This document provides an overview of the course content for MKT 571, including assignments, discussion questions, and a final exam guide. It covers topics such as target markets, product launch, promotion, price and channel strategy, media options, marketing communication, social and legal implications of marketing, and the marketing mix. The final exam guide samples questions on concepts like market segmentation, the product life cycle, pricing objectives, marketing environments, and marketing strategies.
This document provides an overview of the course content for MKT 571, including weekly assignments, discussions, and a final exam guide. The course covers topics such as target markets, new product development, promotion strategies, pricing approaches, and the social and legal implications of marketing. The final exam guide provides 30 multiple choice questions testing concepts related to segmentation, marketing communications, branding, distribution, and the new product development process.
The document summarizes key concepts about developing and managing new products, including:
1) It explains the importance of developing new products and describes six categories of new products.
2) It outlines the steps in the new product development process, from idea generation to commercialization.
3) It discusses factors that influence whether products succeed or fail and the importance of understanding customer needs.
4) It covers issues like adapting products for global markets and the diffusion of new products over time through different categories of adopters.
5) Finally, it explains the concept of product life cycles from introduction to growth, maturity, and decline.
Lanka Tiles PLC is Sri Lanka's market leader in tile production. They aim to be a leading producer of wall and floor coverings locally and internationally. Their key marketing efforts include expanding into export markets like India, USA, and Europe. Their SWOT analysis notes strengths in distribution and brand recognition, but weaknesses in quickly adapting to design changes. They use a multi-pronged marketing mix focusing on product variety, competitive pricing, wide distribution channels, and promotional activities like advertising, personal selling, sales promotions, and public relations.
This document discusses flexible market offerings that provide both "naked solutions" and optional services. It begins by noting that business customers increasingly demand customized offerings at low prices and high quality. The document then presents two examples where companies lost customers by not understanding what they truly valued. It introduces the concept of "flexible market offerings" that provide basic "naked solutions" along with optional extra services. Companies that implement this approach can better meet customer needs while controlling costs. The document outlines steps for companies to take in articulating their current offerings, assessing customer value and own costs, and designing new flexible offerings segmented by customer needs.
This document provides an overview of the course content for MKT 571, including assignments, discussion questions, and a final exam guide. It covers topics such as target markets, product launch, promotion, price and channel strategy, media options, marketing communication, social and legal implications of marketing, and the marketing mix. The final exam guide samples questions on concepts like market segmentation, the product life cycle, pricing objectives, marketing environments, and marketing strategies.
This document provides an overview of the course content for MKT 571, including weekly assignments, discussions, and a final exam guide. The course covers topics such as target markets, new product development, promotion strategies, pricing approaches, and the social and legal implications of marketing. The final exam guide provides 30 multiple choice questions testing concepts related to segmentation, marketing communications, branding, distribution, and the new product development process.
The document summarizes key concepts about developing and managing new products, including:
1) It explains the importance of developing new products and describes six categories of new products.
2) It outlines the steps in the new product development process, from idea generation to commercialization.
3) It discusses factors that influence whether products succeed or fail and the importance of understanding customer needs.
4) It covers issues like adapting products for global markets and the diffusion of new products over time through different categories of adopters.
5) Finally, it explains the concept of product life cycles from introduction to growth, maturity, and decline.
Lanka Tiles PLC is Sri Lanka's market leader in tile production. They aim to be a leading producer of wall and floor coverings locally and internationally. Their key marketing efforts include expanding into export markets like India, USA, and Europe. Their SWOT analysis notes strengths in distribution and brand recognition, but weaknesses in quickly adapting to design changes. They use a multi-pronged marketing mix focusing on product variety, competitive pricing, wide distribution channels, and promotional activities like advertising, personal selling, sales promotions, and public relations.
This document discusses flexible market offerings that provide both "naked solutions" and optional services. It begins by noting that business customers increasingly demand customized offerings at low prices and high quality. The document then presents two examples where companies lost customers by not understanding what they truly valued. It introduces the concept of "flexible market offerings" that provide basic "naked solutions" along with optional extra services. Companies that implement this approach can better meet customer needs while controlling costs. The document outlines steps for companies to take in articulating their current offerings, assessing customer value and own costs, and designing new flexible offerings segmented by customer needs.
Reasons for Failure of new products in the consumer good industryUsamah Billah
This document summarizes a research article that investigates the key reasons for new product failure in the consumer goods industry. The researcher conducted interviews with corporate managers in Pakistan and the Middle East to identify the most significant causes of failure. Based on literature review, the researcher determined that low consumer marketing investment, weak positioning, low quality, and weak distribution are the main independent variables that positively correlate with the dependent variable of new product failure. The researcher aims to study the impact of these variables and provide recommendations to help companies avoid failures when launching new products.
Top reasons that cause failure of productsGreat Lakes
The document discusses common reasons why products fail, including: 1) Timing issues like launching at the wrong time, as with the Ford Edsel launched post-recession when consumers wanted smaller, cheaper cars. 2) Targeting the wrong market, such as McDonald's trying to appeal to more sophisticated urban customers instead of its base. 3) Fixing things that weren't broken, like New Coke which changed Coke's successful formula without understanding customer passion for the original. The document also discusses challenges with unclear product development responsibility and the importance of customer focus over just product focus in development.
This document discusses important factors for effective brand positioning, including establishing a frame of reference, leveraging points of parity, and having compelling points of difference. It defines these concepts and provides examples to illustrate them. A frame of reference signals the goal a brand can achieve, and points of parity demonstrate how a brand meets the minimum requirements within its frame. Strong points of difference that are desirable and deliverable can distinguish a brand, but must consider brand performance, imagery, and consumer insights. Over time, brands may deepen their positioning through laddering up benefits or maintaining a consistent big idea while varying attributes. The key is regularly assessing the frame of reference, points of parity, and points of difference.
1. History of Product Differentiation
2. Product Differentiation Strategy
3. Cost and Benefits of Product Differentiation
4. Types of Product Differentiation
5. Bases of Differentiation
6. Differentiating Factors
7. Differentiation & Porter’s 5 Force Model
8. Advantages of Product Differentiation
9. Competitive Advantages
10. Value for Product Differentiation
11. Differentiation and Segmentation
12. Case Study – Micromax
13. Case Study – Pizza Hut
14. Conclusion
New Product Development Process And Strategy Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy Powerpoint Presentation Slides. They can handle all emerging doubts. https://bit.ly/3bZHYt4
International marketing research involves overcoming cultural boundaries to communicate research questions and applying traditional research techniques in new contexts. Research can gather general country information, anticipate trends, or collect specific market data. A systematic process includes defining problems, finding sources, gathering and analyzing data, communicating results. Secondary data may be unavailable, unreliable, or incomparable across countries. Primary data collection faces challenges from cultural differences in communication, sampling, language, and interpretation. Multicultural research requires understanding differences. The internet now provides easier access to secondary data. Demand is estimated through expert opinion, analogy, or adjusted historical data given uncertainties. Analyzing results requires cultural understanding and skepticism toward data limitations. Companies can conduct research internally, through local agencies, or in
The document discusses implications for brand management in the new digital economy. Key drivers include digitalization, disintermediation, customization, and industry convergence. This allows for more powerful customers who can access more information and products. Companies can now collect richer customer data and communicate directly. There is a move away from mass marketing towards strategies like integration, personalization, experiential marketing, one-to-one marketing, and permission marketing. Pricing, product, and distribution strategies must focus on customer value and experience to build strong brands.
