Created by Ishwarkumar Teggi during the Marketing Internship by prof. Sameer Mathur, IIM,Lucknow.

1. What organizational structure
and process do manager use
to oversee new product
development?

2. Budgeting for new product development

3. R & D outcomes are uncertain
Some company finance as many
projects as possible
Some other companies apply a conventional
%age of sales figure

4. Organizing New Product
Development

5. Cross Functional Team
Assign new product development to venture team
Intraprenuer given budget, Time frame & Skunkworks setting
Use concurrent new product development
Engineer’s do not create ‘better mousetrap’

6. Stage Gate Systems

9. Created by:Ishwarkumar Teggi,
Siddaganga Institute of Technology, Tumakuru
During an Marketing Internship by
Prof. Sameer Mathur,
IIM Lucknow.
(see-www.IIMInternship.com)