The document discusses how companies can generate revenue from APIs. It notes that Facebook generates over half its revenue through APIs rather than user interfaces. It then outlines several big companies that offer popular APIs and the services they provide. The document advocates that CA Technologies can help companies determine the best business model for their APIs based on their individual needs and industry expertise in successfully implementing APIs. It provides examples of how CA can assist through online resources, strategy assessments, and demonstrations.

1. How the heck does anyone make any
money from and API anyway?
Greg Kliewer
Senior Solution Strategist, API Management
CA Technologies
April, 2015
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2. What is an API?

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“ .com
generates more than
half of its $2.3 billion
in revenue through
its APIs, not its user
interfaces.”
5B 13B
Transactions per
day processed
through APIs
1T
Source: Forbes.com, Welcome to the API Economy, Eric Savitz.
http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/

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So let’s take a look at those big name APIs

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You are probably familiar with their User Interfaces…

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But APIs are not for users. APIs are for apps.
As well as the development organizations that build them.

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In today’s vernacular, an API really is…
 An online environment that
businesses make available...
 …to application development
organizations outside of the IT
groups developing the core
business services…
 …to drive new revenue through
the apps that those app dev orgs
build and maintain themselves

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And that’s what the CA API Management platform does
API Management Platform delivers APIs
online for secure consumption by all kinds of
development organizations. These could be
other companies, like partners or affiliates, or
lines of business in your own enterprise that
need to incubate new mobile or cloud
channels into core business services.
Your API Here

9. So what’s the big deal?
Why would my company need an API like these?

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Possible Business Models
Looks pretty simple?
Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb

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Actually, it is anything but simple 
Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb

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CA Technologies will NOT
Try to tell you what technology you need
before understanding your business
Assume your business is exactly the same –
or anything like – that of Facebook, or
Google, or Ebay, or any other big player

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Instead we’ll offer our expertise…
 API experts who have delivered
successful APIs in a range of
industries, around the world
 Some ways the academy can help
– Opportunity Survey
– Strategy Assessment
– Workshop or Bootcamp
http://www.apiacademy.co/ http://www.apiacademy.co/services

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…and we’ll draw on our experience…

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…to determine the business model that is right for your company

16. How to learn more

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Online resources and assisted evaluation
 Visit us at http://ca.com/api
 API Academy API360 Methodology
– https://www.youtube.com/watch?v=LNn_TL4Oz5o
 Using APIs to Create a Retail Omni-Channel Experience
– https://www.youtube.com/watch?v=8jwQ1A8TWOc
 Custom demonstration
 Evaluation / POC

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Q & A

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Senior Solution Strategist
ca.com
Greg Kliewer
slideshare.net/CAinc
@cainc
https://www.linkedin.com/profile/in/gregkliewer
Greg.Kliewer@ca.co
m
Thank you for your time.
Can we talk about how CA Technologies can help?