This document discusses reasons why new products fail and provides a framework to increase success rates. It defines new products and outlines the new product development process. Common reasons for failure include the product not being new to customers, lacking benefits, poor positioning, and inadequate return on investment. The proposed OEEM framework emphasizes organizational excellence, execution skills, consideration of external factors, and effective marketing mix strategy to reduce failure rates.
1) Brand concepts can provide functional, symbolic, or experiential benefits to consumers. 2) Positioning strategies progress through introduction, elaboration, and fortification stages. 3) Brands establish concepts through functional benefits and then elaborate on symbolic and experiential benefits. 4) Repositioning a brand may involve changing its target audience, developing new uses, or establishing a more compelling brand identity.
This document discusses reasons for product failures and lists the top 10 failed products. It then provides general causes for product failure, including faulty conception of ideas, unsatisfactory design or production facilities, insufficient marketing, higher than estimated costs, and producers being ignorant of consumer preferences. It concludes by suggesting ways to avoid new product failures such as effective listening, engagement, powerful software to connect stakeholders, and requirements analysis metrics.
1. The document discusses brand positioning strategies, which involve designing a company's offering and image to occupy a distinctive place in the target market's mind. This helps guide marketing by clarifying the brand's essence and how it uniquely helps consumers.
2. Key aspects of positioning include identifying optimal points of difference that differentiate the brand from competitors, as well as necessary points of parity. A brand mantra is created to inspire employees and engage consumers.
3. Alternative approaches to positioning discussed are using brand narratives and storytelling, brand journalism, and cultural branding to build an iconic leadership brand through cultural knowledge.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
This document presents the results of a market research study on Colgate toothpaste users. It finds that 85% of respondents currently use Colgate toothpaste. The most popular variant is Colgate Sensitive Whitening, chosen by 48% of recent purchasers. Over a third of respondents buy Colgate 9-10 times in 6 months. Most consider in-store advertising, staff recommendations, and friends/family to be important information sources when purchasing Colgate. 70% were satisfied with Colgate's effectiveness. The majority, 86%, plan to purchase Colgate again in the future.
This document discusses market segmentation strategies for startups. It recommends that startups carefully segment their markets and frequently review their go-to-market strategy, potentially switching to a go-to-customer strategy. It outlines seven steps for successful market segmentation, including determining the startup's life cycle stage, creating customer profiles for sub-segments, assessing profiles against criteria, and testing the top target segment. The document also discusses components of target market segmentation such as primary market research, segmenting business markets, and using matrices to prioritize and select target markets.
The document discusses product mix, which refers to the complete set of products and services offered by a firm. It describes the key dimensions of a product mix as width, length, depth, and consistency. Width refers to the number of product lines, length to the total number of products, depth to variations within lines, and consistency to how closely related the lines are. The document provides examples from Kellogg's and Coca-Cola to illustrate these concepts. Maintaining an effective product mix can help a firm adjust to changes and reduce risks, while inconsistencies can hurt a brand.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
The document discusses new product development. It begins by defining a product and explaining that new product development refers to original products, improvements, modifications, and new brands developed through a company's research and development.
It then describes the types of new products a company can develop, including those new to the world, new product lines, additions to existing lines, and improvements/revisions. It also discusses challenges in new product development like ideas, fragmented markets, costs, and short product life cycles.
New products often fail for reasons like poor organization, forecasting, market planning, product design, high costs, bad timing, lack of distinctiveness and differential advantages, and overoptimistic plans. Finally, it outlines the typical
This document provides an overview of the course content for MKT 571, including assignments, discussion questions, and a final exam guide. It covers topics such as target markets, product launch, promotion, price and channel strategy, media options, marketing communication, social and legal implications of marketing, and the marketing mix. The final exam guide provides sample questions on concepts like market segmentation, the product life cycle, pricing strategies, and marketing communications channels.
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mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
Reasons for Failure of new products in the consumer good industryUsamah Billah
This document summarizes a research article that investigates the key reasons for new product failure in the consumer goods industry. The researcher conducted interviews with corporate managers in Pakistan and the Middle East to identify the most significant causes of failure. Based on literature review, the researcher determined that low consumer marketing investment, weak positioning, low quality, and weak distribution are the main independent variables that positively correlate with the dependent variable of new product failure. The researcher aims to study the impact of these variables and provide recommendations to help companies avoid failures when launching new products.
Top reasons that cause failure of productsGreat Lakes
The document discusses common reasons why products fail, including: 1) Timing issues like launching at the wrong time, as with the Ford Edsel launched post-recession when consumers wanted smaller, cheaper cars. 2) Targeting the wrong market, such as McDonald's trying to appeal to more sophisticated urban customers instead of its base. 3) Fixing things that weren't broken, like New Coke which changed Coke's successful formula without understanding customer passion for the original. The document also discusses challenges with unclear product development responsibility and the importance of customer focus over just product focus in development.
This document discusses important factors for effective brand positioning, including establishing a frame of reference, leveraging points of parity, and having compelling points of difference. It defines these concepts and provides examples to illustrate them. A frame of reference signals the goal a brand can achieve, and points of parity demonstrate how a brand meets the minimum requirements within its frame. Strong points of difference that are desirable and deliverable can distinguish a brand, but must consider brand performance, imagery, and consumer insights. Over time, brands may deepen their positioning through laddering up benefits or maintaining a consistent big idea while varying attributes. The key is regularly assessing the frame of reference, points of parity, and points of difference.
