The document discusses Sales & Operations Planning (S&OP), which is a process that integrates customer-focused marketing plans with supply chain management to develop tactical plans. It brings together all business plans into one set of integrated plans. The S&OP process aims to balance supply and demand and ensure strategic plans are realistic. It connects business planning to tactical planning and involves different departments. The document outlines challenges, needs, objectives, attributes, processes, and benefits of the S&OP process.