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Ds strategy bangue&co
This document outlines digital marketing services for Banque and Co, a school catering company in Indonesia. It discusses performing research to understand goals and competitors, analyzing the company's current online presence, and developing a strategic digital marketing plan. The plan includes optimizing the website, using social media, blogging, newsletters, and analytics to increase brand awareness and grow new customer leads by 10% per month. Regular reports will measure progress towards goals of engaging the target audience and growing the school catering business through digital channels.
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Ds strategy bangue&co
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- 4. Our Services DIGITAL MARKETING Business Analysis Search Marketing Social Media Marketing WEBDESIGN & DEVELOPMENT Web Design Web Development Application Development Mobile Development WEB SUPPORT Maintenance Hosting & Domain
- 5. Our Value • We’reapart of big group company with Infinetworks, InfinetMobile and E2Pay which is has experience since 2000 to handle big bank in Indonesia. • We are not only developing, but also create an innovation and artistic design to give Digital Solution. • We do it with time management and strategic plans for every case. • We can develop with customized CMS tailored depent on client' s need. • We’ve Full Time Team for every project we take care.
- 6. What we dofor banque and co 1. RESEARCH We do the research for setup your goal & Check famous 2. RESULT We make some result 3. PLAN & STRATEGY We make digital strategy plan 4. REPORT We make report every monthly / weekly 5. BUDGET We make condition of digital strategy plan is depend on our customer budget We setup goal for our clients, do some reasearch and a interview with our clients . Famous Check is very important to our clients, so we know how our client’s digital life before. Result is to make some describe about what our client’s position on the online. How we build MORE than WEBSITE to engage our customer’s clients to get more information To make measurable of digital marketing And to make decission what next our client’s action You can choice what budget fix with your needs
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- 8. Setup Goal QUICK RESEARCH •Target : • Man 25% • Age 30-45 • Woman 75% • Age 30-45 • Location : • Jabotabek, Bandung, Yogyakarta, Surabaya, Bali • Character of People • Family • Business Mom / Dad • Using gadget 75% 65% perdays • Business • School Staff • Using PC/Laptop 75% perdays • Looking for cheap and clean food for school • Looking for healthy food for school • Increasing the level of school, which is increasing the school’s payment at the last. We setup goal for our clients, do some reasearch and a interview with our clients
- 9. Goal Setting SMART MarketingGoals Remember to have SMART Goals: Company: Banque and co Specific Time Period (6 month): Measurable Goal: 10% increase in leads every month Attainable Realistic Timebound What is your overall marketing goal? Brand Awarness Which situation best summarizes your marketing needs? I need more visitors to my site. If you are unsure what your goal is, use these tables to help you discover where you need to grow most. VISITS Number of monthly visits NOTE: Simply input results into the "current" rows and the other fields will automatically calculate your recommended goals. The formulas have been developed from an analysis of what is realistic for our 11,500 customers. e: Current 1000 Recommended GOAL 1100 LEADS Average number of monthly visits Visitor to Lead conversion Rate Number of leads Current 1000 10.00% 100 Recommended GOAL N/A 10.50% 105 CUSTOMERS Average number of monthly leads Lead to Customer conversion rate Number of customers Current 100 10.00% 10 Recommended GOAL N/A 11.00% 11 Just for sample
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- 13. ResultResult is tomake some describe about what our client’s position on the online. • The website has to more spesific detail keyword. Not just general, such us 2 of competitor using “Catering” or “Catering Company” as keyword. • Website domain use keyword “school catering indonesia”, “school canteen indonesia”, “school canteen jakarta”, “school catering jakarta” it will be to of mind in Google search. Or if you want using Bahasa, you can use keyword “Kantin sekolah”. Keyword is the KEY how to you sale your brand or your service direct into your client’s mind. How they search by Google to get the information. • The brand “Banque and co”, we’ll still use it, but only for logo in the website, not as domain. Because, the name to general for “School Catering Indonesia”. It’s more easier for Google robots to know, and more easier for stranger user know about your services. • The domain is depend on your Goal, what target do you want to search in google keyword. • For Website, structure : – Home – About Us – Catering Services – Food Menu – Pre-Order – Blog – Contact Us
- 14. ResultResult is tomake some describe about what our client’s position on the online. • The website can be more interactive with : – blog (to give some article about food, how healthy food, how food can be investment of your kids life, about nutrition, etc) – video tutorial (video is now no 2 the effective communition in social media, and no animation (coz Internet in Indonesia not very fast, but for video embed in Youtube, it’ll be different) – video testimonial (to give education for mom/dad/school staff, how to your team cook, how healthy – web chat (discussion with your clients) • Others : – Make Newsletter to send your customer every monthly/weekly, to get more engage your customer to your services, we can do : • What the new menu of this month • What the nutrision • Discount and Promotion ( for sample : buy 1 month get free 1 day ) • Article such us, How food can be increasing the brain • etc – Social Media : Facebook, Twitter, Youtube (three of the famous social media). Your customer, can be the BIGGEST MARKETING in your services, if we can do : • Greeting • Resposense from Parents • To give some article/tips • To give information about Discount and Promotion ( for sample : buy 1 month get free 1 day ) • etc
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- 20. Report Final • Result fromanalytics tools • How to read analytics to do action • Increasing Subribers, Followers and Likes Summary • Ending goal is to Grow the Brand through Digital Marketing • Educate Market on Values, product and concerns • High Social Media Focus
- 21. THANK YOU For moreinformation please contact : Denni Irawan (08161152152) - marketing@dewanstudio.com 21