1. History of Product Differentiation
2. Product Differentiation Strategy
3. Cost and Benefits of Product Differentiation
4. Types of Product Differentiation
5. Bases of Differentiation
6. Differentiating Factors
7. Differentiation & Porter’s 5 Force Model
8. Advantages of Product Differentiation
9. Competitive Advantages
10. Value for Product Differentiation
11. Differentiation and Segmentation
12. Case Study – Micromax
13. Case Study – Pizza Hut
14. Conclusion
New Product Development Process And Strategy Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
If you have a brilliant idea for the new product launch our new product development process and strategy PowerPoint Presentation is a promising presentation that can portray your thoughts convincingly. When you download this product management PPT slide, you get various designs such as product outline, idea screening, new product introduction, detailed overview, understanding customer needs, internal & external sources of new product, roadmap, category planning, porters five forces model, product lifecycle, introduction stage, growth stage, maturity stage, decline stage, tools & techniques, BCG matrix, Ansoff matrix, empathy map, Kano map, market segmentation, geographic, demographic psychographic, & behavioral segmentation and many more. The new product launch PowerPoint templates can be utilized for few topics like entering a new market, NPD process, product development, product launch, launch strategy, market entry strategy, new product introduction and product marketing. Our New product development process and strategy PPT diagram can make your presentation interesting and captivating. Send all fears flying with our New Product Development Process And Strategy Powerpoint Presentation Slides. They can handle all emerging doubts. https://bit.ly/3bZHYt4
International marketing research involves overcoming cultural boundaries to communicate research questions and applying traditional research techniques in new contexts. Research can gather general country information, anticipate trends, or collect specific market data. A systematic process includes defining problems, finding sources, gathering and analyzing data, communicating results. Secondary data may be unavailable, unreliable, or incomparable across countries. Primary data collection faces challenges from cultural differences in communication, sampling, language, and interpretation. Multicultural research requires understanding differences. The internet now provides easier access to secondary data. Demand is estimated through expert opinion, analogy, or adjusted historical data given uncertainties. Analyzing results requires cultural understanding and skepticism toward data limitations. Companies can conduct research internally, through local agencies, or in
The document discusses implications for brand management in the new digital economy. Key drivers include digitalization, disintermediation, customization, and industry convergence. This allows for more powerful customers who can access more information and products. Companies can now collect richer customer data and communicate directly. There is a move away from mass marketing towards strategies like integration, personalization, experiential marketing, one-to-one marketing, and permission marketing. Pricing, product, and distribution strategies must focus on customer value and experience to build strong brands.
This document discusses reasons why new products fail and provides a framework to increase success rates. It defines new products and outlines the new product development process. Common reasons for failure include the product not being new to customers, lacking benefits, poor positioning, and inadequate return on investment. The proposed OEEM framework emphasizes organizational excellence, execution skills, consideration of external factors, and effective marketing mix strategy to reduce failure rates.
1) Brand concepts can provide functional, symbolic, or experiential benefits to consumers. 2) Positioning strategies progress through introduction, elaboration, and fortification stages. 3) Brands establish concepts through functional benefits and then elaborate on symbolic and experiential benefits. 4) Repositioning a brand may involve changing its target audience, developing new uses, or establishing a more compelling brand identity.
This document discusses reasons for product failures and lists the top 10 failed products. It then provides general causes for product failure, including faulty conception of ideas, unsatisfactory design or production facilities, insufficient marketing, higher than estimated costs, and producers being ignorant of consumer preferences. It concludes by suggesting ways to avoid new product failures such as effective listening, engagement, powerful software to connect stakeholders, and requirements analysis metrics.
1. The document discusses brand positioning strategies, which involve designing a company's offering and image to occupy a distinctive place in the target market's mind. This helps guide marketing by clarifying the brand's essence and how it uniquely helps consumers.
2. Key aspects of positioning include identifying optimal points of difference that differentiate the brand from competitors, as well as necessary points of parity. A brand mantra is created to inspire employees and engage consumers.
3. Alternative approaches to positioning discussed are using brand narratives and storytelling, brand journalism, and cultural branding to build an iconic leadership brand through cultural knowledge.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
This document presents the results of a market research study on Colgate toothpaste users. It finds that 85% of respondents currently use Colgate toothpaste. The most popular variant is Colgate Sensitive Whitening, chosen by 48% of recent purchasers. Over a third of respondents buy Colgate 9-10 times in 6 months. Most consider in-store advertising, staff recommendations, and friends/family to be important information sources when purchasing Colgate. 70% were satisfied with Colgate's effectiveness. The majority, 86%, plan to purchase Colgate again in the future.
This document discusses market segmentation strategies for startups. It recommends that startups carefully segment their markets and frequently review their go-to-market strategy, potentially switching to a go-to-customer strategy. It outlines seven steps for successful market segmentation, including determining the startup's life cycle stage, creating customer profiles for sub-segments, assessing profiles against criteria, and testing the top target segment. The document also discusses components of target market segmentation such as primary market research, segmenting business markets, and using matrices to prioritize and select target markets.
The document discusses product mix, which refers to the complete set of products and services offered by a firm. It describes the key dimensions of a product mix as width, length, depth, and consistency. Width refers to the number of product lines, length to the total number of products, depth to variations within lines, and consistency to how closely related the lines are. The document provides examples from Kellogg's and Coca-Cola to illustrate these concepts. Maintaining an effective product mix can help a firm adjust to changes and reduce risks, while inconsistencies can hurt a brand.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
The document discusses new product development. It begins by defining a product and explaining that new product development refers to original products, improvements, modifications, and new brands developed through a company's research and development.
It then describes the types of new products a company can develop, including those new to the world, new product lines, additions to existing lines, and improvements/revisions. It also discusses challenges in new product development like ideas, fragmented markets, costs, and short product life cycles.
New products often fail for reasons like poor organization, forecasting, market planning, product design, high costs, bad timing, lack of distinctiveness and differential advantages, and overoptimistic plans. Finally, it outlines the typical
This document provides an overview of the course content for MKT 571, including assignments, discussion questions, and a final exam guide. It covers topics such as target markets, product launch, promotion, price and channel strategy, media options, marketing communication, social and legal implications of marketing, and the marketing mix. The final exam guide provides sample questions on concepts like market segmentation, the product life cycle, pricing strategies, and marketing communications channels.
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1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences. 3. The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new mode
The document is a study guide for an MKT 571 final exam that provides 30 multiple choice questions covering various marketing concepts. The questions test understanding of topics like segmentation, product life cycles, marketing objectives, and the differences between business and consumer markets.
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, product life cycle, market segmentation, marketing strategies, and new product development.
This document contains 30 multiple choice questions that appear to be from a marketing exam. The questions cover various marketing topics like the 4 P's, segmentation, product life cycle, advertising, and new product development.
This document contains a final exam guide for an MKT 571 class with 30 multiple choice questions covering various marketing topics, including the 4 P's of marketing, segmentation, product life cycles, advertising, and new product development. The questions test understanding of fundamental marketing concepts and terms.
FOR MORE CLASSES VISIT
www.mkt571genius.com
1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________. • style • theme • trend • pattern 2. A firm should use undifferentiated marketing to promote its products when: • the market shows several natural segments. • it wants to appeal to multiple market segments. ---not sure • it wants to customize its products for each consumer. all consumers have roughly the same wants and preferences.
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1. A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a __________.
• style
• theme
• trend
• pattern
This document outlines the new product development process, including 7 key stages: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) business analysis, 5) product development, 6) market testing, and 7) commercialization. It describes the activities that occur at each stage, such as generating ideas from customers and employees, evaluating ideas, developing product concepts, analyzing business feasibility, testing concepts with customers, and launching the product in select markets. The goal is to systematically evaluate and refine new product ideas before full commercialization.
