINAR WITH ARCHITECTS &
ENGINEERS

6. PROMOTION
• SHOWROOM LAUNCHING PROGRAM:
– Opening Ceremony: Anwar with a Guru Architect/AIB
president
– News casting (Print/air) : 2/3 Photo Journalist
– Short Speech : Chief Guest & Anwar (What we are going to do
and how Architects will be served to explore )
– Gift box distribution: LM trial food, Attractive our logo
branded MUG, Catalogue, Company Profile, Cute Lead
pencil,
– Logo, Royal Banner, Roadside festoon to identify
showroom point/area

7. PROMOTING THE COMPANY
• Use our LOGOs & Taglines of MOTIF & SOLUTION
360 to the all possible places where our
TARGETED customers suppose to look at.
– Small Car stickers for our partners or for whom we
have worked
– Sun protector stickers for private cars & Luxury High-
way buses
– Door PUSH-PULL stickers for our Related offices
– Go for Co-Branding with our friendly interior firms
– Use our Brand name in the projects where we have
used our Solution 360 or MOTIF products.

8. PROMOTING CUSTOMERS
• APART FROM THE BUSINESS FORM a “INTERIOR
DESIGNERS FORUM” WITH OUR NEAREST INTERIOR FIRMS
AIMING TO FIND OUT YEARLY BEST INTERIOR PROJECTS,
RECOGNIZE & REWARD THE ARCHITECT. (THIS FORUM WILL HELP US
CONNECTING WITH OUR BEST CUSTOMERS)
• A FORUM BASED MONTHLY MAGAZINE WILL BE PUBLISHED
UNDER THE CONTROL OF DESIGNERS DEN. THEY WILL
COLLECT ADD TO MEET MAGAZINE EXPENSES & FORUM
RESERVE FUND.
• OUR MARKETING PEOPLE MAY UTILIZE THE MAGAZINE TO
CONTROL THE RELATIONSHIP WITH ARCHITECTS &
ENGINEERS
• OCCASIONAL GIFTS, DAIRY, CALENDERS, MUG, Birthday
cake, Iftar box etc..

9. PROMOTING PRODUCTS
• SHOWROOM: PLACE A DISPLAY STAND TO HANG
LEAFLET, CATALOGUES, BROCHEURES etc.
• THERE WILL BE A KIOSK LOCATION GUIDE MAP
ON THE TOP OF THE STAND
• SHOWROOM REPS WILL DESCRIBE PRODUCT
INFO TO INTRESTED CUSTOMERS & MAINTAIN A
REGISTER BOOK WITH DETAIL INFO
• MARKETING REPS WILL MAINTAIN A CLIENT LIST
OF ARCHITECT & ENGINEERING FIRMS, HOTELS,
DEVELOPERS etc AND MAKE SCHEDULED SALES
CALL WITH SAMPLES, CATALOGUES etc.

10. PROMOTING PRODUCTS
• UPDATE CUSTOMERS ABOUT PRODUCTS
THROUGH SMS, EMAILS, POCKET SEMINARS

11. PROMOTING SERVICE
• ACKNOWLEDGE INDIVIDUAL CUSTOMERS
PROVIDING A HOTLINE CELL NUMBER THROUGH
BILLBOARD/MAGAGINE ETC THAT- WE PROVIDE
TOTAL INTERIOR DESIGN SOLUTION FOR THE
HOUSE OWNERS AT FREE OF COST
• PROVIDE CUSTOMISED FURNITURE THAT FITS
YOUR ROOM SHAPE ACCORDING TO YOUR
SELECTION FROM OUR DESIGN GALLERY
• DELIVERY IS FREE WITHIN DHAKA METRO IF
PURCHASED MORE THAN TK. 1 LAC IN A SINGLE
MEMO

12. PERSONNEL & RESPONSIBILITY

13. PERSONNEL & RESPONSIBILITY
(OUTSOURCING UNIT)
OUTSOURCING
OUTSOURCING
SOURCING RIGHT PRODUCTS
FOR MARKETING
CREATE SOURCING CLIENTS
PROVIDE SOURCING
SERVICES (IN-HOUSE)
MARKETING & SALES
PRODUCT PROMOTION
MARKET PROMOTION
SALES PROMOTION
PROMOTION OF COMPANY
IMAGE & REPUTATON

14. PERSONNEL & RESPONSIBILITY
(OUTSOURCING UNIT)
• EXECUTIVE DIRECTOR : 01
• GM (MARKETING & SALES) : 01
• GM (OUTSOURCING) : 01
• IN-CHARGE (LOGISTICS) :
• Jr. ACCOUNTS : NOT REQUIRED NOW
• TEAM MEMBER ( M & S) : 06
• TEAM MEMBER (OS) : ……
• TEAM MEMBER ( LOGISTICS) : 02

