Ecosack designs, manufactures, and sells cloth bags as a sustainable alternative to plastic bags. Their bags are made from recycled cloth waste to benefit the environment and tap into the growing market for reusable bags. Ecosack provides a durable, affordable bag that can help reduce plastic waste by offering customers a reusable option. They validated their minimum viable product by exhibiting bags at a local event and received positive feedback from 70% of over 60 customers surveyed.

1. IGNITE
Pitch Deck
Ecosack

2. Who we are
Name of your Venture:……Ecosack…………………..
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venture
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Provide a brief on what does your venture do.
Why ?
Explain why do you want to pursue this Business Idea.
What ?
How ?
Our venture design manufacture sells sustainable cloth bags to customer.
For environmental benefit and growing market opportunity.
Explain how your venture solves the problem and make its revenue.
Provide a sustainable alternative and earn revenue by selling .

3. CONTEXT
When does the problem occur?
• In a short period of time, the design
gets changed, and we drop that
cloth or it gets short in size and it
becomes of no use to us.
PROBLEM
What is the root cause of the problem?
• when clothes become obsolete and
old-fashioned they are no longer
useful to us.
ALTERNATIVES
What do customers do now to fix the
problem?
• Donate the clothes
• Sell or trade the clothes
• Recycle the clothes
CUSTOMERS
Who has the problem most often?
• Households and chic customers
EMOTIONAL IMPACT
• How does the customer feel?
With fast changing trends designs
become old fashioned
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the
alternatives?
• Donated clothes may end up in
landfills.
• Unsold items may go to waste; if
clothes don’t sell or trade.
• Limited recycling options ; not all
areas have textile recycling facilities.
QUANTIFIABLE IMPACT
What is the measurable impact
(include units)?
3
Problem/Opportunity Place your
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4. Problem Interviews And Surveys Results Place your
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• How many customers did you interview?
50+
• What was the interview mode?
Direct Interaction
• How many of them agree this is a problem and wants a
solution?
35 - 40Approx
• How many of them said they don't need a new solution?
10- 15 Approx

5. Place your
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TAM
Jaipur
SAM
Households
SOM
Ladies and
chic customers
How to calculate market size?
1. Start with Total Addressable market- ………………………
TAM refers to the total market demand for a product or service.
If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.
2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with……………………………..
3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate………………….
4. Multiply target market by penetration rate to find your market size…………………….
This slide is to provide details on
Market Size and demonstrate How big is
the market opportunity your venture is
pursuing.
Market Size
Estimation
.

6. Goals
Easy to carry
Light weight
Less costly
Frustrations
Dirty after 2 to 3 use
Very thin so easily burst
Not disposable
Bio
Personality
Motivations
Age: 40
Occupation: Housewife
Location: Jaipur
Personality trait
Ethos
Customer Persona
Photo
Personality trait Personality trait
The aim is to collect
the information about your
ideal customer persona who
are likely to buy your product
or service . It will help you
tailor the user experience
through targeted design.

7. Value Proposition Canvas
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JOBS
PAINS
GAINS
GAIN CREATORS
PAIN KILLERS
PRODUCT/
SERVICE
Budget friendly handbags
A bag having plastic like
properties
Reusing and recyling plastic waste
Durability and longevity, convenience,
environmental sustainability, or a sense of
community and connection to your brand.
bags that tear easily,
bags that are difficult to carry, or concerns
about the environmental impact of single-use
plastic bags.
carrying groceries or other items, reducing
their carbon footprint.
recycled
Reusing platic to its full
extent and proper utilization
.
Durable and long-lasting bags that reduce
waste and save customers money over time.

8. Solution
Describe your Solution:
• Budget friendly
• Convenient
• Easy to clean
• Environmentally friendly
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List the Benefits of Your solutions :
• Can be customized
• Comfortable to carry
• Durable and long-lasting
• Versatile
• Environment sustainable

9. Competition Analysis Place your
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BENEFITS JAIPUR BASTA RONAK INDUSTRIES OF BAGS ECOSACK
Product
Cotton Bag Reusable Cotton Bag Cloth Waste Material Bags
Price
400+ 600+ 200+
Branding channels
Online- Instagram, Facebook, Flipkart
& Amazone
Online- Instagram, Flipkart, Amazon Online- Instagram, Facebook,
Offline- Local Stores
Market Reviews
UVP
Hand-Crafting, Unique printing Customized bags Durable, Eco-friendly , Versatile

10. Lean Canvas Place your
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PROBLEM
• When customers don't
have access to cloth
bags, they are forced to
rely on single-use
plastic bags.
• By not having access to
cloth bags, customers
are missing out on the
opportunity to make a
positive impact on the
environment.
EXISTING ALTERNATIVES
• Paper bags
• Plastic bags
• Jute bags
KEY METRICS
• 90+ feedbacks
SOLUTION
• Offer a Versatile
range of high-quality
cloth bags that are
stylish, affordable,
and environmentally
friendly.
UNIQUE VALUE
PROPOSITION
• Our cloth bags are made
from sustainable
materials, are reusable,
and help reduce the use
of single-use plastic
bags.
• Our bags are designed
to be stylish and
practical, making them
an attractive alternative
to single-use plastic
bags..
HIGH-LEVEL CONCEPT
• Cloth bags are typically
made from natural
materials such as cotton
or canvas, and they are
designed to be durable
UNFAIR ADVANTAGE
• Eco-friendliness
• Durability
• Versatility
CHANNELS
• E-commerce website
• Social media
platforms (Instagram,
Facebook, Twitter)
• Local markets and
events
REVENUE STREAMS
• Sales of cloth bags
• Offline and online
CUSTOMER SEGMENTS
• Households and chic
customers
• Environmentally
conscious consumers
• Shoppers looking for
practical and stylish bags
EARLY ADOPTERS
Household chic customers
COST STRUCTURE
• Material costs
• production costs
This canvas explains
how the venture makes
money (attracts, serves and
keeps customers)