The document discusses product development and management. It defines a product as anything that can satisfy a want or need in the market, including both tangible goods and intangible services. It then outlines the different levels of a product from the core benefit to augmentations. It also classifies products based on durability, tangibility, and whether they are consumer or industrial goods. The document concludes by describing the seven stages of new product development: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, and test marketing.
The document discusses market needs analysis, which is step 2 of the innovation commercialization process. It aims to determine if a product meets a clear market demand or solves a problem. Key questions in market needs analysis include identifying the product's uniqueness, competition, customer requirements, potential barriers to market entry, distribution channels, and pricing criteria. Understanding market needs helps qualify the market opportunity for a product concept in the early stages of development.
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
This document provides an overview of key marketing management topics including product classification, product mix, new product development, and product life cycle. It discusses the three levels of a product - core, actual, and augmented products. It also covers product attributes, new product development process, organizing for new product development, generating and screening new product ideas, physical product development, pre-test and test marketing, stages of product life cycle, commercialization, product hierarchy, importance and role of brands, brand identity, equity and power.
Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Though there are many basic marketing variables.
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
South African Journal of Science: Writing with integrity workshop (2024)
Mkt 571 Believe Possibilities / snaptutorial.com
1. MKT 571 Entire Course (Without Final Guide)
For more classes visit
www.snaptutorial.com
MKT 571 Week 1 Assignment Researching Marketing Questions
MKT 571 Week 2 Assignment Understanding Target Markets
MKT 571 Week 3 Team Assignment New Product Launch
MKT 571 Week 3 Assignment Promotion and the Product Life
Cycle
MKT 571 Week 4 Assignment Price and Channel Strategy
MKT 571 Week 5 Team Assignment Media Options
MKT 571 Week 5 Assignment Marketing Communication and
Brand Strategy
MKT 571 Week 6 Assignment Social, Ethical, and Legal
Implications
MKT 571 Week 1 DQ 1
MKT 571 Week 1 DQ 2
MKT 571 Week 2 DQ 1
MKT 571 Week 2 DQ 2
MKT 571 Week 3 DQ 1
MKT 571 Week 3 DQ 2
MKT 571 Week 4 DQ 1
MKT 571 Week 4 DQ 2
MKT 571 Week 5 DQ 1
2. MKT 571 Week 5 DQ 2
MKT 571 Week 6 DQ 1
MKT 571 Week 6 DQ 2
****************************************
MKT 571 Final Exam Guide (New)
For more classes visit
www.snaptutorial.com
1. The stage in the new product process that occurs first and
has a pass ratio of 1:4 is the ________ stage.
• test marketing
• idea screening
• product development
• product soft launch
2. If Ming was interested in capturing distribution metrics
for her retail organization, which of the following might she
consider?
• Customer complaints
• Effective reach
• Share of shelf
• Trial rate
3. Creative strategies refer to the ________.
• amount of creative content in a communications message
• degree of innovation involved in the marketing of a
product
• way marketers translate their messages into a specific
communication
• novelty of a marketing communication
3. 4. Top Gear is an award-winning British television series
about motor vehicles, mainly cars. The show is presented by hosts
who test drive new cars and provide reviews on the cars'
performance, prices, and other factors. Which of the following
personal communications channels is Top Gear closest to in
description?
• Formal channel
• Sponsored channel
• Social channel
• Expert channel
5. Mark feels that Shell delivers on its promises to supply the
best gasoline possible to the public. His experiences with Shell
have always been good, resulting in positive brand contact. Mark
is most likely experiencing brand ________.
• parity
• alliance
• bonding
• essence
6. Robert is the owner of an automobile manufacturing
company. He calls for a board meeting and tells his directors that
he wants to build a car that lets drivers experience power and
exhilaration. He tells them that the car must allow users to soar
from 0 to 60 mph in about 4 seconds. He also says the price of the
car must be affordable enough for anybody making a good salary.
In accordance with the given scenario, Robert is trying to segment
the market on the basis of ________.
• family size
• occupation
• nationality
• benefits
7. ROC Engineering, a Chinese shipbuilding company,
agrees to build a fleet of submarines for the Sri Lankan navy, for
which it will be paid in Sri Lankan currency. As per the
4. agreement, ROC must also spend a substantial amount of the
money it generates through this deal within the country. In
accordance with the contract, ROC buys Sri Lankan tea at a
reduced rate. This is an example of which of the following forms
of countertrade?
• barter
• descending bid
• offset
• compensation deal
8. The ________ environment includes the actors involved in
producing, distributing, and promoting an offering. The main
actors are the company, suppliers, distributors, dealers, and the
target customers.
• economic
• task
• management
• strategic
9. Apple hosts a large number of ________, which become
customers' primary source of product information after
warranties expire and are organized by product lines and type of
user (consumer or professional).
• niche networks
• blogs
• online communities
• microblogs
10. With respect to powerful brand elements, ________ is an
extremely efficient means to build brand equity. This element
functions as a useful "hook" to help consumers grasp what the
brand is and what makes it special.
• a product's shape
• a slogan
• a patent
• the tangibility of a product
5. 11. Which of the following best describes BR Chicken's value
proposition?
• We sell chicken at most major malls.
• We sell tender golden chicken at a moderate price.
• We undertake home delivery services.
• We target quality-conscious consumers of chicken.
12. A ________ is a comprehensive, systematic, independent,
and periodic examination of a company's or business unit's
marketing environment, objectives, strategies, and activities, with
a view to determining problem areas and opportunities and
recommending a plan of action to improve the company's
marketing performance.
• Market-based scorecard analysis
• Marketing audit
• Test market
• Marketing plan
13. During which of the following stages in new product
development decision-making do managers analyze if they can
find a good idea consumers say they would try?
• business analysis
• concept development and testing
• idea screening
• idea generation
14. When the Modern Museum of Art separated its consumers
by whether they were culture-oriented or outdoor-oriented for its
new exhibit on art that used natural materials, they were using
________ segmentation.
• personality
• behavioral occasions
• Psychographic lifestyle
• social class
6. 15. Which of the following is the strongest differentiator for
brick-and-mortar stores who want to emphasize their superiority
over online retailers?
• pricing
• product range
• the shopping experience
• product quality
16. In an attempt to improve their product, a company that
manufactures screwdrivers discusses the modification of each
attribute, such as replacing the wooden handle with plastic,
providing torque power, adding different screw heads, and so on.
This creativity technique is called ________.
• attribute listing
• morphological analysis
• lateral analysis
• mind mapping
17. Josh separated people who wanted a high quality lawn
mower from people who wanted a low priced lawn mower, then
examined whether different characteristics were associated with
each consumer-response segment. Josh was defining segments
using ________ considerations.
• behavioral
• demographic
• descriptive
• psychographic
18. Joe is a computer service technician. People in his
neighborhood usually depend on his suggestions for purchasing
any computer accessory or hardware, as they believe he has
access to far more information on computer technology than the
average consumer. The neighbors are also aware that Joe has the
required knowledge and background for understanding the
technical properties of the products. Within this context, Joe can
be called a(n) ________.
