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Ignite M4.pptx
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- 2. Who we are Nameof your Venture:……Ecosack………………….. Place your venture logo here Provide a brief on what does your venture do. Why ? Explain why do you want to pursue this Business Idea. What ? How ? Our venture design manufacture sells sustainable cloth bags to customer. For environmental benefit and growing market opportunity. Explain how your venture solves the problem and make its revenue. Provide a sustainable alternative and earn revenue by selling .
- 3. CONTEXT When does theproblem occur? • In a short period of time, the design gets changed, and we drop that cloth or it gets short in size and it becomes of no use to us. PROBLEM What is the root cause of the problem? • when clothes become obsolete and old-fashioned they are no longer useful to us. ALTERNATIVES What do customers do now to fix the problem? • Donate the clothes • Sell or trade the clothes • Recycle the clothes CUSTOMERS Who has the problem most often? • Households and chic customers EMOTIONAL IMPACT • How does the customer feel? With fast changing trends designs become old fashioned ALTERNATIVE SHORTCOMINGS What are the disadvantages of the alternatives? • Donated clothes may end up in landfills. • Unsold items may go to waste; if clothes don’t sell or trade. • Limited recycling options ; not all areas have textile recycling facilities. QUANTIFIABLE IMPACT What is the measurable impact (include units)? 3 Problem/Opportunity Place your logo here
- 4. Problem Interviews AndSurveys Results Place your logo here • How many customers did you interview? 50+ • What was the interview mode? Direct Interaction • How many of them agree this is a problem and wants a solution? 35 - 40Approx • How many of them said they don't need a new solution? 10- 15 Approx
- 5. Place your logo here TAM Jaipur SAM Households SOM Ladiesand chic customers How to calculate market size? 1. Start with Total Addressable market- ……………………… TAM refers to the total market demand for a product or service. If you’re entering a pre-existing space (like small business banking) you can research it and provide credible sources or reference points on how you arrived at the TAM. If you’re creating a new product or space (like Slack), you can estimate the number of customers that would want your product and approximate how much you could charge them. 2. Take your target market (SAM), within that TAM, which varies depending on geography and other logistical factors. Determine the penetration potential of your target market. This is the portion of the market you can reasonably compete with…………………………….. 3.By conducting research with existing competitors, distributors etc., understand the likely penetration rate…………………. 4. Multiply target market by penetration rate to find your market size……………………. This slide is to provide details on Market Size and demonstrate How big is the market opportunity your venture is pursuing. Market Size Estimation .
- 6. Goals Easy to carry Lightweight Less costly Frustrations Dirty after 2 to 3 use Very thin so easily burst Not disposable Bio Personality Motivations Age: 40 Occupation: Housewife Location: Jaipur Personality trait Ethos Customer Persona Photo Personality trait Personality trait The aim is to collect the information about your ideal customer persona who are likely to buy your product or service . It will help you tailor the user experience through targeted design.
- 7. Value Proposition Canvas Placeyour logo here JOBS PAINS GAINS GAIN CREATORS PAIN KILLERS PRODUCT/ SERVICE Budget friendly handbags A bag having plastic like properties Reusing and recyling plastic waste Durability and longevity, convenience, environmental sustainability, or a sense of community and connection to your brand. bags that tear easily, bags that are difficult to carry, or concerns about the environmental impact of single-use plastic bags. carrying groceries or other items, reducing their carbon footprint. recycled Reusing platic to its full extent and proper utilization . Durable and long-lasting bags that reduce waste and save customers money over time.