15. PERSONNEL & RESPONSIBILITY
(OUTSOURCING UNIT)
OUTSOURCING
OUTSOURCING
SOURCING RIGHT PRODUCTS
AT BEST PRICE
ENSURE THEM ONSITE
ONTIME
PROVIDE SOURCING SERVICES
TO CLIENTS
MARKETING & SALES
PRODUCT PROMOTION
MARKET PROMOTION
SALES PROMOTION
PROMOTION OF COMPANY
IMAGE & REPUTATON
LOGISTICS
PROVIDE LOGISTIC SUPPORYT
TO ALL SECTIONS UNDER ------
---- OS
STORE MAINTENACE
DELIVERY OF PRODUCTS
ACCOUNTS
INITIALLY IN-CHARGE
LOGISTIC WILL PERFORM
ACCOUNTS &
ADMINISTRATIVE JOBS
OPERATING UNITS SUPPORT UNITS

16. PERSONNEL & RESPONSIBILITY
(MARKETING & SALES)
• GM (MARKETING & SALES) : 01
• SALES EXECUTIVE : 03
• SALES OFFICER (SHOWROOM) : 02
• BD OFFICER : 01
• STORE & DISTRIBUTION : NOT NOW
07

17. PERSONNEL & RESPONSIBILITY
(MARKETING & SALES)
GM (M & S)
CORPORATE SALES
(02)
ARCHITECT HOUSE
TOP DEVELOPERS
RETAIL SALES
(SHOW ROOM)
(02)
PROMOTE PRODUCT
TO VISITING
CUSTOMERS
HOTEL AMENITIES &
MOTIF SALES
(01)
WORK FOR HOTEL &
MOTIF
DISTRIBUTION
(NIL)
AT PRESENT LOGISTIC
WILL PROVIDE STORE
& DISTRIBUTION
ACTS
BUSINESS DEV
OFFICER
(01)
MARKET AUDIT &
PROMOTIONAL
ACTIVITIES
SALES COORDINATOR

18. SALES FORECASTING
OCT NOV DEC JAN FEB MAR APR MAY JUNE
TOTAL
SALES
6 MONTH
AVERAGE
ITEMS
SHOWROOM
OFFICE FURNITURE 2.00 2.20 2.42 2.66 3.19 3.51 3.87 4.25 4.68 22.16 3.69
HOME FURNITURE 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57
LIGHT SOLUTION 1.20 1.32 1.45 1.60 1.76 1.93 2.13 2.34 2.57 12.32 2.05
SWITCH
SOLUTION 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57
DÉCOR SENSES 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57
OTHERS 1.00 1.10 1.21 1.33 1.46 1.61 1.77 1.95 2.14 10.27 1.71
8.70 9.57 10.53 11.58 13.00 14.30 15.73 17.31 19.04 90.97 15.16
CHANNEL
MDF BOARD 3.00 3.45 3.97 4.56 5.25 6.03 6.94 7.98 9.18 39.94 6.66
OTHER BOARD 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22
SWITCH SOCKET 2.00 2.30 2.65 3.04 3.50 4.02 4.63 5.32 6.12 26.63 4.44
LED PANEL LIGHT 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22
CARPET TILES 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22
ENGINEERED
FLOOR 1.50 1.73 1.98 2.28 2.62 3.02 3.47 3.99 4.59 19.97 3.33
TABLE LEGS 0.50 0.58 0.66 0.76 0.87 1.01 1.16 1.33 1.53 6.66 1.11
HOTEL AMENITIES 0.0 0.50 0.60 1.00 1.50 1.65 1.75 2.00 2.00
10.00 11.50 13.23 15.21 17.49 20.11 23.13 26.60 30.59 133.13 22.19
TOTAL 18.70 21.07 23.75 26.79 30.49 34.42 38.87 43.91 49.63 224.10 37.35

19. OPERATION COST
• SALARY : 4,35,000
• OFFICE RENT & UTILITY : 2,00,000
• ENTERTAINMENT :25,000
• TA DA :20,000
• TELEPHONE, MOBILE : 5,000
• SECURITY : 10,000
• MISCELLANEOUS : 5,000
• ___________________________
• 7,00,000

20. • AVERAGE SALES FROM JUNE 2015 WILL BE
MORE THAN 38 LACS/MONTH
• BREAK-EVEN POINT IS 25 LACS/MONTH
• AVERAGE OPERATION COST IS TK.7
LACS/MONTH
• PROFIT MARGIN @30%= 11.40 LACS
• NET PROFIT = 11.40-7.00 =4.4O LAC

21. INVESTMENT REFUND
• LET, WE HAVE INVESTED TK. 1.2 CRORE
• WE CAN REFUND TK. 5 LACS/MONTH
• YEARLY REFUND= 5 LAC X 12=60 LAC
INVESTED AMOUNT CAN BE REFUNDED IN
ABOUT TWO YEARS.

22. SOURCING CONSULTANCY

23. PROCUREMENT SERVICE

24. RETAILING THROUGH SHOWROOM

25. CORPORATE MARKETING OF
ARCHITECTURAL/INTERIOR DESIGN PRODUCTS

26. THANK YOU