• transactional leader
7. • gate keeper
• role model
• opinion leader
19. When a firm aims to underprice competitors and win
market share, it is using a(n) ________ strategy that requires
relatively fewer marketing skills as compared to other strategies.
• overall cost leadership
• product differentiation
• focus
• domestic customer relationship
20. ________ analysis looks at specific products, territories,
and so forth that failed to produce expected sales.
• Expense-to-sales
• Sales variance
• Microsales
• Full costing
21. Sapphire Toys actually sells more than toys. It also sells
branded clothing, music CDs, and books for children. This
expansion of dealership sales offerings is an attempt to increase
the value of the customer base by ________.
• enhancing the growth potential of each customer through
cross-selling
• making low-profit customers more profitable
• increasing the longevity of the customer relationship
• reducing the rate of customer defection
22. Volkswagen concentrates on the small-car market and
Porsche on the sports car market. These would be examples of
what is called ________.
• single-segment concentration
• market specialization
• product specialization
• selective specialization
8. 23. Companies provide rewards to customers who buy often
and in substantial amounts. These reward schemes are referred to
as ________ programs.
• satisfaction
• benefit
• frequency
• profitability
24. Which of the following questions is answered during the
business analysis of ideas?
• Can we find a cost-effective, affordable marketing
strategy?
• Can this product meet sales expectations?
• Will this product meet our profit goals?
• Have we got a technically and commercially sound
product?
25. You are the marketing research director of a medium-
sized manufacturing firm and you would like to engage an outside
marketing research firm to conduct field interviews. Which of the
following categories of marketing research firms should you use?
• specialty-line marketing research firms
• custom marketing research firms
• global research management firms
• syndicated-service research firms
26. Market-penetration, product-development, and market-
development strategies would all be examples of ________
strategies.
• conglomerate
• horizontal
• concentric growth
• intensive growth
27. ________ gives products the appearance of being more
environmentally friendly without living up to that promise.
• Greenwashing
9. • Astroturfing
• Viral marketing
• Ambush marketing
28. When a company introduces a product at a high price and
then gradually drops the price over time, it is pursuing a
________ strategy.
• switching cost
• market-skimming pricing
• market-penetration pricing
• value-pricing
29. It has been observed that most new products have shorter
product life cycles. What is the reason for this?
• New products do not get adequate management support.
• Most new products are not backed by a marketable idea.
• Social and governmental constraints lead to this failure.
• Rivals quickly copy products that are successful.
30. A group of products within a product class that are closely
related because they perform a similar function, are sold to the
same customer groups, are marketed through the same outlets or
channels, or fall within given price ranges is known as a
________.
• product class
• product variant
• product line
• product type
****************************************
MKT 571 Final Exam Guide
For more classes visit
www.snaptutorial.com
10. 1. Which component of a marketing audit includes major
developments in income, prices, savings, and credit that affect the
company?
Technological
Political
Economic
Cultural
2. Marketers must see themselves as benefit providers. For
example, when a shopper purchases new shoes, he or she expects
the shoes to cover his or her feet and allow him or her to walk
unobstructed. This is an example of what level in the consumer-
value hierarchy?
Core benefit
Pure tangible product
Basic product
Potential benefit
3. What type of strategy consists of geographical pricing, price
discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A company can learn a great deal by analyzing the degrees of
brand loyalty. For example, ________ can show the firm which
brands are most competitive with its own.
hard-core loyals
split loyals
shifting loyals
switchers
5. Marketers need to identify the hierarchy of attributes that
guide consumer decision making in order to understand different
11. competitive forces and how these various sets get formed. This
process of identifying the hierarchy is called ________.
market valuation
market estimation
brand association
Market partitioning
6. Which of the following is a strategy that uses the
manufacturer’s sales force, trade promotion money, or other
means to induce intermediaries to carry, promote, and sell the
product to end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What are the four characteristics of a marketing audit?
Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual
Comprehensive, systematic, independent, and periodic
Dependent, non-comprehensive, quarterly, and unannounced
8. ABC Technology is nearing completion on their product and
market research has discovered a competitor is also close to
launching a similar product. ABC has decided launch before their
competition, this is called ________.
first entry
parallel entry
late entry
early entry
9. What can enhance the value of Web-based shopping
experiences to serve as personal shopping assistants or Web-site
guides?
E-mail
Avatars
Tablets
12. Smartphones
10. Through its cutting-edge point-of-sale inventory, management
technology, and highly efficient shipping practices, Wal-Mart is
able to keep its inventory expenditure extremely low and to pass
these savings on to consumers in the form of low prices. Wal-
Mart’s strategy is best described as ________.
Overall cost leadership
market development
integrative growth
differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour
within 10 seconds, and every Ford GT coming off the assembly
line does this, the model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
12. Which control should periodically reassess its approach to the
marketplace with a good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What is the perceived monetary value of the bundle of
economic, functional, and psychological benefits customers expect
from a given market offering because of the product, service,
people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
13. 14. With ________ as a target market strategy, the firm
concentrates on serving many needs of a particular customer
group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which of the following can induce a firm to expand into the
international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The effect of exposures on audience awareness depends on the
following three factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
17. 2Wheels conducts exhaustive customer surveys to discover
customer preferences and attitudes towards the brand. Sally uses
cluster analysis to classify the data and help the company
determine the trends in the information. Sally is using the
technique of ________.
data marketing
data governance
data accumulation
data mining
18. A music school in Boyles Height, LA, specializes in teaching
the guitar and the violin. After a spurt in growth and a few
successful years, the school is experiencing a slowdown in sales
and stability in its profits due to an increase in competition. The
school is in the ________ stage of its life cycle.
14. decline
Maturity
obsolescence
growth
19. A firm must know where to position its product based on price
and ________.
region
quality
promotional efforts
communication
20. The ability to meet humanity’s needs without harming future
generations is now a top priority in most corporate
agenda________.
righteousness
rules
ethics
Sustainability
21. What type of control focuses on measuring a company’s
products territories, customer groups, segments, trade channels,
and order sizes to help expand or eliminate any products or
marketing activities?
Activity
Profitability
Solvency
Efficiency
22. Another basis for decision-making is referred to as ________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW's "The ultimate driving machine," American Express'
"Don't leave home without it," New York Times' "All the news
15. that's fit to print," and AT&T's "Reach out and touch someone"
are all examples of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which method identifies the effect sponsorship has on
consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method
25. A social definition of marketing says ______.
a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate
the broadest possible access to the company’s products
marketing is the process of extracting maximum value from
consumers to facilitate corporate growth
marketing is the process by which individuals and groups obtain
what they need and want through creating, offering, and freely
exchanging products and services of value with others
effective marketing requires companies to remove
intermediaries to achieve a closer connection with direct
consumers
26. Prestige LLC, a small company that manufactures specialty
cereals and energy bars, wants to launch a "green marketing"
program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize
the program's chances of being successful?
