Uploaded byDirk Hoerig
The Future of Commerce Technology
The document discusses the evolution of commerce technology from monolithic platforms to API-oriented systems, emphasizing the benefits of microservices and cloud-native approaches. It highlights the importance of agility, experience-driven commerce, and the shift towards technology-first retail strategies to thrive in the digital economy. A case study of Rewe illustrates significant cost and time savings achieved through the adoption of these modern practices.
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The Future of Commerce Technology
- 2. All Rights Reserved@2017 2 The Future of Commerce Technology Kelly Goetsch, Chief Product Officer, March 7th 2017
- 3. Today’s Dominant MonolithicCommerce Platforms Emerged in the Mid 1990’s All Rights Reserved @2017 3 1995 1996 1997
- 4. The State ofeCommerce in 1995 All Rights Reserved @2017 4
- 5. What Else WasGoing on In 1995? All Rights Reserved @2017 5 Oak is renamed to Java, publicly released and announces partnership with with Netscape. Netscape releases JavaScript for the first time Phones were just getting mobile, featuring a 10 digit, monochrome digital display Mark Zuckerberg is still in elementary school Amazon.com launches as a book seller and books $303k in revenue
- 6. All Rights Reserved@2017 7 Old Way is Too Slow
- 7. All Rights Reserved@2017 8 Deploys 50 Million Times a Year http://www.slideshare.net/apigee/i-love-apis-2015-microservices-at-amazon-54487258
- 8. Large Gap BetweenPhysical and Digital All Rights Reserved @2017 9 “Commerce” “eCommerce”
- 9. Single APIs ShouldPower All Channels All Rights Reserved @2017 10 “The Business” API-based Commerce Platform
- 10. Monolithic Commerce PlatformsForce Horizontal Tiering of Organizations All Rights Reserved @2017 11 4-12 weeksDatastore Infrastructure Application User Interface
- 11. What’s Required toCapture a Customer’s Shoe Size on Registration? All Rights Reserved @2017 12 Business Analyst UI Developer Java Developer Database Administrator
- 12. Build Small, VerticalTeams. Expose APIs All Rights Reserved @2017 13 Inventory Promotions Pricing Catalog Cart Shipping Application Datastore Infrastructure Release to production multiple times/day Application Datastore Infrastructure Application Datastore Infrastructure Application Datastore Infrastructure Application Datastore Infrastructure Application Datastore Infrastructure
- 13. APIs Are theFuture of Commerce All Rights Reserved @2017 14 Digital commerce is rapidly evolving and the future landscape will include API orientation at its core. Businesses embracing this approach will be well positioned to embrace the API economy, conversational interfaces, and other capabilities that could confer business advantage. Gartner IT Market Clock for Digital Commerce 2016* “ ” * Gartner IT Market Clock for Digital Commerce 2016, Mike Lowndes, 29 September 2016
- 14. To Make ThisTransformation, Companies are Turning to Technology All Rights Reserved @2017 15
- 15. Today’s Leading RetailersAre Technology First All Rights Reserved @2017 16
- 16. All Rights Reserved@2017 17 1995 2017 X Centralized X Monoliths X On Premises X Waterfall X Quarterly Releases X Horizontal Teams X Project-based Decentralized Microservices Cloud Agile Hourly Releases Vertical Teams Product-based
- 17. Cloud Native isHow You Build These Apps All Rights Reserved @2017 18 Big Iron Virtualization on x86 Public Cloud Containers/ Microservices x86
- 18. Introducing commercetools –Industry’s Leading Cloud Native Commerce Platform All Rights Reserved @2017 19 Industry-leading Infrastructure 300+ Individually Consumable Microservices REST or 5 SDKs – 100% Open Source Build UIs Using a CMS Quick Start App Industry-leading Business Tooling Use our SDKs to Build UIs Platform
- 19. commercetools Is Poweredby APIs 20 http://dev.commercetools.com/ 300+ Individually Consumable APIs Support Tomorrow’s Consumer Electronics All Rights Reserved @2017
- 20. API-first Allows forExperience-driven Commerce 21 PresentationBackEndBackOffice All Rights Reserved @2017
- 21. Why Force aChoice Between Content and Commerce? 22All Rights Reserved @2017
- 22. Example of Experience-drivenCommerce All Rights Reserved @2017 23 Categories Products Media Pricing
- 23. Even Back OfficeSoftware is Disappearing, With Microservices Serving as Systems of Record 24 PresentationBackEndBackOffice All Rights Reserved @2017
- 24. Start by Extendingthe Monolith All Rights Reserved @2017 25 Application Database Infrastructure Developer PO DBA Ops 2-15 people. Standard is 7 +- 2
- 25. Pieces We OfferStandalone 26 Focus Area Customers Authorization Customers Customer Groups Cart & Checkout Shopping cart Discounts codes Taxation Shipping methods Payment status PIM Product information Pricing Discounts Inventory Search Categories Reviews Order management Orders Channels Stores Store finder Technical Custom objects Import/Export Technical services All Rights Reserved @2017
- 26. Case Study All RightsReserved @2017 27 Quick REWE facts: • €52 billion/year • 90-year-old retailer • 40 different brands • 12,000 physical stores Business Benefits: Saved 2 years of develoment Saved €10 million in direct costs > 280 individually consumable microservices Thousands of production releases a year
- 27. All Rights Reserved@2017 28 Cloud-Hosted Hundreds of Releases/Year Programming language agnostic With commerce concepts for the post-PC era Ready for Microservices Individually consumable “on demand” Connecting to the “old world” Built for SPEED
- 28. Interested In LearningMore? Download Our Free O’Reilly Booklet All Rights Reserved @2017 29 http://go.commercetools.com/microservices-booklet
- 29. www.commercetools.com Office Munich Adams-Lehmann-Str. 44 80797Munich +49 89 99 82 996-0 Office Berlin Sonnenallee 223 12057 Berlin +49 30 67 24 21-20 Office Durham, US American Underground | Crowe Building 406 Blackwell Street, Suite B034 Durham, NC 27701 +1 212 220 3809 All Rights Reserved @2017 30 Thank You