- 8. Solution Describe your Solution: •Budget friendly • Convenient • Easy to clean • Environmentally friendly Place your logo here List the Benefits of Your solutions : • Can be customized • Comfortable to carry • Durable and long-lasting • Versatile • Environment sustainable
- 9. Competition Analysis Placeyour logo here BENEFITS JAIPUR BASTA RONAK INDUSTRIES OF BAGS ECOSACK Product Cotton Bag Reusable Cotton Bag Cloth Waste Material Bags Price 400+ 600+ 200+ Branding channels Online- Instagram, Facebook, Flipkart & Amazone Online- Instagram, Flipkart, Amazon Online- Instagram, Facebook, Offline- Local Stores Market Reviews UVP Hand-Crafting, Unique printing Customized bags Durable, Eco-friendly , Versatile
- 10. Lean Canvas Placeyour logo here PROBLEM • When customers don't have access to cloth bags, they are forced to rely on single-use plastic bags. • By not having access to cloth bags, customers are missing out on the opportunity to make a positive impact on the environment. EXISTING ALTERNATIVES • Paper bags • Plastic bags • Jute bags KEY METRICS • 90+ feedbacks SOLUTION • Offer a Versatile range of high-quality cloth bags that are stylish, affordable, and environmentally friendly. UNIQUE VALUE PROPOSITION • Our cloth bags are made from sustainable materials, are reusable, and help reduce the use of single-use plastic bags. • Our bags are designed to be stylish and practical, making them an attractive alternative to single-use plastic bags.. HIGH-LEVEL CONCEPT • Cloth bags are typically made from natural materials such as cotton or canvas, and they are designed to be durable UNFAIR ADVANTAGE • Eco-friendliness • Durability • Versatility CHANNELS • E-commerce website • Social media platforms (Instagram, Facebook, Twitter) • Local markets and events REVENUE STREAMS • Sales of cloth bags • Offline and online CUSTOMER SEGMENTS • Households and chic customers • Environmentally conscious consumers • Shoppers looking for practical and stylish bags EARLY ADOPTERS Household chic customers COST STRUCTURE • Material costs • production costs This canvas explains how the venture makes money (attracts, serves and keeps customers)
- 11. MVP • Provide Fullproduct/service description • We are providing bags made up of cloth waste material • Insert a picture of the prototype • Provide video link of the working prototype, if any • Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any online business, it must definitely showcase a functional website. • Share website link (If the venture is in any online business, it must definitely showcase a functional website.) • Share App link • Description of how the product will work and steps the customer will follow • Any other information Place your logo here
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- 13. MVP Validation Test Details:-We presented our product at exhibition and got over 60+ feedback Results of Test :- From over 60+ Feedbacks Approx.. 70% accept our product Conclusion: Realizations / Insights: Next Steps: How will we get to that audience? – Offline sales and word of mouth Who is our target audience for the test? – Local Households and chic customers Persevere Pivot Not conclusive What is your MVP- Cloth waste material bags Did enough customers buy? Why or why not? – Yes from 70% we can expect that 60 % of the people is ready to buy the product Did customers pay the price we expected? Why or why not? – Around 80% of the people Agreed with the price Did customers come back to our product or show interest in doing so? Why or why not? – Because of Good Impact on environment , Bag Durability , and long life Did customers recommend our product to others or evangelize about it? Why or why not? – Because of Designs, versatility, Affordability
- 14. FINANCIAL PLAN Place your logohere Start-up Costs Explanation:
- 15. Place your logo here Profitand loss forecast JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals Sales Cash sales Collections fromaccounts receivable Other cash receipts Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 COGS Cost of goods sold 0.00 Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Operating Expenses Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Marketing and Promotion 0.00 Utilities (Electricity etc.) 0.00 Transportation (Shipping, Courier, Taxis etc.) 0.00 Office Supplies 0.00 Repairs and Maintenance 0.00 Office Supplies 0.00 Misc. Expenses 0.00 Interest on Loan Loss, Theft, Wastage 0.00 Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Result Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Gross profit margin Net profit margin Forecast P&L Explanation: Insert the link of your Financial template
- 16. Forecast Cash flow Cashflow forecast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Starting Cash Position Cash Inflows Total Sales Cash Outflows Cost Of Goods Sold Operating Expenses New Fixed Assets Purchased Loan Payments Total Result Change during month Closing cash position
- 17. Place your logo here ForecastBalance Sheet Break-Even Analysis Average sales price per unit Average cost of each unit Gross profit margin Fixed costs 0 Sales required to break even Number of unit sales to break even Gross Margin 0 Total Sales 0 GrossMargin/Total Sales 0.0% OperatingExpenses 0 Gross Margin % of Sales 0.0% Total Fixed Expenses 0 YearlyBreakeven Amount 0 MonthlyBreakeven Amount 0 GrossMargin %of Sales Total Fixed Expenses Breakeven Salesin Dollars(Annual) Balance sheet forecast The numbers reflected on this Balance Sheet are computed as of: Assets Current assets 0.00 Cash Petty cash Accounts receivable Stock on hand (Inventory) Other Assets Fixed assets 0.00 Equipment Furniture Other Fixed Assets Total assets 0 Liabilities Current liabilities 0.00 Accounts payable Interest payable Any Other Amounts Ow ed Long-term liabilities 0.00 Loans from College Loans from Friends and Family Total liabilities 0 Net assets 0 Founder's equity Retained earnings Current year earnings 0.00 Total equity (should equal net assets) 0.00
- 18. Place your logo here FinancialProjections Year 1 Year 2 Year 3 Year 4 Year 5 Number of sales Value of each sale (Contribution Total Revenue Capital costs Land and Buildings Equipment Product Development costs others Total Expenses (Annual) Salaries Marketing and Promotion Utilities (Electricity etc.) Transportation (Shipping, Courier, Taxis etc.) Office Supplies Repairs and Maintenance Office Supplies Misc. Expenses Earnings (EBDITA) Number of existing shares amount to be invested earnings after 5 years P/E ratio Discount rate Number of years Estimatedterminalvalue Presentvalue Requiredownershippercentage Numberofsharesneededbyinvestor Shareprice
- 19. Unit Economics P &L/ unit Year ….. Revenue COGS Gross Profit Gross Profit Margin Operating Costs Operating Profit Unit Economics Year …….. CAC CLV ARPU The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 21. Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link) CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms) CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin ARPU Total revenue in specific period/Total number of customers during the same period (in currency terms) GROSS PROFIT Total revenue – Total COGS (In currency terms) OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX) OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization Expenses CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning of the period Assumptions (Year……..)