Emphasize benefits to the consumer rather than environmental
benefits.
Explain the rules and regulations laid out by governmental
agencies to protect the environment.
16. Demonstrate that the products will benefit both customers and
the society in the long-term.
Focus on the efforts and costs incurred by the company to bring
these "green" products to consumers.
27. The marketing manager needs to know the cost of the
research project before approving it. During which stage of the
marketing research process would such a consideration most
likely take place?
Step 1 – defining the problem
Step 2 – developing the research plan
Step 4 – analyzing the information
Step 5 – drafting the report
28. New-to-the-world products are ________.
new product enhancements that supplement established
products
existing products that are targeted to new geographical markets
new products that create an entirely new market
low-cost products designed to obtain an edge in highly
competitive markets
29. _______ is an approach that considers different ethnic and
cultural segments require targeted marketing campaigns and
tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The three guidelines for anticipating management reactions
are (1) prior to the crisis during normal day-to day operations, (2)
at the moment some event triggers the crisis, and (3) during the
crisis situation that triggers the event. These guidelines are the
stages for ________.
decision making
provoking solutions
17. crisis management
problem-solving
****************************************
MKT 571 Week 1 Assignment Researching
Marketing Questions
For more classes visit
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Purpose of Assignment
This assignment is designed to help students analyze and interpret
primary and/or secondary data and research. First, students will
be provided with a marketing report that allows for preparing
basic executive level data insights. Second, they will be allowed to
pick a company and product or service. This assignment will help
prepare students for the development of their marketing plan.
Students will be creating a marketing plan (refer to Marketing
Plan and Outline document) so they may want to choose a
company and product or service that has data readily available or
where they can use demographic/psychographic data to provide
insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The analyst
is new and has provided summary data but no insights or
commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP
providing insights and commentary. The memorandum should
include your analysis of the following:
Major areas of increase and decrease in revenue or type and/or
category of business
18. Trends that are evident in terms of revenue or type and/or
category of business
Insights that would help formulate marketing strategies to either
continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a
marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one
country) company and one of its products or services that will
serve as the basis for your marketing plan. You should obtain two
years of annual reports as well as two years of 10K reports
(provides a comprehensive overview of the company's business
and financial condition and includes audited financial statements)
for your data source. Once you have selected your product or
service, you must define the size and type of your selected
company that provides the product or service (available from
annual reports). This need not be elaborate but must include total
number of employees, production volume, distribution methods,
and so forth. Record this information in a summary document as
outlined below.
Company and product selection is a critical part of this project.
You must ensure your proposed company can implement the
marketing methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to
your instructor as a record of your selection. The summary
document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue,
type of ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment
****************************************
MKT 571 Week 1 DQ 1
19. For more classes visit
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What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10
years?
****************************************
MKT 571 Week 1 DQ 2
For more classes visit
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UOP has been the darling of Wall Street during the last few years.
They offer some of the highest profit margins of any company in
America today. And UOP has had a fine record of growing both
revenue and profits. They are, by far, the largest private
university in the Country.
From a marketing standpoint what do you think UOP is doing
well? What areas do you think can be improved?
****************************************
MKT 571 Week 1 Individual Assignment
Qualitative Focus Group Research Discussion
Guide (2 Papers)
For more classes visit
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20. This Tutorial contains 2 Papers
Select a local company and one of its products or services.
Create a 1,400-word Discussion Guide for your selected product
or service to be used during the course of a Focus Group that
researches your product or services target market. In your plan,
be sure to do the following:
Identify a problem or opportunity that may be facing that
product or service.
Identify a primary target audience for that product or service in
terms that relate to the audience's demographics, needs, or
preferences as those relate to the product or service, and
behaviors related to the category of or the specific product or
service. The better you define them, the better the screener will be
at recruiting the right people for the focus group.
Develop one overarching goal for the research.
Develop a discussion guide/script or exercises that will elicit the
information needed to address your informational goal. Questions
should be open-ended to encourage dialogue among the focus
group participants.
Format the assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 2 Assignment Understanding
Target Markets (Nike)
For more classes visit
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Purpose of Assignment
21. To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and behaviors.
This week's assignment is the first part of the development of a
marketing plan. It provides the foundation of the marketing plan and
introduces the student to a variety of diagrammatic tools for
understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and behaviors.
In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of 700
words.
Include at least 3 elements of the Research List of Topics (see list
below):
• Research List of Topics:
o Primary Research
o Secondary Research
o Consumer Analysis
o Customer Profile
o Continuous Consumer Monitoring & Research
o Environmental Scanning
o Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
o Current Opportunities
o Potential Future Opportunities
o Current Threats
o Potential Future Threat
• Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include
SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths, Opportunities,
Aspirations, Results), and/or STEEP (Social, Technological,
Environmental, Economical, Political). All diagram(s) should be in
APA format and must include a subsequent discussion of the
diagram(s) providing insight and clarity.
22. Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities, interests, and
opinions) analysis. This is not a detailed analysis but an overview
(basic trends and insights from the data that is presented in annual
reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you have
found.
This assignment will be incorporated into your overall marketing plan
for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 2 Assignment Understanding
Target Markets
For more classes visit
www.snaptutorial.com
Purpose of Assignment
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and behaviors.
This week's assignment is the first part of the development of a
marketing plan. It provides the foundation of the marketing plan and
introduces the student to a variety of diagrammatic tools for
understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and behaviors.
In Week 2, create the Research section of your plan.
23. Create the research section of your marketing plan in minimum of
700 words.
Include at least 3 elements of the Research List of Topics (see list
below):
Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social,
and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include
SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths, Opportunities,
Aspirations, Results), and/or STEEP (Social, Technological,
Environmental, Economical, Political). All diagram(s) should be in
APA format and must include a subsequent discussion of the
diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities, interests,
and opinions) analysis. This is not a detailed analysis but an overview
(basic trends and insights from the data that is presented in annual
reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you have
found.
24. This assignment will be incorporated into your overall marketing plan
for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 2 DQ 1
For more classes visit
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This week we are reading about "branding".
Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
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MKT 571 Week 2 DQ 2
For more classes visit
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We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
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25. MKT 571 Week 2 Individual Assignment
Segmentation Techniques (2 Papers)
For more classes visit
www.snaptutorial.com
This Tutorial contains 2 Papers
Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The
results are sent in a Microsoft® Word document showing your
primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and
other segments, and then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map showing your
geographic area will pop up along with information on the
distribution of people by age, race/ethnicity, marital status, and
presence of children. On the left will be three options: PRIZM,
P$CYCLE, and ConneXions (three segmentation techniques based on
Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your
geographic area. Into which of these segments would you place
yourself and why?
Write a 1,400-word segmentation analysis that includes the following:
Summarize your results.
Summarize what you learned about these segmentation
methodologies.
