This document proposes a pre-launch digital marketing strategy for VivaSky. It identifies existing digital resources like websites and social media accounts that can be utilized. The strategy aims to get attention, create word of mouth, and build curiosity among potential customers prior to launch. This will maximize existing idle resources and potentially have a huge impact on the product launch similar to Apple launches. The strategy involves wow copywriting, search engine optimization, social media marketing, mobile apps, evangelism, pre-orders, and viral measurement from May to December leading up to the launch. Performance will be monitored using tools like number of pre-orders and growth in attention.