The document discusses various techniques used in film openings to establish genre, particularly for horror films. Titling in Scream used bold red and white text on black to convey danger and evil. Creep's titling in bright colors like yellow and orange also suggested danger. Halloween was filmed in daylight to seem normal at first, while Creep used dark filming to immediately signal a scary genre. Sound techniques like silence, music, and fast diegetic sounds build tension and help audiences recognize the genre. Movement in horror is usually quick while restricted movement still shows panic. Positioning alone does not clearly identify genre.