Compare your results showing your buying behaviors with what you
know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as
organizational segments.
Cite a minimum of two scholarly sources.
26. Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)
For more classes visit
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This Tutorial contains 2 Papers
Develop a 1,050-word marketing plan discussion which includes the
following:
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a marketing plan.
Examine the importance of a marketing plan.
Discuss how a marketing plan can be applied to a new product launch.
Discuss ways to determine goals, strategies, tactics, and objectives for
a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 3 Assignment Promotion and
the Product Life Cycle (Nike)
For more classes visit
www.snaptutorial.com
27. Purpose of Assignment
All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages
affect the marketing strategy and promotional efforts. In Week 3, you
will incorporate a product strategy that addresses at least 3 areas of
the product life cycle. The primary objective of this assignment is to
allow the student to demonstrate an understanding of the factors that
can affect the launch of a product or service. A secondary objective is
to understand the differences in a product launch in the U.S.
(domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft®
Word.
Incorporate a product strategy that addresses the following:
• At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine
success or failure) the marketing activities.
• Create at least two different types of media methods for the
products. One media method must be a print method and one must be
non-print. A media method is a media strategy which highlights your
product. For example, (this cannot be used in this assignment), a non-
print media method would be a Facebook campaign that provides a
user a reward for each review, positive or negative, posted about the
use/appearance/price/etc. of the product. In your assignment, you
should have 2-3 sentences about each media method (i.e. one
paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see
below).
o Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
28. Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 3 Assignment Promotion and
the Product Life Cycle
For more classes visit
www.snaptutorial.com
Purpose of Assignment
All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages
affect the marketing strategy and promotional efforts. In Week 3, you
will incorporate a product strategy that addresses at least 3 areas of
the product life cycle. The primary objective of this assignment is to
allow the student to demonstrate an understanding of the factors that
can affect the launch of a product or service. A secondary objective is
to understand the differences in a product launch in the U.S.
(domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
29. How you will measure (what metrics will be used to determine
success or failure) the marketing activities.
Create at least two different types of media methods for the products.
One media method must be a print method and one must be non-print.
A media method is a media strategy which highlights your product.
For example, (this cannot be used in this assignment), a non-print
media method would be a Facebook campaign that provides a user a
reward for each review, positive or negative, posted about the
use/appearance/price/etc. of the product. In your assignment, you
should have 2-3 sentences about each media method (i.e. one
paragraph of what you would do, not how to do it).
Address three elements of the Product and Promotion List (see
below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 3 DQ 1
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30. What do you think are the most important characteristics/attributes of
successful sales people? Discuss BTW Sales is part of the marketing
function.
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MKT 571 Week 3 DQ 2
For more classes visit
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You are working at Johnson & Johnson and one of your
responsibilities is to set prices for new drugs. The firm has invented a
cure for Aids and is protected by patent. The cost for the one time
injection that cures the disease is $100 and includes amortization of
the development cost (The $1 billion cost to develop the product is
included in the $100) and the cost raw materials. Assume that
insurance companies currently spend $200,000 to treat an Aids
patient. Assume 20% of the world population is covered by insurance
or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also
don't spend too much time trying to quantify your answer. I'm looking
more for your top of mind solution to this one.
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MKT 571 Week 3 Individual Assignment
Career Connection: Customer Relationships
and Satisfaction (2 Papers)
For more classes visit
31. www.snaptutorial.com
This Tutorial contains 2 Papers
You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include
the following:
Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography, and/or
product or service benefits. Support your explanation with
documented facts and statistics.
Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles and
sound marketing concepts. As part of this strategy, select one of the
segments you identified as the main target audience for that business.
Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM), personal
communications/direct marketing, social media, events, publicity,
and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions that
might be explored if a conversation or survey were to be one of your
options.
32. Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 3 Team Assignment New
Product Launch (Apple Iphone)
For more classes visit
www.snaptutorial.com
Purpose of Assignment
Understanding the various phases of a product or service lifecycle is
critical when addressing a market. If your product is in decline and
the competitor's product is in growth, your strategy for the product or
service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students
explore product mix strategies in the various phases of a product or
service life cycle. This tool is critical when addressing a market
penetration, market saturation or product/service decline.
Assignment Steps
Resource: Plunkett Research Online located in the University Library.
Design a minimum 1,050-word New or Product Refresh Product
Launch Plan in Microsoft® Word. The product launch plan will be for
two markets: U.S. and one international market. Domestic market
generally means the market where the company headquarters are
located. If you choose a domestic market that is not the U.S. than your
other market is required to be the U.S. Compare your product/service
to at least one other competitor. This can be a product/service that is
used by a team member in their individual assignment. The
33. competitor does not need to be in both markets, you can have two
different competitors, one for each market.
Include the following:
• Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external
market--Threats, Opportunities, Weakness, Strength).
• A graph or chart if the team deems it necessary.
Include two of the following:
• Definition of product or service.
• Description of product or service--marketing message.
• Why the product or service needs to be introduced or refreshed
(target audience).
• Address competition in each region and how the new product or
refresh provides a competitive advantage.
• Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound
Annual Growth Rate-CAGR). Information may be located in the
University Library.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 3 Team Assignment New
Product Launch Marketing Plan, Part 1
For more classes visit
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Create a 1,400-word Product Launch Plan in a Microsoft® Word
document. The Product Launch plan will be for two countries. Select
your home (domestic) market and another for the international
34. market. Do not select the U.S. and Canada, the U.S. and Britain, or
Canada and Britain as your combinations. While the audiences should
have the same need for the product or service you come up with, they
should have distinctive cultures and habits.
Include the following in the Product Launch Plan:
Define the product or service being offered.
Describe the product or service offering.
Assess the market needs for this product or service.
Choose an anticipated target audience and include a description.
Defend your choice of product or service.
Develop a brief SWOT analysis.
Analyze potential or existing competition - either direct or
substitution.
Evaluate the potential growth rate. Look for information on similar
products or services to come up with a growth rate over three years;
this may be adjusted in later revisions.
Develop a 10-question survey instrument including potential answers
for closed-ended questions and scalar questions that you will use for
the final marketing plan. The questionnaire will be used to collect
additional primary data about buyers. Set at least one goal for this
survey:
Why is it being conducted?
How will the team benefit from the results in terms of planning and
decision making?
Leverage opportunities to demonstrate marketing management
learning by defining marketing terms and concepts and by using
expert testimony and scholarly sources to support your points or
definitions.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 3 Team Assignment New
Product Launch
For more classes visit
35. www.snaptutorial.com
Purpose of Assignment
Understanding the various phases of a product or service lifecycle is
critical when addressing a market. If your product is in decline and
the competitor's product is in growth, your strategy for the product or
service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life cycle
stage and a competitor's product. It is designed to help students
explore product mix strategies in the various phases of a product or
service life cycle. This tool is critical when addressing a market
penetration, market saturation or product/service decline.
