Would you apply principles of FMCG marketing to restaurants ?
Would you want to blow your precious money on mass media ?
Would you settle for a below par ROI on your sales & marketing expenditure?
Canadian Marketing Association student competition (SickKids)Evonne Chen
The goal was to enhance existing donor relationships and increase donation amount for SickKids Foundation. The strategy was to create an emotional connection with donors by sending donors children's handmade art. We believe that physical presence and emotional connection help strengthen donor relationships and therefore increase donation amount.
Would you apply principles of FMCG marketing to restaurants ?
Would you want to blow your precious money on mass media ?
Would you settle for a below par ROI on your sales & marketing expenditure?
Canadian Marketing Association student competition (SickKids)Evonne Chen
The goal was to enhance existing donor relationships and increase donation amount for SickKids Foundation. The strategy was to create an emotional connection with donors by sending donors children's handmade art. We believe that physical presence and emotional connection help strengthen donor relationships and therefore increase donation amount.
Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Pa...Andrew Marietta
Leatherstocking AEA program presentation by Paul Adamo, Vice President for College Advancement, College at Oneonta, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Event Sponsorship: 4 questions every event planner should ask themselvesJarno Stegeman
Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
Fit More P’s in Your Pod: Working with Partners for Effective Promotion
Presentation for Agritourism/Marketing track at 2011 IL Specialty Crops, Agritourism & Organic Conference
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Angel Aloma, Executive Director, Food for the Poor, July 2013. Learn proven strategies from our experts to optimize long term value of your direct response donors by moving them up the giving pyramid. Utilizing case studies, this presentation will offer proven concepts regarding development of donor pathways, messaging and offer development and highly personalized contact strategies to optimize donor value.
Celebrate Dining campaign has been inducted to Facebook Studio, a prestigious gallery which showcases the best of innovative and creative marketing initiatives from across the world on Facebook.
Digiqom conceived, created and managed this Facebook campaign for American Express India to increase community engagement for the brand.
This fictitious campaign was created by a group of students in the NC State/SKEMA Master of Global Luxury Management Fall 2015 Social Media class.
Lisa Jeffries
Dangqi Ji
Mathilde Marco
Bastien Monnier
Kaityln Paredes
Sarah Plaisted
Tips and tricks for getting the word out to supporters of your non-profit or school that they can earn donations to support your cause through the GoodDining program.
Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Pa...Andrew Marietta
Leatherstocking AEA program presentation by Paul Adamo, Vice President for College Advancement, College at Oneonta, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Event Sponsorship: 4 questions every event planner should ask themselvesJarno Stegeman
Approaching a company with a sponsorship request for your event is always difficult. A few years ago my students had to organise their very own festival. The plan was to organise a town based festival for the local community. We approached a bank that had recently opened a branch in the centre of town. After researching the bank’s mission and business approach, as well as their customers, we sent them an email and got invited for a meeting.
Sometimes you have meetings that just don’t work out. This was one of those. And after 5 minutes that became painfully clear. Long story short: we had misunderstood the bank’s mission. “We cannot provide sponsorship for your event”, the bank manager said, “but I can place some of my employees outside and hand out balloons”. Yes, that is really helpful.
Before you approach a potential sponsor you need to have a good look at your own event, the audience you are aiming for, your own data, and what you actually want from a potential sponsor.
This slideshow will help you identify some of the questions you need to find the answers to with regards to event sponsorship.
Fit More P’s in Your Pod: Working with Partners for Effective Promotion
Presentation for Agritourism/Marketing track at 2011 IL Specialty Crops, Agritourism & Organic Conference
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Angel Aloma, Executive Director, Food for the Poor, July 2013. Learn proven strategies from our experts to optimize long term value of your direct response donors by moving them up the giving pyramid. Utilizing case studies, this presentation will offer proven concepts regarding development of donor pathways, messaging and offer development and highly personalized contact strategies to optimize donor value.
Celebrate Dining campaign has been inducted to Facebook Studio, a prestigious gallery which showcases the best of innovative and creative marketing initiatives from across the world on Facebook.
Digiqom conceived, created and managed this Facebook campaign for American Express India to increase community engagement for the brand.
This fictitious campaign was created by a group of students in the NC State/SKEMA Master of Global Luxury Management Fall 2015 Social Media class.
Lisa Jeffries
Dangqi Ji
Mathilde Marco
Bastien Monnier
Kaityln Paredes
Sarah Plaisted
Tips and tricks for getting the word out to supporters of your non-profit or school that they can earn donations to support your cause through the GoodDining program.
An integrated communications campaign to strengthen family bonds through meals
Topics covered: Campaign objectives, overview, tactics, finale event and value.
Marketing Plan for OrderFolks, an food-grocery delivering startupArnab Bose
The presentation includes the marketing plan of OrderFolks, an online food-grocery delivery platform. It includes various strategies such as its pricing and its competitive advantage.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
In search of innovative ways to position your dining establishment to stand out amongst prospective patrons? Be sure to review these "12 Tips On Marketing a Restaurant" for inventive opportunities to promote your eatery!
Social Media Yelp Campaign - Case StudySociallybuzz
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese. Visit http://www.Sociallybuzz.com for more campaign details and case-studies
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
Webinar: The Playbook for Predictable Sales Growth: Understanding and Leverag...Fishbowl Marketing
Learn how to transform your guest data into insights! Join Fishbowl’s VP of CRM, Helen Baptist, for an insider’s view of the playbook on how to use data to drive predictable revenues. Helen will pull back the curtain and highlight insights from some of her real world case studies.
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
ppt - Stinking rose restaurant - San Francisco - Strategic marketing planGolden Gate University
The Stinking Rose seeks to implement a marketing strategy that enhances the existing marketing plan in order to create awareness and also to create a unique value proposition for their customers. The restaurant wants to capture 50% of the market share of the tourist segment and wants to differentiate itself from its peers based on the food and customer experience.
The restaurant’s estimated revenue is $8 million per annum. The marketing budget of three percent of revenue will be focused on marketing the restaurant to the tourist segment. The objectives of the marketing plan are to increase sales volume, market share, and maximize profits. The marketing strategy will be divided into 2 segments: Internet and traditional marketing. Special attention will be given to internet marketing to increase the tourist traffic to the restaurant.
Since The Stinking Rose has strong financial background and has been in the industry for many years, management wants to take their restaurant to the next level and would like to support an aggressive marketing campaign to create a strong awareness among the tourist segment. The focus of the internet marketing strategy will be to place the stinking Rose’s website at the top of the major search engines by partnering with google.com and improvising their presence on social media. The traditional marketing will include partnering with travel agencies, tourist buses and souvenirs.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Client Overview Started in the 1970’s in Tennessee Almost 900 restaurants Casual dining committed to guest happiness Quality, passion and pride Comfortable, relaxed atmosphere
11. Branding Strategy Focusing on drawing in more guests Welcoming to all Doing whatever it takes to make guests leave happy Laid-back environment History contributes to success
12. Communications Strategy Goal is to promote the salad bar by getting customer feedback Targets local customers between 35 and 50 Research will be found using surveys
13. Ruby Tuesday Salad Bar: Choosing 10 Fresh New Choices Measured by the salad bar sales Casual tone Fresh and healthy food Led by team of advertisers Creative Brief
14. Improving what is already unique about Ruby Tuesday Tactics: Surveys Internet Ad Magazine Ad Billboard Ad Success measured following campaign Media Plan
