This document discusses how CRM has evolved from 2005 to today with the rise of social media, cloud computing, and native mobile apps. It highlights how SugarCRM provides an open platform CRM solution that enables social CRM, mobile CRM in the cloud, and gives customers control over their data and customizations. SugarCRM is a leading global open source CRM provider that offers marketing, sales, and customer service automation to over 800,000 users across 80,000 organizations.