Assignment Steps
Resource: Plunkett Research Online located in the University Library.
Design a minimum 1,050-word New or Product Refresh Product
Launch Plan in Microsoft® Word. The product launch plan will be for
two markets: U.S. and one international market. Domestic market
generally means the market where the company headquarters are
located. If you choose a domestic market that is not the U.S. than your
other market is required to be the U.S. Compare your product/service
to at least one other competitor. This can be a product/service that is
used by a team member in their individual assignment. The
competitor does not need to be in both markets, you can have two
different competitors, one for each market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external
market--Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed (target
audience).
36. Address competition in each region and how the new product or
refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound
Annual Growth Rate-CAGR). Information may be located in the
University Library.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 4 Assignment Price and
Channel Strategy (Nike)
For more classes visit
www.snaptutorial.com
Purpose of Assignment
This assignment is designed to help students analyze and understand
how price setting and go to market (distribution) are interrelated and
affects the profitability and growth of the business. It has been
designed to be a short overview on purpose: the concepts of pricing
and distribution are complex and a general understanding is what
should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a
distribution model (place/distribution) in Microsoft® Word. This plan
should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution
section of the marketing plan.
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
37. o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 4 Assignment Price and
Channel Strategy
For more classes visit
www.snaptutorial.com
Purpose of Assignment
This assignment is designed to help students analyze and understand
how price setting and go to market (distribution) are interrelated and
affects the profitability and growth of the business. It has been
designed to be a short overview on purpose: the concepts of pricing
and distribution are complex and a general understanding is what
should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a
distribution model (place/distribution) in Microsoft® Word. This plan
should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution
section of the marketing plan.
38. Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 4 DQ 2
For more classes visit
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Let's assume that The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the U. S. market by the
end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be
aware of and plan for? In other words, what makes marketing on a
global basis more difficult than simply distributing our product
nationally?
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MKT 571 Week 4 DQ 2
For more classes visit
39. www.snaptutorial.com
Let's assume that The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the U. S. market by the
end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be
aware of and plan for? In other words, what makes marketing on a
global basis more difficult than simply distributing our product
nationally?
****************************************
MKT 571 Week 4 team Assignment New
Product Launch Marketing Plan, Part 2
For more classes visit
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Create a 1,400-word Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include the following for
both the domestic and international markets based on the team's
research:
Describe the target market (audience) profiles, key buying behaviors,
and decision motivators for the consumer target market. Note: Do not
pick different target markets for the domestic and international
markets.
Detail the steps involved in a new product/service development.
Discuss the stages of the new product/service life cycle and how to
manage each stage. Include tactical plans for the 4 Ps at each stage.
Develop a pricing strategy for the new product or service offering.
Differentiate the new pricing strategy for the practice of setting the
price. Why is this an important distinction?
40. Develop the product offering started in Week 2. Provide the product
mix for the new offering including features and benefits, branding,
any other products in its line, its differentiating characteristics from
competitive or substitute products, packaging and labeling, and
warranties and guarantees.
Create a new positioning statement and strategy for the
product/service.
Justify the position strategy.
Cite a minimum of six scholarly sources.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy (Nike)
For more classes visit
www.snaptutorial.com
Purpose of Assignment
This assignment is designed to help students understand the
interrelationships between brand strategy and the communication
message to the target audience. It is a continuation of the marketing
plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the Situational
Analysis and the Product, Place/Distribution, Promotion, and Price
Strategies lists below). The five elements you select should only come
41. from the options provided below. You must include a measurement of
customer loyalty and retention in your strategy document. You may
include more than the minimum to provide clarity and coherence to
your document.
• Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor's Strengths/Weaknesses
o Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectiveso Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy
For more classes visit
www.snaptutorial.com
42. Purpose of Assignment
This assignment is designed to help students understand the
interrelationships between brand strategy and the communication
message to the target audience. It is a continuation of the marketing
plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft® Word. This document should
address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the Situational
Analysis and the Product, Place/Distribution, Promotion, and Price
Strategies lists below). The five elements you select should only come
from the options provided below. You must include a measurement of
customer loyalty and retention in your strategy document. You may
include more than the minimum to provide clarity and coherence to
your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
43. The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 5 Career Connection
Integrated Marketing Communication and
Marketing Mix – Client Pitch (Part 1 and Part
2)
For more classes visit
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Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer or
producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements of
the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
44. Identify any considerations to be used when building or maintaining
the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
Part 2
Create a storyboard, print ad, or a radio or video commercial for the
product featuring your new marketing mix. Video or audio options
should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote®, Knovio®, Presentme®,
or another video recording application if selecting the video option.
Storyboards can be created using Microsoft® PowerPoint®.
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 5 Career Connection
Integrated Marketing Communication and
Marketing Mix – Client Pitch (Part 1 Only)
For more classes visit
www.snaptutorial.com
Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer or
producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
45. Evaluate the effectiveness of the existing marketing mix (elements of
the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or maintaining
the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
****************************************
MKT 571 Week 5 DQ 1
For more classes visit
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Let's assume our objective for ReCharge is to deliver $300 million in
first year sales and to capture the #1 market share position in the
category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is
real important)
What should our promotional budget be? Why? What methodology
did you use to come up with your budget?
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MKT 571 Week 5 DQ 2
For more classes visit
www.snaptutorial.com
46. Instead you're going to get a chance to get your creative juices going
and to hopefully have some fun doing it.
Each of you will demonstrate your creative approach to the ReCharge
Bar by developing a TV commercial, radio spot or magazine ad. You
don't need to get fancy with the graphics. You can verbally describe
what is going on. But write the actual copy for your ad.
You will need to restate your target audience and positioning. You
won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you want
to share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun with
it. I think we will have our own award ceremony. We will vote on the
best ad.
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MKT 571 Week 5 Team Assignment Media
Options (Apple)
For more classes visit
www.snaptutorial.com
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience and
effective communication for each is a desired outcome. It provides the
Learning Team the opportunity to creatively illustrate traditional and
47. new media options. An understanding of the target audience and
effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft®
PowerPoint®
presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please
provide your instructor with the link to the presentation on the web.
Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft®
Word write-up do not
count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 5 Team Assignment Media
Options (StarBucks)
For more classes visit
www.snaptutorial.com
Purpose of Assignment
48. The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience and
effective communication for each is a desired outcome. It provides the
Learning Team the opportunity to creatively illustrate traditional and
new media options. An understanding of the target audience and
effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please
provide your instructor with the link to the presentation on the web.
Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not
count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
****************************************
MKT 571 Week 5 Team Assignment Media
Options
For more classes visit
49. www.snaptutorial.com
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience and
effective communication for each is a desired outcome. It provides the
Learning Team the opportunity to creatively illustrate traditional and
new media options. An understanding of the target audience and
effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom.
Please provide your instructor with the link to the presentation on the
web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not
count towards the word count.
Cite a minimum of three peer-reviewed references.
50. Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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