This is a presentation the ADS Exuma Team gave at RVDA in Las Vegas, NV on Oct 5th 2010 about our Social Media Services being offered to dealers.

1. ADS AND EXUMA TECHNOLOGIES, INC. CORPORATE OVERVIEW

2. CORPORATEMISSION
We provide complete
solutions to marine and
recreation retailers to help
them deliver world class
customer experiences…

3. WHOISADSANDEXUMA?:COMPANYHISTORY
•Founded 2007
•Currently over 15 employees/consultants
•Key Personnel have a over 100 years combined experience in the RV Industry and over 50
years of experience with IDS.
•Headquarters in Chicago, IL, with regional locations in St. Petersburg, Florida, and
Portland, OR
•Exuma Technologies has provided dealer management systems in the recreational
industries since 1984.
•Currently over 30 employees/consultants
•Key Personnel have a over 200 years experience in the recreation Industry
•Headquarters in West Palm, FL with remote associates throughout the country
A little about us:

4. WHOISADS?:COMPANYHISTORY
“The ADS Team of experienced members brings a vast amount of knowledge about DMS
systems and dealership operations to our business. They regularly ask for my feedback on
services to make sure they are providing solutions that work for our dealership. This new
partnership is improving our dealership management skills and gives me a competitive
advantage in the market.”
Michael Paey – Owner – Holiday World of Houston
What our clients are saying:
"The ADS and RVMaster teams have experience working with dealerships and deliver
solutions designed to help my business reduce expenses, increase our automation, and
generate more opportunities. We've able to reduce our software costs, support costs, and
other 3rd party costs by getting more out of our own technology."
Curt Curtis
Paul Evert’s RV Country

5. WHOISADS?:COMPANYHISTORY
• Enables dealerships to maximize the value out of their existing technology, advertising,
and marketing initiatives, while reducing 3rd party expenses
•ADS solutions include Alerts, Lead Generation and Management, Email Campaigns,
Electronic Newsletters, Lead Source Verification, Remote CFO Services, and Customer
Surveys
Why we are different: A Complete Solution
Competing systems on the market provide software without all of the supporting
services dealers need to be successful.
•Exuma’s DockMaster product suite for the Marine, Marina and Boat Yard markets provided
a strong platform to quickly and effectively develop an industry leading solution in the RV
DMS market space.
• Exuma provides website management, internet positioning, social media collaboration
and ROI analysis of your website and social media efforts.

6. CORPORATEPOINTOFVIEW
Complete Solution Approach
Superior Client
Experience
Comprehensive
Services
Layered
Technology
Connectivity

7. SOLUTIONS=SERVICES+TECHNOLOGY
Complete Solution Approach
Superior
Client
Experience
Superior Client Experience is
only achieved if
Comprehensive Services are
bundled with User-Friendly
Technology.

8. SOLUTIONS=SERVICES+TECHNOLOGY
Complete Solution Approach
Exuma provides dealer and
business management
systems to the marine and
RV industries. It has served
the industry since 1984
with it’s flagship
DockMaster product
ADS provides solutions that go
beyond the dealer management
system, catering to the needs of
both the marine and RV
industries. ADS helps make
technology work for you.

9. ADVANCEDDEALERSOLUTIONS
Comprehensive Services
Exuma and ADS go beyond technology to
provide complete solutions for dealers
MARKET REACH
Email Campaigns and Newsletters
Letter Generation Services and
Automation
Technology Optimization Services
INTERNET AND SOCIAL MEDIA REACH
Website Management
Internet Positioning through Search Engine Optimization
Collaboration Techniques using Facebook, Twitter, FourSquare, etc.
ROI Analysis of Website and Social Media Effort
CUSTOMER REACH
Customer Surveys
New and Used Unit Lead Verification
Customer Retention Initiatives
REMOTE CFO SERVICES
Financial Statement Reconciliation
Accounting Transactional Review
Training and System Support
Create Functional Routines
Custom Accounting Reports
PRO-ACTIVE SUPPORT & ADS ALERTS
Lead Source Alerts
Customer Satisfaction Alerts
Inventory Management Alerts
Financial Indicator Alerts
Fixed Operations Alerts

10. THEMES
Social Media Initiative: A Four Step Process
Social Media: Our 4 Step Process
People
Objectives
Strategy
Technology

11. PEOPLE+OBJECTIVES
Social Media - People
We will work with your dealership
to:
• Assess your customers social
activities (PEOPLE)
• Decide what you want to
accomplish (OBJECTIVES)

12. OBJECTIVES
Social Media – Objectives
1. Use the web to make and facilitate connections
between customers, suppliers and the community
2. Be #1 on Google for all key searches
3. Move from print ads to web-based marketing
4. Sell more units
5. Find more prospects

13. STRATEGY
Social Media – Strategy
1. Enhance your web presence to support strong
organic search engine optimization
2. Allow many website contributors using a CMS
3. Create a blog that re-enforces the website in a subtle
way
4. Use social media tools to re-enforce the website, blog
and help to facilitate online discussions

14. STRATEGY
Social Media – Strategy
1. Enhance your web presence to support strong
organic search engine optimization
2. Allow many website contributors using a CMS
3. Create a blog that re-enforces the website in a subtle
way
4. Use social media tools to re-enforce the website, blog
and help to facilitate online discussions

15. STRATEGY
Social Media – Technology
Our teams will help your dealership implement the
processes and technology you need to be successful
leveraging Social Media in your business.
We incorporate social media technology, web tools,
and your dealer management system to provide a
complete solution for your dealership

17. HTTP://HAVEAMINT.COM

18. HTTP://HAVEAMINT.COM

19. HTTP://CRAZYEGG.COM

22. BLOGTIESTOSOCIALMEDIACHANNELS