- 20. Sales Plan TARGET MARKET: ?......................... LEADS: ?......................... OPPORTUNITIES/PROSP ECTS: ?......................... CUSTOMER: ?........................ CustomerSales Funnel Place your logo here 1 2 3 4 5 Target Customer Segment (Type) Target Customer Segment (Number) Channels to be used to attract the target customer segment Estimated number of leads Estimated cost to convert these leads to actual customers Customer Acquisition Plan Ensure that the target market numbers are aligned with market sizing . The sales funnel is for one year
- 21. Go-to-Market Strategy • Ensurethat you have active social media presence on multiple platforms – Facebook, LinkedIn, Instagram, Twitter, and others. • Show your branding video. Ensure that it: • Is crisp and engaging • Clearly explains the brand, the venture, its target customers, and unique value proposition. • Show your Positioning Statement. Ensure that it clearly states what your product is and what value it brings to the customer • Action plan to reach your sales/customer target for the next one year. • Show your Sales & Distribution model, clearly listing down your channels for both sales and distribution. Note: You may use any other template of your choice to pitch for your venture as long as you cover all information being sought here. Place your logo here
- 22. How much fundsrequired to reach to the next level of the venture? • ? How much have been bootstrapped? If not, why ? • ? How much can be bootstrapped? • ? How much external funding required? If not, why? • ? Funds utilization strategy (Details) • ? • ? • ? • ? • ? • ? • ? • ? • ? • ? • ? Funding Plan Place your logo here
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Editor's Notes
- #7 Time: 7 mins Get students to brainstorm on the customer persona and VPC
- #9 Evaluation Criteria for slides 8 and 9 Check the following on the correctness of VPC: a. Have you identified the correct pains & gains; pain relievers & gain creators (2 marks) b. Have you identified the correct Jobs-to-be-done? (1 mark) c. Are the pain relievers addressing the customer pains? (1 mark) d. Have you identified the right value proposition so that the solution makes the customer's life better? (1 mark)
- #14 Evaluation Criteria for slides 12 to 14 Check the following on MVP? 1. Does it look credible and showcasable? Add a picture/video of the MVP? (3 marks) 2. Have you validated the product benefits and the price with real customers? Add the MVP interview records in a Google drive and add to the PPT. (1 + 1 marks)
- #15 Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- #16 Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- #18 Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- #19 Evaluation Criteria for slide 24 1. Have you done their Unit Economics and come up with CAC, CLV, ARPU, Net and Gross Profit? (1 mark) 2. Do you have a plan on how to reduce their CAC and churn rate, and increase their CLV, ARPU, and Net Profit Margin? (2 marks) 3. Is the capital asked for as per the Funding plan in line with the business? (1 mark) 4. How long will it take you to return the investment? (1 mark)
- #21 Evaluation Criteria for slide 20 to 22 1. Does the venture have a Sales projections sheet with monthly sales targets and customer funnel defined for the next one year? (2 marks) 2. Does the venture have an active social media presence, such as FB, Instagram, LinkedIn? (1 mark) 3. Do you have a well-thought out brand name, logo, and a Positioning statement? (1 mark) 4. Have you made an actual sale? (1 mark)
- #23 Evaluation Criteria for slide 19 1. Have you identified how much fund you need to reach the next level for the venture? (1 mark) 2. Have you bootsrapped any money till now? How much can they bootstrap?(1 mark) 3. Do you need external funding? Why or why not? (1 mark) 4. Can you explain clearly how you will utilize the money tomorrow if they get the funding today? (2 marks)