11. MVP
• Provide Full product/service description
• We are providing bags made up of cloth waste material
• Insert a picture of the prototype
• Provide video link of the working prototype, if any
• Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any
online business, it must definitely showcase a functional website.
• Share website link (If the venture is in any online business, it must definitely showcase a functional
website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information
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12. BUSINESS PROCESS FLOW

13. MVP Validation
Test Details:- We presented our product at exhibition and
got over 60+ feedback
Results of Test :- From over 60+ Feedbacks Approx.. 70% accept our product
Conclusion:
Realizations / Insights:
Next Steps:
How will we get to that audience? – Offline sales and word of mouth
Who is our target audience for the test? – Local Households and chic customers
Persevere
Pivot
Not conclusive
What is your MVP- Cloth waste material bags
Did enough customers buy? Why or why not? – Yes from 70% we can expect that 60 % of the
people is ready to buy the product
Did customers pay the price we expected? Why or why not? – Around 80% of the
people Agreed with the price
Did customers come back to our product or show interest in doing so? Why or
why not? – Because of Good Impact on environment , Bag Durability , and long
life
Did customers recommend our product to others or evangelize about it? Why or why not?
– Because of Designs, versatility, Affordability

14. FINANCIAL PLAN
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Start-up Costs
Explanation:

15. Place your
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Profit and loss forecast
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals
Sales
Cash sales
Collections fromaccounts receivable
Other cash receipts
Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
COGS
Cost of goods sold 0.00
Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Operating Expenses
Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Marketing and Promotion 0.00
Utilities (Electricity etc.) 0.00
Transportation (Shipping, Courier, Taxis etc.) 0.00
Office Supplies 0.00
Repairs and Maintenance 0.00
Office Supplies 0.00
Misc. Expenses 0.00
Interest on Loan
Loss, Theft, Wastage 0.00
Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Result
Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross profit margin
Net profit margin
Forecast P&L
Explanation:
Insert the link of your Financial template

16. Forecast Cash flow
Cash flow forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position
Cash Inflows
Total Sales
Cash Outflows
Cost Of Goods Sold
Operating Expenses
New Fixed Assets Purchased
Loan Payments
Total
Result
Change during month
Closing cash position

17. Place your
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Forecast Balance Sheet
Break-Even Analysis
Average sales price per unit
Average cost of each unit
Gross profit margin
Fixed costs 0
Sales required to break even
Number of unit sales to break even
Gross Margin 0
Total Sales 0
GrossMargin/Total Sales 0.0%
OperatingExpenses 0
Gross Margin % of Sales
0.0%
Total Fixed Expenses 0
YearlyBreakeven Amount 0
MonthlyBreakeven Amount 0
GrossMargin %of Sales
Total Fixed Expenses
Breakeven Salesin Dollars(Annual)
Balance sheet forecast
The numbers reflected on this Balance Sheet are computed as of:
Assets
Current assets 0.00
Cash
Petty cash
Accounts receivable
Stock on hand (Inventory)
Other Assets
Fixed assets 0.00
Equipment
Furniture
Other Fixed Assets
Total assets 0
Liabilities
Current liabilities 0.00
Accounts payable
Interest payable
Any Other Amounts Ow ed
Long-term liabilities 0.00
Loans from College
Loans from Friends and Family
Total liabilities 0
Net assets 0
Founder's equity
Retained earnings
Current year earnings 0.00
Total equity (should equal net assets) 0.00

18. Place your
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Financial Projections
Year 1 Year 2 Year 3 Year 4 Year 5
Number of sales
Value of each sale (Contribution
Total Revenue
Capital costs
Land and Buildings
Equipment
Product Development costs
others
Total
Expenses (Annual)
Salaries
Marketing and Promotion
Utilities (Electricity etc.)
Transportation (Shipping, Courier, Taxis etc.)
Office Supplies
Repairs and Maintenance
Office Supplies
Misc. Expenses
Earnings (EBDITA)
Number of existing shares
amount to be invested
earnings after 5 years
P/E ratio
Discount rate
Number of years
Estimatedterminalvalue
Presentvalue
Requiredownershippercentage
Numberofsharesneededbyinvestor
Shareprice

19. Unit Economics
P & L/ unit Year …..
Revenue
COGS
Gross Profit
Gross Profit Margin
Operating Costs
Operating Profit
Unit Economics Year ……..
CAC
CLV
ARPU
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 21.
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​
CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin
ARPU Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Assumptions (Year……..)

20. Sales Plan
TARGET MARKET:
?.........................
LEADS:
?.........................
OPPORTUNITIES/PROSP
ECTS:
?.........................
CUSTOMER:
?........................
Customer Sales Funnel
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1 2 3 4 5
Target Customer
Segment (Type)
Target Customer
Segment (Number)
Channels to be used to
attract the target
customer segment
Estimated number of
leads
Estimated cost to
convert these leads to
actual customers
Customer Acquisition Plan
Ensure that the target market numbers are aligned with market
sizing . The sales funnel is for one year

21. Go-to-Market Strategy
• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and unique value
proposition.
• Show your Positioning Statement. Ensure that it clearly states what your product is
and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.
Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
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22. How much funds required to reach to the next level
of the venture?
• ?
How much have been bootstrapped? If not, why ?
• ?
How much can be bootstrapped?
• ?
How much external funding required? If not, why?
• ?
Funds utilization strategy (Details)
• ?
• ?
• ?
• ?
• ?
• ?
• ?
• ?
• ?
• ?
• ?
Funding Plan Place your
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23. Thank
You!